The mobile marketing myth?

33 replies
How is the mobile game to be played at this point in time? This is what I'm asking myself right now.
After reading Chad Mureta's book "App Empire" and also watching his Video course, he states repeatedly that he has now made enough money to live financially free.

Offcurse it got me excited, and I went in heavy researching the mobile app market and its strategies, but now I'm asking myself if the investment is even worth it.

Now a basic app costs around 2k - 5k .. while the more expensive one's cost 10k - 100,000k

Now is anybody with a normal job or a small business seriously going to invest this kind of money without any "Return on investment" indicators?
Atleast when you open up a local clothing store you can estimate how much money you're gonna make based on what your neighbor is selling, but with this app game.. what gives?

I read from another user that he was making 50$/ month? 100$/month.. while already using all these marketing strategies..

and what about 10,000/month or even 100,000k/month? Chad Mureta was surely indicating that anybody can do it if they apply his strategy.


Are the days where these large figures were made by competent mobile marketers and strategists long gone?

Has the mobile boom turned into the .com boom, where the late birds are now fighting for scraps?

If I'm building an app for 10,000$ I want to know that I can get that money back atleast within the 1st year.. that's around 900$/ month for the first year.

Even a 2K app (basic app), you'll need to make atleast 180$/month for the first year to make your money back...

Now what are the realistic returns in the APP game in this day & age... Is the million $ app just a myth... can you make a million dollars with an app(s) ?
#marketing #mobile #myth
  • Profile picture of the author 9AppAve
    In full disclosure, I am EXTREMELY BIASED...

    I feel the future of Mobile Apps is in the SMB market. If you look at progression, I believe SMB mobile apps are like websites were in 1995.

    If you believe 100% of small businesses should have a website, mobile site / responsive site,
    which most of us would.

    I believe of this 100% at least 70% of those could definitely benefit from a mobile app.

    Considering a small fraction of 1% of these SMB's currently have a mobile app, this is where I see the growth and income potential for mobile apps and the mobile marketer.
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  • Profile picture of the author monster24
    I think that people make some serious cash from apps is a myth. Well, the majority at least is not. Lot's of work, high initial investment for a measly $0.99 per download that you even have to share with app platform like app store? Nope, not a sustainable business model in my view. Unless you have a cracker up that billion of people want ...
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    • Profile picture of the author 9AppAve
      Originally Posted by monster24 View Post

      I think that people make some serious cash from apps is a myth. Well, the majority at least is not. Lot's of work, high initial investment for a measly $0.99 per download that you even have to share with app platform like app store? Nope, not a sustainable business model in my view. Unless you have a cracker up that billion of people want ...
      Not that I 100% agree with this, but to my earlier post in this thread, SMB mobile apps...

      Selling apps to SMB's at an affordable cost with an upfront margin and a profitable monthly SAAS fee to boot...

      Happens everyday :-)
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  • Profile picture of the author MattSanti
    I recently read a couple of blog posts on some developer's discussing how they got started in the mobile app business. The key conclusion I draw from their blog posts were being able to time the market and provide the product that matched the high demand. Just out of curiosity, where did you get your costs for development ranging from $2k to $5k? I'm only asking for my own personal reference. Thanks.
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    • Profile picture of the author hustler101
      Originally Posted by MattSanti View Post

      I recently read a couple of blog posts on some developer's discussing how they got started in the mobile app business. The key conclusion I draw from their blog posts were being able to time the market and provide the product that matched the high demand. Just out of curiosity, where did you get your costs for development ranging from $2k to $5k? I'm only asking for my own personal reference. Thanks.
      This is the quote I got from reputable developers on Elance and Local developers
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  • Profile picture of the author hustler101
    Another questions would be is if it's even wise to go into the app business..?

