Stop worrying about Google's algorithm and start worrying about your own.
It's impossible to spend any amount of time learning about internet marketing, without hearing about "the latest google algorithm change". The notion of building one's entire business around google's algorithm looking favorably upon your website is, in my view, business suicide.
Many people do not even know what an "algorithm" is, so I pulled the official definition off of dictionary.com:
algorithm: a set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor.
With so many courses and/or services that promise to "beat the latest google algorithm change", people often forget to ask themselves if they should even be in the business of trying to beat google in the first place.
My humble suggestion, to anyone who cares to listen, is that it may be time to stop basing your business success around google, who they reward with high rankings, and who they don't. A better alternative may be to start asking if you should be playing this game in the first place.
What's your algorithm for how you decide what business model to invest yourself into? Is your "set of rules" for solving the problem of starting a successful business a game that anyone could realistically win over the long term? Unless you are able to predict what google is going to do tomorrow, next month, or next year, I don't know how anyone could play by a set of rules that is based on a search engine that is constantly changing their own rules.
When I play checkers with my 4 year old niece, she always wins. She doesn't always win because she is better than me. She wins because the rules always change throughout the game. When it comes to playing games with children, it's ok if we let them change the rules without notice. When it comes to our own business, we can't afford to base our entire income on a company that also changes the rules whenever they want, without notice. That model is a game that nobody can afford to play for any sustained period of time.
We can only begin to enjoy long term success in business when we stop worrying about google's rules/algorithms and we start looking more critically at our own rules and our own "personal algorithms" for how we decide which type of business we want to invest our time and money into. When we start to play by a set of rules that don't change, and we invest ourselves into a business model that allows us to be in control of our own success, the experience of running and growing a business becomes much more enjoyable and profitable.
Many people do not even know what an "algorithm" is, so I pulled the official definition off of dictionary.com:
algorithm: a set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor.
With so many courses and/or services that promise to "beat the latest google algorithm change", people often forget to ask themselves if they should even be in the business of trying to beat google in the first place.
My humble suggestion, to anyone who cares to listen, is that it may be time to stop basing your business success around google, who they reward with high rankings, and who they don't. A better alternative may be to start asking if you should be playing this game in the first place.
What's your algorithm for how you decide what business model to invest yourself into? Is your "set of rules" for solving the problem of starting a successful business a game that anyone could realistically win over the long term? Unless you are able to predict what google is going to do tomorrow, next month, or next year, I don't know how anyone could play by a set of rules that is based on a search engine that is constantly changing their own rules.
When I play checkers with my 4 year old niece, she always wins. She doesn't always win because she is better than me. She wins because the rules always change throughout the game. When it comes to playing games with children, it's ok if we let them change the rules without notice. When it comes to our own business, we can't afford to base our entire income on a company that also changes the rules whenever they want, without notice. That model is a game that nobody can afford to play for any sustained period of time.
We can only begin to enjoy long term success in business when we stop worrying about google's rules/algorithms and we start looking more critically at our own rules and our own "personal algorithms" for how we decide which type of business we want to invest our time and money into. When we start to play by a set of rules that don't change, and we invest ourselves into a business model that allows us to be in control of our own success, the experience of running and growing a business becomes much more enjoyable and profitable.
Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.
Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.
Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.
Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.