DESERVE this word is ingrained in many of us from youth on. If you work hard you'll get rewarded because you deserve it. Schools love the idea because it gets kids to work harder on their education. Then the idea crosses over into adulthood where it is believed that working hard should be repaid (even if the results aren't there). In a way it makes perfect sense the worker at the low end isn't concerned about results but about doing what he is told to do. Most of us are told very little about results because the assumption is that we'll be working for someone else.
If you're working in IM you must get away from the idea that you deserve anything. You may spend hours on copy for a sales page and it ends up converting at a very low rate. You may think it deserved to do better but it makes no difference! The only thing that matters is results.
#erase #mental #vocabulary #word
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