Why Internet Marketing is NOT Just about the Money

17 replies
If and when I have time, I'll coach a few new internet marketers and help them get their businesses up and running.

And the one constant I see with MOST, if not all of the folks I coach is... they're sole focus tends to be on making money.

Sure, making money is important... because you can't run and keep a business without enough cash flow.

But take it from me, personally, if all you do is focus on making money... you'll wake up one day and realize that the last few years have been just a blur... like you were in a fog.

It's true, because I lived it.

When your #1 focus is on making money... you forget the little things that matter most.

The fact you can take time off during the day to go visit your friends and family.

The fact you can bring your kids to and from school.

The fact that you can go to lunch with your significant other.

You can lounge on the beach and read a book. It's your choice what you want to do.

Believe me, there's so much more that's important in this business than just money.

Don't forget the JOURNEY or else you'll wake up one day and realize the last few years flew by you, while you were in a daze... and you'll realize you missed a lot of important things.

There's a passage I keep near me at all times... from the book "Eventual Millionaire" by Jaime Tardy.

Here it is... and this is her talking....

"When I was younger, I loved video games. One time I was playing a game called "The Sims". It was a real-life simulation where you have a house and can buy furniture and upgrades.

I thought the game would be much better if I had more money. I didn't want to do the work, so I found a cheat that would give me an unlimited amount of money.

I was excited. I bought everything I wanted. It was fun! However, 20 minutes later, I realized that the game wasn't fun anymore because there was no challenge. Suddenly, there was no point."

I keep that passage in front of me during those times where I feel like I may be a little too motivated by making money... and I'll remind myself that it's the journey and the process that matters most.

It's the ability to do what you want, when you want... that makes internet marketing the best business in the world.

But the trap is, if you're solely focused on money... soon this becomes like any other job... and the little joys and personal freedoms don't seem as important.

I find it funny sometimes, as a copywriter... that I'll often write copy that SELLS the dream... but find myself not living the dream myself.

Sounds a bit hypocritical... that I can write sales copy that sells the virtues of having the freedom of an online business... while I take those things for granted and forget about them myself.
#internet #marketing #money
  • Profile picture of the author MPPTrainer
    Wonderful and Powerful post that everyone, beginners and experts in this field need to hear.

    I'm just beginning my launch into the internet marketing foray with that very cause in mind.

    Thank you for your insightful and powerful message. It's something "m definitely going to carry with me.
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  • Profile picture of the author Nick Lotter
    I agree totally, Shawn. For the majority, the money is why we do what we do.

    For me, my goal is more time. Freedom to be able to have more time with my family, to be there for my kids' sports and activities and big days in life.

    Time is the only thing we can't get back once it's lost.

    Also, to be able to be in a position to give generously, and to offer help where help is needed. I do believe there is more joy in giving than in receiving.
    "Do not wait to strike until the iron is hot; but make it hot by striking."
    William Butler Yeats
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    • Profile picture of the author biitchcakes
      Originally Posted by Nick Lotter View Post

      I agree totally, Shawn. For the majority, the money is why we do what we do.

      For me, my goal is more time. Freedom to be able to have more time with my family, to be there for my kids' sports and activities and big days in life.

      Time is the only thing we can't get back once it's lost.

      Also, to be able to be in a position to give generously, and to offer help where help is needed. I do believe there is more joy in giving than in receiving.
      I agree with this. If I can just "make it" with what I wanna do, I want to be one of those people that just HELPS others, because holy freakin' COW is it confusing and frustrating.

      And there ARE people who are too naive to make it in this market, but for those who are so close, why not throw them a bone if you have time? It's just humane, and with the way the world is shifting into an "Idiocracy" right in front of our eyes, we need a little more of that going around...
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  • Profile picture of the author tamalanwar
    Exactly! Well I love to make money, I design sites, build sites and help other people get online. I love the entire thing.

