AB testing
 

hi,
can I perform AB testing on elements in my app page (like screenshot, descriptions, icon and others on) using ios/google play interface or do I need a3rd party tool in order to do so?
Also, is anyone familiar with appsflyer for tracking campaigns performance? Is there any others you can recommend about. Are there platform like this that will give me both the analysis on my campaigns and the performance of my organic traffic?

Thanks

Re: AB testing
 

Unlike on the web, changing content on mobile apps is a more involved process. Specifically: all code updates to your app have to be approved by Apple/Google.
Enter services such as Leanplum. Leanplum allows its customers to test nearly every aspect of their app in three primary ways:

1. Visual Interface Editor: This requires no coding, and Leanplum will automatically detect the elements and allow you to change them. No engineers or app store resubmissions required.
2. Content Management System: Enables more granular change to the app.
3. Mobile Marketing Automation: A full-service solution where every message and notification sent to your users (whether in-app, push, email, or in the news feed) can be A/B tested and personalized.

For more information on best practices for mobile A/B testing, you can check out this Leanplum blog post.
To learn more, check out their site at leanplum.com. They offer free 30-day trials of their platform, so you can experiment with building better brand relationships with your customers, without any commitment.