Mobile Marketing - How to hit a moving target

by MarketG Banned
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Mobile marketing is a promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign, and as mobile internet access outnumbers PC based these days, it's a very important part of any marketing strategy. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. Any marketer or marketing firm worth their salt knows that the key to future success is adapting to and optimizing for the mobile market. In fact, there are now more than 7.2 billion mobile devices around the world.

Reasons for taking it seriously (as if you didn't know already)
⦁ Mobile marketing offers accurate marketing to the targeted audience since they get the marketing messages in real time. It is a highly targeted approach that brings in good results in terms of stirring the right reactions from the audience.

⦁ Mobile marketing offers an effective two-way kind of communication and it also makes customer relationship management easy. The customers get an easy channel of engaging with their favorite brand leading to strong relationships which are vital in growing a business. This is made simple because mobile devices are carried everywhere and are friendlier to users.

⦁ Mobile advertising is cost effective. The mobile campaigns are lower in price compared to other traditional advertising channels. This is because it is possible to integrate different media channels to promote the campaigns, including social media, print, radio and TV. It is cheaper to set up and prepare a mobile campaign.

⦁ It generates a higher response rate compared to other modes such as email campaigns. Whereas it might take several days before a user accesses their email, mobile messages are direct and timely hence responses from the user is made just as quick. It reduces media wastage and increases return on invested plans.

⦁ This kind of marketing makes it easy for businesses to collect accurate and relevant customer data. This is because the phone number databases have unique IDs and are therefore more effective because people rarely change their numbers compared with email addresses. Persistent personal numbers makes marketing tracking and evaluation easier for the business.

⦁ Mobile advertising makes it possible for a business to hold relevant conversations with customers using location based marketing services. The geographical information personalizes conversations based on current customer base and their activities. NFC, QR codes and Bluetooth broadcast services make it possible. This kind of conversing is important for a business to get to know its customers at a deeper level so it can come up with strategic plans to make improvements.

To maximise successful mobile marketing, you need to make your website mobile friendly. It should be done in such a way that the users get the same kind of experience as they would from a desktop computer. It should therefore be created in a responsive manner without interfering with the content. You can integrate text messaging in the marketing campaign to make this approach successful. You can share short tips with your audiences through messaging, mobile coupons, upcoming events and reminders as well as announcements on product releases. It ensures you remain in touch with your customers.

Audience intelligence is important when creating mobile marketing campaigns. You will only get it right when you understand your audience and you give it what it expects or what appeals most

Some interesting trends in mobile marketing:

⦁ Proximity targeting. Apple's new iBeacon technology is literally changing the way advertisers are going to implement location-based ads. The trend to target sales and discounts based on the consumer's proximity is certainly going to increase. But with iBeacon, a consumer can be in a shopping center, and as he/she wanders around, they will be fed ads for user acquisition and retargeting, based on where they are standing in proximity to the store. Imagine them 5ft away a store and they immediately get an ad for a coupon code targeting the stores they were checking out on their website

⦁ Mobile gaming. Research has shown that mobile gaming accounts for 60 per cent of mobile time usage. Since the gaming audience is more focused on their device screens, as against on-the-go surfing, it is a powerful, yet sparingly used ad genre. Gaming is gaining attention of the advertisers, since a gaming ad-experience is a very powerful in-app advertising platform.

⦁ App Promotion - install app ads. In today's world, more challenging than making an app or an ad is to be discovered amidst the millions of apps that keep mushrooming on app stores. Google recently modified its searches to include app search results. This directly affects the discovery and usage of apps.

⦁ Augmented reality. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. This has just started. It gets nurtured day by day and very soon we it will be commercialized. Google's Project Tango technology and Magic Leap are two companies that have been at the forefront of developing this technology.

Mobile marketing is all about reaching prospects and customers using mobile devices like smartphones and tablets. These devices have become very popular because of how functional they are giving the users an easy time even conducting business on the go. In the process, they have also given online businesses an easy time conducting marketing campaigns since they can create them to be mobile friendly, hence customers can access important information from any given location and time without any limitations.
#hit #marketing #mobile #moving #target

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