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Unread 8th Jan 2012, 04:42 AM   #51
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Re: Google Ditches QR Codes - Should You?
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QR codes have big future
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Unread 9th Jan 2012, 07:26 AM   #52
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by webbie View Post

Google is dropping QR Codes to develop their own proprietary code format because they know that scanning codes is going to be big business and they can make money on it. They can't make money on QR codes because it's owned by someone else.
This.

People make good money selling to the rich. But the rich got rich selling to the masses.
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Unread 9th Jan 2012, 08:22 AM   #53
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Re: Google Ditches QR Codes - Should You?
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A few months ago I was in LA and I saw QR Codes all over the place. I place a few on some of my sites just to see what would happen. I put a tracking code to let me know if anyone was actually scanning the codes. To my surprise I got lots of hits and a few sales. I placed a short note underneath each code letting folks know first what they were looking at and secondly I pointed them to link that talked about QR codes.

I went on Fiverr and paid some one to post a flyer with my QR code on it at a college bulletin board. I got some hits but not as many as I was expecting to get. I made one sale and got lots of on lookers. For me QR codes are a pretty good idea once people catch on to them.

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Unread 9th Jan 2012, 08:24 AM   #54
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Re: Google Ditches QR Codes - Should You?
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They are not going away imho.
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Unread 9th Jan 2012, 08:42 AM   #55
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by Janice Sperry View Post

Just saw on network news a young man getting a tattoo of the QR code for his band. If people liked the band he could just show them his bicep and they could scan it into their phone.... As long as smart phones are hot I think we have only seen the tip of the iceburg on QR codes.
Not good for him if the band goes arse up
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Unread 9th Jan 2012, 09:31 AM   #56
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Re: Google Ditches QR Codes - Should You?
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You got to think of this from a different angle...

Google has the largest market share of smartphones running their OS. The current QR code process is too bulky and inconvenient IMHO. Google just released a smart phone called the Nexus on Verizon that scans your face to unlock and has virtually no shutter lag, meaning it has much more tighter integration with the camera.

I think they are going to come up with their own code, like someone mentioned above, and figure out how to get the camera to run in a 'silent' mode that is always watching, looking for their code.

When people see the instant code snaps without fumbling for that silly code reader app, they will drop the QR and come right over.

You have to think they are pretty smart over @ G.

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Unread 10th Jan 2012, 09:59 AM   #57
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Re: Google Ditches QR Codes - Should You?
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Just saw this article today, I think 2012 might be the break out year for QR Codes ... maybe :rolleyes:

trendwatching.com's 12 Consumer Trends for 2012
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Unread 10th Jan 2012, 10:22 AM   #58
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Re: Google Ditches QR Codes - Should You?
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I think QR codes are just one of the much have tech things that firms need to implement because everyone is doing them. How effective are they? I guess they are effective to some extent but should never be your never be your sole bread and butter.

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Unread 10th Jan 2012, 10:28 AM   #59
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Re: Google Ditches QR Codes - Should You?
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Nobody knows what QR codes are, that is the whole problem. that Google took the down is a vague sign that QR codes are not kicking off and probably never will. That big companies are using them is nice, but still the general public has no idea what a QR codes is and what they need to do with it, its a nice gadget and that is all it is...

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Unread 10th Jan 2012, 03:09 PM   #60
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Re: Google Ditches QR Codes - Should You?
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Do this:
1) download the image.
2) then run ZXing Decoder Online
3) Voila! Oh wow, you are cooking with gas.

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Unread 10th Jan 2012, 05:11 PM   #61
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Re: Google Ditches QR Codes - Should You?
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It's taking longer to educate consumers. Most publications hardly even have an explanation of what the codes even are. The key is having the code reader built in to smart phone cameras so it just auto recognizes the code.

QR codes or whatever equivalents linking printed material to the net will explode. tons of opportunity there.
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Unread 10th Jan 2012, 05:50 PM   #62
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Re: Google Ditches QR Codes - Should You?
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QR codes are brilliant. How people commonly use them is not so brilliant. I find it redundant to use a QR online at all. Why would you do that? you are already online at your computer? are you going to really take out your phone and scan the QR code to get more information.

However, using them offline is really the gold. I see a lot of restaurants brilliantly using them on their menus or their menu inserts. And yes they do get scanned. They are perfect for magazines, fliers, books, and most offline promotional materials. Even better on a business card where you can get someone to visit your website right then and there.

However, again -- why use them online? it just doesn't make sense to me.
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Unread 10th Jan 2012, 05:57 PM   #63
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Re: Google Ditches QR Codes - Should You?
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Has anyone taken a look at new cars lately? One of the brochures I got really surprised me. Most of the brochure was, "scan this code to learn about . . ." I think it was an Acura brochure. But I also noticed that Ford was getting into the other code, the one by Microsoft. But their brochure didn't say "Scan the code to . . ." like the other one did, it just had the code at the bottom of a few pages. The Acura brochure was actually a frustrating brochure if you didn't scan the code because there was very little information in print! Just mostly pictures, and not many of the pictures even made sense without the extra info.

