How to make users want to click on Admob Ad ?

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I've launched a few games in Google Store but i still haven't gotten any clicks on the Ads (Admob). That got me thinking why would the user even want to click on the Ad, i mean in my case when i use apps or games i never click on the ads that show up !

I wanted to know if there is a trick to make the users click on the Ad, is there a technic or a science behind it ?

Thank you in advance
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