20th Nov 2015, 05:37 AM
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| Newbie Warrior Member Registered Member Join Date: 2012
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|  How to account for Day 1 30% retention rate in ROI calculations for a non-incent CPI offer?
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i everyone, We are planning to run some tests with non-incent mobile CPI offers for iOS games. But before we invest in our media buy, we have some questions: 1. We have an advertiser that has placed a KPI of 30% retention for a non-incent game offer on iOS. Is this a fair restriction? 2. Any guidelines on how to estimate a likely drop-off rate within 24 hours for a non-incent game install? Test geo is DE, by the way. We have of course asked the network what the likely drop-off rate is but I don't want to rely on what they tell me. Any insights much appreciated! B |
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| 30%, account, affiliate offer, calculations, cpi, day, mobile, non-incent, nonincent, offer, rate, retention, retention rate, roi |
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