I have built my business up using Facebook and my insights page tells me that over 90% of my fans are over around 40 ish female and split 50/50 between UK and USA. I designed my website with them in mind. My niche is Self-esteem.
I would like to know if you were feeling low in confidence and generally don`t enjoy life and your self opinion is pretty negative, would this page appeal to you to ask for help. I am assuming that most people will have read the home page and probably something in the blog before looking at the how to get started page. http://www.carolfinlayson.com/how-to-get-started/