1.Treat internet marketing as a business
I used to treat internet marketing as a game for making money. But I was wrong. I can't do it well if I don't do it professionally as a real business man. So I spent much less time reading forum posts, instead I spent much more time reading many business books and learning from some really high quality online courses.
I think the No. 1 reason why you are lost in the "sea of information" is because you haven't learned the fundamentals of business and marketing. For example, one of the fundamentals of marketing is AIDA. Attention--->Interest--->Desire--->Action. Many people can't do marketing well because they don't obey this rule.
Let's take link building for example. You need to write extraordinary content to get people's attention and interest. And your content must be useful for your link prospects. Only in this case, they will have the desire to link to you. And you should send them an outreach email to ask them to take action(build a link for you). But many people just keep spamming to get links. They try many ways to get links, but the results are poor.
After you learn the fundamentals of business and build up a business mindset. You will have a filter to filter out the spam information and find out the valuable information you need. You will know what works, what doesn't.
2. 80/20 Rule
It's a very simple rule that can be applied to many things. Referring to internet marketing courses, I think 80% of the courses are garbage, ONLY 20% courses are good and helpful. So focus on those 20% courses.
3. Try to find as much proof as possible when you consider buying a course
Any reviews for the product? Any reviews from some authorities? Any reviews that say they have already made money from the course? Any screenshots, statistics or success stories? And is there any conflict between the proofs? This is very important. If a guy said he made 100,000 dollars by selling a product that was $100. Then he said the traffic was 5000. That means he made 1000 sales from 5000 visitors. That's very suspicious because the conversion rate was 20%! But for most of the products, the conversion rate is less than 10%. There are many scams. You should find out the answers for the questions above before making decision.
Every marketing is a test. The best way to do test is taking action. The best way to get rid of information overload is to take some action. Yes, you want to learn more things, but you can take action at the same time. For example, you can spend 2 hours learning and 1 hour taking action everyday. You just have to keep one thing in mind, don't put yourself in too much risk. For example, when you try PPC, you must set your daily budget low at the beginning.
5.The simple rule
If you want to make some money, target the buying keywords to build your web pages. If you want to make more money, build your email list. If you want to make even more money, make your own products, and add up-sell products, membership products to your website. Simple as that. That's all you need to know about making money online.
6.Don't expect instant result
You are building a system. You are building a business. And that can't happen overnight. Early failures means opportunities for you to learn and improve yourself. Nothing more. Why you suffer from information overload? Because you don't stick to one plan. Why you don't stick to that plan? Because you can't see result fast. So don't expect fast result at the beginning.