    Is the app business for anybody? or a specific group of people.. like.... programmers who get togerther build their apps themselves putting very little money on the line...
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  • Profile picture of the author DIABL0
    I've read that 60% of all apps never get downloaded. Then of the ones that do get downloaded, that 25%-75% are never used. My guess is that of the ones that do get downloaded, that only a very small percent ever get any real download volume and if it wasn't for a friend or relative or something, that the 60% stat, would probably be like 90%+. It just seems like such a poor risk to reward that I personally have zero interest.
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    • Profile picture of the author hustler101
      Originally Posted by DIABL0 View Post

      I've read that 60% of all apps never get downloaded. Then of the ones that do get downloaded, that 25%-75% are never used. My guess is that of the ones that do get downloaded, that only a very small percent ever get any real download volume and if it wasn't for a friend or relative or something, that the 60% stat, would probably be like 90%+. It just seems like such a poor risk to reward that I personally have zero interest.

      Is mobile app dying? the question is... what are the chances of making 100 K + profit on an app using all the marketing techniques of today?...

      If less and less people are making money off apps, then how is the industry expected to grow?

      Are we going to be seeing more and more of mobile development teams, creating quickly designed spinoffs of the already best selling apps and saturating the market with almost identical apps?

      Innovation in this field... and with my personal experience good ideas do require good capital... you're not gonna design an app never before seen for 2000$, You're looking at 10k - 20k cost for both android and IOS.. with unknown returns.. would somebody seriously take this chance? And what kinda angel investor would land money to a mobile app business?
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  • Profile picture of the author hectorj
    Sure you can make a lot of money with one single good app
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  • Profile picture of the author MMS2473
    Originally Posted by hustler101 View Post

    How is the mobile game to be played at this point in time? This is what I'm asking myself right now.
    After reading Chad Mureta's book "App Empire" and also watching his Video course, he states repeatedly that he has now made enough money to live financially free.

    Offcurse it got me excited, and I went in heavy researching the mobile app market and its strategies, but now I'm asking myself if the investment is even worth it.

    Now a basic app costs around 2k - 5k .. while the more expensive one's cost 10k - 100,000k

    Now is anybody with a normal job or a small business seriously going to invest this kind of money without any "Return on investment" indicators?
    Atleast when you open up a local clothing store you can estimate how much money you're gonna make based on what your neighbor is selling, but with this app game.. what gives?

    I read from another user that he was making 50$/ month? 100$/month.. while already using all these marketing strategies..

    and what about 10,000/month or even 100,000k/month? Chad Mureta was surely indicating that anybody can do it if they apply his strategy.


    Are the days where these large figures were made by competent mobile marketers and strategists long gone?

    Has the mobile boom turned into the .com boom, where the late birds are now fighting for scraps?

    If I'm building an app for 10,000$ I want to know that I can get that money back atleast within the 1st year.. that's around 900$/ month for the first year.

    Even a 2K app (basic app), you'll need to make atleast 180$/month for the first year to make your money back...

    Now what are the realistic returns in the APP game in this day & age... Is the million $ app just a myth... can you make a million dollars with an app(s) ?
    It's important to recognize that the "Mobile Game" as you call it is about more than Mobile Apps. If you only consider the Mobile marketplace in the context of Mobile Apps, IMHO it's a bit like only considering the Personal Computing marketplace in the context of software applications. The real issue is with Monetization of Mobile as an enabler, which is in fact what it is.
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  • Profile picture of the author jonathan12345
    I think the biggest (and more realistic) opportunity in mobile is within mobile apps for small businesses, I think the whole app idea thing is a lottery ticket play.

    Mobile apps are high enough value for you to spend time selling to businesses directly when compared to mobile websites -- and I personally think they provide more measurable return on investment.

    For example, mobile apps with DIY platforms can easily command $1000 set up fees and $100/month if built properly and sold correctly. They provide REAL value through increasing customer loyalty, commerce, communication, and more.

