Article Marketing Visitor Superiority - Never Fear EZA Changes Again | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

15 years ago

Excellent post - I've read nearly every article marketing product available and very few go into creating titles in this much detail.

I put an hour or two aside every so often just to create a list of article titles and it really pays off. I haven't noticed any difference in my CTR since the Adsense changes and I believe it's because a good enough title will whet the readers appetite enough to really want to read your article (and hopefully ignore the Adsense ads).

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TimG

15 years ago

Originally Posted by Hamida Harland

Excellent post - I've read nearly every article marketing product available and very few go into creating titles in this much detail.

I put an hour or two aside every so often just to create a list of article titles and it really pays off. I haven't noticed any difference in my CTR since the Adsense changes and I believe it's because a good enough title will whet the readers appetite enough to really want to read your article (and hopefully ignore the Adsense ads).

Hamida,
Many thanks - I completely agree with you and happy to see you also can confirm what I think is where the real truth lies,....it doesn't matter what EZA does (short of going offline) as long as an article marketer spends the time to put in the due diligence required to dominate EZA and not the other way around.

As long as we win the initial war with the search engines and the article directories we then have more control on what the visitors final destination ultimately becomes.

Additionally, when I post the information for the other 4 components you will see how the fit in to ensure we keep the visitor and don't lose them to outside distractions such as additional adsense ads.

Respectfully,
Tim

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KateD

15 years ago

Tim,

Words from the Master. Thank you so much for sharing your thoughts on the power of a good headline for Ezinearticles.com articles. Newbies looking into article marketing should definitely read this thread.

Its a shame to see a great article topped with a boring title.

KateD

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TimG

15 years ago

Originally Posted by KateD

Tim,

Words from the Master. Thank you so much for sharing your thoughts on the power of a good headline for Ezinearticles.com articles. Newbies looking into article marketing should definitely read this thread.

Its a shame to see a great article topped with a boring title.

KateD

KateD,
Yup, you hit the nail on the head. Article marketing is like a box of cereal in the supermarket...........if the outside packaging (the article title) stinks then no one cares what's on the inside whether it taste good or not.

Tim

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Steven Wagenheim

15 years ago

Tim, have you been bugging my home?

Wow, what a great post.

I'd add my 2 cents but you covered it so well that there's no point in
muddying the waters. I have a few title tricks that I add as well, including
the "WTF?" title tactic. I find this one really gets people curious and works
very well. The hard part is delivering on it, which is why I don't use it too
often.

Anyway, can't wait to see the next part in this series.

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TimG

15 years ago

Originally Posted by Steven Wagenheim

Tim, have you been bugging my home?

Wow, what a great post.

I'd add my 2 cents but you covered it so well that there's no point in
muddying the waters. I have a few title tricks that I add as well, including
the "WTF?" title tactic. I find this one really gets people curious and works
very well. The hard part is delivering on it, which is why I don't use it too
often.

Anyway, can't wait to see the next part in this series.

Steven,
Great to have you in this thread -

Not sure how I forgot about the "WTF" title but as you said, it is another method that works extremely well at catching the readers eye while they are scanning all of the search engine results and generally results in a click through to the actual article.

Would you agree that using this method does require some degree of skill as you are trying to fit your keyword phrase in a title that makes the reader almost say "What?" out loud when they initially see the title?

If done properly this method can result in a high CTR but I've always found the SEO side to be a bt more difficult to manage.

Respectfully,
Tim

PS - I should be posting the 2nd part of this 5 part series (covering the summary) sometime later this evening.

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PatriciaJ

15 years ago

Great to read something so positive. Looking forward to your next post.

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TimG 15 years ago

Received a question regarding whether I view EZA as a partner or an aversary.

I probably should have made it a bit clearer when I first posted this information. This thread is not meant as an attack on EZA because I applaud the changes they routinely make and believe they want what's best for their company and the authors that post articles using their website.

This post was merely meant to assure people that by writing quality articles using sound principles and practices you can be successful using EZA no matter what changes they make.

In the perfect world both EZA and the authors that create quality content would both benefit from the traffic that arrives through the published articles.

Respectfully,
Tim
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Ross Kenny

15 years ago

Hey Tim,

Such a great post and some real valuable information disclosed. Getting a little rare in this section of the forum outside of the War Room. I will be adding this to my personal Article Marketing Handbook for future reference.

Can't wait for the rest..........

When I create my articles I find doing everything in steps really helps.

For example,

Step 1. Research and find 100 keywords.

Step 2. Write 100 Article titles all concentrating on the points mentioned above.

Step 3. Write a variation of Bio Boxes.

Step 4. Write the Articles.

I find by breaking down the steps this way you can really concentrate on the specific areas. You'll find you will craft some real compelling titles this way as you can really dedicate your efforts into that particular area before moving onto the next. I find this works well..!!

I have a blueprint that I've created that I use for each area laminated onto 4 seperate A4 Printouts.

Re -

1. How to do the Market & Keyword Research
2. How to Write the Title
3. How to Write the Bio Box
4. How to write the Article

(Each area goes into detail and highlights the importance of the AIDA Formula - Found this definition )

As you can see this is a very productive way of creating your Articles concentrating on the specific areas and dedicating QUALITY time to each. This way you really can craft articles that stop the reader wanting to click those "Adsense Ads..."!!!!!

Thanks again Tim for the great post..,

Oh and as for the Ezine Article Changes... I don't care... They won't do anything too drastic to hurt the customer experience. They don't want to drive us quality writers away and I'm sure they don't want to upset Google in any way.

I'm sure Chris Night is keeping an eye on the stats and may even have something up his sleeves for a premium account removing the ads. (Who knows...)

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TimG 15 years ago

Article Marketing Visitor Superiority (Part 2) - The Importance Of Your Article Summary

As promised here is the 2nd part of this 5-part series focusing on how to win the battle for article marketing visitor superiority and it covers the summary. As previously mentioned I do place a bit more importance on the summary of my submitted articles to Ezinearticles.com then most article marketers do and it is because when someone arrives at Ezinearticles.com without finding and clicking through your article in the search engine rankings than you are in a battle with the other article marketers that have submitted their own articles to Ezinearticles.com. If that seems confusing I'll attempt to provide clarity a bit later in this post but for now I'm going to discuss what your summary should and should not contain in order for it to be a strong weapon in your quest for article marketing visitor superiority.

First, you have to understand and acknowledge that your article summary is the teaser portion of your article. The more formal title would be the abstract but seeing as how I was never really very good with language arts in high school/college so for caveman purposes I'll stick with calling it the article teaser.

Its primary purpose is to work hand in hand with your article title in coaxing a human visitor to want to read your actual article. Let me repeat that so there is no confusion, the article summary is the pitch for your article and if you have done your job with the article title you know you have the visitor's attention so you need to make darn sure your article summary is well constructed because it could be the difference between having your article read or merely ignored.

Advice that I have been giving is to view your article summary as an extended adwords ad but instead of concentrating on getting your point across in a small amount of space you have the opportunity to accomplish it in 3-5 sentences allowing you to add a bit more visitor enticing sizzle. Another huge tip is instead of writing your summary like you write your article (as an author) focus on writing your summary much like a copywriter writes their cash producing headlines.

The summary is where you list benefits that are emotionally charged in order to get the visitor pumped up and wanting, no, make that needing to read more. Because chances are good that the reader is targeted towards your niche topic you can literally reel them in like a fish on a hook by constructing your summary around their interests which naturally should be strongly related to the subject of your article. Another key point is to fill the summary with various reasons why the reader should continue to read your article and how they can benefit from the content of your article.

I've yet to mention keywords but I think you already know that your article summary should be peppered with a minimum of 3-5 keywords. I prefer to have my main keyword phrase once and then a few ancillary keywords that compliment the niche topic. This combination has proven useful for search engine rankings but you need to make sure you don't lose sight of the fact that your summary is built around the reader and not the search engines, so don't crazy and sacrifice a quality summary just for the sake of adding a few extra keywords.

That pretty much covers what needs to be in your summary, now I'll focus on what shouldn't be in your summary because without a doubt it is more important to know what not to put in your summary when compared to what should be in your summary.
The summary is not the time to try and sell yourself or your business. Remember, it is there to sell why the visitor should read your article. Your time to sell them on your service, product, business...etc will come later in your resource box.

Always avoid using a URL in your summary. Fortunately Ezinearticles.com makes this easy to do because they don't allow URLs in the summary and thankfully so or chances are good we would see nothing but links to websites eating up this valuable space. With that said, there is really no need to dwell on this subject. Just note that if EZA doesn't allow it then don't use a URL in the summary for other directories because it makes you look cheap and amateurish.

I think I already covered earlier when I pointed out that the summary is not for selling anything but your article but it defiantly is worth repeating. No self-promotion should be seen here unless it is purely on trying to get the visitor to read your article. In terms of length, anything under 3 lines may be too little and anything over 6-7 lines is defiantly overkill.

Additionally, I recommend you always try and avoid repeating unnecessary wording such as your name, article title or for that matter a paragraph from your article. Also, merely plugging in a paragraph from your article to fill the article summary is one of the main faults I see many new or inexperienced article marketers make on a routine basis with it usually either being the opening paragraph or the closing paragraph from the article body.

In fact, if you read some of the earlier articles I submitted to EZA at the start of my article marketing career you will see I was as guilty of doing this as everyone else. However, I later realized that this was a huge mistake because it cheapens the content of your article and it can also serve as a way to send your reader elsewhere especially if you use the opening paragraph as your summary and the reader sees the same content immediately upon reading the article.

Many writers also use the following phrases in their article summary "This article is about", "This article explains" or "This article contains". I believe this is a bit of a turnoff and it takes up space which could be put to better use by outlining the benefits a visitor will reap if they take the opportunity to read the rest of your article.

Some final notes on writing the perfect article summary include understanding that you are using the summary to explain the benefits of reading your article to the visitor. Remember, this may be your only shot at pitching to the person why they will personally benefit from reading your article. Never confuse your resource box with your article summary. The resource box is dedicated to pitching your website while the summary is dedicated to pitching your article. Construct it correctly and you will have won 55% of the battle for article marketing visitor superiority.

I'll close for now with the next posting covering the importance of keywords.

Respectfully,
Tim
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- Steven Wagenheim 15 years ago
  
  Originally Posted by TimG
  
  Article Marketing Visitor Superiority (Part 2) - The Importance Of Your Article Summary
  
  ....
  
  Respectfully,
  Tim
  
  Wow, another great post!
  
  Okay, I am going to add a few things to this because the article summary (I
  actually call it the intro) is SOOOOOO important, you have no idea folks. If
  your first paragraph doesn't grab the reader by the throat, forget it. They're
  NOT going to read paragraph 2.
  
  I like adding some mystery to the summary. This usually goes hand in
  hand with some of the titles I come up with that almost force you to
  read the article.
  
  Let's take a fictional example.
  
  Title: The 3 Deadliest Mistakes You Can Make In Affiliate Marketing
  
  First of all, you'll notice that I am targeting a pretty competitive keyword
  with this title...affiliate marketing. It gets over 300,000 monthly searches.
  Competing sites are over 8 million. So good luck trying to get articles
  read with this phrase. It ain't easy.
  
  Yet, I do it...consistently.
  
  Anyway, here's the summary I would write.
  
  One of them anyway.
  
  "No doubt you're reading this right now because you're scratching your
  head wondering why you can't sell water to a man dying of thirst in the
  desert. Well, affiliate marketing has many pitfalls, but the three addressed
  in this article are without a doubt the biggest mistakes that any affiliate
  marketer can make...hands down. Ignore this information at your own
  peril."
  
  Or something like that. It's 8 in the morning and I'm still half asleep.
  
  But you get the idea.
  
  Now, this summary probably gives even less info than Tim would suggest
  for most articles, but the mystery of the title (what are the 3 deadliest
  mistakes?) and the fact that I let on so little in the summary, almost
  compels people to read on. After all, if they're not having any success
  then they certainly have to be asking..."Am I making these mistakes?"
  
  My CTR is almost consistently between 20 and 40 percent when I come
  up with articles like these.
  
  Admittedly, I sometimes get lazy and don't strain myself to come up with
  killer combos like these, but even my "lazy" articles get a 10% CTR.
  
  You get one shot to grab your reader by the throat and make an impression.
  
  Don't blow it in the first paragraph.
  
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Joe2

15 years ago

Originally Posted by Ross Kenny

Hey Tim,

Such a great post and some real valuable information disclosed. Getting a little rare in this section of the forum outside of the War Room. I will be adding this to my personal Article Marketing Handbook for future reference.

