I would like to describe my experience with Airpush and want to get advices from you how to optimize my future campaigns.
The app was RetailMeNot on Android. We created banner 320x50 which was a kind of teaser. You can take a look on it here:
The banner redirected directly to Google Play.
Than I’ve created my first Airpush campaign. It was:
a) Traffic source – Android Applications;
b) Ad Format – In-App Banner Ads.
I’ve spent $50 to see how Airpush works. I’ve got 535 and only 1 conversion.
CR 0.002% totally shocked me. So I have some questions I want you to help me to understand.
1. What might be the reasons of so low CR? Wrong banner? Bot clicks on Airpush? What else?
2. CTR 2.8% looks like not normal.
3. This is the stats from my Hasoffers:
You can see on the screenshot there are 3,929 clicks. Why the difference between Airpush and Hasoffers stats is so big?
Thank you for your attention and answers!