10th Mar 2018, 01:59 PM | #1 |
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I have this marketing idea that I would like to see how much I can charge a local business such as a restaurant for. I would set up a SMS Marketing System for the business. I would provide the business with their own app that customers can download. From this app or portal website the business can send out unlimited text/push notifications announcing specials, discounts and the like. The business can do it or I can do it from my web portal. In the business we will have a GEO beacon that would send a message to phones inviting them to join the sms list for discounts, coupon and more. If patron doesn't have notifications on, we would have a sign in the business that would allow customer to sign up via QR Code or on the web. I would do local Facebook fan page marketing announcing the new app for the business so others can sign up and I would also run a contest to bring others to the app. In short, I would be in charge of building this business SMS Marketing list and would like to charge a monthly fee for this. My question is this: What else can I bring value and what if any could I charge a business to manage this for them? Thank you. Al Pooser |
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10th Mar 2018, 04:58 PM | #2 | |
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Personally and from what I have seen here, it isn't a good business. I don't know of anyone who is making what you are talking about work. I don't know why it hasn't worked but a few guesses as to why I think it is a really hard sell: - it's hard to explain to a restaurant owner: why would he want to be giving discounts out to people who are already in his restaurant? - He doesn't want to give out the incentive for people to sign up in the first place when they can opt out the next day. - there aren't success stories to point to. - there were a bunch of people out there trying to sell this so the low hanging fruit, if there was any, has already been picked. It's also really hard to sell to restaurant owners. If anyone knows a good way other than walking in at 2:30 I'd love to hear it. Phone calls to restaurant owners is generally a nightmare. Lot's of the time the owner isn't around. I think you would have a hard time doing it for free to be honest. The place I would start is finding someone out there that is actually doing what you are talking about and is making real money at it NOT making money selling the sms software or the course but on a real business setting up SMS lists. | |
10th Mar 2018, 05:14 PM | #3 |
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ECCJ, thank you for your valuable input. I have been researching on someone that does this, and have not found anyone as of yet. It seems this would be great for a business to have in place (I used to get Sonic Restaurant text) but I don't know of anyone who does this. Again, thanks. I appreciate it. Al |
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10th Mar 2018, 06:21 PM | #4 | |
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I think I got one text and never got another. This was a chain too, Jet's Pizza. Pretty savvy marketers. They have probably the best direct mail going in the pizza biz. If they can't make it work and neither can Sonic I doubt many others can. | |
10th Mar 2018, 06:47 PM | #5 |
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Have not seen anything about that in this section like the poster mention above. However alof of mobile talk when to that part of the fourm. Maybe ask the same question there. I have seen this type of thing. Wawa has a phone app you can pay your bill on. Every x amounts of purchase equals a free drink or other reward. They use this app to occasionally offer a discount that is not part of the normal rewards. https://www.wawa.com/about-wawa-rewards This is a non affilaite link if you want to see how this idea works. |
10th Mar 2018, 10:25 PM | #6 | |
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Al | |
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10th Mar 2018, 10:26 PM | #7 | |
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Al | |
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11th Mar 2018, 10:08 PM | #8 |
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I think the challenging part of local sms marketing business is building the list. If you can figure out how to build a local list fast for a local business, they would jump on it.
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12th Mar 2018, 01:12 PM | #9 |
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Try to figure out how much of their sales you can increase by these actions. Include the cost to set all this up, then double (triple it if you can get away with it), and then usually you're going to charge 2% of gross revenue from additional sales generated or 20% of net revenue. There should be a minimum monthly retainer as well (like an advance) that will come out of your ongoing commission, and expectations that this will take 3 - 6 months to get to full steam. You don't want them to just pay for the system, you want to make sure they are using it and growing profits. It helps if you understand the restaurant industry and their profit margins; usually they want to charge 3x their food costs, and be netting 20 - 30% of gross sales. |
13th Mar 2018, 05:23 AM | #10 |
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I think a better idea is reputation management, order online, sms text and direct mail. If you can go in there and offer them a package solution or multiple options is better than one. It’s all a numbers game. |
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14th Mar 2018, 05:48 PM | #11 |
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Don't stop. I think you should do more research. For example, ask 20 restaurants (or other industries) to see if they'd buy what you offer. Clearly explain the value to them. It's better to hear from potential customers.
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15th Mar 2018, 08:51 AM | #12 |
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Thank you for your answer. I was planning on running a contest to get the word our and give away something from the business. Al
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15th Mar 2018, 08:53 AM | #13 | |
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15th Mar 2018, 08:54 AM | #14 | |
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I agree, the more the better...it makes you more valuable. Thanks for taking the time to answer. Al | |
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15th Mar 2018, 08:56 AM | #15 |
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Thanks for the encouragement. I am still doing research and the next time I go to my favorite mom and pop eatery, I will pitch it to them and see how they answer. Thank you for your comments. Al
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