What I found fascinating about the difference between the two approaches is, the average Acura buyer is in a different economic class than the average Ford buyer. Coupling that with something I'd read about who is actually using the codes (average QR code user = upper income male) it's a very interesting way to advertise. I mean, you can put this little code at the bottom of the page and not bother to tell anyone what it's about and the upscale buyer would automatically know what to do with it? And if your main demographic is that upscale buyer it's an interesting way to segment your customers seeking information, don't you think? Especially when Ford just adds it to the bottom without saying anything about the code, you can end up with a single brochure that segments and reaches out to 2 or more demographic segments that you want to approach possibly with different sales messages, all by just adding a little code to the bottom . . .

Different market segments can equal different sales funnels. To achieve this with a single brochure is ingenius.
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Unread 10th Jan 2012, 07:59 PM   #64
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Re: Google Ditches QR Codes - Should You?
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I think something that is being missed here is that Google Ditched using QR Codes in that particular application.

Google is primarily an Internet company. QR Codes arent really meant for Online Purposes to begin with...they are an Offline Tool.

So in my opinion Google refraining from using them on Google Places Listings does not mean that they don't have their place in offline Marketing...it just means Google just decided to not use them for Online Application...in this case, Google Places.

Essentially they simply decided that they want to pursue NFC for that particular application.

For those of you that might disagree with my take, consider this...

Google makes a QR code turnaround with new M&A deal — Tech News and Analysis

Google recently purchased a QR Code tracking company...AFTER they discontinued displaying them on Google Places.

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Unread 10th Jan 2012, 08:02 PM   #65
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by WebRank1 View Post

Who actually uses QR codes anyway (customers not the owners)? Good riddance indeed!
I totally agree. I never did get into them.

44 days in and we broke the $10K a month recurring bench mark.

Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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Unread 11th Jan 2012, 09:11 AM   #66
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Re: Google Ditches QR Codes - Should You?
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Yes QR codes are still big and will be around for a while. However people need to be very cognizant of what they are scanning and the source. There are now scammers using QR codes to link to virus laden sites, to download malicious apps, etc. It is extremely easy for someone to create a QR under false pretenses and get unsuspecting users to do something.

If you do your due diligence though, you should be fine.

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Unread 11th Jan 2012, 10:08 AM   #67
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by Nick Jolin View Post

You got to think of this from a different angle...

Google has the largest market share of smartphones running their OS. The current QR code process is too bulky and inconvenient IMHO. Google just released a smart phone called the Nexus on Verizon that scans your face to unlock and has virtually no shutter lag, meaning it has much more tighter integration with the camera.

I think they are going to come up with their own code, like someone mentioned above, and figure out how to get the camera to run in a 'silent' mode that is always watching, looking for their code.

When people see the instant code snaps without fumbling for that silly code reader app, they will drop the QR and come right over.

You have to think they are pretty smart over @ G.

My 2c
Software, and the library that it uses, can make a big difference, along with the phone that scans a code. The smartphone's OS and physical ability will help define a lot of what can and will take place. And lets not forget Orson Well's 1984, and Big Brother is watching you.

I have a pre-paid phone/plan, and the camera is a fixed-focus, not auto-focus, so it doesn't have the clear focus needed to scan UPC codes. It does scan QR codes - sometimes. I tried a half dozen versions of scanner software in the last 24 hours, and only two of those apps managed to scan a second bar-code, and all of them failed to scan the other 8 barcodes in my test. Of the two apps that managed to scan 20% of the test only one of them gave me a choice as to what to do with the data, while the other one wanted to connect to the software publisher's web site each time to present the data. As we can see from this limited test of mine hardware and software plays a large role in things.

The hardware and operating system (OS) that makes up the smartphone plays a large part of things. As noted above I got a cheap phone with a unlimited plan for cheap, yet good service. Because the phone is cheap, and based on Droid 2.3.5, the phone doesn't have an auto-focus built into it. This limits the scanning ability. I keep bluetooth turned off unless I want to exchange some info to help save battery life. I use a profile app to tell my phone to turn on or off GPS, Wi-Fi, and ringer, based on where I am - home, on the road, in an office, or even at church. The physical phone is well matched to the OS, and what it can or can't do.

To think that Google will develop an OS that integrates camera scanner software, and keeps the camera on, is scary. I have done away with a landline phone, and only use my cell phone for phone calls. To think that Google could be watching my actions in my bedroom is bothersome. And battery life would have to be much improved if you are going to keep the camera on all of the time. I would like to see something developed where the camera has hooks in the OS so you can pick and chose which app works best for you, and scan the daylights out of the stuff that interest you (i.e., coupons, scan to call, more info on-line, etc).

The pros and cons, as I see things, from an end-user's point of view:

Pros:
1) I don't have to type anything (think of the keyboard included on a smartphone, and trying to send a txt msg to a co-worker or significant other).

2) I don't have to try to use a browser to navigate to the information I want (again, trying to type with a keyboard on a smartphone can be very error prone, and then clicking on a link, uggghhhhhhhh!!!)

3) You already got my attention, and interest, so lets check things out now (yep, we are becoming a society of instant gratification)

Cons:
1) I have to find the right scanning app for my phone

2) Unless there is a tag-line under the QR Code, or the call to action makes it clear, I don't know quite what to expect (is my phone going to send a text message, call someone, or even open my web browser).