    I always make sure that I find some time for fun and other activities. I work at home and whenever I get some time, I spend some time with my family around me.
    Tamal Anwar C.
    I transform old outdated 1990s/2000s websites
    into a fresh site of present time
    Learn How
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  • Profile picture of the author Nail Yener
    Nice post Shawn. At times of difficulties or when I tend to work too hard and kinda forget about things that motivate me for working hard, I always remind myself of the freedom I have and the limitless possibilities.

    I had the same moments as the passage you described in some video games that I played myself Same thing applicable to making money, building a business etc. We want the results as quickly as possible but the important thing is to enjoy the journey.
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  • Profile picture of the author Daniel Szalok
    Thanks Shawn, I really needed your post today!
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  • Profile picture of the author biitchcakes
    That's my problem--my WHOLE problem...

    How can people be so fake?

    Where is the trust then?

    Could we all sit down and write up ways of how to make money? Sure, and why not, there is a lot of money in it.

    But how selfish are you for lying to them? Pretending to be something you are not...

    I couldn't make myself do it, even though I really wanted to.

    I finally got off the money train. I was stuck there for OVER a year. And then it hit me..

    Christy, why are you being like this?

    Yes, you want to support your family.

    Yes, you want to become successful, and not spend 20 hours a day busting your ass to make sure you do...


    What message are you sending?

    Why aren't you there for your family in any other way than financially?

    It made me feel like I was in the movie "Click", if that makes any sense?

    I love the Sims reference. I did the same thing. When the new Sims game came out, I didn't even want to look for cheats! lol

    My family was without a mother, and I got so carried away with what I was doing with one character, that my 'son' character ended up doing whatever he wanted, a nasty slob who wouldn't listen to SHIT I said...

    And the bum father, who walked out on his family, and right before he died, I finally found him at the beach, standing next to a barrel, hovering to stay warm.

    He died right there on the beach.

    Because I was too distracted by earning money...


    Seriously, this was like, a year ago. (I had no idea you could switch between characters, so don't hate on me!)

    But this post really hits home.

    Another thing--how can you trust a mentor? I just watched a video, by someone I admire, and he said, "I can just get into that micro-niche, and dominate it better than anyone else, why? Because I am good at it."

    So how can you really trust ANYONE to help you get going? Especially if you have a pretty darn good idea? Not saying it hasn't been done before...I guess everyone just wants to see ANY kind of success, I am more worried about followers now than money. That will come in time, I know, but you know what I mean?
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  • Profile picture of the author shawnlebrun
    Thanks for the kind words guys and gals.

    This post was from the heart.

    I've had lots of money... and times without.

    And honestly, I was just as happy, if not more, when money wasn't even a concern in my life.

    Because what happens when you make it your sole focus... and try to work long and hard to achieve success?

    It becomes an all-consuming process sometimes... to get to that point.

    You forget about the other things in your life... the things that are REALLY important... those can fall by the wayside.

    Just imagine... if you put all of your focus, intensity, and effort into getting rich.

    Let's say that making money consumes you for 2 to 3 years.

    And in the process, you lose yourself... your identity in the process... and what makes you happy.

    Let's say you stop hanging out with friends or family as much, or you skip your kids ballgames, or you miss playing softball, or doing all the little things you love.

    Is it worth it?

    Here's what I found when working hard to build a business and make a lot of money.

    During the time, if you allow it, it can consume you and cause you to lose yourself... and the things you enjoy doing... the things that make you happy.

    Because let's say you spend a lot of time and effort on making a ton of money.

    say it takes you 5 years. Once you reach that point and have money... then what?

    What do you do now? Have you lost your hobbies along the way, have you lost track of time, and the things that make you happy?

    So, I guess what I'm saying is... I enjoy trying to make money by helping a lot of other people get what they want... but it's no longer my main focus.

    My main focus is the ride... the journey, and I try to be conscious every day that I'm still doing what I enjoy and what makes me happy.

    Believe me, having money does help... it gives you more freedom, more choices, and the ability to help those you love.

    But you gotta balance it out with what makes you who you are... and it sure ain't money.
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  • Profile picture of the author bmoore62
    I couldn't agree more. I think the reason many people struggle is their laser-focus on the quick buck. Obviously the money is important. We all want it. But for me, it's the freedom that's more important.

