3 Things To Keep In Mind For Mobile Services

DaniGrey · 13th May 2016, 07:18 AM

The progressing complexity of technical offers brings about profund social changes.

Data has become a valueable good and todays customers are aware of that. Almost every day news reports about security holes and data misuse are published in the media. This causes waning confidence in modern technology and companies, that offer such services. Smart labels, meaning information services that are provided via QR codes and NFC chips, are not immune to that.

Security holes that are uncovered and the lack of technical knowledge leads to distrust into the technology. Same thing happenend to H.J. Heinz Company in 2015. A QR code on their ketchup bottles lead to a page with content for mature audiences. Therefore it is important for the implementation of a mobile informationsystem to create trust in order to get smart labels and iBeacons used.

Bullet points:

Be trustworthy and explain in detail what is going to happen.
Achieving trust is a constant process. Don´t overload the users of your app with too much information. Rather send them targeted messages that provide additional value.
Explain why it is important to track the visitors position and which data gets recorded for what.

For a more detailed guide you can check out this post: https://xamoom.com/en/2016/04/three-...bile-services/

TomWest · 19th May 2016, 11:36 PM

Thank you for sharing!
I just want to add that to make mobile marketing more effective it is pretty simple to follow these next rules:
- don't take the hard sell approach;
- give the content consumer something they gaven't seen before;
- because the mobile consumer may actually be mobile at the time, give them information that is relevant to their current location.

13th May 2016, 07:18 AM	#1
DaniGrey Warrior Member Join Date: 2016 Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	3 Things To Keep In Mind For Mobile Services Share on: The progressing complexity of technical offers brings about profund social changes. Data has become a valueable good and todays customers are aware of that. Almost every day news reports about security holes and data misuse are published in the media. This causes waning confidence in modern technology and companies, that offer such services. Smart labels, meaning information services that are provided via QR codes and NFC chips, are not immune to that. Security holes that are uncovered and the lack of technical knowledge leads to distrust into the technology. Same thing happenend to H.J. Heinz Company in 2015. A QR code on their ketchup bottles lead to a page with content for mature audiences. Therefore it is important for the implementation of a mobile informationsystem to create trust in order to get smart labels and iBeacons used. Bullet points: Be trustworthy and explain in detail what is going to happen. Achieving trust is a constant process. Don´t overload the users of your app with too much information. Rather send them targeted messages that provide additional value. Explain why it is important to track the visitors position and which data gets recorded for what. For a more detailed guide you can check out this post: https://xamoom.com/en/2016/04/three-...bile-services/

19th May 2016, 11:36 PM	#2
TomWest HyperActive Warrior Join Date: 2016 Posts: 142 Thanks: 1 Thanked 25 Times in 23 Posts	Re: 3 Things To Keep In Mind For Mobile Services Share on: Thank you for sharing! I just want to add that to make mobile marketing more effective it is pretty simple to follow these next rules: - don't take the hard sell approach; - give the content consumer something they gaven't seen before; - because the mobile consumer may actually be mobile at the time, give them information that is relevant to their current location.