Your Number One Asset ...

I just found this 'old' article I wrote while doing some search
on the web. Gives me an interesting look back to the early
days ...

Your Number One Asset.
Copyright © Ray L. Edwards 2003

I would like to talk about your most important
marketing asset of all.

Sorry, but it has nothing to do with the Internet. You
cannot buy it for any price either. This is exactly why it
is so expensive, even rare. It ranks above money, marketing
genius and a fantastic product. All successful marketers
must have it without exception. It is called perseverance!
Yes, the 'don,t give up' attitude.

The Network Marketing industry is littered with stories of
people who quit too early. You may even see companies that
do what I call 'negative marketing' by referring to the fact
that 95% of people fail in this industry.

Wow! This is no welcome mat for someone who is considering
joining a Network Marketing company. But wait a minute. Did
you check the latest stats from the Social Security
department? If you look at the number of people in the US
who are making over $50,000 per year the stats are not very
different. Does this mean that the whole US economic system
is a failure?

There is the so called 20-80 rule which says that 20% of the
people does 80% of the work. This is true of churches, your
work place, schools. It appears to be a law. It is also true
that 20% of the people control 80% of the wealth.

What I am saying here is that the Network Marketing industry
is just a reflection of the society in general. The question
you must ask yourself is "Am I a 20 percenter or an 80
percenter?" I wish you the best of luck trying to change
this rule. The fact is that over the past 40 years in the
US, the Network Marketing industry has made more
millionaires than all other entrepreneurial ventures
combined. Now how does that go for 95% failure?

Those who make the big bucks in Network Marketing are the
ones who persevered! Yes, perseverance is more valuable than
talent. Whatever legitimate home-based business you chose to
do, you will do well if you JUST DON'T GIVE UP!

Perseverance is closely tied to how big your "why" is. In
other words why do you want a home business? There is a
sowing and reaping principle here. Like the Bible said
'Whatsoever a man soweth that shall he also reap'. This is a
physical law as well as a spiritual law.

If you have a big "why" the "how" will come
naturally.

For me I want a financially more secure future for my two
sets of twins. They are 4 and 5 yrs old - yes just a year
apart! Right now my wife works as a supervisor at a
Department store and I am at home with the kids. I want my
business to grow fast so that I may able to ask my wife to
stop working. (As though I would have to suggest this -she
can't wait).

We are also planning on home schooling so this becomes even
more urgent. This is why I am at my computer 16 hours per
day -testing ads, writing, researching -as I am doing now -
so that I can have the freedom later on.

The question is what do YOU want and how badly? God made us
in such a way that we normally get what we think we "must"
have not just what we "want". You may wish for more money,
for the creditors to stop calling, for a nice car, for a
home in the country side - but do you "must" have it?

The reality is that quite ordinary people with extraordinary
"must-have-it attitudes" are making six-figure incomes
online. If you don't believe this you have already lost the
battle before you even started. To do well making money
online YOU MUST BELIEVE THAT IT IS POSSIBLE TO DO SO.

Read any success story and without fail they experienced the
same setbacks like every other person, sometimes greater,
but they persevered because their "WHYS" were BIG.

Before you attempt this online business thing take a moment
to review your 'why' because if it is not big enough neither
would be your success.

-Ray Edwards