    Mobile apps = customer loyalty
    Mobile websites = customer discovery

    Now mobile websites are great, but again, just have a different use case IMO. They're great when doing a google search, it's crucial that site is mobilized. But choosing between an app and mobile website isn't the way to go. You need both.

    One last point is if you're doing direct sales, there's just not enough "meat on the bones" to really make it worth trying to start a building around if you're just selling mobile websites for $200-$500 one time fee. The time and math just doesn't add up. You want something that commands a higher price value so you can deal with less customers and make more money. To have a real successful business with just mobile websites you need to sell 20-30 PER MONTH which is very difficult.

    Both are important. Think of the world as mobile for SMBs. Not apps vs websites.
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    • Profile picture of the author kayoz
      If you've never operated a SMB then you probably don't know their mindset. Some will buy anything you sell them hoping it will work for them. Some won't buy anything because they are sold to a hundred times a day and are sick of the hype.

      When it comes to online, they all know they should have a website, but a website isn't worth anything if it doesn't get traffic and that's the next thing they realize. However, there've been so many SEO, video, website, mobile site, etc. scams out there, that a lot of SMB's have lost any trust they might have had in online marketing techniques. Even the large advertising agencies are selling but not actually creating a profit.

      Like we online marketers, they're not in the business to make you or I money, they're in the business to make themselves money. If you can't show them ANY real profits, regardless of if it's a Website, Mobile Site, App, Social Media, PPC or Adwords, they aren't buying. Over time, the majority may not have become more sophisticated necessarily but they have become leary of the hype.

      How many newb online marketers have hard drives full of software they purchased promising riches, only to discover, it only made those riches for the scam artist selling it? Think about how you felt if you got caught in this? How likely are you to purchase something the next time someone hits you up with the next latest and greatest thing? That's how your SMB clients are feeling. If you're building a mobile website for $200 to $300, you should be getting at least a $50 per month maintenance fee. But if the owner of the site is not seeing a return on your investment, you won't get that $50 free for long and you surely won't get more business from them.

      I get a little tired of hearing how this is going to be the next best greatest thing since the dot com gold rush. The dot com gold rush crashed, doesn't anyone remember that part? And with all the websites out there, how many are actually realizing a profit for the Owener? You know, the guy who paid for it? Having looked at the websites and even mobile sites that are prolific out there, I would estimate, very few.

      The approach for SMB or offline sales has to start with "how will this make them money?" and not how will this make me money as a marketer. If that's the mindset, then you've got it backwards and are doomed to fail.

      Apps created with the sole purpose of making the developer or owner rich, fail, and they fail miserably. If the app has no high quality purpose to the end user, why should they download it? Why should they keep it on their phone? Why should the use it? If your app doesn't answer all these questions then the app is of no value. I have very few apps on my phone. How many do you have? How many do you actually use? That should be your answer.

      Of the few apps that actually turn a profit, never mind billions, there are more billions of apps that are never downloaded, and that number will increase exponentially as more and more people jump into the App Gold Rush. It isn't hit or miss. It is a lot of research and more research and testing and more testing and marketing (that costs money) and more and more marketing. Amazingly brilliant design and high quality high demand content. Those are the only apps that see billions. Most people don't have the deep pockets to develop Angry Birds, never mind the pre sales and post sales marketing. How much did those developers invest to see the billion $$ sales? Yeah, that's the answer right there.
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    • Profile picture of the author zoro
      Originally Posted by jonathan12345 View Post

      I think the biggest (and more realistic) opportunity in mobile is within mobile apps for small businesses, I think the whole app idea thing is a lottery ticket play.

      Mobile apps are high enough value for you to spend time selling to businesses directly when compared to mobile websites -- and I personally think they provide more measurable return on investment.

      For example, mobile apps with DIY platforms can easily command $1000 set up fees and $100/month if built properly and sold correctly. They provide REAL value through increasing customer loyalty, commerce, communication, and more.

