Discovering Motive Is Like Finding A Diamond
Take the business man for instance. He is concerned about dozens of things at any given time. This is the fabric of his motivation. He has problems to solve so he's loaded with motivation.
The reality is everyone is already motivated. The question is "By What"? That is what our job becomes, finding that out. Only then can we show them how they can get what they want through solutions we offer to provide.
The most intimate hopes, dreams and plans are his motivations. And these are what he feels will bring him happiness. The successful salesman will discover and deeply relate to these motivations understanding the closer he comes to clearly identifying these motives the closer he is to his customer accepting his help. . . . expressed in sales.
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