Optimisation and tracking tokens?

0 replies
Hi guys.

I am doing mobile CPA Pops

I got a few questions:

- When optimising / split-testing do you guys create various campaigns for the same offer targeting OS, devices, Carriers and so on?
Like this:
1. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 6
2. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 7
3. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 8
4. etc.
5. etc.

And when you find the best convertion device, move on to optimise / split test something else with same approach.

- How do tracking tokens work?
If I am using Voluum tracker, and put my landers, offers, ads an so on in my tracker, does it track everything "by it self"? Or do I need to put in different tokens in my campaign URL (device, OS, carriers, clickid, siteId etc.) to even track something? Like if I want to see which devices I need to split test and cut, do I need to put in &s1={device}?
#optimisation #tokens #tracking
Avatar of Unregistered

Trending Topics