asianfood

Can anyone explain how to use-full mobile marketing ?

Juhiadattract

In today's world ,you might have seen that developers are making mobile friendly website and they give it a first priority, from that you can judge well that mobile marketing is playing very important role in growing business..

kimanierick

its usefulness is that it is the best platform to promote any business. it has a lot of advantages like it is easy to get to your customers wherever they are as people never leave their phones away. It is more convenient and more user friendly. any business promoter can effectively receive feedback at any people and reach a wider market at time. mobile marketing is simply the best. thank you

Silvio Porcellana

Hey Asianfood, that's actually a great question as very often in my day job (I can say I work in the mobile marketing biz and I've been there for a quite long time... ) people ask me "yeah ok nice but why should I do mobile marketing? And what the heck is it, by the way?!?"

To get started think about these stats:

• by 2020 over 70% of the world population will own and use a mobile device
• 26% of ALL e-commerce sales will be done through mobile in 2017
• mobile will drive 51% of Thanksgiving Day online shopping visits
• 79% of users will leave a site they are visiting with their smartphone if it's not mobile optimized
  

And this is just a starting point to understand what mobile marketing truly is: meeting customers and users needs on the device they use the most, using that device capabilities and at the moment they need it.

If you need anything else (I have a few white-label PPT and videos you can use on your sites and in your presentations, for example) - just ask!

Cheers!
Silvio

TrumpiaTim

Another very large area of mobile marketing that you may want to consider is sms text marketing. More and more businesses are turning to companies like Trumpia to help them build sms campaigns with the use of mobile keywords and mass sms solution.

The reason why sms text messaging continues to grow as a communication and marketing strategy is its high open and read rate in comparison to email marketing.

Silvio Porcellana

Absolutely!

A combination of

1. collecting mobile numbers from your customers and prospects (for example offering coupons but asking first for the mobile number)
2. an SMS system such as Trumpia to create campaigns and send periodic messages to your subscribers
3. a landing page / mobile site system like the one I have created to drive engagement and sales

is the "perfect storm" to succeed and make more business with mobile marketing

onehalf

Most of consumers these days use mobile phones for browsing the internet and using social networking site. Making your business accessible using mobile devices allows you to reach out to a wider range of audience.

fullflavor

Mobile marketing demands engaging customers on their level with personalized offers delivered directly to them online via a responsive website, social media platform, push notification, or even from within someone’s favorite mobile app.

http://digitalcoupons.co/
With our mobile coupon software you can create
and distribute redeemable, trackable and
validatable mobile discount coupons and deals.

TomWest

There are many methods for your business to be visible and let mobilr users know about your presence. First of all, you should optimize your website for mobile devices. And then you can use the next methods:
- sms campaigns - you can get great impact at a relatively low cost, and if you use geolocation to detect users, you will achieve great effectiveness;
- create an app - it can be a great opportunityto transmit information and create loyalty, because applications take most of the time users spend on their moblile devices;
- set up an m-commerce - adapt your e-commerce for mobile devices and it make it easier for your clients to purchase your products.

Whitedwarfmedia

yes, mobile marketing are very useful
Here are some major benefits from using a mobile marketing campaign:
1) Accurately reach your target market
2) Have Effective two way communication and Customer Relationship Management
3) Promote Mobile Campaigns at Lower Prices
4) Generate a Higher Response Rate
5) Collect Relevant and Accurate Customer Data
6) Have a relevant conversation with customers through location-based services

White Dwarf Media is a leading online digital marketing agency in Mumbai,India. specializing in Mobile Marketing, Brand Management, Performance Marketing, SMS Marketing, digital engagement, Web marketing.

Pankaj Upadhyay

Most of the users are accessing the internet by mobile, so it is a must for business to understand and apply it.

You can use, Google AdWords to get your website banners on different sites or your app pop-up on the different app.

