What's the difference between Advertiser & Publisher?

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I have a Landing Page for download Mobile App. I've paying adf.ly as an advertiser for paid traffic. I have another account in exoclick.com and their I want to add my same landing page as publisher for popup or popunder add. Is it possible somehow? Or can anyone tell me the concept of this kind of marketing? And how the income is generated?

#advertiser #difference #publisher

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