Do Not Be a Teenager in Marketing: The Future of Business and Internet

8 replies
I found this video and decided to share it with warriors.
It is just too good.

Have you ever heard about Gary Vaynerchuk? Apparently he created some successful company called Wine Library.

There is a presentation where he is a keynote speaker and sharing with people what he learned during his years in business.

This presentation is raw, very passionate, has some great marketing tips.

Warning: It has some Strong language, but it still worth watching.

I got a lot of new interesting ideas here. I highly recommend others to take a close look at this guy and his strategy. That could be our future as Internet Marketing and as Entrepreneurs. I like that future, but many businesses will fail, if they would not change the way they do business.

Some Ideas That I found really interesting :

1. Things are going to change in the way we are doing the business. We Must move to Thank you economy if we want make it in new business reality. If you are not moving to this type of business, you are going to be left out.

2. Stop acting as Teenager, who is trying to 'score' at the first date. Build long-term relationships with customers.

2. Old ways of business are coming back with a new angle: Build relationships first - sell later, as it was done in Pre-Internet era. It is going to be a requirement in the near future, not an option.

3. Current Internet culture is giving us huge amount of data about people's emotions. It is easier than ever to find out what is driving your customers. If you can attach your business to strong emotions that person have, you can get life-term customer from that.

4. Great tips about marketing Internet presence to local business and mobile marketing. There are some golden nuggets here (billboard references and why they do not work)

5. Content is not the king. What is important is not Content, but Context in which it is shown. One-on-one marketing is going to be moving economy.

6. Great tips for marketing on Twitter and Facebook (Think Long-term relationships, not 'one night stand'). It is obvious, but there are great examples in the video, how it can be done.

I really love the video, I wanted to share it with Warriors.
I found more than couple Golden Tips here.

#business #future #internet #marketing #teenager
  • Profile picture of the author Chr
    Those are excellent.

    I would still argue that content is king. Context doesn't matter if the content is bad. Also, and this may be getting too abstract, but doesn't content create the context?
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    • Profile picture of the author Tessa Holmes
      Originally Posted by Chr View Post

      Those are excellent.

      I would still argue that content is king. Context doesn't matter if the content is bad. Also, and this may be getting too abstract, but doesn't content create the context?
      Content is important, of course, but If you have an average content and Great marketing and great content and average marketing, great content may possibly never be found by people who would appreciate it.

      To Justin Finkelstein: Thank you for your comment. I found many things here to be a common sense. It reminded me very well that "Good Old Ways" of running the business would work better now and in the near future than overused spamming techniques. Quantity, not quality seems tempting, but would be faced out very soon (if it is still anywhere relevant).
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      Can I Haz A CheezBurgr?
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  • Thanks for posting. I believe all of the ideas in here are valid. However, one that is noticeably missing is the HUSTLE. Gary V. hustled like crazy for years, which is what allowed him to learn the lessons that he is sharing above. Many of the lessons above are somewhat common sense (I believe the most value comes from things that common sense). However, what is not necessarily apparent is how important it is to stick it out until you make it work.

    Have an amazing day.
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  • Profile picture of the author mrelk159
    Great share and 100% right, if you want long term success and clients you need to build rapport with them and understand their business from their perspective.
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  • Profile picture of the author montozza
    Like Tessa said, content is important but marketing is even more important. You don't need to "reinvent the wheel" with your content. On the other hand, stay away from rehashed stuff. The best content is content written from your own experience. If you are at do'gs training niche, and you never had a dog...still you can have great content, but people like when they see your own example. It is all about socialization. people wants to see who is the blog owner, to see your social accounts. Furthermore, if you also have a video with your dog, that is greeeeeat. You got it?
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    “You can automate everything except content and relationships.”

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  • Profile picture of the author Odahh
    i watched gary v a while back read his book.. book some thing in the good idea file ..

    my take on him..

    Is build your character . find your audiences..and provide content for that audience ..

    and be authentic.. if you are going to tell people something tastes like dirt or dirty socks.. you better have eaten dirt and sucked on a dirty sock ..

    you only get away with the over the top personality og a gary v or a trump .. if you have the presence to back it up..

    be yourself ,bind your market..provide content to your market and be willing to grow slowly
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    • Profile picture of the author Tessa Holmes
      Originally Posted by Odahh View Post

      i watched gary v a while back read his book.. book some thing in the good idea file ..

      my take on him..

      Is build your character . find your audiences..and provide content for that audience ..

      and be authentic.. if you are going to tell people something tastes like dirt or dirty socks.. you better have eaten dirt and sucked on a dirty sock ..

      you only get away with the over the top personality og a gary v or a trump .. if you have the presence to back it up..

      be yourself ,bind your market..provide content to your market and be willing to grow slowly
      This is a very good observation. Walk the walk if you want to truly build a relationships. and be able to prove it. Take action, take risks. Be different, be authentic and be ready to work your tail off before you will see your reward. But when reward will come - that would be completely yours and you will have very unique and strong position on the market.
      ...By the way, I am glad that other people found this video as useful as I did.
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  • Profile picture of the author talfighel
    Content is very important but when you have some offers that don't convert, then it doesn't do you any good.

    To succeed online, you need 3 things.

    1. People who need your product.

    2. The right traffic.

    3. Conversions.
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    Keep Pushing And Never Give Up
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