Social Media will also play a significant role in mobile marketing as all have their apps, and it can drive you a lot of traffic.

Facebook have their ads of driving traffic or app downloads or for Kickstarter.
Instagram is pretty good for app downloads.
Twitter for brand development and answering queries of customers and help them.
Pinterest for women products and food dishes.

It is necessary, and you should give it a go.

prakashmalhotra

Mobile marketing is the finest marketing technique that has helped many business to attract their targeted audience easily. A mobile device is very compatible which gives an ease to the people to access any website hassle free. The applications and the messaging service helps the businesses to update their viewers about their products features consistently. It's important to provide convenience to the people who are surfing your website to purchase something from your website. It is good for generating instant traffic.

Hudson White

Although Google has roll out it's recent update to make your websites mobile friendly/responsive but I don't think people will go for a separate mobile website. This is because it's difficult to manage two and it's always good and recommended to make your website responsive and updated.

Just for your information Google advice to say no to NODI i.e. Non-performing, outdated, duplicate and incomplete (having broken links) content. So, it is better to change your present website and follow responsiveness.

Here's a good read for you:
Saying Goodbye To NODI - DigitalSuccessAgency

christinehopkin

It is the time of Mobile age when everyone is busy on social media like facebook and other channels through mobiles. You just have to target the right things at right time for efficient work. You can also get services of any reliable company who is offering mobile marketing services like VirtueNetz. It will be more useful for you to run your business in a nice way and accurate target market.

Research Executive at VirtueNetz

Mahaveer Crafts

The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business. That means you need to be able to be found. In addition to optimizing your website, you can:
Provide a mapping ability on your website for easy directions.
Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page

sarees online shopping

Gene.Gerwin

@asianfood... "mobile marketing" is a very broad phrase. I believe the 80/20 principle applies here. 80% of "mobile marketing" will only give you marginal results, but 20% (or less) of it will account for 80% of what you can get out of it for your business.

B2B Telemarketing Blog: Telemarketing Blog
Get into Text Marketing: Start Your Own SMS Business

TrumpiaTim

Right and there's a number of effective ways to do this:

- SMS and MMS Text Messaging / Marketing
- Mobile Websites
- Optimize your social media marketing for mobile
- Incorpoating mobile into the customer experience as they visit your business
- Custom mobile apps

wunderkid

Thanks Silvio for nice clarification.

What platform do you use for mobile marketing and which niches are best converting?

Tajinder Kumar

Background

The HIPAA Privacy Rule gives individuals important controls over whether and how their protected health information is used and disclosed for marketing purposes. With limited exceptions, the Rule requires an individual’s written authorization before a use or disclosure of his or her protected health information can be made for marketing. So as not to interfere with core health care functions, the Rule distinguishes marketing communications from those communications about goods and services that are essential for quality health care.

How the Rule Works

The Privacy Rule addresses the use and disclosure of protected health information for marketing purposes by:

Defining what is “marketing” under the Rule;
Excepting from that definition certain treatment or health care operations activities;
Requiring individual authorization for all uses or disclosures of protected health information for marketing purposes with limited exceptions.
What is “Marketing”?

The Privacy Rule defines “marketing” as making “a communication about a product or service that encourages recipients of the communication to purchase or use the product or service.” Generally, if the communication is “marketing,” then the communication can occur only if the covered entity first obtains an individual’s “authorization.” This definition of marketing has certain exceptions, as discussed below. Examples of “marketing” communications requiring prior authorization are:

A communication from a hospital informing former patients about a cardiac facility, that is not part of the hospital, that can provide a baseline EKG for $39, when the communication is not for the purpose of providing treatment advice.
A communication from a health insurer promoting a home and casualty insurance product offered by the same company.

Tokama2542

Mobile marketing is useful in the sense that you'll be able to draw traffic from mobile users and earn revenues in the process.