3) How much is it going to cost me? If I am not on an unlimited everything plan (i.e., BoostMobile's Unlimited Android plan) then I have to worry about cost per call/sms/KB to get the info

4) Is it printed clearly enough to be scanned? A large part of my test was using an industry tabloid that is distributed for free at news stands. The problem is that most of the companies that did include QR Code in their printed ad failed to account for the fact that newspaper paper is more absorbent than the coated paper used in glossy magazines, so the code is almost un-scannable by some (all?) phone/app combinations.

While the number of cons is greater than the number of pros, I don't think it outweighs the benefits to be had with QR Code, or other 2D codes. It is kind of like a hammer and screw driver - both can do their job well, you just have to know when to use which one to get the work done. Just because you can do something doesn't mean you should, like hammer a screw in. And just because something is easier doesn't mean it is better (driving a nail vs. screwing a screw).

As someone else pointed out it doesn't have to be QR Code vs. NFC, they can co-exist, and complement each other. And you can throw in SMS as well if you want, if it is a short enough phone number and response code. Don't put all of your eggs in one basket, and look at other eggs as well.

Just my 2 cents (before adjusting for inflation and taxes).

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Unread 11th Jan 2012, 10:41 AM   #68
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Re: Google Ditches QR Codes - Should You?
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Newspapers, Phone Books, Banks, BIG Advertisers are ALL using QR Codes. These operations would NOT be spending time and money "playing" with them if they weren't going to benefit them.

I place QR Codes IN Motel Rooms on my TV Channel Guides and WHALA...guess what....people who check into hotels/motels KNOW about QR Codes!

They KNOW how to "Scan" them and....they have the "equipment" to be able to scan them.

They SURE HAVE helped my advertising biz. So....QR Codes are "Here"! and....I'll keep using them till something else replaces them.

Don Alm....
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Unread 11th Jan 2012, 10:57 AM   #69
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Re: Google Ditches QR Codes - Should You?
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They are not going anywhere. The General Masses are finally getting affordable smartphones that can scan. I see Google putting focus on NFC and "wireless" payments.
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Unread 11th Jan 2012, 11:18 AM   #70
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by GarrieWilson View Post

Dead cause Google says so? Naw.

I went to the mall and saw them on
displays and have seen them on some
of my bills.

I am going to add one to my business
cards.

Seeing them online is eh but offline, I
think they have great potential.

CDs/DVDs should have them to link
your phone to samples or the trailer.

Lots of use for them or something
like it. Would be great if Android &
iPhone built them into the OS so an
APP isnt needed. (At least iPhone
needs an app.)

-g
I agree. Just because G is not using them online does not end it. As has been pointed out, many companies are employing them. The uses as shown above are unlimited.
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Unread 11th Jan 2012, 03:58 PM   #71
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Re: Google Ditches QR Codes - Should You?
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Why does it matter what Google or for that matter anyone else is doing? If it's working for you and your clients you'll keep doing it. If it's not you'll stop.

Space ads, tv commercials, web video, radio, ppc, SEO all work. They just don't work all the time for every business.

Nothing is guaranteed. There is no panacea.
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Unread 17th Jan 2012, 04:15 PM   #72
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Re: Google Ditches QR Codes - Should You?
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Google dropped support for QR Codes in favor of NFC and help move their "mobile payments" initiative forward.

I love QR codes but for their adoption to be mainstream, smartphones need to come with the reader preinstalled. Even better if the camera can natively recognize a qr code when it sees one that would speed things along.

People don't currently understand the QR technology fully. Anything that makes the process easier will help adoption.

I can not wait for NFC to be mainstream but Lewis has it right. I think QR codes will prevail in print when NFC is not an option.

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automotive marketing agency in the Chicago area specializing in automotive SEO and dealer websites.
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Unread 17th Jan 2012, 07:04 PM   #73
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QR is a bit more tangible to people. I think they'll be around, people just don't know what they are yet and hardly anyone posts info on how to use them on the publications.

I'd be real leary of using NFC, afraid of losing control of my mobile device or its data. I think others will be the same.

QR should be thought of as replacing the need to type in data for a specific search. QR codes on everything for user manuals is brilliant.

However, voice is getting so good on mobile as well. I have a samsung epic touch and the voice to text is really good. The Siri and other voice control might make mobile search much easier and bypass the potential of QR and even NFC.
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Unread 17th Jan 2012, 07:21 PM   #74
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Re: Google Ditches QR Codes - Should You?
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Bottom line is if people don't get it or the difficulty level is above amoeba brain levels very often these things do not fly.

QR codes have been around a while and ordinary non marketer people I speak to sort of get it, but are not motivated enough to be excited by the technology.

QR could be killed off before it gets going when better and easier to use tech comes around.

Grahame
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Unread 17th May 2012, 07:00 AM   #75
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do I try to type into my phone with my fat fingers a website address (something i loathe to do and apt to get wrong) ..or..scan a QR code...
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Unread 17th May 2012, 12:02 PM   #76
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Re: Google Ditches QR Codes - Should You?
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I think QR codes are getting a slower start than expected but they are moving forward. People now know what they are and what they do. What limits QR codes is no default code viewer on phones. You have to download some third party apps to have the function on most phones so people never even know how to read them.

