Google Ditches QR Codes - Should You?

110 replies
"Goodbye QR Codes ... and Good Riddance!" - Gizmodo

Within the last month Google users started noticing the absence of the QR code on their Place page. This was met with dismay, joy and even indifference by business owners. This code, which seemed like a good idea, never really took off.
[Sidebar] Google is a fairly reliable indicator of what will and will not become successful. Are they always right? Nah... But, they've got some serious brain power behind their decisions and their recent choice to drop this technology means the bloom is now officially off the QR Code rose...
Google confirmed that they'd removed the QR codes from Place Pages and are currently exploring new and better ways to replace the technology.

Google is doing a campaign on the east coast to promote alternate technology and spread the word. However, unless it's cost affordable OR it catches on with the public like wild fire this may all fizzle out like the QR codes that never really took off.
[Sidebar] If Google is throwing money into "promoting alternative technologies" and "spreading the word" then you will be going against Google's massive marketing might if you choose to back QR Codes. This is a fight you most likely will lose. Time to stop beating a proverbial 'dead horse' and change horses...
References:

QR Codes: Goodbye and Good Riddance

Google Places puts QR Codes on the shelf ? The Register

Google Bored with QR Codes, Drops them from Places, on to NFC Next - Softpedia

Google Drops Ability To Print QR Codes For Businesses

QR Code RIP

The original WF thread that got me started on this path:

http://www.warriorforum.com/main-int...-qr-codes.html

So are QR Codes dead?

Only time will tell.
#codes #ditches #google
  • Profile picture of the author WebRank1
    Who actually uses QR codes anyway (customers not the owners)? Good riddance indeed!
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  • Profile picture of the author Jay Moreno
    Thats funny! I totally disagree QR codes are far from dead... i will even put a wager down that in the next 12 months you will see a massive increase in qr code usage with or without the backing of Google!

    The only thing Google is interested in is making money - sending 40,000 static QR codes to businesses is losing them money.... and there are other companies offering both paid and free QR code generator and tracking servces that are a much better solutions than what Google was offering

    QR codes are one of the most innovative ways of crossing the gap between print and digital marketing and interacting with the end user - sorry to disappoint you but its just the beginning...
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  • Profile picture of the author Istvan Horvath
    What if not everybody is following closely what G. does?

    Recently I was at the Toronto International Authoshow and a lot of manufacturers were using R code on their displays:
    QR Code at work during Autoshow | Facebook
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  • Profile picture of the author Always-A-Warrior
    ok after reading the rest of the posts I agree. Thanks for sharing.
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    • Profile picture of the author Lewis Leake
      I am seeing more and more QR codes in magazines.

      I just started looking for these in December & January - very few in the magazines that my wife gets and none in the magazines that I subscribe to.

      However, I have noticed more and more over the past few months.

      This will be interesting to follow.

      Lewis
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      • Profile picture of the author bruceetz
        Google dropped support for QR Codes in favor of NFC and help move their "mobile payments" initiative forward.

        I love QR codes but for their adoption to be mainstream, smartphones need to come with the reader preinstalled. Even better if the camera can natively recognize a qr code when it sees one that would speed things along.

        People don't currently understand the QR technology fully. Anything that makes the process easier will help adoption.

        I can not wait for NFC to be mainstream but Lewis has it right. I think QR codes will prevail in print when NFC is not an option.
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  • Profile picture of the author Jay Moreno
    75% of smart phone users have said they are interested in scanning QR codes - given the figures in 2010 for the US that would currently be around 34 million people... but growth in the smart phone sector is huge and will only increase as more and more people embrace the technology and deploy it with a good marketing strategy with smartphones becomes more affordable and accessible to the end user its a pretty much given that most "feature" phone users that do interact with online services will probably upgrade to a smartphone when they are ready to get a new phone...

