Lying, Ethics... Where do you draw the line?
In an attempt to make money: They lie, they hoard, they steal, they violate and they may even kill (mentally/physically).
The question is, are you aware of where you draw the line?
I don't know, but as Seth Godin expressed aptly in his book title "All Marketers Are Liars".. As marketers, we do have a tendency to move towards "lying", because it rakes in more profit.
But you really can't say it's a "white lie" either - it's just shameless self-justification to save your own skin.
Let's say you were in a deep fix with debt, but you can definitely live on with a decent income. You are presented with an opportunity to lie, and get 5 million dollars.
Would you do it?
James
Connect with me http://thomaszinsavage.com/
Ricardo Furtado