Can't wait for the rest..........

When I create my articles I find doing everything in steps really helps.

For example,

Step 1. Research and find 100 keywords.

Step 2. Write 100 Article titles all concentrating on the points mentioned above.

Step 3. Write a variation of Bio Boxes.

Step 4. Write the Articles.

I find by breaking down the steps this way you can really concentrate on the specific areas. You'll find you will craft some real compelling titles this way as you can really dedicate your efforts into that particular area before moving onto the next. I find this works well..!!

I have a blueprint that I've created that I use for each area laminated onto 4 seperate A4 Printouts.

Re -

1. How to do the Market & Keyword Research
2. How to Write the Title
3. How to Write the Bio Box
4. How to write the Article

(Each area goes into detail and highlights the importance of the AIDA Formula - Found this definition )

As you can see this is a very productive way of creating your Articles concentrating on the specific areas and dedicating QUALITY time to each. This way you really can craft articles that stop the reader wanting to click those "Adsense Ads..."!!!!!

Thanks again Tim for the great post..,

Oh and as for the Ezine Article Changes... I don't care... They won't do anything too drastic to hurt the customer experience. They don't want to drive us quality writers away and I'm sure they don't want to upset Google in any way.

I'm sure Chris Night is keeping an eye on the stats and may even have something up his sleeves for a premium account removing the ads. (Who knows...)

Hello Ross

Would you be prepared top give us details of your blueprint?

Kind regards
Joe

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Joe2 15 years ago

Hello again Ross

My apologies for such a direct request. I should have said would you be prepared to share some details of your blueprint with us?

Kind regards
Joe
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TeamGlobal

15 years ago

Hi Tim,

As always, you hit the nail on the head with a golden hammer.

Thanks for sharing and keep up the good work.

All The Best,

Tony

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Rod Cortez

15 years ago

I've been marketing with articles for years and Tim definitely knows what he is talking about. Great post brother.

RoD

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chemmyvick

15 years ago

hoop! this is great. Thanks

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annihilator

15 years ago

Wow... great contributions from both Tim and Steven. Seeing that the two gurus are here on this forum, I'd like to ask a in my opinion, key question about EZA/article marketing.

Question is: What is the main source of traffic to your EZA articles? Google search? Let me open it up a bit because it's been on my head for some time now.

Suppose I wrote an article on Forex trading and my keyword is "top ten secrets about forex trading", which has low Google competition and nice daily search etc. (I made it up, don't look it up

)

Aside from the time it gets on the front page of EZA, what will cause my article to be viewed by someone?

When someone searches for "top ten secrets about forex trading", no doubt EZA will be on the first page of Google, but surely there are tons of different EZA articles with that keyword, so no one is going to find your article unless you succeed to make that article rank as the first article Google would display from EZA, right?

If your article ranks 3rd on EZA (in the eyes of Google) - then it won't be displayed, and will be lost forever in the Internet space?

Those are some great tips you guys have on titles and summaries. But how do we get people to see those titles in the first place, that is my question.

Thanks a lot!

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TimG

15 years ago

Originally Posted by annihilator

Wow... great contributions from both Tim and Steven. Seeing that the two gurus are here on this forum, I'd like to ask a in my opinion, key question about EZA/article marketing.

Question is: What is the main source of traffic to your EZA articles? Google search? Let me open it up a bit because it's been on my head for some time now.

Suppose I wrote an article on Forex trading and my keyword is "top ten secrets about forex trading", which has low Google competition and nice daily search etc. (I made it up, don't look it up

)

Aside from the time it gets on the front page of EZA, what will cause my article to be viewed by someone?

When someone searches for "top ten secrets about forex trading", no doubt EZA will be on the first page of Google, but surely there are tons of different EZA articles with that keyword, so no one is going to find your article unless you succeed to make that article rank as the first article Google would display from EZA, right?

If your article ranks 3rd on EZA (in the eyes of Google) - then it won't be displayed, and will be lost forever in the Internet space?

Those are some great tips you guys have on titles and summaries. But how do we get people to see those titles in the first place, that is my question.

Thanks a lot!

I'll be answering this in the next post which covers keywords. I may have it up tonight but definately by tomorrow.

Tim

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TimG

15 years ago

Originally Posted by annihilator

Suppose I wrote an article on Forex trading and my keyword is "top ten secrets about forex trading", which has low Google competition and nice daily search etc. (I made it up, don't look it up

)

Aside from the time it gets on the front page of EZA, what will cause my article to be viewed by someone?

When someone searches for "top ten secrets about forex trading", no doubt EZA will be on the first page of Google, but surely there are tons of different EZA articles with that keyword, so no one is going to find your article unless you succeed to make that article rank as the first article Google would display from EZA, right?

If your article ranks 3rd on EZA (in the eyes of Google) - then it won't be displayed, and will be lost forever in the Internet space?

Those are some great tips you guys have on titles and summaries. But how do we get people to see those titles in the first place, that is my question.

Thanks a lot!

I have found that if you choose the correct keyword phrase for your article and use it in your title then what takes place is your article will end up knocking the other article off the top spot within Google. This can happen in as little as 36 - 48 hours.

In the event you see that your article is not able to overtake the pre-existing article then directing some backlinks to your submitted article from various other sources such as blogs, yahoo answers, web 2.0 sites...etc will move your article to the top spot.

To gain instant traffic to yoru article make sure you have your EZA Author RSS Feed twittered so that your followers know when you have released a new article.

Tim

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Allen Graves

15 years ago

Tim,

Like someone said above, informative threads like this are becoming too few and far between! So far you have really added some value (you too Steven) and here's why...

Article marketing changes all the time, as you well know. And what is working right now...today...is what so many have gotten away from over the years - and what those who have had lasting and consistent success already know.

Quality, original content.

As you know, I sit down and study article stats every single day, and I am seeing, more and more, that the article which do not provide at least SOME information about the topic are not ranking in the search engines anymore. I don't know how they figured it out, but they are slpping the typical "I'm gonna get backlinks from this" article.

On the other hand, articles that are well-written, well formatted, and contain some quality originally-written INFORMATION about the topic are being ranked well - especially if they have pictures or video in them (where allowed). Everyone reading this post knows the difference between these two kinds of articles...and you'd better stop writing the former if you still are because, frankly, you are wasting your time.

Anyhow, back on topic...

With the ever-changing, almost infinite amount of variable that stoically meander across the article marketing dance floor, you should really invest a little time into researching your article stats on a somewhat regular basis. The smallest tweak in your article title, summary or any of the other parts of an article this thread is discussing can make a huge difference in your bottom line.

Listen to what Tim says. He has tons of experience and great statistical resources. Great job Tim.

Respectfully,
Allen Graves

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Allen Graves

15 years ago

Just read the "Summary" post.

I just wanted to add that although directories do not post your summary on the article page - but that doesn't mean it is not important at those directories.

Some of them use the summary in their RSS feeds, some of them use it on the category page.

Here's a quick tip - One of the things I like to do (where allowed) is create a numbered list or use special characters or bolding within the summary in an effort to grab the "page scanner's" attention. These can really stop a person's eyes if they are scanning a category page!

Allen

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Steven Wagenheim

15 years ago

Originally Posted by Allen Graves

Just read the "Summary" post.

I just wanted to add that although directories do not post your summary on the article page - but that doesn't mean it is not important at those directories.

Some of them use the summary in their RSS feeds, some of them use it on the category page.

Here's a quick tip - One of the things I like to do (where allowed) is create a numbered list or use special characters or bolding within the summary in an effort to grab the "page scanner's" attention. These can really stop a person's eyes if they are scanning a category page!

Allen

Allen, what Tim referred to as a "summary" I tend to think of as the intro
paragraph to your article, or paragraph one. Yes, EZA does have a box
for a summary, which I do use, but I don't know how many people read
that, so I also start my article with a sort of "summary" in the first
paragraph.

Just relying on an outside summary to do the job, in my opinion, is
dangerous.

You want everything that the person needs to get to your resource box
and click through to be in the article body itself.

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Gunter Eibl

15 years ago

I have noticed that you can achieve a much higher CTR when you include the word FREE in your resource box.

Gunter

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Steven Wagenheim 15 years ago

Originally Posted by Gunter Eibl

I have noticed that you can achieve a much higher CTR when you include the word FREE in your resource box.

Gunter

Which is why I give away more free reports than Colonel Sanders has
chicken wings.
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CoachIyabo 14 years ago

I was using the word "complimentary" report in my resource box so I have changed it to "free" based on this. Thanks so much.
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JayMachado

15 years ago

Another important thing to consider is testing your resource boxes. If you're using the same one over and over again, you're leaving money on the table right there.

In a way, your resource box is like your headline on the bottom. Try different formatting, use different approaches, have FUN with them (don't be afraid to be daring - the last thing we need is hundreds more freakin' boring articles.)

I love article marketing. I love reading articles. But a lot of people are just so boring. And maybe boring works - it hasn't for me. I'm happy with my 36% clickthrough rate on some articles, so what can I say?

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Mary Green

15 years ago

Just wanted to post, I saved this post in pdf format for anyone interested.

Mary

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Tom

15 years ago

Tim,

I have a few articles in ezinearticles but they've never had many visitors. I think part of the problem is that the articles don't have very good titles.

Using your guidelines, is it possible to give a boost to your article views by editing the article titles?

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TimG

15 years ago

Originally Posted by Tom

Tim,

I have a few articles in ezinearticles but they've never had many visitors. I think part of the problem is that the articles don't have very good titles.

Using your guidelines, is it possible to give a boost to your article views by editing the article titles?

Without looking at your submitted articles I am willing to bet that your article title is most likely responsible for your lack of views. If that is the case then you have a few options:

1 - Keep the articles as they are and build some backlinks to them so that they rise higher in the search engines. However, even if they rank higher if the article title is not appealing to a human visitor then you still might not get any views and you will have wasted the backlinks created.

2 - Edit the title completely but I'm hesitant to recommend that because then your article has to be re-reviewed and approved by an EZA staff member and you take the chance of it not getting approved (probably not the case but it can and does happen).

3 - You write new articles with the proper focus on the article titles which will allow the new article to rank higher in the search engines and at the same time grab the readers interest. For further stability and search engine ranking power you can create a few backlinks to these new articles.

Hope that helps you out in some way shape or form.

Respectfully,
Tim

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Craig McPherson

15 years ago

Waiting patiently for Tim's next installment.

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TimG

15 years ago

As promised here is the 3rd part of this 5-part series focusing on how to win the battle for article marketing visitor superiority and it covers keywords. To keep things simple, I'm not going to go into detail on how niche specific keyword phrases can be found. Instead I'm going to focus on how I use the keywords once identified because I realize in general that many different marketers each have their own favorite way for doing keyword research. I'm personally fond of taking a caveman like approach and do most of my keyword research using the article directories themselves.

I will provide this one insider tip on where I routinely find profitable niche keyword phrases. Most people know that I use Ezinearticles.com as my primary source for keyword mining but I've also been obtaining fantastic keyword phrases from AssociatedContent.com and Articlesbase.com. If you know anything about my keyword research techniques and methods then having revealed those other 2 article directories as my sources for keywords should have you searching those two directories for niche keyword phrases you can easily dominate with articles. In the event someone has any questions or would like some clarity about my methods please don't hesitate to ask.

Where I Use My Keyword Phrases

Without a doubt, I have determined that the best ROI for your keyword phrase comes from making sure it is used in your article title. As mentioned in the article title post, I look to try and use the keyword phrase closer to the beginning of my article title and if I can swing it again towards the end of my title or sprinkled throughout the remainder of the title.

In case you are wondering just how powerful the effect of having your keyword phrase in your title is, consider this. I have seen articles rank on the first page of Google for specific niche keyword phrases by merely having the phrase in the title of the article and nowhere else within the article itself. I can't begin to stress the importance of this task so always make sure your article title has the keyword phrase you want your article to rank for within the actual title.

The next place to use your keyword phrase is in the article summary. This may or may not help as much with the SEO side of the house but it definitely helps on the human visitor side because when they see the keyword phrase they are searching for in the article title and then highlighted/mentioned again in the article summary it starts to cement into their mind that this article contains information that is pertinent to the search they are conducting. Many marketing books advocate that a user must be exposed to a message 7 times before they react in the manner you desire. Between the article title and article summary you have 2 opportunities to engage the human visitor (consumer) with your message leaving only 5 more exposures needed to obtain the desired outcome.