    Still in its infancy in the US QR codes have already got a few people adopting it into their marketing....
    1. AT&T
    2. Absolute Vodka
    3. Aloft Hotels
    4. Amazon (Entertainment Weekly ad)
    5. American Airlines
    6. American Cancer Society
    7. American Eagle
    8. Amway
    9. Arizona Diamondbacks
    10. Army Strong
    11. Audible (Entertainment Weekly ad)
    12. Axe (Unilever)
    13. Bacardi
    14. Barnes & Noble
    15. Bebe
    16. Bergdorf Goodman
    17. Best Buy
    18. Bissell
    19. BlueFly
    20. Bosch (spotted in full-page ad in The Wall Street Journal 12/6/10)
    21. Buick
    22. Calvin Klein
    23. Campbell’s
    24. Canon
    25. Century 21
    26. Chevrolet
    27. Clinique
    28. The Coca-Cola Company
    29. Crayola
    30. D’Agostino Supermarkets
    31. Diddy
    32. Delta
    33. The Detroit Redwings
    34. Dick’s Sporting Goods
    35. Diddy
    36. Disney (The Lion King)
    37. Dominos
    38. Dr. Pepper
    39. eBay
    40. Electronic Arts
    41. ERA Real Estate
    42. Express (Direct Mail piece)
    43. Fanta
    44. Ford
    45. Fruit of the Loom (Entertainment Weekly ad)
    46. The GAP
    47. Garnier
    48. General Mills
    49. GMC
    50. Gold’s Gym
    51. Goodyear
    52. Google Favorite Places *No more....
    53. Heineken
    54. HSBC Bank USA
    55. Intel
    56. Jaguar (The Wall Street Journal ad spotted (12/6/10)
    57. Jones Apparel Group
    58. JC Penny
    59. The JFK Presidential Library and Museum
    60. Kelley Blue Book
    61. Kellogg’s Special K
    62. Kraft Foods
    63. Lacoste
    64. Lane Furniture
    65. Loreal
    66. Macy’s
    67. Mazda
    68. Michael C. Fina
    69. Microsoft
    70. Morgan’s Hotel Group
    71. Mountain Dew
    72. MSG Entertainment
    73. NCL
    74. NBA All Star – 2010
    75. Neiman Marcus
    76. Nestle (Dolce Gusto) (Entertainment Weekly ad)
    77. Nike
    78. Nine West
    79. New York City
    80. New York Islanders
    81. Norma Kamali
    82. OnStar
    83. Orlando (Bus)
    84. Panasonic
    85. Pepsi (Pepsico)
    86. Pillsbury
    87. Pioneer
    88. Porche
    89. Pottery Barn
    90. Proctor & Gamble
    91. REI
    92. Reach Toothbrushes
    93. Remax
    94. San Diego Zoo
    95. Santa Barbara Zoo
    96. SAS
    97. Scrubbing Bubbles (S.C. Johnson & Son’s)
    98. Starbucks
    99. Sears
    100. Sierra Mist
    101. Simon & Schuster
    102. Simmons Bedding Company
    103. SOAP.net (Entertainment Weekly ad)
    104. Sotheby’s International Reality
    105. SPIKE TV
    106. Sprint
    107. SuperYellowPages
    108. TAGHeuer
    109. Target
    110. Time Warner Cable
    111. Tissot
    112. Tommy Bahama
    113. Toshiba (Entertainment Weekly ad)
    114. Toyota Motor Sales
    115. Toys R Us
    116. Uncle Ben’s Rice
    117. Universal Pictures
    118. UPS
    119. U.S. Airways
    120. U.S. Army
    121. The U.S. Department of Transportation (DOT) – proposed use on car window decals in 2012
    122. Verizon
    123. Volkswagon
    124. The City of Washington, D.C.
    125. Warner Home Video
    126. Wheaties
    127. Whole Foods

    The cost and logistics of deploying a QR code offline compared to NFC makes it for me a non brainer - QR codes love em or hate them are here to stay - but each to their own...
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    • Profile picture of the author Biztag
      Originally Posted by Jay Moreno View Post

      75% of smart phone users have said they are interested in scanning QR codes - given the figures in 2010 for the US that would currently be around 34 million people... but growth in the smart phone sector is huge and will only increase as more and more people embrace the technology and deploy it with a good marketing strategy with smartphones becomes more affordable and accessible to the end user its a pretty much given that most "feature" phone users that do interact with online services will probably upgrade to a smartphone when they are ready to get a new phone...