Also I have noticed that some printed QR codes do not scan easily if they are not printed clearly or if some designer changes the code colors from black and white. I think once phone makers catch up to the technology and install the QR code reader as a feature on all phones we'll find better adoption and usage.

Google dropped them because of the cost involved in serving them and the fact people have so many other options to get them. I do think QR codes are better served as offline media and serve little purpose to someone on a website. Are you going to scan your desktop or laptop with a mobile phone just for the map link or would you just use the phones mapping tools?

If you view the QR code in a mobile device you can't really scan it can you? So in reality what purpose did the QR codes on Google Places pages serve?

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Unread 17th May 2012, 12:14 PM   #77
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Re: Google Ditches QR Codes - Should You?
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Actually they haven't ditched them just moved them

If you go look at your shorten url and look at the details there they are

Q

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Unread 17th May 2012, 01:17 PM   #78
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by affordableweb View Post

I think QR codes are getting a slower start than expected but they are moving forward. People now know what they are and what they do. What limits QR codes is no default code viewer on phones. You have to download some third party apps to have the function on most phones so people never even know how to read them.

Also I have noticed that some printed QR codes do not scan easily if they are not printed clearly or if some designer changes the code colors from black and white. I think once phone makers catch up to the technology and install the QR code reader as a feature on all phones we'll find better adoption and usage.

Google dropped them because of the cost involved in serving them and the fact people have so many other options to get them. I do think QR codes are better served as offline media and serve little purpose to someone on a website. Are you going to scan your desktop or laptop with a mobile phone just for the map link or would you just use the phones mapping tools?

If you view the QR code in a mobile device you can't really scan it can you? So in reality what purpose did the QR codes on Google Places pages serve?
This is the best post here. CROSS PLATFORM! If a default reader is adopted (Even 1 per mobile OS), QR Codes will fly. If continued incompatibility reigns on, then no way. Think HD DVD. Blu-Ray sales took off when Toshiba bowed out. So, can iOS and Android monetize them? I think you can already count out Apple. But that's the only way they'll become as big as some of you think they will.

I'd like to add that the mention of big brands using them is meaningless to me. I've seen print ads that say go to the App store and download the free reader.....Then scan this code with it. They already lost me at having to go the App store.

Google could be all in on NFC which they appear to be. @NewParadigm, the younger generation will likely adopt it. Lives are built around their phones and they share everything to the Zuckerberg empire. They won't blink. The question is will people over 35 adopt it. Maybe not, but in 5 years they'll be 40 and advertisers won't care. SMS had the same kind of curve.

Check out Stampt. To me, that's the future of QR codes.

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Unread 17th May 2012, 06:34 PM   #79
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Originally Posted by TextPert View Post

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What is this '10' you keep signing off with on every post?

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Unread 18th May 2012, 01:29 AM   #80
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Originally Posted by Jesus Perez View Post

I can see a use in offline marketing...to scan magazines and ads with your smartphone...but not online in any way. It's always seemed pointless online. What am I going to do? Scan the monitor with my smartphone so I can click the link in mobile Safari? lol...
Exactly...if there's a benefiot in doing so for example an offer for a discount for joining their sms list...etc

Originally Posted by Ace Of Shirts View Post

...What we need is a QRCode Movie, or maybe a QRCode based episode on one of the CSI's, NCIS or even Jersey Shore.

I guess we'll see what happens.

...



The ways to use QR codes as a connect between the offline world and the online world are only limited by our imaginations.

Originally Posted by YellowGreenMedia View Post

Nobody knows what QR codes are, that is the whole problem.

...but still the general public has no idea what a QR codes is and what they need to do with it, its a nice gadget and that is all it is...
Really? lol. NO one? NO idea? I think that might be a slight exageration. I see HEAPS of businesses using them to get attention to all sorts of pages, deals, offers, information, competitions, web sites...there are so many reasons an offline business should be using them it's not funny. All you need is a LITTLE imagination.
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Unread 18th May 2012, 06:35 AM   #81
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Originally Posted by Quentin View Post

Actually they haven't ditched them just moved them

If you go look at your shorten url and look at the details there they are

Q
Edit

Excuse me for hijacking the thread..

OT: I love QR Codes and my clients love them also!
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Unread 18th May 2012, 11:43 AM   #82
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Originally Posted by WillR View Post

What is this '10' you keep signing off with on every post?
A weird Quirk in Firefox. But since I refuse to use Chrome and I'm too lazy to figure it out, it will have to annoyingly remain.

10
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Unread 20th May 2012, 04:06 AM   #83
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Originally Posted by Mr Bill View Post



Really? lol. NO one? NO idea? I think that might be a slight exageration. I see HEAPS of businesses using them to get attention to all sorts of pages, deals, offers, information, competitions, web sites...there are so many reasons an offline business should be using them it's not funny. All you need is a LITTLE imagination.
Yeah businesses use them because they are being sold on QR as the next best thing by marketers like you... i am talking about the average joe , the people these businesses wanna target, their customers, the general public....

I have tolled it more then once that we have done our own research by asking about 250 people here on the beach if they know what a QR codes was and we showed them one, 99% did not know what it was... most peole thought it was some freaky art.

