"I'll teach you everything I know so you can be as successful like me."
"I'll give you the complete blueprint that I use, and all you have to do is copy and you will get exactly the same results as I did."
"All you need to do to be successful is to learn from someone who has already done it, and MODEL exactly what they do, to get the same results as them. Learn from me!"
Heard all that or similar before?
Well, the thing is...
Do you think that is what actually happens?
Most likely what happens is, gurus will teach you everything THEY think you need to know in order to be successful. But they Won't teach you everything THEY know so that you can copy them and be successful like them.
Because, think about this...
How many people want others to be exactly like them? Everyone wants to be unique and different. Do you think you want someone to do everything like you and be the same as you? Of course not. You want others to do it differently than you.
You will want to teach them whatever you CHOOSE to teach them, and you would do so SELECTIVELY so that they would increase their capability, but never to the extent where they can actually do it the way you do it. You just hope they figure the rest out themselves, and hopefully differently than you (with fingers crossed).
So that's why although most gurus out there tout the "I will teach you everything I do so that you can follow me and get exactly the same results as I do" will never actually do that. They would be saying that because it is what "sells" as marketing speech.
The Only way to actually know what the gurus do and be able to get their kind of results, is to OBSERVE what they do, and MODEL after them, and not just what they "teach".
This is called "Reverse Engineering".
But I want you to notice something about this as well. Those who teach "Reverse Engineering" in internet marketing also tend to point you to OTHER gurus or marketers other then themselves to reverse engineer. They would break down the webpages, marketing funnel, copywriting and techniques that OTHERS use so that you can model and copy the things that others use and which works.
But you don't see them teaching reverse engineering to their OWN webpages, marketing funnel and techniques to you.
Much of this is because of Human Nature, and the desire to be unique and different from others.
EVEN when gurus teach you exactly what they do, they would teach you something that they USED some time ago, but have already moved on to something else.
They will Never teach you exactly what THEY ARE DOING NOW that works best for them. Why give away the competitive advantage?
A martial arts master will never teach you at the level he is at. He will teach you at the level he WAS at. Only when he has transcended to the next level, then he will teach you the current level (which has become his previous level).
If this is how people teach in Kungfu, do you think it is different for IM?
What are your thoughts? Has this ENLIGHTENED You?
Those who have reached the top tend to have done two things:
They learned to SPY, and the learned to REVERSE ENGINEER. This is the real secret. You have to Do-It-Yourself.
Even the best in Kungfu also do it like this. None of the best ever just "learned and follow everything from a Mentor or Master". They always went to SPY on their own master's and other master's techniques and learn to Reverse Engineer and copy them.
Of course you are supposed to do things differently and not exactly like them, but your best chance of knowing exactly what they do which works, is through spying and reverse engineering.