Beacons or Geofencing

Andrew Yap · 15th Jun 2016, 11:03 AM

I'm late to the beacon game, but I wanted to know if anyone has been working with beacons for marketing and whether it has paid off. Any application or industry setting would be good to understand.

theevilstephen · 19th Oct 2017, 01:33 PM

Honestly, it depends on what you're trying to accomplish. Beacons work in a smaller radius and are voluntary due to privacy concerns. They are great if you're trying to connect immediately to a customer in a physical location. If you're trying to geotarget an ad or personalize your website, geofencing or some other form of geotargeting would be more effective cost-wise.

15th Jun 2016, 11:03 AM	#1
Andrew Yap Warrior Member Join Date: 2016 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Beacons or Geofencing Share on: I'm late to the beacon game, but I wanted to know if anyone has been working with beacons for marketing and whether it has paid off. Any application or industry setting would be good to understand.

19th Oct 2017, 01:33 PM	#2
theevilstephen Warrior Member Join Date: 2017 Posts: 3 Thanks: 0 Thanked 1 Time in 1 Post	RE: Beacons or Geofencing Share on: Honestly, it depends on what you're trying to accomplish. Beacons work in a smaller radius and are voluntary due to privacy concerns. They are great if you're trying to connect immediately to a customer in a physical location. If you're trying to geotarget an ad or personalize your website, geofencing or some other form of geotargeting would be more effective cost-wise.