I think from this one shift it's shown in my marketing efforts.
Over the past 14 days I've been doing a little experiment that you might like to try yourself and see what happens.
Basically what I've done is I've given value and expected NOTHING in return.
I've just focused on putting out value here on the forum and to subscribers on my list.
The response i've gotten is like magic.
I had 10+ ask for 1 on 1 coaching.
May I remind you.
I didn't sell coaching...
they came to me for coaching without me selling anything.
These where not my buyers,
but yet they were willing to find out more about my high ticket stuff without buying low ticket stuff.
I've had a few emails from people ask
"Gavin, WHEN are you going to sell something, Have you got anything coming out soon?"
So basically what I've done is positioned myself in a way where people want to give me money.
I don't even have to ask for the SALE lol
This is when you have power!
This is when your sales copy doesn't need to be that great.
People just buy your stuff because you're cool lady or lad.
I genuinely believe people buy a lot of Frank Kerns stuff for example.
Simply because he is a cool dude and he gives value.
"Sorry good ol Frank I love your stuff but your copy isn't the best I've seen"
It's what he does before you ever see his copy that gets people to buy buy buy!
And when people can see you're generally there to help them and you're not after there hard earned cash you'll make way more money.
It turns free seekers, cold leads into hungry buyers.
When I do sell something.
I can expect high conversions and people to buy my stuff even without fancy sales copy.
So final words
There's two ways you can go about making money online
1. Is using tricks, tools, countdown timers, fancy copy, fancy headlines in your emails, NLP and embedded command, scarcity, yada yada
2. Make all of the above secondary or irrelevant to providing good value to your market place.
In return the numbers will show.
Hope this helps