      Still in its infancy in the US QR codes have already got a few people adopting it into their marketing....
      1. AT&T
      2. Absolute Vodka
      3. Aloft Hotels
      4. Amazon (Entertainment Weekly ad)
      5. American Airlines
      6. American Cancer Society
      7. American Eagle
      8. Amway
      9. Arizona Diamondbacks
      10. Army Strong
      11. Audible (Entertainment Weekly ad)
      12. Axe (Unilever)
      13. Bacardi
      14. Barnes & Noble
      15. Bebe
      16. Bergdorf Goodman
      17. Best Buy
      18. Bissell
      19. BlueFly
      20. Bosch (spotted in full-page ad in The Wall Street Journal 12/6/10)
      21. Buick
      22. Calvin Klein
      23. Campbell’s
      24. Canon
      25. Century 21
      26. Chevrolet
      27. Clinique
      28. The Coca-Cola Company
      29. Crayola
      30. D’Agostino Supermarkets
      31. Diddy
      32. Delta
      33. The Detroit Redwings
      34. Dick’s Sporting Goods
      35. Diddy
      36. Disney (The Lion King)
      37. Dominos
      38. Dr. Pepper
      39. eBay
      40. Electronic Arts
      41. ERA Real Estate
      42. Express (Direct Mail piece)
      43. Fanta
      44. Ford
      45. Fruit of the Loom (Entertainment Weekly ad)
      46. The GAP
      47. Garnier
      48. General Mills
      49. GMC
      50. Gold’s Gym
      51. Goodyear
      52. Google Favorite Places *No more....
      53. Heineken
      54. HSBC Bank USA
      55. Intel
      56. Jaguar (The Wall Street Journal ad spotted (12/6/10)
      57. Jones Apparel Group
      58. JC Penny
      59. The JFK Presidential Library and Museum
      60. Kelley Blue Book
      61. Kellogg’s Special K
      62. Kraft Foods
      63. Lacoste
      64. Lane Furniture
      65. Loreal
      66. Macy’s
      67. Mazda
      68. Michael C. Fina
      69. Microsoft
      70. Morgan’s Hotel Group
      71. Mountain Dew
      72. MSG Entertainment
      73. NCL
      74. NBA All Star – 2010
      75. Neiman Marcus
      76. Nestle (Dolce Gusto) (Entertainment Weekly ad)
      77. Nike
      78. Nine West
      79. New York City
      80. New York Islanders
      81. Norma Kamali
      82. OnStar
      83. Orlando (Bus)
      84. Panasonic
      85. Pepsi (Pepsico)
      86. Pillsbury
      87. Pioneer
      88. Porche
      89. Pottery Barn
      90. Proctor & Gamble
      91. REI
      92. Reach Toothbrushes
      93. Remax
      94. San Diego Zoo
      95. Santa Barbara Zoo
      96. SAS
      97. Scrubbing Bubbles (S.C. Johnson & Son’s)
      98. Starbucks
      99. Sears
      100. Sierra Mist
      101. Simon & Schuster
      102. Simmons Bedding Company
      103. SOAP.net (Entertainment Weekly ad)
      104. Sotheby’s International Reality
      105. SPIKE TV
      106. Sprint
      107. SuperYellowPages
      108. TAGHeuer
      109. Target
      110. Time Warner Cable
      111. Tissot
      112. Tommy Bahama
      113. Toshiba (Entertainment Weekly ad)
      114. Toyota Motor Sales
      115. Toys R Us
      116. Uncle Ben’s Rice
      117. Universal Pictures
      118. UPS
      119. U.S. Airways
      120. U.S. Army
      121. The U.S. Department of Transportation (DOT) – proposed use on car window decals in 2012
      122. Verizon
      123. Volkswagon
      124. The City of Washington, D.C.
      125. Warner Home Video
      126. Wheaties
      127. Whole Foods

      The cost and logistics of deploying a QR code offline compared to NFC makes it for me a non brainer - QR codes love em or hate them are here to stay - but each to their own...
      Jay, Great post, the amount of companies that are using qr codes are too great to list. You have done a good job of touching the surface, with this post. Being in the software business for the last 10 years, I can say you are correct about qr codes not going away and NFC tags and the cost to deploy, etc. The Qr Code is simple, Globally recognized and affordable to integrate. bizTag.com offers you a mobile micro site, web 2.0 site and a Global 2D bar code tag; aka: qrtag / biztag- (a qr code tagged with a keyword) Please keep in mind that a NFC tag, yet handy in retail point of contact applications, are not useable with digital media, like t.v. or web casts, etc.. . If you understand marketing, then you know that businesses are always trying to "remote" market, up sell and/or cross sell products to consumers when they are not at the physical location of the retail establishment. Qr Tags enable businesses to reduce their retail and instore inventory footprint, run specific analytics on print media and point of contact advertising for defining their target market for Best ROI, provide a direct link to the check out page of the item being offered, immediate and efficient use for end users and their hand held computer/Smartphones (which spikes customer service, loyalty and negates abandonment rates) Take your online business mobile in minutes with bizTag.com - Turnkey Mobile-Web business solution.
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  • Am I the only one who had to look up what a QR code is?