The next place to use your keyword phrase is within the actual keyword section (I'm talking mainly about Ezinearticles.com but it is the same for most of the top article directories). This section here is primarily for SEO purposes and is probably never seen by a human visitor so unfortunately you don't cash in on the 7 marketing exposure requirements but you do further enhance SEO spider love. I have found that the best results are obtained by including the keyword phrase along with any complimentary keywords in your targeted keyword list - I know, I know,... clear as mud right.

The next spot in the construction of your article where you absolutely must have your keyword phrase is within the first sentence of your actual article. If you notice when you do a search for a keyword phrase on Google, you will get the results which are the title of the page (in this case your article) and a small snippet of text. This text is obtained from the first few lines of the actual article so once again, here is an opportunity to take advantage of the 7 marketing exposures for your specific keyword phrase. I also strongly believe that there is some weight given by the search engines to having your phrase in the first sentence of your article because in the search engine results the keywords are highlighted in your title and they are also highlighted in the snippet of text that is also provided as part of the search engine results.

The remaining number of times you would use your keyword phrase throughout your article is based entirely upon the length of your article. As you would expect, a 250 word article offers very little maneuver room for you in terms of the number of times you can place your keyword phrase within the article (once, maybe twice if you're lucky). Generally I prefer to have my articles to have at least 350 words of real content in them with the upper limit hovering around 500. For a 350 word article you can expect to use your keyword phrase about 3 times max where a 500 word article offers you one additional time to squeeze the actual keyword phrase in without tripping the keyword spamming alarms at Ezinearticles.com.

In case you've been keeping count, your keyword phrase will have been exposed at least 4 times to your reader (once in the article title and 3 times in your article) with an additional exposure coming from the article summary or the snippet of text provided by the search engines for a running total of 5 times. The 6th exposure comes from within your resource box. The resource box is where I make every attempt to have my keyword phrase as my anchor text for the link back to my website (where conveniently enough the 7th exposure of your keyword phrase to your reader and hopefully obtains your desired response).

As with my article title and the first paragraph of my article, I try and have the keyword phrase at the very beginning of the resource box. Ezinearticles.com did make this a bit harder to do when they cut down the words you could use for your anchor text to only 3 but they really had no choice when it came to implementing this rule because there were some authors that were using entire sentences as their anchor text backlink. One helpful gesture from Ezinearticles.com is that the anchor text can have a few additional words (an additional 1 or 2) if it does provide value to the reader and is not merely for the benefit of obtaining a longer keyword rich anchor text backlink to your website.

This post was a bit shorter but it does conclude the keyword section on where I use my keywords in order to keep all parties on my side (the search engines, the article directories and the human visitor) and to help further my battle for visitor superiority. The next installment of this series will focus on the actual construction of the article body.

Please feel free to add any additional tips or comments in regards to your own expereince with how keywords help with your article marketing efforts.

Respectfully,
Tim

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Steven Wagenheim

15 years ago

Originally Posted by TimG

As promised here is the 3rd part of this 5-part series focusing on how to win the battle for article marketing visitor superiority and it covers keywords.

...

Respectfully,
Tim

Great post Tim.

Okay, I'm going to add my 2 cents on this subject.

First of all, I've reached the point where I don't even hardly ever have to
worry about keywords anymore, at least not in the IM niche. Outside of
it, where nobody knows me from a slug in the wall...yes. I follow Tim's
ritual almost to the letter.

But...here is one thing I do that makes it a piece of cake to use your
keyword phrase in your title over and over and over and NEVER run out
of article titles.

It's this simple

<keyword phrase> - Sub Topic

So for example, I might use, for the keyword phrase...

Tips On Selling Your Home

something like...

Tips On Selling Your Home - Getting The Most Out Of Your Realtor

This does 2 things.

1. It lets the reader know that these are tips on selling their home.
2. It lets the reader know that it's more specifically about how to get
the most out of your realtor.

If you were to check almost all my articles at EZA, my blog or other
people's blogs, you'll find that I use this method about 99% of the time.

Occasionally, I'll come up with something off then wall and totally non
keyword related...but only in the IM niche.

As far as keyword saturation in the article itself, this is where I and a lot
of article writers don't entirely agree, and that's cool. Do what works for
you. Me? I write for people, not search engines. So if I can't naturally fit
a keyword phrase in an article even once (have you seen some of the
ridiculous things that people look up) I don't use it...at all.

I'll work on getting the article indexed based on the strength of the
content inside of it.

Again, do what works for you.

Ultimately, the keywords you use aren't going to be worth squat if your
content isn't worth spit.

In other words, your article is only as good as your foundation...the
material that you intend to present. If the material is solid, and you have
a decent command of the English language, the x's and o's (keywords,
etc.) should come naturally and easily.

Anyway, that's my 2 cents worth for this post.

Thanks again Tim.

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Hamida Harland

15 years ago

Originally Posted by Steven Wagenheim

I'll work on getting the article indexed based on the strength of the
content inside of it.

Recently I've noticed more and more articles ranking on page 1 of Google based on content alone. I've found alot of articles that don't have the exact keyword in the title and maybe mention the keyword once or twice in the article body (if that), and these are in highly competitive niches. They aren't your average 250 word article though - they're 500+ words and they're full of quality content, lots of LSI keywords etc.

I can't say what the CTR would be for articles like that, but with the amount of views the articles are getting I can imagine the article authors are doing okay even with a lower CTR.

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TimG

15 years ago

Originally Posted by Hamida Harland

Recently I've noticed more and more articles ranking on page 1 of Google based on content alone. I've found alot of articles that don't have the exact keyword in the title and maybe mention the keyword once or twice in the article body (if that), and these are in highly competitive niches. They aren't your average 250 word article though - they're 500+ words and they're full of quality content, lots of LSI keywords etc.

I can't say what the CTR would be for articles like that, but with the amount of views the articles are getting I can imagine the article authors are doing okay even with a lower CTR.

Hamida,
That's a very good point, although I do wonder how they would do against similar articles that do have the keyword used in their titles. At the end of the day there are so many variables that can control or influence how an article is ranked that perhaps the ultimate best bet to assure a good ranking is to include all of the contributing factors when cosntructing articles.

I know in the past I submitted some articles that I'm now embarrassed to admit ownership of, but at that time they were able to rank well and drive lots of traffic. The focus on quality content eliminated the "peck (my typing style) and forget" article mentality I had back then.

Now it is clear that quality content, strong backlinks and good use of keywords in the title appear to be the holy grail for article marketing vistor superiority.

Even if you have an article that doesn't rank well, if you can get eyeballs (views) on it using other means such as your EZA author feed you can get the article listed as one of the most popular in the last 90 days which then helps to bump it up the search engines due to the strong internal linking structure that EZA has throughout their article directory.

Tim

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Mike Long

15 years ago

What a fantastic series Tim! So full of information. Thank you for sharing it freely for everyone to absorb, and use in their marketing approach.

One thing that I believe is continuously overlooked, particularly by article marketers, is the concept of focusing intently on a single market or niche, and becoming an authority within that niche.

As the internet continues to mature, the search engines are reducing in importantance. While I don't believe their influence will ever wane completely, there are ever increasing new ways of finding information, and as marketers, it becomes ever more important that we adapt in order to make sure our message is heard.

This becomes a problem if we are stretched across dozens (or for some people) hundreds of niches. As SE rankings get tougher and tougher to come by, how will you be heard? How will you get enough visitors to your money pages to keep your income from continuously sliding, let alone increasing?

I believe the way forward for article marketers is specializing in a single niche, and simply dominating it.

The online world is beginning to mimic the offline world. Unless you are Wal-Mart or a few other massive companies of their ilk, the way to success in the brick and mortar world is to specialize in one specific area, use your expertise to leverage yourself in the marketplace, and do what you do better than anyone else in your niche.

Marketing online is irrevocably moving in the same direction.

Focusing on a single niche allows you to pool ALL of your resources, and focus them like a laser in one single direction. This goes FAR beyond Google and EZA. I'm talking about article creation and distribution on a MASSIVE scale. Far beyond what many of you may be conceptualizing right now.

One of my friends and marketing partners is a perfect example of this. He spent 25 years as a business owner in one specific niche offline. When a hurricane wiped him out, he decided to start over by writing everything he knew about his business, and sharing it with the world.

This is his only niche, and the payouts are terrible. He sells two books for $2.95 and $5.95. He averages $0.07 a click from Adsense.

And today that site nets over $130,000 a year - 7 cents at a time.

As you can imagine, the traffic necessary to pull those numbers at 7 cents a click are staggering.

He didn't get there overnight. But this is his only niche, his only focus. He steadily built his business online in a very similar manner to what his offline business looked like for so many years.

He has become a master at leveraging content. Today his site contains over 4,000 unique articles. He has over 2,000 articles at EZA. He uses Unique Article Wizard, scales his business by having others now write for him, has developed software to handle the inflow and outflow of articles in a way that maximizes his efficiency and....wait for it....leverages every single article that comes into his business.

He could not possibly do this if he were spread across 10,20 or 100 niches. He's been offered nearly one million dollars for his site. He's turned it down. Why should he sell? Every month, he has traffic coming in from well over 1,000 different sources. He isn't dependent upon Google, EZA or anyone else. His site will continue to earn him a nice living well into retirement. (He's 52.)

A while back, I turned him on to Public Domain content. And as with everything else, he's picked it apart in order to understand how he can leverage the content to grow even stronger in his one single niche.

He told me a few weeks ago that thanks to PD content, he can now add one new article a day to his website every single day for the rest of his life.

Think for just a minute about how powerful that statement is.

This is how you build a BUSINESS with article marketing. For those of you who just want to make a little extra on the side, this information might not be for you. But if you have any real desire to make a living doing this, not only for the next couple of years, but for DECADES, this is a paradigm shift you MUST make.

Thank you for your time, and now I'll turn you back over to Tim.

~Mike

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TimG

15 years ago

Originally Posted by Mike Long

One thing that I believe is continuously overlooked, particularly by article marketers, is the concept of focusing intently on a single market or niche, and becoming an authority within that niche.

This becomes a problem if we are stretched across dozens (or for some people) hundreds of niches. As SE rankings get tougher and tougher to come by, how will you be heard? How will you get enough visitors to your money pages to keep your income from continuously sliding, let alone increasing?

I believe the way forward for article marketers is specializing in a single niche, and simply dominating it.

Focusing on a single niche allows you to pool ALL of your resources, and focus them like a laser in one single direction. This goes FAR beyond Google and EZA. I'm talking about article creation and distribution on a MASSIVE scale. Far beyond what many of you may be conceptualizing right now.

~Mike

Mike,
Amazing follow-up post and I greatly thank you for the information you have provided. I really hope that everyone takes the time to read and then re-read what you have posted (I only quoted a few parts above but the whole post is awesome).

The funny thing is, I have conducted several interviews where I talk about having 1000 keywords for a specific niche and then building a website with a specific page for each keyword and then a submitted article for each keyword linking back to the page on the website that covers the same keyword phrase. Essentially building a 1000 page website with at a minimum 1000 articles linking back to it. My only problem is I've yet to truly follow through with those plans even though I have several niches that could easily make a fortune on autopilot.

For those that don't know Mike Long, he has been a friend and valuable sounding board for me over the last five years. I've gone to him on many occasions for advice on many Internet marketiing related topics to include article marketing. Here is one of the true behind the scenes, limelight avoiding marketers who quietly goes about dominating niches with his methods and strategies.

Mike, thanks for coming out and sharing your thoughts - I know that I've personally benefitted from your eye-opening post and am now am even more focused on dominating a select group of niches with more articles.

Respectfully,
Tim

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JohnHuizinga

15 years ago

This is an awesome thread Tim, thanks for putting so much work into it. I'd just like to comment on one thing.

Originally Posted by TimG

The next spot in the construction of your article where you absolutely must have your keyword phrase is within the first sentence of your actual article. If you notice when you do a search for a keyword phrase on Google, you will get the results which are the title of the page (in this case your article) and a small snippet of text. This text is obtained from the first few lines of the actual article so once again, here is an opportunity to take advantage of the 7 marketing exposures for your specific keyword phrase.

This may be the case most of the time - especially when the keyword phrase is in the first few lines of the article. But I have at least one article where the small snippet of text showing in the Google search is actually from the resource box. That just happens to be the first place it shows up in the article itself.
Essentially Google looked through the entire article to find a good match for the keyword phrase being searched on and that's what shows up in the search page.
So maybe the lesson to take from this is to try and make the words surrounding the first occurance of the keyword phrase in the article as "alluring" as possible...