So you can "LOL" all you want i have done the research and i can honestly conclude that almost no one who is not in the phone/marketing business one way or the other has NO CLUE of what a QR codes are and what you need to do with them...

Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
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Unread 20th May 2012, 04:43 AM   #84
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Originally Posted by YellowGreenMedia View Post

Yeah businesses use them because they are being sold on QR as the next best thing by marketers like you... i am talking about the average joe , the people these businesses wanna target, their customers, the general public....

I have tolled it more then once that we have done our own research by asking about 250 people here on the beach if they know what a QR codes was and we showed them one, 99% did not know what it was... most peole thought it was some freaky art.

So you can "LOL" all you want i have done the research and i can honestly conclude that almost no one who is not in the phone/marketing business one way or the other has NO CLUE of what a QR codes are and what you need to do with them...

Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
So what? How many things does anyone know before they learn about or are exposed to them? No one is born knowing anything. I don't see your point. I could ask the same people if they know of a million things that they've never heard of and they would say no. Do you know what a Kolokithi is? Millions of people know them as pumpkins. Does that mean that they are useless and grocers are evil for suggesting we eat them?

You don't know me so please don't make assumptions about me. You're clearly very angry with QR codes (why? LOL I have no idea) but that aside I'd have no problem suggesting or showing something new that could help a business make money. That's what people do who are in the business of ...ummm, helping businesses make money and unless you have something against people making money or business success in general then I can't see any possible reason that you could have anything against them or anything that we can do that might help a business make money. How many people had heard of websites before they became common place? None. Do they help businesses? Not always but they can if implemented in the right way.

The fact is that a QR code can help businesses get a message across in a novel and useful way. I would easily scan a QR code into my phone (and have done many times since I "was told by someone what they were") instead of typing a long URL into my phone while I was out and about. Your argument could be used to argue against IP addresses instead of web addresses. Yes, an IP address will get you to a website as well but it's much easier (and therefore better for marketing) to have a word name that a human can remember much easier. In 1994 if you had asked your same people if they knew what an IP address or a Web address or the internet was they would just as quickly said no.

The fact that in your corner of the world no one knows the name for something that they've seen countless of times means nothing. I asked the same question just yesterday and until I told them "you know, those square bar code things you see everywhere?" They said "Oh yeah, I've seen those!" and were then had a conversation of how they worked and they agreed that it was a neat idea and they wanted one. I have no problem with that just as I would have no problem selling advertising space or any other tool that would help them in their business.

Really, your argument is moot. All new marketing ideas or tools (and good new things) need to be introduced, explained if they are to be adopted and a luditious attitude will have us all living back in the dark ages. It's new, it's cool, it's handy and (like it or not) the fact is that more and more people are using smart phones to browse the internet while they are out and about. It doesn't matter if you think they aren't or who you think the "average Joe" is. and it's not like dumb phones are going to get more popular or anything - they are on their way out and soon all phones will have internet capabilities (and large enough screens to quickly look something up) as they are renewed and no matter how hard you push against it you can't push that baby back in.

If it helps a business (damn right) I'll let them know about it and that I can make one (or many) for them for them and I will mention it as often as possible and that's a good thing, unless of course you're against businesses (or me) market it's wares and services which is whole other issue.

Originally Posted by YellowGreenMedia View Post

...Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
Research can be used to prove anything if you ask the right questions. But to answer your question yes, I have asked people and I had seen them WAY before I heard them being discussed on here and other forums I visit. What's your point? I don't need to go and ask random people in a park in a pointless question to prove a nonsensical point. Go and ask them all what a Kolikithi is and you'll get the same response and will again prove nothing.
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Unread 20th May 2012, 09:27 AM   #85
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Originally Posted by Mr Bill View Post

So what? How many things does anyone know before they learn about or are exposed to them? No one is born knowing anything. I don't see your point. I could ask the same people if they know of a million things that they've never heard of and they would say no. Do you know what a Kolokithi is? Millions of people know them as pumpkins. Does that mean that they are useless and grocers are evil for suggesting we eat them?
Uhhhmmm what? :confused:



You don't know me so please don't make assumptions about me. You're clearly very angry with QR codes (why? LOL I have no idea) but that aside I'd have no problem suggesting or showing something new that could help a business make money. That's what people do who are in the business of ...ummm, helping businesses make money and unless you have something against people making money or business success in general then I can't see any possible reason that you could have anything against them or anything that we can do that might help a business make money. How many people had heard of websites before they became common place? None. Do they help businesses? Not always but they can if implemented in the right way.
I am not angry at QR codes at all, i get irritated by people like yourself who tell other people that this is the best thing since sliced bread when it clearly isn't... if you look at it from a ROI for your client point of view...


The fact is that a QR code can help businesses get a message across in a novel and useful way. I would easily scan a QR code into my phone (and have done many times since I "was told by someone what they were") instead of typing a long URL into my phone while I was out and about. Your argument could be used to argue against IP addresses instead of web addresses. Yes, an IP address will get you to a website as well but it's much easier (and therefore better for marketing) to have a word name that a human can remember much easier. In 1994 if you had asked your same people if they knew what an IP address or a Web address or the internet was they would just as quickly said no.

