Since I am new to the forum, but not new to internet marketing, I thought I would share some guidance to anyone who is in need of some motivation. My name is Mike Perry and I have been marketing online for over 7 years. I have tried almost everything from AdSense to CPA marketing, but found that those forms of revenue where only short term for me.
Don't get me wrong, some people do very well promoting such products, but I never got the grasp of that field of marketing. So here is some information on what works for me and how anyone can duplicate what I do.
Internet marketing is not difficult at all. You just need to know the right steps. I remember when I first started, I read every eBook I could get my hands on and thought that every book I read had to be the next BIG THING.
Well guess what...there is no magic button, no overnight millions, no freebies, nothing. Internet marketing is like running a business and by running a business you must have a game plan. Spend time learning your business, research what you must do to develop that business than execute your plan.
Think of this...what is the internet to you? Why do you spend so much time online? It's simple...to educate or entertain yourself. Let it be you are looking for a solution to a problem, to learn what your friends are up to (social media), play video games, etc. So how do we profit by knowing such information?
As an internet marketer, your job is to provide quality information to that demographic/niche. Knowing this one rule, you will succeed online in the long term. I'll explain shortly. Yes you can make money promoting quick CPA offers using targeted media buys. CPA marketing is great for quick short term cash, but wouldn't you rather build a business that is secure for years to come and not spend thousands on adverting? You have probably heard this once before, but the MONEY IS IN THE LIST.
Here's why... You build a relationship with your audience, they become to trust you and they will buy from you again and again if you provide quality information or suggestion. Look at all the online millionaires... They spend their time developing solid information products and building lists in which they market to over and over again with a push of a button.
One thing to keep in mind is not to market a product to your list every time you send an email. Provide them with something that will build that connection with them. Build that relationship. This will lead up to a sale eventually. Imagine having a strong relationship with a list of people with similar interests over a period of time. One day you send them some information about this great product that they MUST check out. You know that that the product will A) solve a problem or B) entertain them. It really is that simple.
Obviously there is some great information online on how to do this. I think you have found the right forum to learn from. Keep moving forward in your education, ask questions if you're confused and execute your business plan. It WILL happen eventually for you if you stay persistent. That being said, here is a simple guideline to success:
Step One: Niche Research
If you are starting off in the IM world, find a niche that you know something about and something that you know you have a passion for. Trust me, in the beginning, this will keep you motivated as you know something about this niche. If you are a snowboarder and have a huge passion for it, build your list around this group of individuals.
Step Two: Find a Problem In The Niche.
This is where the money is. What kind of problems does this group of individuals have? It's easy to research. Simply go to forums that are dedicated to your niche and read what people are saying? What is a question that seems to be brought up over and over again? Maybe it's as simple as "how to wax my snowboard properly" or "where are the top places to ride in the US" or "how to properly execute a jump while landing it safely."
Step Three: Solve The Problem.
This is where most internet marketers screw up. Most internet marketers will try and push an information product solving their problem. WRONG! Why would they buy from you when they can simply do further research online and get the same answer? Exactly... What you want to do is a do the research for them, put a free eBook together, along with a squeeze page/landing page, and have them download the free information. BOOM! You now have a new subscriber to a targeted niche that you can market to over and over again (once you build that relationship).
Step Four: Marketing Your Squeeze Page.
This area is to vast for me to get into depth, but I know you can find some great resources here in the forum to help you along your way. A great way to start marketing your campaign is to join related forums, add valuable information to that forum and build your brand so that people will trust your opinion. Become known in the forum. Once you feel that people like you in the forum, add your link to your squeeze page to your signature. As well make a post about a free eBook that you wrote to help others solve their issue.
Search for relative blogs in that niche and just like the forums, add value to the readers. Add your link to the URL field when you make your post. You will get clicks if people enjoy your contributions.
You can also ask the blog owner if you can be a guest writer and write about something interesting for the readers. Ask if you can add a plug to your squeeze page at the end of the post. More than likely, they will have no problem at all.
Those are just some ideas to help you get started in marketing your squeeze page for zero dollars. Imagine if you were involved with 10 forums in that niche, post 10 new blog comments each day and wrote 10 new guest blog articles! What would happen? You would start to see valuable, targeted traffic subscribe to your list. Once you get good at generating traffic this way, learn how to outsource your tasks and move on to your next niche. All you will be responsible for is creating solid content for your list.
Step Five: Email Marketing and Building The Relationship.
Now what can you send them that you think they would engage in? Remember the rules...educate or entertain. For example, send them a list of sweet places that they must take a vacation to as the resorts listed have the best powder, night life, etc... Don't send them stuff every single day, send them something every other day. Remember all those lists you joined? What did you do when you got something every day....you unsubscribed because you were annoyed. Do this for at least a week before you decide to market any products to them.
Step Six: Marketing Your First Product.
Now you have a list full of people that have stayed with you for a few emails and obviously enjoy what you have to offer. Now it is time to promote your first product. Maybe you found a relevant product in the ClickBank marketplace. If you feel that the product is worthy for your list tell them all about it. Tell them that you actually purchased the book (which is highly recommend as you don't want to burn your bridges) and send them to your affiliate link.
Step Seven: Rinse and Repeat or Scale.
Focus on building your first list to that niche you have chosen. Master it, become an authority. Once you see profits you can now either, move on to a next niche and follow the same guidelines or you can take your earnings and purchase paid advertising. This is whole new area of discussion but you can find good courses right here in the forum.
There you have it, a simple business plan that will help you generate income for days to come. Hope this helps anyone that is confused in what direction you should be taking to create a living online.