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entry 15 years ago

Good post Tim G.

mind you....I havnt even read your long post, but i can tell that it is a good one. hehe
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- Rod Cortez 15 years ago
  
  We definitely need more threads like this in the forum. Hey we got Mike Long, Tim Gorman, and Steve Wagenheim in da house! Doesn't get much better than this....though we could use a few hamsters and a Hillbilly......
  
  RoD
  
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TimG

15 years ago

Originally Posted by JohnHuizinga

This is an awesome thread Tim, thanks for putting so much work into it. I'd just like to comment on one thing.

This may be the case most of the time - especially when the keyword phrase is in the first few lines of the article. But I have at least one article where the small snippet of text showing in the Google search is actually from the resource box. That just happens to be the first place it shows up in the article itself.
Essentially Google looked through the entire article to find a good match for the keyword phrase being searched on and that's what shows up in the search page.
So maybe the lesson to take from this is to try and make the words surrounding the first occurance of the keyword phrase in the article as "alluring" as possible...

John,
Great point and thanks for adding some clarity to this issue. I know that when spent time in research mode comparing what the search engines (really meaning Google) was showing in their results. In nearly every case it was a snippet from the first paragraph of the actual article which is why I am so big on having your keyword phrase in that first sentence.

However, there were some instance where snippets of text from the summary were used which is also why I advocate having your keyword phrase in that 3-5 lines of text.

For the best results just making sure to have your keyword phrase located in the major contributors for article success (the title, summary, first line of your article, end of your article and resource box) seems to work well and have all the bases covered.

I believe that by covering all of these sections you better prepare your article for any changes the search engines may make when pulling for their results to show their human visitors.

Appreciate the feedback. These are the types of comments that truly strenghten the effectiveness and value of this entire thread.

Respectfully,
Tim

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Mike Long

15 years ago

Thanks Rod, and Tim, jeez you're embarrassing me!

I don't have the kind of personality that craves the spotlight. For nearly a decade, I've always been happier to quietly do my own thing and deposit the checks.

But I've been watching this whole 'Bum Marketing' thing for quite a while now, and I see it derailing so many people (myself included) that it seemed worthwhile to poke my head out of the sand for a few months and try to show people a better way.

I've had the good fortune of earning a decent amount of money online in a number of completely unrelated ways. But in between switching money making tactics, my income would often drop to near zero.

I finally realized that I was building money-makers, instead of a building a BUSINESS. That distinction is crucial.

And while many in various other aspects of internet marketing have come to understand this (especially the PPC guys), it seems to be a near unknown in the Article Marketing world.

I want to change that. It's worth the potential slings and arrows to me if I can help a few people change course and find success because of a simple shift in mindset and approach.

Bum Marketing is a money making method. As a business building method, it falls apart.

Why?

Bum Marketing scatters your marketing efforts
Bum Marketing prevents you from putting all of your focus and expertise into one place
Bum Marketing creates confusion in the marketplace
Bum Marketing prevents you from becoming a trusted source in any one single niche

I've often heard it said that "you shouldn't put all your eggs in one basket", and there are those who may argue that focusing on a single site would mean doing exactly that.

But what almost everyone misses is that "putting all your eggs in one basket" does NOT refer to how many sites you own.

It has everything to do with how many traffic sources you have.

If you have one site that brings in traffic from hundreds and hundreds of sources each month, and one month you lose 5 of them, what have you really lost?

You probably won't even notice the difference in traffic, because while you lost those 5 traffic sources, your continuous work in your niche has created 10 new ones.

I have no desire to re-hash the "mechanics" of article marketing. Guys like Tim, Steven and Josh Spaulding do a phenomenal job of teaching those things. What Tim is offering in this thread is pure gold folks. Listen to everything he has to say, and more importantly - take action on it!!!

What I want to do is open people eyes to the possibilities of using those solid, time tested article marketing methods, and re-focus their efforts into building a business entity that not only creates an income over the long term, but actually becomes the kind of tangible asset that can be sold at any given point in time for a large lump sum, giving you the freedom to pursue new interests in life.

This is the way of the offline business world, and like it or not, as the net matures we are inevitably being pulled in that direction as well. The opportunity here is simply HUGE for those who can see it right now. And that's important because, like everything else in life, the competition will get tougher and smarter, and it will be more difficult to become successful as the years go by.

Want to see a handyman who has spent years doing nothing but writing do-it-yourself articles and offering up free information in order to become the dominant player in his niche?

Check out Ask the Builder - The Home Improvement Resource.

Last time I checked, his income was well over $50,000 a month. And he's still a one-man operation.

This is the power of laser-like focus over the long haul.

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TimG

15 years ago

Mike,
I could be wrong but it looks like you might be the first to tackle the mental issue and business building aspect associated with article marketing and how to dominate it by completely dominating niches one at a time.

Love this build-a-business approach as it was a hot topic in another thread on this forum. Thanks for another well thought out post.

In case anyone is wondering, I'm working on the 4th part of this 5-part series and it covers the construction of the actual content for the article body....won't be too much longer before I post it here.

Tim

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TimG

15 years ago

Lloyd,
I try and make my postings informative and entertaining. I think it enhances the readers experience.

Take a look at my comments on other article marketers in this thread - http://www.warriorforum.com/main-int...ting-info.html

Tim

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Mike Long

15 years ago

I thought I would throw out one more site to give you an idea of the power of long-term focus on ONE single market or niche.

Tim Carter of Ask the Builder is fairly well known in internet marketing circles, but I have someone here you have likely never heard of, quietly making $25,000 a month (mostly through Amazon) in a niche she was told was "impossible" to make money in.

California Camping, Cheap California Weekends, CA Outdoors

Online since October 1996, Dana Williams has carved out a niche for herself online in a way that AAA and Sunset Magazine are still unable to do. (In fact, I have heard rumors that BOTH have tried to buy her out in recent years.)

She, like Tim Carter, is a one-person operation, doing what she loves, building an incredible resource for those who like to travel off California's beaten path, and making a healthy, consistent income doing it. This has been making her a full-time income for almost 8 years now.

Do you see the difference between sites like these, and and throwing up a bunch of affiliate links on a 2 page site, then moving to the next one?

It took Dana, Tim Carter, and my friend Gary, many, many years to get where they are. That amount of time can be shortened rather dramatically by using article marketing as the initial catalyst for your content creation, distribution and traffic.

From there, you simply leverage all the content you have created, and power it into a vast site or blog resource, smartly monetized, and built with incoming traffic from hundreds to thousands of sources.

It still won't happen overnight, but it won't take you the years that it took the pioneers before you.

This is the power of article marketing, leverage and content. Take the process that Tim is teaching you here, and apply it to ONE single market or niche. Then work that niche each and every day.

Soon, you will have built the walls of a business that no one can tear down.

Not your competitors.

Not Google.

Not changes in the direction of the internet over time.

Ever thought you could build an online presence that would last long enough to hand down to your kids?

You can.

All it requires you to do is to get off of the endless IM merry-go-round, takes Tim's advice, and go build ONE THING that is substantial and worthwhile.

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TimG

15 years ago

Mike,
How many of these case studies do you have? Tim Carter I was well aware of but this latest example (Dana) blows my mind away. $25,000 a month from any online business but with Amazon is pretty darn incredible seeing as how I've always heard it was hard to generate income with thier program.

Where do you find these folks or is that secret material?

Tim

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Mike Long

15 years ago

Originally Posted by TimG

Mike,
How many of these case studies do you have? Tim Carter I was well aware of but this latest example (Dana) blows my mind away. $25,000 a month from any online business but with Amazon is pretty darn incredible seeing as how I've always heard it was hard to generate income with thier program.

Where do you find these folks or is that secret material?

Tim

Well, at least I've found one benefit to spending 12 hours a day over the last 15 years in front of this computer screen.

I've found and followed a few of these folks over the years. Watching them start in the late 90's with a bare-bones site, to the powerhouses many of them are today.

I've known about Dana's site for 10 years. Gary's for at least 6 years. So I've been able to watch their progression first hand and know that they're building resources that today are taking VERY good care of them!

(And I haven't even mentioned the struggling single mom whose little Frontpage 97 website I found in 1999. Today she has turned that little website into the dominant one in it's niche - employing 10 people and generating over 2 million a year in sales. Back then she was worried about how she would pay her rent. Today she buys nationwide advertising on Sirius/XM Radio.)

The funny thing is for years, I like everyone else, never made the connection between what they were doing, and what we do in the IM world.

It's like we develop this closed-off "IM Mind" and we often don't see the profitable business models that are right in front of our faces because they don't fit the "typical" internet marketing mold.

That's what we collectively need to break out of. I didn't mean to derail your thread Tim. But some of the most dominant players in IM (including some in this very thread!) became that way by doing one thing, and doing it better than everyone else, while refusing to be distracted by any pretty, shiny new IM tips, secrets, or "killer tactics".

They stuck to the fundamentals, just as you are teaching in this thread.

I want to see others start to use the power of Article Marketing to achieve the same thing, instead of taking the "scattershot" approach and either struggling to keep all of the juggled websites in the air, or worse, never really making any progress at all.

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stevereel

15 years ago

Wow. This thread is worth more than most of the high end guru courses available. I'm glad to hear some discussion about quality and building a niche over the long haul. Thank you all for sharing.

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Hugh

15 years ago

Wow! Again. I second Steve's opinion of the quality of this thread.
Great contribution guys.

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drmani 15 years ago

I was just going to click on the "Thanks" button and move on... but that
just wasn't enough after reading these SENSATIONAL posts from Tim Gorman,
Steven Wagenheim and Mike Long.

In one thread, you have made it COMPLETELY worth the many hours wasted in
wading through 'gloom and doom' style mish-mash that fills up the forum from
time to time - as well as the useless bickering and nit-picking that's also
rampant in sections.

Tim, thank you for kicking off this knowledge-fest with a selfless and very
informative post - to which the other experts added even higher value. I've
taken copious notes, and learned a LOT about writing better articles,
marketing them better, and turning that into a sustainable business.

In a section I contributed to an ebook, my focus was on turning article
writing into a business - but in a different way. Mike Long, thank you very
much for showcasing another approach to this same end... I will be thinking
over what you said VERY hard in the near future, as some important decisions
are to be made in my own work. Thank you

Steven, your timely add-ons to the discussion are gems and nuggets that are
as much to be treasured as the others, thanks for sharing of your vast
knowledge and experience in the area of article marketing.

This is one discussion I will be directing many people to as a really
authoratitive source of learning about article marketing. And that, in the
end, is the TRUE power of 'article marketing'... being seen as an authority,
and a generous helpful one who shares willingly and with little expectation
or demand upfront!

Thanks again, guys, for a wonderful discussion on the topic of article
marketing.

All success
Dr.Mani
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- TimG 15 years ago
  
  Dr. Mani,
  Sir, wow........what an honor to have your thoughts in this thread. I'm so glad you found some value in what has been posted here.
  
  I too have been personally thrilled that Steven provided his always valuable viewpoints on the subject of article marketing and as you pointed out, Mike Long's contributions have been above and beyond what I was hoping to see from him. His viewpoint on building a tangible online business through article marketing offers a unique viewpoint that may have been missing from this crowded landscape.
  
  The intel provided by Ross Kenny and Allen Graves has also proven valuable in my own quest for more article marketing knowledge.
  
  Fortunately, this thread is far from over as I still have 2 more postings to make. One covering the article body itself and the final piece closing out with the all important resource box.
  
  Thanks again for taking the time to place your vote of appreciation for this thread.
  
  Respectflly,
  Tim
  
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- cyberws 15 years ago
  
  This is the kind of unselfish, high-quality information that Tim always shares. Everyone who doesn't have his "Article Marketing Answers" is really missing out. The only thing wrong with it is that Tim is cheating himself! One year for only $27? The quality of information every month is simply amazing. I see that he only has a few left, so if you're serious about article marketing you should grab this while you can.
  
  Sydney Johnston
  
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  Steven Wagenheim 15 years ago
  
  Dr Mani, you are one of the true class acts in this business. I will never
  forget how you befriended me when I first came here.
  
  Thank you for your kind words.
  
  And yes, you're right...we need more threads like this of people sharing
  openly without expectation of any return.
  
  It would certainly give this industry a better name.
  
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- sebritt 15 years ago
  
  Thank you Tim for this comprehensive and very helpful look at article marketing. I've also really enjoyed reading Tim Gorman, Steven Wagenheim and Mike Long's excellent contributions to this thread as well.
  