The message doesn't get anywhere when people DON'T KNOW how to read the message, that is a concept you sadly fail to understand....


The fact that in your corner of the world no one knows the name for something that they've seen countless of times means nothing. I asked the same question just yesterday and until I told them "you know, those square bar code things you see everywhere?" They said "Oh yeah, I've seen those!" and were then had a conversation of how they worked and they agreed that it was a neat idea and they wanted one. I have no problem with that just as I would have no problem selling advertising space or any other tool that would help them in their business.
A lot of research show that people don't know QR codes, and it is not only in my part of the world.


Really, your argument is moot. All new marketing ideas or tools (and good new things) need to be introduced, explained if they are to be adopted and a luditious attitude will have us all living back in the dark ages. It's new, it's cool, it's handy and (like it or not) the fact is that more and more people are using smart phones to browse the internet while they are out and about. It doesn't matter if you think they aren't or who you think the "average Joe" is. and it's not like dumb phones are going to get more popular or anything - they are on their way out and soon all phones will have internet capabilities (and large enough screens to quickly look something up) as they are renewed and no matter how hard you push against it you can't push that baby back in.

If it helps a business (damn right) I'll let them know about it and that I can make one (or many) for them for them and I will mention it as often as possible and that's a good thing, unless of course you're against businesses (or me) market it's wares and services which is whole other issue.


Research can be used to prove anything if you ask the right questions. But to answer your question yes, I have asked people and I had seen them WAY before I heard them being discussed on here and other forums I visit. What's your point? I don't need to go and ask random people in a park in a pointless question to prove a nonsensical point. Go and ask them all what a Kolikithi is and you'll get the same response and will again prove nothing.
Really??? Research can prove anything, so you're saying (read accusing me) that i staged the research so i would get the awsner that QR codes are worthless for marketing purposses, why would i wanna do that? QR codes are a great technique... sadly know one knows about it... Belief me i whish that did it would make my life much easier...

The question was simple when showing a QR code we asked do you know what this is? And 99% didn't and i life in the Netherlands and not some third world country.

So don't come here and tell me that i don't know how to my research and how to interpret the data, i did my research that more then i can say from you, with all your condescending and theoretical bullcrap about QR codes.

Thank god that i am not your client (if you even have some) because you clearly have not my interest at heart, but your own love for gadgets (because that is what a QR codes is) is what you put in the the first place....

Mine isn't, i think of the clients ROI first before anything else, and you can talk all you want but you can't justify any investment from clients into this because for the simple fact the general population don't know QR codes or can't be bothered to install a reader and then scan a QR coded to get some free bonus or see a website or whatever... I rather take that investment anduse it for text messaging because everybody and his dog knows about text messaging.

I guess that is the difference between me and you, I go where the people are to sell my client products, you don't. And you say that i was angry, have you read your own post where you rant on and on about QR codes? I could return the question to you LOL

Have a good one

Dave
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Unread 20th May 2012, 10:07 AM   #86
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You're funny. You really are an angry little guy arent you? And at everyone (looking back through your post history) and for what? Got a chip much? Lol Because something is new? How do you know what I (or anyone?) say to my clients? You don't know what I say so stop making false ASSumptions. I can see no where in all the threads where you come roaring in on your little pony screaming and slashing at everyone who dares to even mention a QR code that anyone says to anyone that they are the "best thing since sliced bread"? You call it a gadget I call it a tool. You call it useless I (and obviously millions of other people) call it usefull.

As for people charging for a QR code they are free so really dude, take your rude condascending tone elsewhere. From the reaction I see you're getting in threads lately your uncontrollable anger and contempt for us all is really only making you look at best... boring. You make far too many incorrect assumptions to be taken seriously. If you hate us all so much why do you even bother posting? By suggesting a tool that will help our clients we're helping them despite what you think. Go and be angry, insulting and all-mighty somewhere else. JFC dude take a chill pill! I don't need you to tell me to "have a good one" thanks. Your sarcasm does you no favours.
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Unread 20th May 2012, 08:24 PM   #87
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Id have to agree with Jay .. If you can think outside the square ( so to speak ) .. the opportunities are enormous .. and the companies that are adopting the technology are not small by any means .. Next time you have to buy a hard drive for your computer have a look for a qr code on the item ( repairing two laptops for clients .. hitachi and western digital .. both have qr codes )

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Unread 24th May 2012, 08:33 PM   #88
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a quick addition from mashable .. Monmouth .. population 9700 .. posted by mashable to audience of 53,000 viewers ..

read the article: British Town Covers Landmarks With Wikipedia QR Codes

I'd say that was educating people and promoting the town to a good cause.

At the celebration marking the launch of this innovative new technology, citizens will be taught how to edit individual Wikipedia pages and add details pertaining to a specific QR code

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Unread 24th May 2012, 10:07 PM   #89
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Originally Posted by garyv View Post

I think Google may be backing off because they are realizing that people that are now using the QR codes are skipping their normal Google use when they do it. For example where a person would have normally looked the company or info up on Google, now all they have to do is scan the code. Your results can't get any more relevant than that, and that leaves Google out of the equation.