    Maybe I am just that far behind the times...
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    • Profile picture of the author edwood
      Originally Posted by The Frugal Copywriter View Post

      Am I the only one who had to look up what a QR code is?

      Maybe I am just that far behind the times...
      I only heard about these a few days ago -- suddenly they seem to be everywhere.... for now at least.

      Michael
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    • Profile picture of the author opublishers
      Originally Posted by Top Notch Content View Post

      Am I the only one who had to look up what a QR code is?

      Maybe I am just that far behind the times...
      I just knew what they looked like and that they had something to do with coupons

      Great thread everyone!
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      • Profile picture of the author capitalalchemy
        QR codes are brilliant. How people commonly use them is not so brilliant. I find it redundant to use a QR online at all. Why would you do that? you are already online at your computer? are you going to really take out your phone and scan the QR code to get more information.

        However, using them offline is really the gold. I see a lot of restaurants brilliantly using them on their menus or their menu inserts. And yes they do get scanned. They are perfect for magazines, fliers, books, and most offline promotional materials. Even better on a business card where you can get someone to visit your website right then and there.

        However, again -- why use them online? it just doesn't make sense to me.
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  • Profile picture of the author Casper C
    QR codes just need a bit more time. Mobile devices have a bit of a way to go before QR codes can easily become something standard. That's just my opinion.
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    • Profile picture of the author tpw
      Originally Posted by Casper C View Post

      QR codes just need a bit more time. Mobile devices have a bit of a way to go before QR codes can easily become something standard. That's just my opinion.

      The delay in the wide-acceptance of this technology is down to cell phone technology.

      99% of cell phones world wide have SMS messaging capabilities.

      But only 24% (?) of cell phones have digital imaging capabilities and Internet capabilities.

      The QR Codes require the latter cell phone technology to be used. And since the market is still far short of its true potential, it is a market that will only grow as we go forward.



      For those who believe that Google ditching the technology spells the end of the road for the technology, I guess you have missed all of Google's failures in the marketplace.

      Google Video crashed, which forced Google to buy YouTube for billions.

      Google Answers stopped answering questions.

      Google Orkut -- the new FaceBook -- in Brazil only...

      Google Audio Ads went silent...

      More here: There’s No Success Like Failure: Google’s Biggest Product Flops
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  • Profile picture of the author williamtan
    I like QR code though. Though the big G dropping it doesn't mean QR is of no good. And yes, I do noticed QR codes were deployed more for mobile devices.

    I wouldn't drop QR code definitely.
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  • Profile picture of the author srtyker
    I would like QR Codes to stay, unless the alternative technology is good enough to make it obsolete. If so, suppose everyone will move with the times like it always has been.

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  • Profile picture of the author drmani
    Originally Posted by jamesburchill View Post


    So are QR Codes dead?
    Doesn't that depend upon the ALTERNATIVE?

    Anyone remember PointCast? A technology ahead of it's time
    in 1998.

    Today, who can say "push technology" is 'dead'?!



    All success
    Dr.Mani
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  • Profile picture of the author Jesus Perez
    I can see a use in offline marketing...to scan magazines and ads with your smartphone...but not online in any way. It's always seemed pointless online. What am I going to do? Scan the monitor with my smartphone so I can click the link in mobile Safari? lol...
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    • Profile picture of the author Jay Moreno
      Originally Posted by Jesus Perez View Post

      I can see a use in offline marketing...to scan magazines and ads with your smartphone...but not online in any way. It's always seemed pointless online. What am I going to do? Scan the monitor with my smartphone so I can click the link in mobile Safari? lol...

      I will go on the record and say i am biased towards the use of QR codes - i have my own business that specializes in QR code marketing, and will be shortly offering the same services to the small business and other marketers so yes i have a vested interest in QR technology as well as perhaps a biased view.

      However that said just like with any tool that is made available to marketers its a matter of thinking outside of the box that will separate you from the average joe on the street - the potential for QR codes is huge its your own ideas that limit what you can do with them...

      scanning your screen with your phone may sound pointless but think about this

      what would you think about scanning a qr code on your screen to:

      1) point you to an app you can download on your phone?

      2) make you aware of a mobile site that is informative or helpful for you

      3) load contact information, directions, a coupon code, etc to your phone?

      4) it bookmarks a site on your phone so as you can read it later when a computer isn't necessarily accessible? Gardening tips, cooking tips, shopping lists?

      5) to minimize user error subscribing to a SMS/TXT message campaign, or to make a donation using their phone?