  Dr. Mani (thanks for alerting me to this article via Twitter!) makes some excellent points and I will also be looking at Tim's material very closely in the coming days as I make decisions about my own business.
  
  I so agree with Mike's perspective on the importance of having multiple streams of traffic to one site instead of scattering your resources everywhere and diluting your efforts.
  
  Kudos to you Tim for a job well done and I look forward to more.
  
  Best,
  Ellen
  
  Thanks
  
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Mike Long

15 years ago

Dr. Mani, I'm humbled by your kind words. Thank you.

You are one of the few people in this industry (along with Tim) that will cause me to drop everything I'm doing and listen to what you have to say.

I'm grateful that you found everyone's contributions in this thread helpful. I think what I may enjoy the most about this thread and a couple others like it, is that the people involved are people I know to be good, honest, ethical marketers with a long term plan, and a burning desire to truly help as many people as possible.

People first, profits second.

I wish there could be more of this in internet marketing. It might persuade me to become a little more visible over the long term.

Thank you once again...
~Mike

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CPA_OFFICER

15 years ago

Wow, I'd never realized how important titles were!

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drmani 15 years ago

I emailed my list about this discussion, and tweeted about it,
sent over 200 people to read it - and have received a flood of
feedback and notes of 'thank you'... for something OTHERS have
done!

There's a marketing lesson in that. VALUE FIRST is a principle.
The value can be created in the form of teaching from your own
experience and expertise. It can also be created by pointing
your people towards other sources of it. In either case, they
remember and thank YOU for providing them value.

So, go on and tell YOUR list about this thread - and let more
people benefit from this collective wisdom on article marketing

All success
Dr.Mani

P.S. - Tim, Mike, Steven, thank you for your gracious words
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- Rod Cortez 15 years ago
  
  Dr. Mani, it's a pleasure seeing you post in here! This thread is officially a "super-thread" in my book. This is some hard-hitting content that many people will find useful.
  
  Thanks
  
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Cheryl Hines

15 years ago

This is why I come to this forum! Thank you to Tim, Steve and Mike for giving us a sort of round table seminar on article marketing - great to have so many perspectives from those who know.

I hope that this thread serves as an example for future threads - and as Dr. Mani stated, the motto should be to GIVE value or another way of saying over deliver - some would call that going the extra mile

I am inspired!

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ricsale

15 years ago

I am glad I came back to check out this forum. All the doom and gloom and pulling people apart that was becoming the norm was not what I wanted or needed to see.

To have access to such a rounded discussion on article marketing and in such depth is a great privilege.

Many thanks to Tim, Mike and Steven for sharing this with us.

Rich Sale

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The Great Gordino

15 years ago

Great thread!
Early on Tim mentioned the importance of titles, and both he and Steven W spoke about the WTF? method, Tim saynig it was hard to then work in the keyword phrase.

My tactic in this regards is to use the WTF? title and not bother about the keyword phrase in the title.
Not all articles have to be seo orientated - if you can follow up the curiousity factor with good content, you'll the clicks.

To use 2 of my own examples -

Why Is Serena Williams So Ugly?
The Elvis Presley Millions - Grab Your Share!

Neither of those have any keyword efforts in the titles, but they get read and clicked.

Just my tuppence from a drizzly GB.

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TimG

15 years ago

Originally Posted by The Great Gordino

Great thread!
Early on Tim mentioned the importance of titles, and both he and Steven W spoke about the WTF? method, Tim saynig it was hard to then work in the keyword phrase.

My tactic in this regards is to use the WTF? title and not bother about the keyword phrase in the title.
Not all articles have to be seo orientated - if you can follow up the curiousity factor with good content, you'll the clicks.

To use 2 of my own examples -

Why Is Serena Williams So Ugly?
The Elvis Presley Millions - Grab Your Share!

Neither of those have any keyword efforts in the titles, but they get read and clicked.

Just my tuppence from a drizzly GB.

Fantastic examples of the WTF? title approach - Without a doubt your first example would capture someone's attention and the click through to the article but I think when you use titles in that respect you have to take extra care to have a compelling article and even stronger resource box because these titles do tend to capture the attention of non-targeted visitors.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles? Much like yourself, I'm sure Steven has other tweaks he makes to his articles when using titles like this.

I'll be the first to admit I'm not a big user of this method for my own titles because I prefer to take advantage of the search engines and rank high withmy articles in order to get the targeted human visitor which can ultimately be converted to $$$$$$$.

Thanks for sharing.

Respectfully,
Tim

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Steven Wagenheim

15 years ago

Originally Posted by TimG

.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles? Much like yourself, I'm sure Steven has other tweaks he makes to his articles when using titles like this.

Tim, when I write an article with a sensational title, I tend to try to think
more like a copywriter than an article writer. I'm going for a certain kind of
reaction.

Naturally, you have to know your audience and since you really have no
control over who is going to read your article (especially if you're using
standard keywords for that niche) you have to be prepared for the
possibility that you might turn off a lot of your regular readers or those
who are maybe looking for one thing and finding something that they didn't
expect.

However, if the title is off the wall enough, your "typical" reader will
probably bypass the article. If not, hope that they have a sense of humor.

Let's take for example the acne niche. Let's say I wanted to write a really
off the wall article for it with a really off the wall title. Now, with this
niche, you do have a bit of an advantage as most people who suffer from
acne are teens and most teens (at least the ones I know) are pretty
open minded and aren't offended too easily. This is not to say that you
won't offend somebody. You will, so be prepared to deal with it or just
stick to your safe article titles with their safe content.

Here is something I just thought up off the cuff. Please note, this is just
a fictional example and not to be taken literally. Naturally, you will only
write something like this if it's true.

Title: How I Zapped My Zits And Bagged Three Hot Chicks In One Night.

I won't go through the whole article writing process here but I'm sure you
can see where this is going.

The main point will be that his acne was cleared up with this amazing
treatment.

However, the selling point will be how AFTER he cleared up his skin, he
went to some party, bar, club, whatever, and got it on with three really
hot women in one night...all because he had clear skin.

Yeah, it's tacky and totally sensationalist TV stuff, but it works if you
know you're market.

But you have to be convincing with your writing. You have to sound the
"cool" part to make your readers believe that you're actually this really
cool guy who just happened to be cursed with lousy skin. Otherwise, if
you sound like a geek (what most people associate with acne) then the
outcome will not sound realistic.

Make no mistake about it, this kind of writing is tough as nails to pull off.
You have to be one damn good writer to do it or it's going to come out all
forced and phony.

I use it sparingly.

But when I do...you should see the views and click throughs that I get.

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The Great Gordino

15 years ago

Originally Posted by TimG

Fantastic examples of the WTF? title approach - Without a doubt your first example would capture someone's attention and the click through to the article but I think when you use titles in that respect you have to take extra care to have a compelling article and even stronger resource box because these titles do tend to capture the attention of non-targeted visitors.

Would you be willing to provide some additional insight and tips on how you harness the traffic generating capabilities of these types of titles?

Respectfully,
Tim

Hi Tim,
This is a good point, and comes back to something you have said about the inherent strength of article marketing, seo ranking.
When I use this wtf? type of title, it's aimed at associate markets, and I also do it because I enjoy writing and can whack an article up in 10 minutes.
For newbie writers, or people who take a long time to write an article, I would always recommend keyword relevant titles.

With the Why Is Serena Williams So Ugly? article, I had watched her use fairly blatant gamemanship at Wimbledon, and found it distateful to watch, ugly in fact.
This screamed the article title at me, which for newbies is something that happens the more you practice!

I have a $7 report I wrote about making money from sport, so whacked up the article with the link.

In the same way that if you are selling a diet, you don't shout 'hey fatso, here's a diet', but may get better results by getting the attention of 30yr + fat women in other arenas and then mentioning the diet, it's possible that some people who like their sport will be interested in how to make money from sport.
And/or they may enjoy my view and seek out more of my content.

It also meant I could use the 'ugly sports woman' angle in titles of a few other articles.
So if I hear a title shout at me, I tend to just get it written, whack it up, and move on.

As I say though, the keyword relevant title is far more potent, especially for newbies.

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esh

15 years ago

Awesome research Tim! I have been a customer of Tim, Steven and recently Mike's Article Bully! I am awaiting Tim's Article Soldiers. But this "AM Visitor superiority" report series is just awesome and a great contribution to article marketing community! This breakdown of articles for content marketing based on the Visitors emotional triggers visually will look like an heatmap for an article just like the adsense heatmap or the google serps heatmap created by the stompernet

I one day dreamt that if ezinearticles could do a study on visitors attention on screen's realestate and plot these datas onto an heatmap of all their millions of articles, come to an assertation in the form of heatmap that is superposement of millions of articles. But i know that would never happen

But nothing beats an insider information from an experienced article marketer that is successful! I really treasure this information and going to apply what i learnt and awaiting 2 more of the reports.

Thanks.

Esh

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wordwizard

15 years ago

Wow, I just found this series and read it in its entirety, taking lots of copy and paste notes to create my own "digest" version of it for review. Thank you so much, Tim, Steve, Dr. Mani, and Mike for all this great info!

About the WTF titles... I experimented with parody once... After many articles on how to relieve stress, i wrote one on how to increase stress and achieve that heart attack in record time, and it kind of flopped, comparatively speaking at least. I had the feeling that a lot of people didn't get it, or were appalled at my "apparent" change of direction, or something... They didn't realize it was meant to be a parody. Ouch.

So in the foreseeable future, I will be very cautious with titles that aren't pretty much promising what's going to happen -- in a relatively direct way. Tricky territory, that.

Thanks so much.

Elisabeth

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drmani 15 years ago

I've been thinking a lot about this thread, of the value it has given
to so many forum members, and want to add a bit more to the discussion
- in the form of tidbits from my overall 'Article Marketing Strategy'.

From a tactical viewpoint, there's a lot to learn from the advice freely
given by Tim and Steven. And Mike Long's post gave some perspective on
how to take it to a new level - by focusing your article marketing on a
specific long-term goal.

Which leads to this point:

Article Marketing is a STRATEGY.

Yes, you can use it as a short-term tactic - and benefit from it.

But the real power of article marketing comes when you use it strategically,
as a cornerstone of your business building efforts over years.

I have articles from 1997 still ranked on search engines and featured on
various niche directories, even today bringing targeted visitors to my
many websites - for free, and without effort. That's what you can enjoy
when your focus turns strategic.

Article Marketing as a strategy stems from the 'VALUE FIRST' philosophy.
You GIVE value with your content. Then you GET rewarded in proportion to
that - often in much higher proportion.

Here are some thoughts for using Article Marketing as a Business Owner:

1. Leverage your content. Use it in multiple locations, with some tweaks
to avoid 'duplicate content' filters. Use it in multiple formats - like turning
an article into

* an audio podcast by reading it out loud,
* a short video (a Warrior has a nifty program called Article Video Robot
that does this quickly),
* a print article in a magazine or newsletter,
* a page on your website,
* a post on your blog,
* an issue in your ezine,
* a chapter (or sub-chapter) in your book or ebook
* an email in your autoresponder series

... the possibilities are endless, and turn your one-time effort into the
seed of something bigger!

2. Extend your reach. Anyone remember the buzz around 'Hosted Marketing
Pages' from a few years back? Very few people practiced it. When you do,
it works very well. Essentially, it is creating a HIGH VALUE article for
a specific high-traffic/high-profile website in your niche - and giving
it away for that site owner to use, with only a single link back to your
site as a 'credit'. Well-written high-quality articles custom-written
for a site are irresistible to the webmaster!

3. Lead gently into a sale. Many article marketers invite a reader to
click on a direct affiliate link, or point them to a pre-selling page
- but what if you sent them to an INFORMATIVE resource first - like your
blog or website? And then get them on a mailing list? And then give
them MORE value - before selling them anything?

4. Think 'syndication'. How can you get your article to 'go viral'?
Make it brandable with your affiliate link - and let your affiliates
post them to their website/blog. Offer it to ezine publishers to
share with their list. Turn one or more articles into a special report
and give it away - with resale/redistribution rights. Great content
with distribution rights is as attractive as honey to bees!

5. Use articles to build your brand. When your writing gets seen on
top-notch sites in your niche, you attract the attention of the big
players - based on how valuable your article content is. That can
lead to joint ventures, partnerships, and other deals. Plus, you can
become known as an 'expert' to your audience. This, over time, can
translate into far greater value than you can earn from a short burst
of affiliate sales!

And for some people, article writing may ITSELF be a business - not a
means to building and growing another one.