I don't think they're going away either, unless Google has something better hidden up it's sleeve. Just this morning I saw CNN using it in a few different stories.
I agree 100%. They probably crunched the numbers and didn't like the picture that they painted.Thankfully Google doesn't control the market.

At the end of the day people will always find ever more efficient ways of getting the info they need. The gold will flow to those of us that provide the solutions that the market desires. ;-)
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Unread 5th Jul 2012, 03:09 AM   #90
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QR codes aren’t dead they have just been adopted early by several large event co-ordinators and clients with a luke warm response and now the rest of the followers are trying them.
Problem is the tech is dependent on target participation. In other words the targets have to scan the code into their smart phone to access the codes properties.
It’s an “opt in” program what clients are looking for is “opt out” and to do this they have to move passed the QR codes and onto Wi-Fi pinging. Rather like Bluepons (Blue Tooth Coupons) the targets are hit with messages on their phones and have to manually delete them and disengage their profile acceptance protocols.
Utilising Facebook companies can target specific demographics using this technology and two people standing next to each other will get two different messages on their phones based upon their Facebook profiles, likes and groups.

I’m not personally a fan and the invasion of personal space is abhorrent but this is the world we live in. watch out for WI-FI pings in the coming year.
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Unread 11th Jul 2012, 08:34 AM   #91
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Originally Posted by Mr Bill View Post

You're funny. You really are an angry little guy arent you? And at everyone (looking back through your post history) and for what? Got a chip much? Lol Because something is new? How do you know what I (or anyone?) say to my clients? You don't know what I say so stop making false ASSumptions. I can see no where in all the threads where you come roaring in on your little pony screaming and slashing at everyone who dares to even mention a QR code that anyone says to anyone that they are the "best thing since sliced bread"? You call it a gadget I call it a tool. You call it useless I (and obviously millions of other people) call it usefull.

As for people charging for a QR code they are free so really dude, take your rude condascending tone elsewhere. From the reaction I see you're getting in threads lately your uncontrollable anger and contempt for us all is really only making you look at best... boring. You make far too many incorrect assumptions to be taken seriously. If you hate us all so much why do you even bother posting? By suggesting a tool that will help our clients we're helping them despite what you think. Go and be angry, insulting and all-mighty somewhere else. JFC dude take a chill pill! I don't need you to tell me to "have a good one" thanks. Your sarcasm does you no favours.
The implementation of QR codes is free? on what planet do you life, when you have to print new menu cards and business, you don´t have to pay anything right, its all free, right...

And why are you getting so personal with me, insulting me, making me look like an idiot? just because i don't agree with your dumb position (like free implementation of QR codes).... i am not going to stoop to your level, i have no desire to look like a though guy on a forum... Looks dumb to me, but that is how you roll i guess.

Good luck with your free QR codes, your clients will be gazillionairs very soon with a high quality consultant like yourself

Toedels
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Unread 11th Jul 2012, 08:38 AM   #92
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It costs exactly zero more to print a card with a QR than it does to print a card without a QR so check your calculator and take your anger elsewhere.
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Unread 11th Jul 2012, 03:02 PM   #93
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I never follow Google...I follow the sex industry and since they still showing QR codes on TV...

Everybody should start following the sex industrie instead of google and you know what will work since they have the money and have info about where their customers react to!
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Unread 11th Jul 2012, 07:52 PM   #94
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Originally Posted by iBrandvertise View Post

That explains so much! Lmao!

Hide your kids!!!
And there is 1 of my 2 best followers Blabla 2. The other is Blabla 1. And just because I find them irritating for selling their app service for 36 pop a month PER app...:rolleyes:

Both closely connected with App29 services...

But for everyone interested, following the sex industry is one of the best ways to see what you can expect in innovation use. They do lots of trial and error and if they keep using it you know that your pretty save in offering it as a service to local businesses. The sex industry is always on the lookout for new ways to market their products and have the money to be early adopters!

And someone said that nobody knows what QR codes are... People didn't know what sms, fax, etc were to in the beginning.

They will be known very SHORTLY since the BIG companies are using them more frequently. When they get even MORE visible they will get automatically MORE known.

These kind of things we're said about a website as well in the beginning. Not many people believed it would become what it is today because it was to expensive for the averedge household. WELL...anybody reacting here is making an income because of that same FALSE insumption

QR codes are a window in making STATIC OFFLINE PRINT become VIRAL and INTERACTIVE at LITTLE extra cost.

Imagine your ad in the personal having a QR code where there can be LOADS of EXTRA and INTERACTIVE content... That for my fellow country men out of The Hague (DEN HAAG) YELLOW GREEN MEDIA.

You have to know that our politicians also reside in The Haque and are not to quickest when it comes to adopting new technologies :p

Just kidding Yellow Green
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Unread 11th Jul 2012, 08:24 PM   #95
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Originally Posted by SamGo View Post

QR codes aren’t dead they have just been adopted early by several large event co-ordinators and clients with a luke warm response and now the rest of the followers are trying them.
Problem is the tech is dependent on target participation. In other words the targets have to scan the code into their smart phone to access the codes properties.
It’s an “opt in” program what clients are looking for is “opt out” and to do this they have to move passed the QR codes and onto Wi-Fi pinging. Rather like Bluepons (Blue Tooth Coupons) the targets are hit with messages on their phones and have to manually delete them and disengage their profile acceptance protocols.
Utilising Facebook companies can target specific demographics using this technology and two people standing next to each other will get two different messages on their phones based upon their Facebook profiles, likes and groups.

