The Law of Reciprocity
Both parties must gain from the relationship and invest equally in the relationship otherwise it creates an imbalance in reciprocity. When someone is the primary giver, they often expect they will receive in kind from the receiver or eventually from someone else in the world at another time.
By genuinely helping others, you make positive impressions on them and relationships grow as you extend courtesy, kindness, honesty, respect, and other favors. Even if favors are small, they accumulate over time as you build trust and create a lasting relationship. People evaluate your actions and motives through giving and receiving. The principle is that others will reciprocate in kind based upon the way you treat them. The world gives you what you give to the world.
Reciprocity is not always immediate, therefore persistence is very important. Even if you've found yourself saying "I've tried that and it doesn't work", don't give up! At the proper time we will reap a harvest. By understanding and using the power of reciprocity, you can improve your relationships and avoid mistakes that can permanently damage your relationships. In life and business, what you give is what you get.
Give ideas! Give support! Give resources! Repay, in kind, what another person has provided you.
First we believe.....then we consider.