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Unread 20th Nov 2015, 05:37 AM   #1
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How to account for Day 1 30% retention rate in ROI calculations for a non-incent CPI offer?
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i everyone,

We are planning to run some tests with non-incent mobile CPI offers for iOS games. But before we invest in our media buy, we have some questions:

1. We have an advertiser that has placed a KPI of 30% retention for a non-incent game offer on iOS. Is this a fair restriction?

2. Any guidelines on how to estimate a likely drop-off rate within 24 hours for a non-incent game install? Test geo is DE, by the way. We have of course asked the network what the likely drop-off rate is but I don't want to rely on what they tell me.

Any insights much appreciated!

B
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30%, account, affiliate offer, calculations, cpi, day, mobile, non-incent, nonincent, offer, rate, retention, retention rate, roi


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