      Mobile apps = customer loyalty
      Mobile websites = customer discovery

      Now mobile websites are great, but again, just have a different use case IMO. They're great when doing a google search, it's crucial that site is mobilized. But choosing between an app and mobile website isn't the way to go. You need both.

      One last point is if you're doing direct sales, there's just not enough "meat on the bones" to really make it worth trying to start a building around if you're just selling mobile websites for $200-$500 one time fee. The time and math just doesn't add up. You want something that commands a higher price value so you can deal with less customers and make more money. To have a real successful business with just mobile websites you need to sell 20-30 PER MONTH which is very difficult.

      Both are important. Think of the world as mobile for SMBs. Not apps vs websites.
      I agree that mobile apps are better for customer loyalty and communication, but first you need to find the customers, secondly you have to convince them to install your app. Mobile websites are a great way to find customers and make it easy for them to install your app. So the short answer is ... You Need Both.
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      • Profile picture of the author 9AppAve
        Originally Posted by zoro View Post

        I agree that mobile apps are better for customer loyalty and communication, but first you need to find the customers, secondly you have to convince them to install your app. Mobile websites are a great way to find customers and make it easy for them to install your app. So the short answer is ... You Need Both.
        The SMB usually will give their customer an incentive to download the app, can they delete it ? sure, just like with SMS where the customer would opt out....

        However in many cases their customer wants the app on there phone, example, one of our resellers has a restaurant / club that has entertainment 7 nights a week...

        The Bar loves the app because they were getting 80 calls a night asking who the entertainment for the night is...

        The customers of the bar love it because they can check the events section of the app right from their phone, in addition during busy times of the year the SMB can utilize push to simply let the customers know...

        Now a calendar from their non mobile site could give the schedule but yet people would call.... Why, because there phone is always with them, handy and faster...

        Hence the idea of mobile in general... more to your point that both apps and mobile sites have there place within the SMB market...
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  • Profile picture of the author Kate Luella
    Interesting discussion, I never recommend Mobile APPS to my clients per se, because no one wants to use them unless they HAVE to, to access their services or products. It just makes things so much more complicated for the customer, usually. People want fast and efficient solutions, so to ask a customer to go download an APP to do something they could do from a PC anyway, is difficult. And of course once they have used the service they can delete the APP too.

    I had a client as me for an APP last week, I go see him Monday about that. Unless his APP adds real value to his customers I'm going to recommend he spend more elsewhere in his digital strategy.

    If your APP is like Starbucks and there is real value to the customer (ie. save time) then yep, it will have huge potential https://itunes.apple.com/us/app/star...331177714?mt=8

    If its like most mobile APPS and just reiterates what your website says, and allows you to sell them even more with rewards for spending more money with them, then no, its a waste of money and time.

    That's my thoughts, I'm interested to hear others on this...
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    • Profile picture of the author 9AppAve
      Originally Posted by Kate Luella View Post

      Interesting discussion, I never recommend Mobile APPS to my clients per se, because no one wants to use them unless they HAVE to, to access their services or products. It just makes things so much more complicated for the customer, usually. People want fast and efficient solutions, so to ask a customer to go download an APP to do something they could do from a PC anyway, is difficult. And of course once they have used the service they can delete the APP too.

      I had a client as me for an APP last week, I go see him Monday about that. Unless his APP adds real value to his customers I'm going to recommend he spend more elsewhere in his digital strategy.

      If your APP is like Starbucks and there is real value to the customer (ie. save time) then yep, it will have huge potential https://itunes.apple.com/us/app/star...331177714?mt=8

      If its like most mobile APPS and just reiterates what your website says, and allows you to sell them even more with rewards for spending more money with them, then no, its a waste of money and time.

      That's my thoughts, I'm interested to hear others on this...
      Since you asked for thoughts an opinions, I disagree,

      "People want fast and efficient solutions, so to ask a customer to go download an APP to do something they could do from a PC anyway, is difficult. And of course once they have used the service they can delete the APP too."

