DON'T BELIEVE EVERYTHING YOU READ..
I attribute my bull**** detector being finely tuned to training in the martial arts for 10 years where a week wouldn't go by where some chi master was claiming he could knock a guy off his feet from 10 feet away. This served me well when I entered into the world of personal development, where an abundance of absolutes and sparkling white teeth engulfed the industry and claims were made which were as reliable as a virgin sex coach.
Some of my favourites include:
- Ask the universe and it will deliver (I wonder if it outsources?).
- We only use 10% of our brain (Take a chainsaw to your head and see if that's true).
- It takes 21 days to build a habit (more in the region of 66).
- Change your life with positivity ("I have just invested in my 5th home study course and the bank are sending red letters, but I am happy and know this investment will pay off soon".)
Whilst reading these can provide a warm fuzzy feeling inside, the true test is what you do with the information and what results you get from it. Reading, for most people is a passive activity, but a lot of business involves acting and the implementation of strategies. In order for that information to be useful you have to apply it and then get feedback into how it played out.
Whatever you read in books, blogs or watch on videos, don't believe it will work for you until you implement it in your business/life. Apply an air of curiosity that allows you to explore what happens when you integrate new information experimentally and see what difference it makes.
If you were to look at some of the strategies I talk about on this blog, some would work with a particular client whilst others wouldn't because their circumstance dictates a different approach. That is the advantages of personal coaching because a tailor made strategy can be formed specific to the individual.
The art of testing what you have read also shows an instigation of responsibility; not just blindly accepting the truth but discovering whether the tip is true for you and your circumstance. There have been things I have read in marketing books that have not worked for me and there have been ways of working with clients that have not worked for me.
Of course, in order for you to know whether something works for you or not, this will depend on what criteria you have for success. If you did a social media campaign what would let you know it was success? How many views you had? How many people converted into buyers? If you had a lot of people go to your Facebook fan page, it would still be considered unsuccessful if your criteria for success was how many people bought your product on that page and found not many did.
So you read about a tactic for success in your business, you figure out how to apply it in your business, you apply it and after a specific period of time you compare your results with what your criteria for success was. If it didn't work you can discard or adapt. If it was successful you can repeat.
Ultimately whatever you read about is a generalised view or the experiences of someone else in their business. It is up to you to take any information you feel necessary and make it your own in your business.
Some of my favourites include:
- Ask the universe and it will deliver (I wonder if it outsources?).
- We only use 10% of our brain (Take a chainsaw to your head and see if that's true).
- It takes 21 days to build a habit (more in the region of 66).
- Change your life with positivity ("I have just invested in my 5th home study course and the bank are sending red letters, but I am happy and know this investment will pay off soon".)
Whilst reading these can provide a warm fuzzy feeling inside, the true test is what you do with the information and what results you get from it. Reading, for most people is a passive activity, but a lot of business involves acting and the implementation of strategies. In order for that information to be useful you have to apply it and then get feedback into how it played out.
Whatever you read in books, blogs or watch on videos, don't believe it will work for you until you implement it in your business/life. Apply an air of curiosity that allows you to explore what happens when you integrate new information experimentally and see what difference it makes.
If you were to look at some of the strategies I talk about on this blog, some would work with a particular client whilst others wouldn't because their circumstance dictates a different approach. That is the advantages of personal coaching because a tailor made strategy can be formed specific to the individual.
The art of testing what you have read also shows an instigation of responsibility; not just blindly accepting the truth but discovering whether the tip is true for you and your circumstance. There have been things I have read in marketing books that have not worked for me and there have been ways of working with clients that have not worked for me.
Of course, in order for you to know whether something works for you or not, this will depend on what criteria you have for success. If you did a social media campaign what would let you know it was success? How many views you had? How many people converted into buyers? If you had a lot of people go to your Facebook fan page, it would still be considered unsuccessful if your criteria for success was how many people bought your product on that page and found not many did.
So you read about a tactic for success in your business, you figure out how to apply it in your business, you apply it and after a specific period of time you compare your results with what your criteria for success was. If it didn't work you can discard or adapt. If it was successful you can repeat.
Ultimately whatever you read about is a generalised view or the experiences of someone else in their business. It is up to you to take any information you feel necessary and make it your own in your business.
Regards
Michael
www.ghostwritingbymike.com/
Radical Coaching