Yesterday I attended a 3 hrs online workshop on Wordpress and would like to share with you how to optimize for higher ranking when using Wordpress. It might be simple but some of you may overlook it.
1. At Workpress ‘Setting’ -> ‘Privacy’, make sure you tick ‘Allow search engine to index this site’. Else, don’t matter how hard you optimize, SEO will not rank your site.
2. At ‘Settings’ -> ‘Permalink’, make sure you choose ‘Post-name’ instead of leave it as default. This will help you to rank better in SEO ranking.
3. When you add picture to your content, make sure you update your keyword in ‘Alternate Text’ field. SEO does not recognize image, so, If you leave ‘Alternate Text’ blank, SEO will not know how to rank your website.
4. ‘Buying Keyword‘ is a very important component in SEO ranking.
‘Buying Keyword’ means keywords that people with “buying intentions” will look for, rather than keywords chosen by people with only “reading intentions”.
So where do you enter your ‘Buying Keyword’ in WordPress?
It is at ‘Settings’ -> ‘General’. The ‘Site Title’ + ‘Tagline’ will give you the ‘Buying Keyword’.
Any other tips you all like to share?