      This is actually the whole point of mobile marketing and specifically apps, fast an efficient who wants to go to the PC ? Most, at least in the US have their phone implanted in they hand, hip, pocket etc.

      Why would a customer of an SMB delete an app that they find useful... In my experience they do not.

      "If your APP is like Starbucks and there is real value to the customer (ie. save time) then yep, it will have huge potential https://itunes.apple.com/us/app/star...331177714?mt=8

      If its like most mobile APPS and just reiterates what your website says, and allows you to sell them even more with rewards for spending more money with them, then no, its a waste of money and time."


      The point is to add real value to their customer, thats why an SMB would want one. Maybe even more important the app can add / give real value to the SMB. If it just reiterates there website, then it does have little value and will not be approved through apple so is a moot point anyway...

      Are mobile apps right for all SMB's ? no, Are they important to to some SMB's ? absolutely, plus that little icon on a customers phone is some of the most valuable marketing real estate in the world to some..
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  • Profile picture of the author Kate Luella
    I have a quick question here, do any of you guys know how you can see how many downloads another APP has had? Other than their reviews etc??? I'm assuming you can't see that...?
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  • Profile picture of the author djalexander
    I don't think that mobile apps are dead at all, I just think that a new approach is needed when it comes to the local space. There are only a few niches in my experience that will benefit well with mobile apps, but I think most local agencies drop the ball without developing an on going marketing strategy.

    That is the value add that is missing and when the app doesn't do well then the credibility of the agency goes out of the window.

    There are other uses for mobile apps but you just have to think community wide or tap into the buy local movement, which is doing pretty well for us...

    Great Discussion!
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  • Profile picture of the author johndoejohndoe
    I think mobile games are where it's at. You can have a relatively simple game and get a ton of installs. Flappy Bird is a decent example, but even if you don't have a game explode in the store and go viral, you can still get a good amount of installs without much marketing.
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    • Profile picture of the author jonathan12345
      Originally Posted by johndoejohndoe View Post

      I think mobile games are where it's at. You can have a relatively simple game and get a ton of installs. Flappy Bird is a decent example, but even if you don't have a game explode in the store and go viral, you can still get a good amount of installs without much marketing.
      I've read the top 10 games in the app store make 50%+ of the revenue, and the rest is spread lightly amongst other developers making it very hard to see a return on investment.

      This is what I call a "boom or bust" strategy. You're better off buying a lottery ticket IMO as it'd be cheaper and faster with about the same odds of seeing a huge success. Flappy Birds was an insanely viral game by creating something that was unique, pretty dang hard, and fun. It was just a 1 in a million app and they got it right.

      Now if you're a skilled game developer by trait, this is not the case, but if you plan on hiring a developer to build a game idea to get rich I'd look elsewhere... again, completely depends on the person. The cost of developing the game, plus the chances of succeeding, don't make much business sense to me if you're looking to get involved in mobile.

      Not saying it isn't possible to create a revenue generating game app, just MUCH harder than other mobile app strategies I've seen. Like templated SMB apps (if you're better at sales & marketing and don't want to learn how to code) or custom app development for larger businesses (if you like to code).

      Basic risk vs reward in my mind.

      Here's a good post to check out:
      http://www.quora.com/How-much-money-...bile-game-make
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  • Profile picture of the author Youn
    Originally Posted by hustler101 View Post

    Offcurse it got me excited, and I went in heavy researching the mobile app market and its strategies, but now I'm asking myself if the investment is even worth it.