Here are some ideas in case you're using Article Marketing as a writer:

1. Give away your best work. Crazy? Like a fox! If you're a freelance
writer trying to enter a niche, imagine spending 3 hours crafting a
GREAT article - and offering it to major players in your niche... FREE!
Think that'll get their attention? May lead on to paid work writing
more articles for them?

2. Sell a front-end package of articles cheap. I mean REAL cheap - like
$0.50 per article, maybe. And in limited packs. Then, convince your
delighted buyers to order future articles at higher prices, more in line
with the real value of your writing skills... which they have already
sampled at little risk!

3. Partner to grow. Once you've repeated the process multiple times
and have a sizable group of happy buyers, start partnering with other
skilled article writers - by handing out a part of your contracted work
for a fair share of profits... so you get paid for NOT working/writing!

4. Ask for referrals. Get your best clients who have stopped buying
your articles to recommend new clients - so you have enough contracts in
the pipeline to keep your growing stable of writers busy - and happy.

There are many ways to get creative with article marketing.

The interesting bit about behaving strategically in your article
marketing is that your competition won't be able to figure out what
you're doing - and so you don't have much real 'competition'!

And because you know your biggest benefits and profits come in the
medium to long term, you're not obsessing about short term results,
and will have the staying power to succeed at it... while others
drop out or keep struggling hard at a lower level of efficiency and
performance.

Hope this helps.

All success
Dr.Mani
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TimG

15 years ago

Well, it took a bit of time but I was finally able to get Part 4 of this 5 part series on winning the battle for visitor superiority posted. To recap, we've covered the article title, the article summary and the article keywords. In this section I will begin to cover the actual content contained within the article body itself. I expect that this section will be covered over several postings with today being the first.

When it comes to crafting a quality article that will keep your reader engaged there are a few general rules I like to follow:

1 - You need to make sure that your article content matches the title of your article or provides the information that is promised in your article title. This is something that Ezinearticles.com and many other directories take rather seriously with EZA being the toughest enforcer of this general rule of thumb.

2 - You need to make sure your article matches the mood of your article title. If you recall, we talked about several different article titles in Part 1 of this series. They included the "How To", the "Numbered Sequence", the "Panning for Gold", the "Shock and Awe", the "Do You Know What I Know" and the "in Your Face' article titles. Additionally, Steven provided some outstanding thoughts on the "WTF" title.

So with that many different flavors for a title to choose from it would only make sense that you craft your article around the specific title version you have selected for your article. This is extremely important because a "Shock and Awe" article will not work with a "How To" titled article and it stands to reason that a "WTF" titled article will be a complete letdown for the reader if the article is a mundane article with little to know excitement or shock value contained in the article body.

3 - Article length is another subject that comes up quite often and depending on which author or article marketer you listen to there will be a few minor differences in their suggested length. For me personally, I like to stick within these parameters: a minimum word count of 350 words and a maximum count of about 500 words. I use these minimum and maximum word counts as a guide so there is always a possibility I may go over 500 words but rarely do I ever drop below 350 words.

I've recently noticed that many authors are now knocking out articles at an alarming rate with the articles having just above 250 words. Although shorter articles are quicker and perhaps easier to write I personally don't believe this is a good practice to start following. Many of the shorter articles that I have seen barely began to provide any information that would have led me to want to click on the resource box to the author's website.

Speaking of resource boxes, I was recently asked the question of whether or not I felt that writing a short 250 word article combined with a 300 word resource box was a good idea. My response was that I felt it was a bad idea and that this was something I would avoid doing for several reasons:

1 - 250 words barely allows you the opportunity to get your keyword phrase in the article along with any additional complementing keywords.

2 - How much can really be said in a 250 word article that will keep the reader engaged to read the resource box?

3 - Most people can barely create a compelling resource box that will get a click through to their website. Adding additional words will only make this process worse instead of actually helping the author.

4 - Ezinearticles.com won't allow it. Here is what they have to say in their own words on the EZA website - "We would like to help you get this article approved but there is an issue which needs to be resolved first. Your resource box is longer than we recommend. Please keep the size of your resource box so that it's no larger than 15% of your total article size and resubmit it for Editorial Review".

Based on that information above if your article is only 250 words then they will allow a resource box that is around 37 words long. On this particular point if anyone has a different view or insider knowledge that can provide more insight then please by all means share it with the group.

My reasoning behind avoiding articles that are longer than 500 words is based around the difficulty in writing a longer article, the expected ROI for your writing and the attention span of the average reader.

Let's start with the difficulty in writing longer articles. First and foremost, you must understand that the longer your article is the more words you will need to draw upon from your vocabulary in order to make your article appealing to the reader in order to keep them engaged from the start of the article until the end of the article and start of your resource box.

How many times have you read in this very forum postings asking for advice on how to write an article or people sharing their frustrations at writing articles. There is no doubt in my mind that someone who is just getting started with article marketing will have a much easier time writing a shorter 350 - 500 word article when compared to attempting to write 700+ word articles on a daily basis. Now, with that said, as you become more proficient in writing and your skills and knowledge improve perhaps you may want to experiment with longer articles but until such time stick to writing shorter (but not to short) articles.

Another reason why I prefer to stick with shorter articles that are 350-500 words in length is because I personally feel I get more bang for my buck (better ROI) from smaller articles. Instead of writing one 700 word article and posting it to Ezinearticles.com why not write 2 articles that are 350 words in length and submit them to the article directories allowing you the opportunity for at a minimum double the exposure from the same number of words.
Additionally, you have the opportunity to use two completely different article titles (containing your selected keyword phrase) allowing you more opportunities to rank in the search engines. Trust me; nothing stinks more than writing a lengthy article only to see it bomb in the search engines because your title sucks!!

The main reason why I personally avoid writing and submitting longer articles is based on what I call the outside competition factor. What I mean by this is the fact that we are always in a constant struggle against outside forces for the attention of our readers.

For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child.

What other factors can interfere with someone trying to finish your article (remember you are competing for the reader's attention against outside factors)? How about a phone call, someone coming home from work, the doorbell ringing, friends or visitors coming over, the dog needing to go out, the stove going off, the washing machine or dryer stopping...etc . All of these outside influences can derail your reader from making it to your website if they are stuck trying to read a long article.

Finally, you have what I have termed as the human nature factor (HNF) which becomes more apparent with longer articles. Generally most people are skimmers when it comes to reading. That is they skim from headline to headline, sub-heading to sub-heading and paragraph to paragraph.

By having a shorter article you give the reader the opportunity to quickly skim your article to see if it appeals to them and you almost force them into your resource box where you snag them into your funnel to your website. The HNF is minimized in this example, but when a longer article is found by the visitor the human nature factor kicks into high gear because when someone sees a long article generally what they really want to do is perform a very quick scan (quicker than with a shorter article) and ultimately decide that this article is not for them and depart to go find a shorter article that meets their needs.

Also, you have to realize that even while readers are using their eyes to scan and then focus on specific keyword phrases within your article chances are good that their hand is using the mouse to scroll down the article because it is prepping the brain and eyes to find the next keyword phrase of interest. For that reason I prefer they quickly find my resource box instead of several more paragraphs of information which could lose their interest.

Here is another idea I group in this human nature factor and it revolves around the law of diminishing returns. If you can buy one cheeseburger for $2 or buy 3 cheeseburgers for $5 than in most cases you will buy the 3 cheeseburgers because it seems like a good deal and it is, for the seller of the cheeseburgers.

Here's why, the reality is the first cheeseburger will taste great, the second cheeseburger will taste ok and the third cheeseburger may not taste good at all because you may be full, feel bloated or be sick of cheeseburgers. In this case there is a strong probability that one cheeseburger may have hit the spot and you would have only spent $2 and I'm more than willing to bet that 2 cheeseburgers would definitely fill you up and only cost you $4.

In both cases you save money (either $3 or $1) and you're not sick of cheeseburgers. Unfortunately, your brain felt that purchasing 3 cheeseburgers was the best thing to do because the overall cost of each individual cheeseburger is cheaper when you purchase 3 instead of 1 or 2 even though you really can't stomach eating more then 1 or 2 cheeseburgers. So ultimately, you end up wasting money when you felt like you were being smart and saving money.

What does this have to do with article length? Plenty, why force feed your reader 7 paragraphs of information when you can accomplish your objective (getting them to your website) using 3 to 5 paragraphs - A crude example at best I know, but I think you get the picture.

I know that the mere subject of article length is sometimes a hotly debated issue and that many might disagree with my own interpretations so please remember these thoughts are based off what I have seen and experienced over the last few years with my own article marketing efforts.

I'll close with a few more final thoughts regarding article length:

1 - Try and cover your topic in 350 - 500 words but if you feel you must go higher than that is a judgment call you will have to make and experiment with.

2 - No matter how long your article is nobody will read the second paragraph if the first paragraph stinks so make sure you provide quality content from start to finish.

3 - The whole point of your article is to give the reader a chance to click the link in your resource box - Shorter articles give them the opportunity to make the click at a higher rate than longer articles.

4 - Retention rate is everything, don't take a chance of losing it with an article that is a novel and instead stick to a short story.

5 - And this may be the most important point in regards to article length. I look to see what the readers are telling us in terms of what they want. What I mean by this is take a few minutes to go visit Ezinearticles.com and click on the most viewed articles in the last 90 days in your niche and see how long the articles are. In most cases I find these articles (the most viewed in the last 90 days) to be between 350 - 500 words long. On the other hand, the most published articles tend to be longer in length, just some food for thought.

More to follow......

Thanks,
Tim

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The Great Gordino

15 years ago

Originally Posted by TimG

For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child.

Excellent example!

A lot of newbie writers think that becasue they slaved over their article, that readers will automatically be sitting down to slowly digest it over half an hour, maybe with a cup of tea and biscuits!
Not so, it's a quick in and out info grab for the reader.

For that reason, and along with keeping Tim's example in mind, don't write long paragraphs - 2 sentences will do it, or a better guide may be 3 of 4 lines of text.

You are not writing a book, you are not writing an essay, you are giving information, so give it in a quickly readable way, and that means short paragraphs!

Great post Tim about article length, when I am looking at other articles and I see an article of maybe 800 words with huge dense paragraphs, it turns me off, so I make sure I don't do that to my readers!

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currypuff

15 years ago

Wow, this is a fabulous thread. I am learning a lot.

THanks to Tim and everyone who has contributed.

May

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Cheryl Hines

15 years ago

I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts.

Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson!

Thanks again, to Tim and Mike, Steven and Dr. Mani.

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TimG

15 years ago

Originally Posted by Cheryl Hines

I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts.

Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson!

Thanks again, to Tim and Mike, Steven and Dr. Mani.

Cheryl,
Thanks and glad you enjoyed the postings. I have to admit, I was a bit upset on Monday when I kept responding back in this thread and my responses were getting deleted and then I find the thread moved to this portion of the forum (out of the main discussion area).

I was contemplating not posting here anymore but since it is still getting read I see no reason to stop posting the information. Next installment will be soon.

Respectfully,
Tim

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wordwizard 15 years ago

Hi Tim,

thanks for hanging in there. I connect to this post through the link in my email, so I found it again and might not have even noticed its changed location.

Still, I hope this thread is safe now, and I'm looking forward to future installments of your terrific series on articles.

Elisabeth
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Allen Graves

15 years ago

I too was wondering what happened to your posts, Tim.

I have my theories.

Allen

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The Great Gordino 15 years ago

Originally Posted by Allen Graves

I too was wondering what happened to your posts, Tim.

I have my theories.

Allen

C'mon then Allen, do tell!
This is such a great thread, helps to restore the rep of a forum which has been getting some reviews of going downhill, and yet the thread gets moved to a self-improvement section?

How is this relevant to self improvement rather than the internet marketing section?
It's an important point.
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Allen Graves

15 years ago

It happens.

Posts get moved. When it happens to mine, I usually delete them and put them on my blog. More people can read it there than in a self-improvement forum. LOL

Allen

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Rod Cortez 15 years ago

Why this thread is not in the main forum is beyond me. I'm glad I subscribed to it so I can be alerted when new content is added to it. As always, great content everyone!

One simple tactic that I do to create several articles is that I will use Dragon Naturally Speaking to write an article such as "How To Meet The Woman Of Your Dreams - 10 Ways To Meet Her This Weekend!"

I'll have ten bullet points and now I can create several creative, keyword-rich titles using a variety of those 10 bullet points. Here are a couple of examples:

1.)) "3 Quick And Easy Tactics For Meeting Women This Weekend!"

2.)) "How To Meet Women Anywhere - 5 Proven Tips!"

