Your identity and why it matters in business

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(Note - I've written some things that you may not agree with. Take what works and toss out what doesn't.)

I'm sure it's no surprise that your identity or who you THINK you are will affect your business. If you identified yourself as being unworthy or undeserving of money, then guess what? You most likely won't have any!

If you call yourself a procrastinator, you are identifying with the idea of not getting things done and so you won't get much done. Likewise, if you identify yourself as obese, then chances are you won't lose weight, no matter how much you try because the thought of not identifying with obesity subconsciously feels incredibly uncomfortable which is why obese people stay obese. I know this because I helped my best friend lose 130 pounds.

So what if your identity or personality is NOT fixed?

What if it CAN change to the way you want it to be?

Years ago I used to think I was doomed to not be wealthy or that I wouldn't be in a happy relationship no matter how hard I tried. Such thinking literally kept me stuck but as I learned NLP and other self-help modalities, I soon discovered that by removing emotional blocks (and using some other techniques), I noticed my behaviors and attitude changed quite naturally!

Ultimately, all these methods of creating change boil down to undoing this false identity that we unconsciously created with the 'facilitation' of the media, our parents, peers, and social environment. In other words, all the negative brainwashing we got about money is affecting us right now and it formed our beliefs about who we think we are.

Question it!

What if EVERY limiting statement you heard about money (i.e. "we can't afford this! There's not enough to go around") is a complete lie?

What if such thinking is just a bunch of lies that were propagated unknowingly, and it led you to believe you are incapable of experiencing abundance?

What if the consequences of believing such things formulated a false identity when in fact such thinking has nothing to do with who and what you truly are?

What if the belief that you have to work hard to be wealthy is also one of those limitations?

I know this may be difficult to grasp, but what would happen if you questioned your limiting beliefs? What if you chose to intentionally doubt all the limiting statements you've heard? What impact would this have on your sense of identity?

What opportunities would you then be able to see? What blessings would you experience by letting go of such limiting thoughts?

What if, when your mind tries to tempt you to believe you don't have money, you actually have a creative means to come up with it? (like selling an old object on eBay, or buying something and selling it at a higher price on craigslist)

In other words, whenever you are tempted to think, "I can't afford that", what if there is a way in which you CAN afford it but just aren't willing to look for creative solutions? (i.e. out of the box thinking)

Or if you think, "It's too hard", what if you don't have to do it? What if there is an easier way? You can always outsource

What if "It's too hard" is just an excuse to play small?

If you were to truly commit to prospering, would you continue to entertain that excuse?

What if constantly entertaining "It's too hard" will result in tremendously more pain? That could work in your favor: The pain will be so intense that it might force you to take a look at your false self-identity which is the source of the excuse. And by looking at this false self-image, you could make a decision to stop entertaining such limiting thinking.

But instead of doing it later, you may as well do it now

What You Can Do Right Now:

1) Think of an excuse that you make.

2) Ask yourself, "What kind of person makes this excuse?" Notice the judgment you have about this type of person. (i.e. "Only losers don't follow through", "Lazy people will never get anywhere", etc). Do you see that this is actually a criticism of yourself?

3) Take a look at that type of person in your mind (i.e. the 'you' who is playing that role of buying into the excuse). Literally see your limited self out in front of you (in you imagination of course), and ask yourself, "Do I like this?" Your answer should be "no". If it's "yes" then stop reading

4) Next, ask yourself, "Would a prosperous millionaire make this excuse?" If not, then what kind of self-image does the millionaire have? What would a millionaire say in response to the excuse?

5) Compare the two images (the millionaire and the 'you' who is making excuses). Which one feels better to you? Which one is more appealing? Which one resonates with you? Obviously the millionaire!

6) Then ask, "Am I willing to stop entertaining this false self-identity?" If so, erase the image of the one making excuses. Know that by erasing the image, you are claiming mastery over your mind and your self-image.

(Note - If you feel like you can't erase it, what you're really saying is you'd prefer to continue entertaining limitation. If the image 'comes back' then you're entertaining limitation. This is YOUR mind after all, and you have the power to think whatever you want. So don't buy into the lie that you can't change even if it feels true.)

7) Make a firm commitment to adopt the identity of a millionare (or billionaire if you prefer). You must literally see yourself as a millionaire (or someone prosperous) so that your brain gets it. This will require repetition. Over time, once your brain accepts this new self-image, your actions will automatically reflect the actions that a prosperous person would take.

Consider what one famous singer did:

"It's sorta like a mantra. You repeat it to yourself every day. 'Music is my life, music is my life. The fame is inside of me, I'm going to make a number one record with number one hits.' And it's not yet, it's a lie. You're saying a lie over and over and over again, and then, one day the lie is true." - Lady Gaga
Yes, Lady Gaga used affirmations! She also once said:

"I used to walk down the street like I was a star. I want people to walk around delusional about how great they can be - and then to fight so hard for it that the lie becomes the truth."
Lady Gaga literally identified herself as a star both through her actions and her words.

The reason these techniques work is because it is a conscious decision to adopt a new identity. The reason they don't work is because of an unwillingness to truly accept the desired identity. It will often freak people out. Notice she said "fight so hard for it that the lie becomes the truth". Your 'ego' will want to try to pull you back into your limited self-identity. But once your mind fully accepts it through repetition (i.e. self-brainwashing of positive thoughts), your will naturally think like a millionaire would.

And in case you didn't notice, this is the real foundation for wealth: Your identity.

So how committed are you towards adopting or taking on a new prosperous identity? Suddenly doing affirmations and acting 'as if' probably feels more believable than before, doesn't it?

And if you've read this far down, I thank you and salute you towards your success!
#business #identity #matters
  • Profile picture of the author stopper
    Limiting thoughts can be like a prison that you lock yourself into. You have to break free, nobody will hand you the keys.
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    http://www.charlesmomo.com Are you interested in 200 to 400 visitors a day to your site
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