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How much to charge for an e-book?

by buildyourconfidence
7 replies
Ever since I decided to write "The Confidence Workbook" I have been trying to decide on the price.

It is quite comprehensive and has taken a lot of time to create and I have a good following on facebook but I am torn between charging a small amount for it, such as £3.99 or something higher around £9.99.

On the one hand I think more people may buy it at the cheaper price but then if someone spends more they will properly engage with it and therefore get the most from it..

Any advice from anyone selling their e-books would be great, likewise anyone who buys e-books , your imput would also be invaluable.

Many thanks.
Tony.
#charge #ebook
  • Profile picture of the author lowriderzzz
    Originally Posted by buildyourconfidence View Post

    Ever since I decided to write "The Confidence Workbook" I have been trying to decide on the price.

    It is quite comprehensive and has taken a lot of time to create and I have a good following on facebook but I am torn between charging a small amount for it, such as £3.99 or something higher around £9.99.

    On the one hand I think more people may buy it at the cheaper price but then if someone spends more they will properly engage with it and therefore get the most from it..

    Any advice from anyone selling their e-books would be great, likewise anyone who buys e-books , your imput would also be invaluable.

    Many thanks.
    Tony.
    You might try to survey your potential customers. Tell on your sales copy page that you are 1 month before publishing and ask them if they give you feedback for price that you will give it to them with 30% discount or so.

    The other thing is if you really know your market and if the niche is very narrowed its probably for specific ppl with specific problems, so its not for the broad market like most novel books, so you can charge higher (only as long you really provide a feasible solution to their need/problem).

    And finally after you publish it you can run tests for price. One rule of thumb has always been that price is something due to tests.

    Bon chance..
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  • Profile picture of the author laurencewins
    A "magical" price seems to be $7 so why not try that out? You can always change your prices if they don't work but anything under $10 is usually seen as affordable (assuming your book IS a good one, of course.

    It seems ironic that you are writing a "Confidence Workbook" but you don't have the confidence to back yourself with a price.

    Good luck.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author Rsherwood
    A "magical" price seems to be $7 so why not try that out? You can always change your prices if they don't work but anything under $10 is usually seen as affordable
    Totally agree!

    Keyword being 'try.' You just dont know how the market will react until you get it out there. $7 Does seem to be an awesome price point. So why not start there and await feed back from your customers?

    If the majority of feedback is -
    "Wow, this is was too expensive!" Then you know you need to adjust to a lower price and then get it back on the market.

    It can however, be quite the opposite! Lets say people are snapping it up at that price, add MORE value and perhaps charge slightly more on the 2.0 release!

    Im no e-book expert by any means. Just trying to help a fellow warrior!
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  • Profile picture of the author humboldt84
    Here is what I follow for pricing all ebooks:
    All pages should be high quality content and no white space

    $7 ebook should be 10-15 pages
    $27 30-60 pages
    $67 100+pages

    Bottom line is the more value you have, the more you can charge!
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    "You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win." -Zig Ziglar
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  • Profile picture of the author Jonathan 2.0
    Banned
    I think you should charge whatever your market is willing to pay. Let them decide. Test out various price points to find the one that converts most. : ) You may find that you'll convert more people by charging more for your product.

    I think it would definitely be worth more than 4 quid depending on the length and quality of your advice.
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author John Ebook
    I'd take a look at the other people selling ebooks in your niche. What are they selling their ebooks for? Also the purpose of the ebook matters. If it's primarily a marketing took (i.e., your goal is to increase the size of your audience) then charge a low price. If your goal is to make money from the ebook, then charge a higher price.
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  • Profile picture of the author natebunger
    Here are some factors that you need to consider: is your e-book informative or is it for entertainment? People are less likely to pay for e-books that are for entertainment only. Another thing, what is your primary goal? Is it to reach more audience or is it for the revenue? Lastly, are you more comfortable of charging high or low? If you feel better by charging less, you should definitely go for it. As what they say, it's about trying. You can always change the price later.
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