3.)) "How To Meet Women - Even If You're Fat, Broke, Or Don't Own A Car!"

I've never been hit by the dup content myth nor have any of my articles ever been rejected because I'm able to mix those 10 bullet points with a huge amount of variety. Oh yeah, and it's great for SEO purposes too.

RoD
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Cheryl Hines

15 years ago

I subscribed, too, so that is why I kept up.

Well, Tim, maybe it is time for you to get a blog going for this kind of thing - I know you'd have an army (no pun intended) of subscribers. Sad that it got bumped and I am too new and naive to even guess why.

BTW, I have been tweeting it, if that helps.

(edit: I found the blog (duh!) )

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The Great Gordino 15 years ago

Now it's important to not get sidetracked on this thread, because it has some doozy info on article writing, but I am still perplexed as to it being moved.
So much so that I posted in the main section. My post was as follows:

**********************************
There was a thread posted by a member (not me) about how to write articles.
A Thread with good valuable genuine information.

As I write it has 5,000 views.

It was moved to the self improvement section.

Simple question - why?

Had it been posted in the self improvement section then moved to this section, that would make sense, but to move it in the other direction makes no sense.

Someone made a conscious decision and took action to move it - what's the story?

It's the kind of thread which proved huge value to members, gets other people recommending the forum, which is great for the forum, but then gets moved to the wrong section - what's the story?
*****************************

It was deleted.
Hmm, so it's cleat that there is a reason for moving the thread that the mods won't reveal or even have discussed - my guess would be either that one of them is selling a product which covers info being given for free here, or it's personal against the original poster.

As I said at the top, important not to get bogged down on it, and to focus on the actual thread, but I thought I'd share!
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Robert Boduch

15 years ago

This is outstanding information! Thank you TimG, Steven Wagenheim, Mike Long, and Dr. Mani and all others who have and will continue to post in this thread. You folks have made some excellent contributions. I only happened to discover this great post by being on the good doctor's mailing list - so special thanks to you.

This is worth printing out and reading a few times. I've purchased materials from Steven in the past and found terrific content. The other day I bought Mike Long's course and it's fabulous. Mike's a great guy too. Sent him a question and received back a page long personalized reply. What a guy! Dr. Mani's stuff is first rate too. And now I've "met" Tim and signed up to his list too. Very cool!

Yes... I do feel blessed today.

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Maureen 15 years ago

Amazing resource! Thanks to all contributors. I have printed this out to read and look forward to more installments.

Wonderful people, inspiring to read. (guess that's why its here!)
Thanks for staying with it Tim.

I appreciated Mike's ideas on focusing on one niche. I have been considering this for awhile now myself and it is good to hear feedback from others thinking in this direction also.
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- Steven Wagenheim 15 years ago
  
  I just buried my mother yesterday, so for those of you wondering why this
  thread was moved here, I have no problem telling you since the worst that
  can happen is I lose a forum to go to. It certainly can't compare to losing
  your mother.
  
  The thread was moved for this reason as it has been explained to me by
  those who are on the inside. I won't mention names but they are former
  mods of this place.
  
  Any thread that starts to get so much attention that it begins to take
  over the main page for a long time, gets moved. The reason is because
  members complain about seeing it all the time. What you have to understand
  is that the few people who have followed this thread and have enjoyed it,
  do not make up for the many who don't care and, after a while, get sick and
  tired of seeing it.
  
  In a way, I can understand this. Think of the threads that you don't care
  about that you see day after day for weeks. After a while, you get pretty
  sick of them and wish they would just disappear.
  
  So, to keep the "general population" happy, that's why, after a time, these
  threads get moved.
  
  It is why the "follow me" and "challenge" threads are not even allowed in
  the Main Discussion forum anymore. They just attract too much attention
  and end up taking over the forum. I guess the mods feel that when this
  happens, it disrupts the balance of the forum.
  
  Personally, and this is where I am sticking my neck out, I think this is just
  BS. If a section of the forum membership is interested in a thread and want
  to keep it going, what's the harm? Why move it? Why is it so detrimental
  to the forum if it's NOT moved?
  
  I just don't get it and I never will.
  
  There is absolutely nothing about this thread that is self promotional in
  any way. If it was, it would have been just flat out deleted. But it wasn't.
  It was moved. Why? To simply get it out of the way of the main forum
  because if it belonged here to begin with, it would have been moved here
  on day 1...not day 21.
  
  Anyway, hope this clears up why the thread was moved.
  
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  The Great Gordino 15 years ago
  
  Thanks Steven, at least it's an answer, which is more than the mods deigned to give me!
  
  I agree it's a ludicrous reason, when there are some threads stuck in the main section that are schoolground level at best.
  
  Ho hum, I guess it's pointless arguing with a privately owned forum - it's their ball and they can take it home if they want.
  It does seem flawed logic.
  
  Sorry to hear of your loss Steven.
  
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TimG

15 years ago

Steven,
Putting everything else aside, I'm sorry to hear about your loss.

Respectfully,
Tim

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Steven Wagenheim

15 years ago

Originally Posted by TimG

Steven,
Putting everything else aside, I'm sorry to hear about your loss.

Respectfully,
Tim

Thank you Tim and Gordino. Yesterday (the funeral) was just an unreal
day for me.

That's the only way to describe it.

Hopefully, what everybody says about time, is true.

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Allen Graves

15 years ago

Originally Posted by Steven Wagenheim

Thank you Tim and Gordino. Yesterday (the funeral) was just an unreal
day for me.

That's the only way to describe it.

Hopefully, what everybody says about time, is true.

It IS true, Steven.

Hang in there, bro! This too shall pass.

Allen

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Steven Wagenheim

15 years ago

Tim, I finally got to read your 4th installment. Excellent stuff.

I'm trying to get back into a working frame of mind, so let me add my 2 cents
to article length.

First of all, I totally agree with Tim about article length. Almost all my articles
fall in the 350 to 500 word length range. Occasionally, when it's something
that I feel incredibly passionate about, or there is just no way to condense
it into 500 words, I'll go as high as 650. But that happens once in a blue
moon, and I do mean a very blue moon.

For you newbs, here is a great system I use that almost forces me to write
articles in this range.

What I try to do is make sure that each article I write, especially if it's one
where I am giving tips, has exactly 3 tips in the article. Even I could write
10 tips on the topic, I keep it to 3.

Here's why, and this is how I keep the article to about 500 words max.

I break the article up into 5 paragraphs, usually.

Paragraph 1 - Intro - What the article is about. I make it crystal clear
what the reader will learn and usually tell them that I'm going to give them
3 tips, ways, whatever, to do what they have to do. I usually keep this
paragraph to about 75 words.

Paragraph 2 - Tip 1 - 100 words

Paragraph 3 - Tip 2 - 100 words

Paragraph 4 - Tip 3 - 100 words

Paragraph 5 - Summary - I essentially sum up, very briefly I might add, the
3 tips. 50 words.

Total - 425 words

That's about the average length of one of my articles and I find it works
very well.

Naturally, there are exceptions, but you will rarely see me stray from this
formula and when I do, it's with a purpose and my article length still falls
in the 350 to 500 word length range.

Tim is dead on about this. People have a limited attention span. They're not
going to suffer through 700 words unless you're one hell of a writer, and let
me tell you, I'm not that good that I chance it very often. I know my
limitations.

In other words, I get in and get out.

Wam bam thank you mam...but with quality content.

That's the key.

Just so you know, up to the above line, this post was 403 words. I can
almost do this on autopilot now because I have the feel of a 400 word
article.

Anyway, can't wait for more installments.

This is fun.

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The Great Gordino

15 years ago

Originally Posted by Steven Wagenheim

Almost all my articles
fall in the 350 to 500 word length range.
......
I can almost do this on autopilot now because I have the feel of a 400 word
article.

woohoo! This is another gem to pick up, especially for newbies.

it does not take long at all for you to start to know when you have written over 300 words.
One thing that holds newbies back is they try to count the words as they go along - that's a mistake as it just breaks up your flow and will draw you into a mire of counting and recounting.

A tip I use is to imagine you are in the middle of a telephone conversation, and you were covering a point.
Firstly, you will make most telephone points in the 300-500 word range.
Secondly, imagine if you kept stopping while on the phone to count how many words you had spoken!!

Just spit it out into your pc, keep flowing, don't stop for grammar or spelling, and before you know it you will be cranking out 300 worders at will, which is the point you need to get to.

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Cheryl Hines

15 years ago

@Steven - my thoughts and prayers are with you... Thanks for sharing your heart and a double thanks for being able to get back into the saddle with such concise instruction and advice on article writing. You are a true pro!

As to the thread move, I just keep pointing folks here. Too good to miss!

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MexHilary

15 years ago

This is fantastic information. Many thanks to all of you for contributing such good tactics to follow. Obviously a special thanks to Tim for his willingness to spend his time and contribute his knowledge to get this started. Get info for us newbies and not-so-newbies to follow. I heard about it on the TIMIC forum and certainly glad I did.

Thank you, Tim et al.

Hilary

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vicone 15 years ago

First a thanks to Tim and the others for the time and trouble they've taken to share their thoughts on this subject.

At first I was annoyed and puzzled when this thread was moved from the main forum but, after reading Steve's explanation above, it occurred to me that, without some control over popular threads, the first page of the forum would likely be dominated by 20, 30 or 40 dominant threads that stayed on page one forever and many new threads would soon get pushed to the bottom and would more rapidly vanish from view.

If admin wants the first page to contain fresh content which gets a fair chance of being read by many visitors, some control has to be exercised over threads which are likely to dominate the forum. One such thread may not be much of a problem but, if such threads are allowed, they can multiply like rabbits!

Ivan
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TimG

15 years ago

Steven does provide some good reasons as to why the thread was moved but the only issue I have with the logic behind it is the fact that there are several threads in the main forum that have thousands of views and replies that have not been moved so that does cloud the actual reason behind such a move. Also it still doesn't explain why I had 2 replies deleted that were adding some additional information based on what Dr. mani had posted.

At any rate, I hope to have the next posting in this series up shortly.

Tim

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Steven Wagenheim

15 years ago

While Tim is working on the next installment, let me talk a little bit about
picking things to write about.

I hear a lot of people say, "I don't know what to write about X", X being
the topic.

Okay, I'm going to do this down and dirty because I have to go take my
Milk of Magnesia and do 3 pushups. (MASH fans will get that one)

Let's take chess, just out of thin air.

Go here.

https://adwords.google.com/select/KeywordToolExternal

Type in chess and see what comes up.

I see quite a few interesting keyword phrases to write about.

chess strategies
chess strategy
play chess
chess openings
chess tactics
chess set
chess opening
chess instruction
chess lessons
chess rules
chess moves
learn to play chess
how to play chess

Okay, I'll stop there. There are tons more.

The keywords like "learn to play chess" and "how to play chess" are
great for a series of articles on chess instruction where you teach the
game. This is so wide open. You can start from very basic instruction and
get very advanced.

But then you have more specific keywords like "chess opening."

You can still write tons of articles. You know how many chess openings
there are? Plenty. You can do an article for each one.

Keywords like "chess strategy" and "chess tactics" can also lead to many
different articles. Heck, you could write a series of articles just on the
strategy of the "Queen's Gambit".

For chess set, you can write a series of articles on all the different chess
sets that are available from Star Trek to Star Wars to Lord of the Rings.

There is absolutely NO reason for anybody to be sitting around wondering,
"What do I write about?"

And then, add to this mix all the different slants you can take that Tim
and I and others have mentioned in the first part of this series, and I'd
be shocked if you couldn't write hundreds of articles on just about any
subject with a decent number of keywords.

That's the key. You want to look for something that has many aspects
to it.

Now, I haven't done the research on competition for these keywords so
I don't know if chess in itself is a viable niche, but you know what, I've
reached the point where I literally say the hell with competition. If people
are searching for these things (these keywords are getting thousands of
searches monthly) then the demand is there. If the demand is there, I'll
find a way to monetize it.

Now get out there and start finding some great topics to write about.

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The Great Gordino

15 years ago

Originally Posted by Steven Wagenheim

There is absolutely NO reason for anybody to be sitting around wondering,
"What do I write about?"

And then, add to this mix all the different slants you can take that Tim
and I and others have mentioned in the first part of this series, and I'd
be shocked if you couldn't write hundreds of articles on just about any
subject with a decent number of keywords.

Great post - the keyword searches is the key- the number of competing sites is a factor for sure if you want to use the articles for seo, but remember if your content is good, people will go to your site via your link anyway, so in that case seo is irrelevant.