    Now a basic app costs around 2k - 5k .. while the more expensive one's cost 10k - 100,000k
    Hello,
    I didn't try it myself, but I know there's some people who make money from mobile apps this way :

    1. Start making reskined apps :
    - First they start with reskining apps that already exist. That means you will buy a mobile app someone else developped with a cheap amount (usually between 10$ to 100$ / and up to 300$ for very good apps). There's marketplaces where you can buy them. And after that you will change the backgrounds used, the images, icon, screenshots, .. etc) to make it look like a new different app. (or you'll have to outsource it to someone else who's good with photoshop to do the design for you).
    As I know those people focus on making games apps.
    Business model : Admob banners.
    Do it until having a good number of app who make a good amount of money.
    - Skills you need :
    * Market research: Trying to find a sub niche where there's no many apps there so you can be spotted more easily.
    * ASO (App Store Optimization) = the same as the SEO of websites.
    * Design = Photoshop for example.

    2. After making a good amount of money from reskining apps, you can start to think about doing your 100% own apps made by you or someone else (outsourcing via oDesk/Elance/ ....), because your experience with market research, ASO, and everything else you learning from reskining will make it easy for you to do you own apps at this stage.

    I think that way is more easy and less expensive than putting a huge amount of money in one app that can work or not.
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  • Profile picture of the author johndoejohndoe
    I've read the top 10 games in the app store make 50%+ of the revenue, and the rest is spread lightly amongst other developers making it very hard to see a return on investment.
    I would pay no attention to those statistics because there is a lot of users and money out there. A ton of that $ is from in-app purchases anyway. Even with that said, installs and ads alone can make decent money if you have a few geared to the right demographics. You don't need to "hit the jackpot" to make money.

    If you want to test the market, re-skin a game like you've read other people have success with. Even if you're unable to get a massive amount of installs naturally, over time you will recoup the few hundred dollars you spent. You don't need to spend thousands of dollars, just some time.

    Pick a popular, simple game to buy. Re-skin towards a specific niche and stick it in the Play Store. You won't be sorry.
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  • Profile picture of the author ashvive
    Agree with some above, building a portfolio of cheaper apps (Reskin, no coding platforms) and then put profit towards building your own apps.

    The cheaper apps will sometimes be hit and miss, dont dwell on them and move on to another one straight away.

    RE: the person who said some apps never get a download, with android i have never not received a download for a free app no matter what type
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  • Profile picture of the author hustler101
    I see alot of you do marketing for clients, some of you suggested selling apps for businesses, but thats more for those that run a mobile app marketing company or design apps.

    I was referring more to designing my own apps for making money.


    Some of you said its like playing the lottery...

    Some of you suggested mobile games..

    Others suggested reskinning apps

    Firstly when designing mobile games... I know for a fact that its even more expensive then designing a regular app because you need to use a different platform to design games where things actually move on the screen "Animation".

    Others said that an existing mobile app can be bought and reskinned for 300$.. I honestly wonder where do you find this kinda deal? I know local designers here charge 1200$ to reskin the apps.

    So is this the most feasible option? Re-skinning apps, making them look different and hoping they will hit?

    How do you calculate a ROI in this case? What do you tell to an investor who wants you to show him numbers and calculations??? I had this discussion with a venture capitalist afew days ago who told me that what really matters when asking for money is "actual numbers" and not just a concept.

    So is it safe to say that designing a new app based on your own ideas and vision, must be accompanied by some heavy market research and some actual capital like 10k at the least?

    And how much of a guarantee can your market research give you in the mobile game today? What is the closest you can come to a guarantee? Can you derive actual numbers from it? I was trying to figure out some sales I was going to make if I were to design "this one unique app", and hell... I wasn't even able to write down a confident estimate on how much I'm going to make.
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  • Profile picture of the author LodestarVince
    Think of an idea, invest, and execute...

    Mobile is the future, the only difference is how you look at it.

    Spend less time trying to find stuff to look at and more time testing different things....

    Improve your failure rate.

