The basic premise was that you are subconsiouly NOT really accepting money into your life if you feel you are always working hard to make money.
The author said that although he was really rich, he still picked up any and all pennies he found because they were a gift from the Universe. He believed that if you don't notice nor accept the small amounts of money that the Universe throws your way, then you are NOT ready to accept the bigger amounts, and therefore, it will not be sent your way.
Needless to say, it struck a chord because I knew that if I saw a penny in a parking lot or lying around, I usually bypassed it. Little did I realize that this is the Universe giving me FREE MONEY.
Now I actively look for money just lying around, but I don't go out of my way to search for it. This has cascaded into me looking for other opportunities that come into my life for making money.
It seems like such a small thing, but it has made a big difference in my thinking and accepting money into my life. I hope it helps you too.