Is My Product Priced Too High or Is My Mind Playing Tricks on Me?

It sounds like a lot of money, I'd do a "Special offer" for a week or so, so a few people get it and think wow this is amazing, then they tell their freinds and its just publicity.

Here is what I would do.
Drop the price of the one time price to $27 and then monthly $17 because this will make you more money. How?
If you have a $97 product and a 25$ monthly then you will make 1220 for 10 sales and

But when the price is low, you will make about 880$ and then $340 every month . Just my 2 c.

have you to give free copies to experiment,
to ask for a review of readers and set their prices lower than the first
if there sale 10 copies then good for you raise prices.

Way too expensive for something which isn't from an authority or unless it has dozens of rave reviews.

Of course it depends as to what exactly it is.

Depending the products or services that you want to sell, price should be determined based on the demand and supply. If the product or services is a "breakthrough" probably you can sell at higher price point depending on the niche.

My advice, build relationship for a long term business, clients will come back ... see what's happening to iPhone 5, McDonald ...

Ask the people that are coming to the site but not buying why they're not buying, then address that. The price might not even be the problem. Maybe you're not selling it. Maybe your payment form doesn't look trustworthy. Heck, maybe it doesn't even work and it's declining payments so people are abandoning the site.

If you have a way to contact them, do that. If not, add a way. Put a live chat button on the page and set a proactive prompt to start a chat with anyone that reaches the payment page and leaves it open more than 15 seconds. Or add an on-page survey with Qualaroo.

To me, your sales page is unreadable. All the flashy graphics butted up against the small text with too little line-spacing and padding, yet not lining up at all... it's hard to know where your eye should go just to get to the next paragraph (and know which paragraph comes next!). I literally feel like I need to close the page or it'll hurt my brain. But I'm not the person to ask.

You have to test, yes, even the price. And also you should look for a checklist on what to include in your sales page, because at the moment there are several things missing, like stating the problem, playing on emotions/pain, testimonials and pointing benefits for instance.
But I'm not experienced and haven't yet my first product.
Anyway, there is one mistake I've spotted, but might be more, the word "the" repeated 2 times in this part:
As an add-on you will have access to the the brand new coaching site;

IMHO it's too expensive

Funny, I just wrote a post on this very subject on an older thread in the copywriting forum.

Everything you need to know is here: http://www.warriorforum.com/copywrit...ice-point.html

Check it out dude!

Mark

Just took a look at your site...

You're approaching this from the wrong vantage point.

First of all...

You need to break up the initial product from the memebership.

Sell the product first...

...then upsell the opportunity to take what you're teaching them further with a monthly membership.

Selling BOTH when you have NOT established credibility is a HUGE mistake.

Secondly...

You say you have social proof?

Really?

Use it.

Thirdly...

The life-changing benefits that your product creates simply aren't there.

You're not delving deep enough into the emotions people are experiencing or the circumstances they're dealing with...

...nor the lifestyle they REALLY want to create.

Shopping at a department store and being able to spend money there doesn't cut.

You're failing to connect with what prospects are experiencing and want...

And lastly...

Yes...

The design is god awful.

It doesn't flow.

It's distracting.

And it doesn't convey any type of high-end, "I am the guru" feel or vibe.

Change it.

Use social proof.

Dive into the deep emotional (mindset) issues and limiting beliefs that your prospects feel and think about.

Explain HOW the product can help people reveal the lifestyle they want.

Give them something of value.

Right now...

There's NOTHING to bite into.

Nothing.

Start over.

Mark

I find that it works better if you provide a couple options. Some people are turned away by the recurring cost. Some people are turned away by the extra up front cost.
I suggest you offer a lifetime membership option, maybe $179 or something... Then offer a subscription where there is only one recurring bill, so maybe $37 which is higher than your current price, but with no 'setup fee' or whatever you call the one time $97 payment.
Another tip that might work (I don't know first hand, but many pro's have said this) is to stay away from the 9's, like your $29. 7's, like your $97 psychologically are better received, since for so long scare tactic marketing and other less then pleasing marketing ploys, have involved dropping 1 penny or 1 dollar from the true price, just to get it appearing to cost a digit bracket less.

Give some free Review copies to some of the senior warriors here and add there reviews if you have very much belief in your WSO.