Considering the fact that most of us are using our mobile gadgets to access the internet nowadays, then it's also safe to say that most of the online traffic comes from this medium. Hence, you need to use a very effective mobile marketing strategy so you'll be able to draw traffic into your domain and make money online as you promote your business...

Diego Salvatierra

Mobile marketing is extremely useful for promoting your products or services to potential customers.

As you can see in the attachment people look at their phones very often and will check a text super fast.

I hope this helps you.

Attached Thumbnails

 

Catherine Bueno

Hi there,

In today's modern world, mobile marketing plays a vital role in keeping a business alive and in full swing. Of course, as almost all people today already own handheld devices, businesses find a way to reach out to their clients and prospective customers in the most mobile, accessible, easiest and convenient way possible.

If you are seeking an explanation on how to fully use mobile marketing, I believe you should start off first with the elements preceding that, and these are: what your business is all about, what you are going to market online (i.e. products and services), how will you conceptualize its marketing output and desired impact, and who is/are your target market/s.

If you can just add more information re: this, I would be more than happy to assist you.

Hope this helps.

james flynn

What kind of tactics you use to convince people to be part of your whatsap marketing group?

Also if they agree to be part of the group how often you put up an offer in the group that results in a better turnover? I would love to know your opinion on this.

Cheers-James

sunsetcoder

You cna create group for your niche and see the local directory and local classified sites you will get contact numbers and try to add people to group or create blog with helpful articles with you niche and ask people to add themselves in the group

ankurchabda

At a minimum, all businesses should have a mobile-optimized web site, and make your web site mobile-friendly by putting your location and contact information in a prominent place. Clarity, convenience and speed matter most for mobile users, so make sure it’s clear what you do and how you can help customers. And monitor mentions of your company on Yelp and other sites that can influence consumers.

Andrew Gazdecki

A lot of great information in here.

I think mobile marketing for businesses should be top of mind for any business.

It's been said that by 2017 more than 50% of SMBs will have created an app for their business.

Half Of Small Businesses Will Have A Mobile App by 2017

Andrew Gazdecki - CEO at Bizness Apps, Inc.
http://www.BiznessApps.com

jeffronald19

Although mobile marketing is developing and guarantees a considerable measure of future open door, it ought to be dealt with as a part of a much bigger promoting blend. Concentrating just on one part is likened to putting your eggs all in one wicker container. Some of the time attempting to enhance can be troublesome for proprietors and directors of organizations, yet all things considered, achieving more buyers with promoting messages is by and large justified regardless of the additional exertion.

thefactory

It’s a useful way for promoting any business via mobile marketing strategy. It is user friendly and a demand-able source for this generation. The digital marketing agencies come up with effective mobile marketing strategies that not only lead to instantaneous business growth but also allow you to reach the targeted mobile audience. It’s simply a best option for any business growth.

jeffronald19

Hi

Give me a chance to present you why Mobile showcasing is a decent stage?

In today's business world, it is difficult to make due without forceful showcasing. In any case, since advertising organizations are not reasonable, it is imperative to pick the right system from the begin. Here is the reason you will love picking portable showcasing

Taken a toll effectiveness. Have a restricted spending plan for promoting? All things considered, most entrepreneurs are confronted with the extremely same issue. The uplifting news is that you don't need to burn through a huge number of pounds to achieve your clients by means of their cell phones. Despite what might be expected, it is a standout amongst the most moderate approaches to publicize your items or administration, manufacture a brand name and help devotion.

Adequacy. Similarly as with most things in this world, what you pay is the thing that you get with regards to advertising as well. This, notwithstanding, is not the situation with versatile showcasing. Not at all like other ease advertising alternatives, for example, sending messages that for all intents and purposes have no impact since they are erased without being even opened, portable promoting, for example, sending SMSes is extremely compelling in light of the fact that more than 90 percent of cell phone proprietors read each SMS they get.