I’m not personally a fan and the invasion of personal space is abhorrent but this is the world we live in. watch out for WI-FI pings in the coming year.
I agree with you, companies rather have opt out and therefor will go for it.

But QR codes are here to stay, same as personals, mentioning of urls in media, etc. Even do its opt in, there is a large room behind a small print that way so you can leverage your ads. This is the biggest advantage of QR. Also its easier to scan than to typ in a large url

And about the wifi... I think they will stop it in its tracks sooner than later considering all the major discussion going on about privacy and SPAM!!!

I wouldn't put my companies R&D money into that...:rolleyes:
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Unread 11th Jul 2012, 08:28 PM   #96
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It never made any sense for me... for them to be on the GP listing... I look at GP listings the standard way when I am at home, on my computer, and have no need to scan a QR code...

When I am out and about, with my phone and am interested in scanning QR codes that interest me... they do no good if they are displayed in such a way that I can't scan them... i.e. on a google places listing viewed on my phone.

I have a potential client whose web designer put a QR code on their site... but I'm going to meet with them tomorrow because...

1. It's not setup right
2. It does no good for it to be ON THEIR SITE when I am trying to view their site from my phone while in town and I can't scan something I am viewing via browser...

IMO there is still a lot of use for them, but they have to be used PROPERLY as a part of an overall system, with an adequate call to action...

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Unread 11th Jul 2012, 09:16 PM   #97
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Originally Posted by HAdrian1239 View Post

It never made any sense for me... for them to be on the GP listing... I look at GP listings the standard way when I am at home, on my computer, and have no need to scan a QR code...

When I am out and about, with my phone and am interested in scanning QR codes that interest me... they do no good if they are displayed in such a way that I can't scan them... i.e. on a google places listing viewed on my phone.

I have a potential client whose web designer put a QR code on their site... but I'm going to meet with them tomorrow because...

1. It's not setup right
2. It does no good for it to be ON THEIR SITE when I am trying to view their site from my phone while in town and I can't scan something I am viewing via browser...

IMO there is still a lot of use for them, but they have to be used PROPERLY as a part of an overall system, with an adequate call to action...
Indeed.

Its not the tool that builds a great idea, but the one handling the tool

QR codes are to virtualize OFFLINE media not online media. not even to go to a mobile website, whats the use if you're on any kind of internet device? There are links for that!

I found them sellable as addon to offline ads, personals, etc Especially realastators like it in that concept. They put a QR code in their personal ads instead of a picture of the house they want to sell
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Unread 11th Jul 2012, 09:27 PM   #98
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Originally Posted by dennism70 View Post

Indeed.

Its not the tool that builds a great idea, but the one handling the tool

QR codes are to virtualize OFFLINE media not online media. not even to go to a mobile website, whats the use if you're on any kind of internet device? There are links for that!

I found them sellable as addon to offline ads, personals, etc Especially realastators like it in that concept. They put a QR code in their personal ads instead of a picture of the house they want to sell
Yep... I've mentioned before in other threads that one of the places out here that deals a lot with rentals... has put them on their yard signs for each property. Awesome... except their website sucks mobile wise.

I have another real estate agent I want to speak with soon who's been using them in his monthly mailer ads, but they don't redirect correctly, and again his website sucks on a mobile... so... he's obviously down for trying stuff... but doesn't quite get it... yet...

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Unread 12th Jul 2012, 01:42 AM   #99
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Originally Posted by HAdrian1239 View Post

Yep... I've mentioned before in other threads that one of the places out here that deals a lot with rentals... has put them on their yard signs for each property. Awesome... except their website sucks mobile wise.

I have another real estate agent I want to speak with soon who's been using them in his monthly mailer ads, but they don't redirect correctly, and again his website sucks on a mobile... so... he's obviously down for trying stuff... but doesn't quite get it... yet...
At least they see the potential already, you just put them in the RIGHT direction and you've got GOOD paying customers

I would do landingpages, so you can do a new landingpage each time they have a new property to sell

And put a mobilenumber behind the QR for 1 of the properties to. So the agent gets a feeling of the power of QR codes...
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Unread 12th Jul 2012, 04:14 AM   #100
Dave Zegers
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Re: Google Ditches QR Codes - Should You?
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Originally Posted by Mr Bill View Post

It costs exactly zero more to print a card with a QR than it does to print a card without a QR so check your calculator and take your anger elsewhere.
I am not angry at all Bill, even after all your childish personal insults i am still not angry at you Bill...

I don't agree with you Bill that's all there is to it... QR codes are not a good investment for business owners, the ROI sucks because the general public have no clue of what they are...

I wish it was different, cus the technique is great for marketing, but it isn't so stop trying to sell it like it is, it makes you look stupid Bill

And for i forget Bill, when you offer these type of services to restaurants and bars they have to reprint the menu's again, and that Bill cost money, so maybe you should get your calculator and do the math yourself Bill

Have a good day Bill

Dave (the guy who is not angry at Bill)
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