After reading this post above, an immediate title sprang to mind:
'Is This The Ugliest Chess Set Ever?'

There are so many chess sets out there, some of them great, some of them, er, not so great. Is a chess fan going to be interested as to which set you picked as the worst?
Are there affiliate sites you can send them to?
Yes, and yes.

Hmm, I may just go and write that article myself!

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The Great Gordino

15 years ago

Originally Posted by The Great Gordino

There are so many chess sets out there, some of them great, some of them, er, not so great. Is a chess fan going to be interested as to which set you picked as the worst?
Are there affiliate sites you can send them to?
Yes, and yes.

Hmm, I may just go and write that article myself!

You know what? I thought it would be helpful if I *did* go ahead and write the article.
So, here it is, within 30-40 minutes of reading Steven's post and getting my idea:

************************************************** ********
Is This The Ugliest Chess Set Ever?

Chess is an ancient game of beauty and aesthetics - it's also a modern game of big business!
In particular there is a huge market for chess sets, and in that market, this one in particular may well be the ugliest chess set ever...!

To appreciate the aesthetics of a chess board, you need to think about the game itself.
It's a game of mental agility and psychological warfare, and it's the battle element which has bearing on the design of a set of pieces.

The little pawns may seem like cannon fodder, lambs to the slaughter, and indeed that's what they are usually used for in a game, but a single pawn has the ability to turn the whole game.
The image of them as little uniform foot soldiers is important.

Then behind the pawns come the big pieces that can move in various different directions, most importantly the King, which has to be protected at all costs, because to lose the King is the end of the game.

On a 'traditional' chess set, all these pieces have standard shapes and designs, you can spot them easily.
Nowadays though, as the chess set has become a staple item of any subject that has a big merchandising angle, the basic designs have been lost, and with it the beauty of the pieces.

The worst culprit, and therefore the ugliest chess set in the world...

The Simpsons antique set.
Ooh, it's a shocker.

Don't get me wrong, I'm a fan of the Simpsons as much as anyone, but the 'antique' chess set has the various characters in various poses, which not only makes it difficult to see which character is actually is, it also makes it hard to work out which chess piece it is.
Chess is hard enough when the pieces get spread out, without having to work out which is your Queen, and which is your Bishop!

Some chess sets are glorious pieces of work, lovely to look at, but unfortunately the Simpsons antique one isn't - and you can see why I think it's the ugliest chess set in the world!
************************************************** ***************

There you go, app. 350 words, good to go.
BTW I just picked the Simpsons set, I didnt even look at others!
And yes, there is a Simpsons antique set!

Hopefully me posting this will show how easy an article can be thought of, and more importantly, written!
If anyone wants to use it, go ahead, full usage allowance, no restrictions!

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The Great Gordino 15 years ago

I feel a bit guilty about posting thrice in a row, and am wary of going too much away from the threads main subject, which is the structure of articles, but I had this tip in my head, and it's one I use, so since this thread got moved, we can treat it as our little gem, so here goes...

In the recent posts above this, Steven picked chess sets as an example for how to find something to write about if you are at a loose end with it.

I then followed it up by showing the 'Ugliest Ever?' title style, with an article about a Simpsons chess set.

I checked search numbers, and actually the whole chess set market is fairly viable as a niche, and of course the Simpsons merchandise market is also!

So, you may want to use that niche, or you may want to write about the fact that it's a niche market.

Use a plr product about niche marketing, or write one(!), and then write articles about using Simpsons chess sets as a niche market.
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shirland

15 years ago

This was an excellent considering I just started using EZA. i will definitely implement some or all of these strategies. Amazingly you weighted the body(15%), but if you don't attract them to read your articles in the first then it really does not matter what the actual article is about. Thank you very much.

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webhosting134

15 years ago

good article, appreciate it!

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Marc Jager

15 years ago

Gentlemen, THANK YOU very much for this.
Subscribed!
I have learned more in this one thread than several days of following this forum.

I've got a whole new perspective on sticking to ONE niche and a completely new understanding of how important article marketing is.

So again, THANKS.

Er... Gordy? Anyone who is interested in a chess set already knows how to play and doesn't need to be told what pawns are or that the game is lost when the king is lost

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The Great Gordino

15 years ago

Originally Posted by Marc Jager

Er... Gordy? Anyone who is interested in a chess set already knows how to play and doesn't need to be told what pawns are or that the game is lost when the king is lost

Hi Marc,
You comment is very true - however, someone buying a chess set for their chess-loving friend may *not* know why those things are important, and in the case of why that particular set was a bad one, it's a vital point!

Plus, even for keen players, they need to know if the pieces on a certain set are hard to distinguish.
Cheers,
Gordon

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Steven Wagenheim

15 years ago

Hey Tim, we're all eagerly awaiting the final installment of this series.

While we're waiting, here's a tip on getting more views for your articles.

Don't just rely on the article directory traffic and SERPs for visitors. Put the
word out about your articles to your list, Twitter followers, whoever. Let
people know that you're out there.

There's more than one way to skin a cat.

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JOHN_RODRIGUEZ

15 years ago

Originally Posted by Steven Wagenheim

Don't just rely on the article directory traffic and SERPs for visitors. Put the
word out about your articles to your list, Twitter followers, whoever. Let
people know that you're out there.

I really have to try to incorporate Twitter into my Marketing efforts. I also recommend submitting your EZA rss feed to the various Feed Aggregators. I have seen almost a 200% increase in the number of page views my articles are getting since I started doing this. There are several tools that automate the submission process, so it really doesn't take much time to do.

John

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AnnM

15 years ago

Great info

One of the first posts I have read and I am amazed at how much you know & share. Thanks

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David Uebergang 13 years ago

Some seriously good information in this thread, and I am yet to have digested most of it. Have bookmarked and will definitely be coming back for refreshes in the future, especially since I have just begun writing articles.

(I just noticed how old this thread was but after reading it I felt I had to comment)

I enjoy reading your posts Tim. You have an effective way of bringing your point across without getting sidetracked, and examples with cheeseburgers involved always go down well :rolleyes:

David
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Mike Long

15 years ago

And to take that to an additional level, don't forget that all of that great content can be recorded and turned into podcasts!

Create a weekly audio magazine in your niche and sell subscriptions. Notify your list and send them to a link where they can hear your audio to explain a concept in more detail.

Bring your article to life by turning it into a Camtasia video and giving your subscribers or customers yet another way to learn what you are trying to teach them....then post them to places like YouTube.

Never forget how powerful and flexible your content can be. It's your ultimate leverage in this business. Use it to its fullest!

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The Great Gordino 15 years ago

A tip from Frank Kern as part of his latest launch.

Put a video on your blog, using the article content.
Then send a mailing to your list, telling them about the video on your blog with the link.

I'm now seeing loads of people using this since he mentioned it.
Yet another way to get mileage out of your content.

1 article does not equal 1-time use!
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leedev

15 years ago

WOW! The REAL reality, as it really is!

Why it it so hard to find?

Perhaps the Warriors or someone should start an absolute honest rating system based on not less than say 5-7 independent expert reviews, or similar.

Anyone from newbie to advanced would benefit, knowing that ONLY quality
training is provided that, with work, works. Thus buying real value becomes a reality too.

Bizop anyone?

Thanks to all for this valuable insight

Lee

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Mike Long

15 years ago

All I can say right now is, stay tuned....a seminar and mentoring program very similar to that may or may not be in the works.

Shhhhhh........

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Arro

15 years ago

Fantastic information TimG, Mike, Steven and all other contributors!

Tim - any ETA on "Soldiers"?

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Richard Essi 15 years ago

WOW!! I just finished reading all three pages of unbelievable content! This is truly an example of giving.

Tim, Mike, Stephen, Dr. Mani, The great Gordino, Rod....Thank you all for your contributions. You have no idea how inspirational you all have been to me, and I am sure to many others reading this thread!

I am forever grateful!

Stephen - sorry to hear about your mom, and I hope this event will be a catalyst for additional blessings in your life.

Thanks again guys!

Richard (Sir Charles)
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- currypuff 15 years ago
  
  A few of other ideas on how to repurpose your articles:
  
  1) read them into audio files and submit to podcast directories
  
  2. Turn them into powerpoint slides and submit to slideshare.
  
  3. Do a screen capture of #2 and submit it to video directories.
  
  May
  
  Thanks
  
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JesseT

14 years ago

I am curious as to what happened to the bio box portion of this post. It is hands down the most informative piece of information I have ever read on IM, paid or free! I want to thank Tim, Steven, Dr Mani, and all the others who have taken time to share some brilliant information. This information can easily be turned into a WSO and sale very very well!

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fypnlp

14 years ago

This has been one of the best Posts I have EVER read in the 3 months I've been a Warrior member. I will add this to my faviourites and keep coming back.

Looking forward to part 5!

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SladeK 14 years ago

I have been voraciously taking notes. I cannot thanks all the contributors of this thread enough for what they have provided to newbies like me. I am thoroughly looking forward to the next installment and will be following this post as long as it stays active.

Thanks again!
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tylerdrun

14 years ago

for a newbie, this provides a framework to work in. A model you can follow. But neverthless, it depends on the individual.

No matter what system or plan you buy, it won't suit you coz you are you. There's a point you'll reach where you don't want to buy any products and you won't even be able to go through them bcoz you know most of what's told already. That's how it is for me over 4 years of IM.

You can easily know what Tim's teaching here for free once you reach 500 article submssions. That's what it took for me. I never went about purchasing any article marketing guides or affiliate guides.

If you get your hands on the system, study the program for 1 hour every day. First finish through the complete program with a jorunal in 2-3 days. Repeat one hour every day for 90 days.

Implement the techniques on a regular basis. Work on these for four hours a day. Create five hours free time every day and do it for 90 days. 90 days later, you'll be an article marketing genius.

Transformation's easy...

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Richard Rogers 14 years ago

Tim,

I have only just started in Warrior Forum and I am also a complete newbie to article marketing. I have spent much time and not a little money so far in researching the 'how to....' of article marketing and have learned much of the same thing from various sources of information.

Your series of posts has, however, provided me with the clearest and most concise set of instructions, guidance notes and tips-'n-tricks of anything I have previously read. It will be the founding of my plans for the future.

Not sure if there's something I have missed, but Part 5 is awaited with great anticipation. I'll be following it with great interest.

Also full marks to Mike Long and Steven Wagenheim for their very informative input in this thread.

Regards,

Richard.
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Steve Garratt

14 years ago

Tim this is a great thread and I too have been waiting eagerly for part 5. I know that you were a bit dissapointed when this thread got moved from the main forum but please be assured that there are many people here still very interested in what you have to say.

Regards
Steve

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TimG 14 years ago

Well, it appears that there has been some renewed interest in the completion of this thread so I'll work on setting some time aside this weekend to come back and properly finish up what was started.

Respectfully,
Tim

PS - I really appreciate everyone that has stated how much they value the information in this thread - It really does mean a lot to me -
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clever7

14 years ago

Thank you! I read all your lessons, and all comments. I really needed to.

I have been writing articles for EA (and my blogs, etc) since 2007. I realized that most articles stop sending traffic to my websites after their first days of publication, even if they are successful in the beginning.

There are also articles that keep sending daily traffic to my websites since 2007.

I'm studying now, and trying to write only articles that will certainly bring me constant traffic for years. I feel I should have done that before...

I've learned a lot here!

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paul wolfe

14 years ago

Looking forward to Part 5 Tim!

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Phobos

14 years ago

Thanks a lot guys for the awesome info you're giving away for free. This is one of the (if not THE) best threads on WF period.
________
Honda concerto

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CatherineMay 14 years ago

The information in this thread is priceless.

Thank you so much, Tim!

I really hope to see the 5th installment soon!

Catherine
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- TimG 14 years ago
  
  Originally Posted by CatherineMay
  
  The information in this thread is priceless.
  
  Thank you so much, Tim!
  
  I really hope to see the 5th installment soon!
  
  Catherine
  
  Last weekend was my 41st B-Day so I was unable to complete the post and this weekend I send out my June update to Article Marketing Lifeline so hopefully after that I can finally get the last part posted.
  
  Tim
  
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glennda

13 years ago

I need to go get a coffee because I can't pass this thread up! I briefly scrolled through it and I see a lot of amazing tips, truths and information. Some of this valuable information, I had to pay for before coming here. I am going to sit down and start at the beginning and read.

Thank you all so much for sharing your expertise and your experiences with us newbies.

Brenda

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feiyin85

13 years ago

It is very informative.Thanks for sharing.

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