Come to the focused on crowd. Each business needs to achieve a particular gathering of shoppers to profit by showcasing effort. Also, this is the reason versatile showcasing is a standout amongst the best promoting methodologies. With a specific end goal to have the capacity to achieve portable clients, you need their telephone numbers and authorization to send them promotive material. Thus, just the individuals who are keen on your items or administration will give you their telephone number. Portable promoting in this way empowers you to achieve more potential purchasers at an extensively bring down cost than other showcasing techniques, for example, TV or radio advertisements, boards, and so on.

Prompt impact. Most showcasing effort require time to show comes about. Versatile promoting, then again, yields quick results. The vast majority don't just have their cell phone dependably with them yet they additionally tend to peruse their messages when they get them.

Set up an association with your clients in the long haul. The capacity to have the capacity to achieve your clients whenever and at wherever permits you to construct a relationship in the long haul. By educating them about exceptional arrangements, deals, new item landings, and so forth., you will make them feel unique and acknowledged. What's more, a client who feels they are accepting a unique treatment from your organization will probably react to your showcasing effort.

thefactory

We all know about the benefits of using mobile and mobile marketing is also a great platform to promote a business.Make your site a mobile friendly one. It is a useful way to promote and spread your website to all the users.

cybernext

Yes.. with the growth of mobile users on the internet, it is now important to pay equal attention to mobile or responsive sites. Apps is another thing which you have to deal with.

According to the surveys - 60 to 80% of internet users now uses internet on mobile devices.

to pang

Mobile is now a part of our daily life. Most of us hold their phone 24/7. That is why Mobile Marketing is useful in a way that it is easier for the business promoter to spread and promote their business. This is because mobile marketing is so easy to make and grow.

To Pang

COMMENT S101

Yes, it is useful for business because it is more convenient. The promoter or seller and the buyer will not be spending more time and effort endorsing their business. No hassle and anyone can make mobile marketing.

COMMENTS 101

go tie me up

Taking advantage of mobile phones and the Internet is a clever move to use in a business. Firstly, you can have a connection through the phones of the consumers that you target. Secondly, you are allowed to access the internet and get their attention more freely. Lastly, you can still save effort knowing that both of you and your consumers will be associated with just a click.

Go Tie Me Up

swamuluk

The landscape at present is full of service providers and can at times be very grey and cluttered. Different ad networks also use different terminology, so make sure you understand what is being sold to you. One networks CPA is another's CPI - when they define the acquisition/action as an install!

The different acquisition models being used at present are as follows:

CPC - a lot of networks offer Cost per Click models and encourage you to blow huge budgets so they can 'optimise' into your CPA goals. Be wary and do your homework on the networks - go with a RTB platform that has inventory across multiple of the leading ad networks, this way you can stay with one network/DSP and continue optimising until you achieve your target CPA levels. You don't want to start optimising from scratch every month with a new ad network whose system then needs to build intelligence based on your campaigns performance

CPI campaigns - driving up download volumes either on an incentivised or non-incentivised installs.

CPA - the action or acquisition is defined and you pay only per action performed. this sort of performance based marketing is ideal for advertisers as you only pay when your action is achieved.

Real time bidding is the future of mobile marketing in my opinion, giving the advertiser the ability to optimise his campaigns in real time. You will no longer be flying blind and things will become way more transparent to advertisers. StrikeAd are leading the way in RTB from a demand side publisher point of view and is also one of the only mobile 1st networks (not just a network that evolved from desktop into the mobile space)

You can also check out the blog Mobile Marketing App which completely taken marketing into next level.

Swamulu Kakumani ,
Tech For Small and Medium Business

TeddyTech

Now a days mobile marketing is very much useful for your business sure. You can make use of SMS marketing Whatsapp marketing etc.

Gho mou

It has become the mobile plays a big role in our daily life we can not do without it, where all the work we do, most are built upon already

Rapidsoft Technologies

Create mobile applications to promote the businesses across the globe

Android Application Development