    To not have to answer to anyone and to be able to do what you want when you want to me is the brass ring.

    Fortunately, my outlook has changed completely. I won't mention here who is responsible for that change in focus, but I'm very grateful. It used to be that I went from purchase to purchase, launch to launch, but I didn't really have anything tangible to show for it. I was chasing money. All it did was left me even more confused and having no idea where to start.

    Once I realized it's the freedom and not necessarily the money, things began to change. My hope is the day will come when, on a whim, my wife and I can take out our camper (our passion) and just drive, with no one to answer to.

    My hope is that day comes sooner rather than later.
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  • Profile picture of the author Omar White
    This is a powerful post and reminds all of us that the "Freedom" is more important than Money.

    Resource Blog for Beginner Entrepreneurs - OmarWhite.com

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  • Profile picture of the author Trey Morgan
    What you're saying here is very true.

    Instead of focusing on money, I focus on comfort and freedom. That is what money means to me.

    Without money, life can be very uncomfortable and restricted, and who would want that?

    If money is your motivation, you should really sit down and think about what money really represents for you, and instead of focusing on money itself, focus on what it represents.
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  • Profile picture of the author YHmuWong
    This post is what I need.

    However, 20 minutes later, I realized that the game wasn't fun anymore because there was no challenge. Suddenly, there was no point."

    Yes. I am living my dream life. No. There is still more things to be doing for others.
    Except for one thing.

    I must build dream for others. I did help others but I really need to use my gifts at the right time to avoid resentment.Or:- I suck it up.

    Great post. Really need to see beyond myself at this turning point.

    Number 11 is lucky in snake & ladders.

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  • Profile picture of the author Felix Hill
    I agree that there is much more to life than money. The freedom to do what you want, when you want is something I value a lot, and most of us is trying to make enough money to do that.

    But in business, nothing but cash in the bank keeps the score. If you look at a business and want to determine how successful it is, then you cannot look at anything but how much money it is making.

    Because money is what we use to keep score. If you look at a football team playing, you cannot measure who's winning the game without keeping score.

    Removing the point system is not good, you cannot put freedom in the bank and eat it for supper.

    That's what I think about money in business.

    It is true however that if your focus is ONLY on the money you'll walk around in daze. I've been there myself.

    Now I'm more focused on building my business in such a way that it will create real WEALTH and not just quick income.

    That's is liberating to me. But each and every on of us has to decide for themselves how to keep score.

    For a lot of people 10k a month is the dream, but for others it might be 100k a month. Decide on how much you need to realise your own dreams, then follow through and do it.

    - Felix Hill
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  • Profile picture of the author C G
    I totally agree.

    Personally, i don't do it for the money.

    I found that doing something with a greater goal in mind than money is more fun and better in the long run.

    As long as you have fun, the money will come.


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  • Profile picture of the author mjmagee
    Hi I just happened to come upon this thread and I can understand that people have different motivations for doing what they do. I have had a million dollar company and walked away from it because I almost lost my family I made the decision to just let it go. I don't have nor am even close to making that kind of money now and sometimes we are wondering how were gonna eat this week but you know what were happy. The five things we found that you need to be in balance and one is not more important than the other are 1) Physical Health 2) Emotional Health 3) Mental Health 4) Spiritual Health 5) Financial Health
    When you balance these and give them all equal importance you may find things just seem to get easier.
    Hope this helps someone.
    And I'm working on that financial one hoping internet marketing helps me balance my financial part.
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  • Profile picture of the author Samuel Adams
    Even when you earn the money and it provides for your family, you can't make up for those lost moments, like the missed baseball game or romantic date with your significant other. So many people get wrapped up in 24/7 money making, they forget it won't hurt to take even a few hours off daily to devote to family and for personal pursuits. This time spent away from the grind helps refresh the brain and re-energize the spirit for the journey on.

    Would you like to learn how I make $2000/month from a super easy listbuilding system?

    Click here to get my listbuilding report for FREE!

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  • Profile picture of the author Lurk
    "The trouble with the rat race is that even if you win you're still a rat." -Lilly Tomlin


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