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  • Profile picture of the author DIABL0
    I would think that a Mobile Site and SMS Loyalty program would be far more cost effective for SMB.
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    • Profile picture of the author FullASO
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        • Profile picture of the author FullASO
          Originally Posted by hustler101 View Post

          Ok but how do you predict the profit margins? You want me to just enthusiastically throw down money hoping it works? Thats what I've been doing actually.. now I want to play it "smarter"
          This is similar to SEO. Diversity is a key. Do not put all the eggs in one basket. It is better to start off with few smaller apps. Test it and learn. Learn from the one that will perform best - that's the app that will be your "template". Once you have a simple blueprint - scale it up creating apps using similar promotion techniques.

          Spending thousands on single/first app might be a mistake if you have no experience. I believe that you could run a test by buying ready script, re-skinning it and getting $50-100 worth of ASO.

          This way you would be able to test the waters while decreasing the risk of loosing a lot of money.
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  • Profile picture of the author Webkingseo
    Thanks everyone for the information provided , I am new in apps business and i have decided to go with small apps rather then spending a lot on my first few apps , And if i will see a future for myself in it then i will spend more in it , thats my plan for it .
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  • Profile picture of the author garyk1968
    The gold rush is over. Thats why people are selling spades rather than digging themselves.

    For every flappy bird there are 10,000 failures, the difference is you don't get to hear about the failures so the myth persists that you can create an app and bingo, money rains down on you. flappy bird was not the first of its ilk, it didnt explode onto the appstore. It was around for something like 9 months before someone picked it up on youtube and it went viral.

    I started app development back in 2010. Then you could launch an app and get revenue from it.

    Now the store is flooded. I always say to people you either need a big budget or access to tens of thousands of eyeballs to have even the slightest hope of making it on the app store. Getting apps built is not difficult even if you are non-technical; its marketing them thats hard. You can't even do PPC or PPV as your end product is 99c!

    As others have said there is some money to be made building apps for businesses to increase client retention but thats a market I think that will die as that gets flooded and who wants 101 different apps of questionable usefulness littering up their home screen?

    You could build/re-skin a game and theme to say a restaurant and build in daily/weekly/monthly leaderboards which are incentivised by the restaurant owner in terms of a free drink or even meal.
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  • Profile picture of the author bg10
    I think the only apps that can make the big bucks are the ones that have the in app purchase thing going on.

    My kids play the hell out of Plants Vs Zombies 2 so i got into it too. However you can get so far without spending money, they have maid it so you can get almost to the end of the last two worlds but there are a few levels that you can't beat unless you spend money or play for weeks non stop to collect the money you would need to beat the game.
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  • Profile picture of the author dondada1
    I've have been doing mobile apps since 2011, I have made a full-time income with it until last year when things slow down. I had some issues with my ex girlfriend and I neglected the business completely. I recommend that you spread out your budget. 33 percent should go to games, the other 33% should go to regular apps And the other 33% should go to reskins. This is the best way to allocate your risk, so you don't have a bunch of spamy looking apps in your profolio that don't make any money . There's a lot of junk in the market if you're planning to make junk it's going to be very competitive for you but if you are making quality apps then it's going to be easy for you.
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  • Profile picture of the author Lemey
    The mobile apps strategy worked well until 2010 - 2011. Meanwhile, there are so many apps in the app stores that you have to buy ads in other apps if you want to drive downloads to your apps. Else nobody will find them and you will get less than 100 downloads per week for free apps and less than 10 downloads per month for $0.99 apps. Through the feature pages of the app store only the big player's apps will be found. When you start your own app it will have absolutely no visibility in the store between millions of other apps. You will appear somewhere on search page 25. It does not matter how good your app is because it won't be found. Don't expect traffic for free. You have to drive the traffic to your apps yourself. Unless you make a pre-investment of $10k or maybe $100k for marketing (buy ads in other apps) it simply won't be found. If you can take these high risks it can turn into a profitable business.

    Nevertheless, it appears to me as if the mobile app myth is still alive because there was really a time with high volume traffic and low competition. Unfortunately these times are over. Since years. Always keep your eyes open for new booming markets!
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