Bring in a little extra dinero, trying to build a mighty online empire or just sharing your story and expertise with the world, it's no secret I believe you NEED an email list...
...And there is no better time to start building it (or growing it) then TODAY!!
I'll share why in a minute. First...
The other day I had lunch with a new biz connection and the chat turned really unsettling.
So the lady asks me "What are your big picture intentions for your biz and life?" Which I have to say was better than the stale "Where do you see yourself in 5 years?" - that ones always grated on my nerves!
Anyhoo, I proceeded to breakdown my planned biz growth for the next few years, which includes take home revenue in the seven figures. Yes, I said SEVEN figures.
I could literally see her body language shift as she grew increasingly uncomfortable as I yammered on. She, like so many, considers my dream of making millions in the next few years as, well....unattainable.
With a unintentionally patronizing head tilt (you know the one I'm talking about), she nervously chuckled and says "Don't we all sweetie! What REALISTIC long term goals do you have?" Yeah, she basically just bitch slapped the hell out of my dreams.
Strangely, in that same moment, a rush of clarity came over me.
Poor thing, she's what I call a "Jaded Dreamer".
You know the type. They have dreams BUT they don't actually believe in them. In fact, they believe dreams are just an outlet for wishing for all those impossible things we want. **** THAT! I honestly feel bad for them!
I am way too damn smart, driven and fantastic to apologize for my ambitious dreams or water them down for those folks that don't believe in their own.
I'll be damned if I am going to shoot for only that which OTHERS think I can have or give me permission to have. I'll be damned if I'm only going to forbid myself anything too lofty. I believe in myself and my skills too much for all that crazy talk.
Can you relate?
Now don't get me wrong...
My dreams have evolved, morphed and led me down paths that were all wrong for me, BUT without them I would have wasted far more time wandering around blind settling for only what others told me existed instead of what I knew was out there.
To those "jaded dreamers" like the woman I had lunch with I would love to know...
What the hell happened that made you stop believing in your dreams?!
It's usually closely correlated to how you personally perceive success and failure.
Let me ask you this - How many things can you look back at NOW with an abundance of clarity that only offered confusion and struggle for years?!
I bet if you get real you'll see that you've actually gotten more clarity from your failures then you have from your successes. The truth is...
We overcome far more when we fail, but it's all in our mindset.
Instead of holding yourself back because of the tough times, here's a wild idea, why not believe in yourself because of the tough times? Try it and see how it fits!
Profess your dreams loudly and proudly and make NO apologies for how ambitious they are! And no matter what, NEVER...
Water down your dreams for the sake of someone else!
To all you "jaded dreamers" - with a heaping serving of tough love - who the hell died and left you a dream approver?!
So here's the thing:
How can I be so certain my dream of SEVEN figures is not only attainable but will in fact happen within a few short years?
My dirty little secret is....
I'm already living off my last lofty dream. Take that dream crushers!
If I listened to all the "jaded dreamers" that told me I could never build a business that would bring in enough revenue to free me from my miserable day job, WELL...
...I wouldn't be enjoying my brisk 10 second commute to my office, I wouldn't be basking in the luxury of not working with assholes anymore nor would I have been able to travel as much as I have in the last year.
I'd be certifiably bitter, unhappy and jaded as all hell.
Instead, I fancy myself a "Rational Realist"! And I live to fulfill my loftiest goals!
Now, take a look at my revenue growth from my email list over the last couple years.
Obviously things are going pretty good, but look a little closer at this graph for a minute. (Hint: zoom in close to 2011)
Yep, I made virtually NADA! Then in 2012 & 2013 things picked up pretty dramatically.
What's the big lesson here? I'm NOT telling you this to brag or toot my own horn - I like to do that in private. (insert gasp)
Truth is, I couldn't have reaped the rewards of my lofty dream of self employment if I didn't first and foremost believe in that dream.
And that's the BIG PROBLEM with many solopreneurs looking to build or grow a profitable email list.
Like the "jaded dreamer" I had lunch with, they don't believe in their dream of building a profitable list with the expertise they ALREADY have.
Since they focus on their failures, they never get around to starting.
They say things like:
"I don't have any marketing or writing skills..."
"I'm not even sure where to start..."
"I'm not ready yet, maybe when..."
But no one who has attained their lofty goals has ever said shit like this. Especially when it comes to building an email list!
In fact, look at the most successful entrepreneurs out there, they rarely make goals UNLESS they are lofty and ambitious. Go big or go home, baby!
This is because they believe in themselves and their skills. Instead of getting jaded by their failures, they stay focused on attaining their dreams. Lofty dreams at that.
They focus on the ONLY thing that really matters...
Now my question to you is, do you believe in YOUR OWN lofty dream of self employment?!
If you believe, all you need are the right resources, tools and training to get you there.
See, most people try and figure things out on their own (GUILTY!!), which is why they struggle for years and ultimately become a jaded dreamer.
One of my favorite quotes is from Paulo Coelho:
"There is only one thing that makes a dream impossible to achieve: the fear of failure."
AIN'T THAT THE TRUTH!
Now let's circle this back to building and growing an email list...
You probably either:
1. Have not started building an email list (and know you should)
2. Have an email list that you've made little to no money from
Here's the deal:
I believe in everyone's lofty dreams. Especially that drive that gets us entrepreneurial types going.
I believe EVERY business needs an email list
I believe there is no better time then right now to build a profitable email list of raving and loyal fans...that want what YOU have/know right now!
If you're one of those people that haven't started building an email list yet, do yourself and your dreams a favor and start TODAY. To help you get started check out this free video training series I put together on the, Top 10 Questions About List Building. (no optin required)
If you're one of those people that have an email list (but you're unhappy with the growth and profits of that list), then start growing it!
Look, you can delay doing all of this, it's really no skin off my nose, but you should know one very important thing:
The longer you delay starting, the farther you are from the freedom of self employment and living the lifestyle you deserve!
So, why not get started TODAY? And profit from your email list THIS YEAR?
We all have a little "Jaded Dreamer" in us, and that's ok...
But, if there is only one thing you do after reading this:
Embrace your lofty dreams from this point forward! If you don't believe in your dreams, you WILL never attain them. That's a promise!