      It comes down to what reason, and what purpose the QR codes are being used - but there are so many different uses its only you inability to think outside the box why you wouldn't want to use them both online and offline...

      that's what makes us good money right now with QR codes - helping business and consumers embrace and connect by giving them useful and innovative qr code marketing ideas

      hth
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      • Profile picture of the author Jesus Perez
        I can definitely see a QR code being useful on a fixed advertising screen/kiosk. (I see more malls using LCD-based ads instead of paper.) But on my computer screen -with a connected mouse and keyboard- it's a bit redundant for my needs.

        1, 2, 3, 4 can be done with a simple email link.
        5 is interesting.

        I'm sure you have more interesting ideas you're keeping a secret.

        Originally Posted by ukescuba View Post

        I will go on the record and say i am biased towards the use of QR codes - i have my own business that specializes in QR code marketing, and will be shortly offering the same services to the small business and other marketers so yes i have a vested interest in QR technology as well as perhaps a biased view.

        However that said just like with any tool that is made available to marketers its a matter of thinking outside of the box that will separate you from the average joe on the street - the potential for QR codes is huge its your own ideas that limit what you can do with them...

        scanning your screen with your phone may sound pointless but think about this

        what would you think about scanning a qr code on your screen to:

        1) point you to an app you can download on your phone?

        2) make you aware of a mobile site that is informative or helpful for you

        3) load contact information, directions, a coupon code, etc to your phone?

        4) it bookmarks a site on your phone so as you can read it later when a computer isn't necessarily accessible? Gardening tips, cooking tips, shopping lists?

        5) to minimize user error subscribing to a SMS/TXT message campaign, or to make a donation using their phone?

        It comes down to what reason, and what purpose the QR codes are being used - but there are so many different uses its only you inability to think outside the box why you wouldn't want to use them both online and offline...

        that's what makes us good money right now with QR codes - helping business and consumers embrace and connect by giving them useful and innovative qr code marketing ideas

        hth
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        • Profile picture of the author Jay Moreno
          Originally Posted by Jesus Perez View Post

          1, 2, 3, 4 can be done with a simple email link.
          5 is interesting.

          I'm sure you have more interesting ideas you're keeping a secret.
          i don't quite follow - what do you mean by can be done with a simple email link?

          you talking like a email to sms/txt - email to sms/txt messages are not reliable - in many cases a mobile phone carrier will delay or even block these type of messages...

          type in your phone number so as you get a txt/sms message to your phone, leaves room for human error - also depending on what service you use there is a cost to you and the user of at least 1 sms/txt credit...

          but still the end user still has to get their phone out, read the message/email click on it, etc, etc whereas they could have just quickly scanned the qr code.... making for a quick/easier user experience....

          am not saying QR codes are a replacement for anything and are certainly not for everyone but at the end of the day there are many ways you can use them both online and offline - as i mentioned before the skies the limit - remember QR codes where not designed to be used in this manner - but someone thought outside of the box and took something that was designed to track car parts and made it into a great marketing tool!

          and yes i do have lots of other working concepts! lol
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        • Profile picture of the author karenloye
          IMHO, I think QR codes have terrific potential in the offline world. Online, there are many other alternatives (such as a simple link), whereas offline there is the potential to tie an offline marketing tactic to an online initiative in the blink of an eye.

          One of the biggest challenges of offline marketers is to achieve an effective marriage between offline and online marketing. QR codes are one way to help achieve this.

          I also believe that smartphone use needs to increase substantially before we can fairly judge the fate of QR codes. At present, just under 1/4 of U.S. cell phone users have smartphones. However, this is changing rapidly.

          Last year there was a 60% growth in smart phones in the U.S. By 2014 it is expected that more people will access the web via smartphones than by desktops or laptops. With this monumental growth, the ability to quickly access more information online by QR code technology has substantial potential. (Of course, if something better comes along, who knows. But that is yet to be seen.)

          I can see why Google moved away from QR codes in an online environment. Offline, I believe there's a lot of life left!
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          • Profile picture of the author FredJones
            I would ask a different question: is Google moving away from multi-dimensional info codes (QR code being an example of that) or is it proving itself to be another Microsoft in the making?
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            • Profile picture of the author queenbuzzy
              QR codes are HUGE overseas (especially Japan), they just haven't caught up here yet.

              I think they're quite intriguing and as a marketer would love that kind of information about a customer, and to have that kind of instant outreach.

              As a customer, however, I think the novelty will wear off once they realize how many text messages and notifications they'll be getting. We used to all looooooovvvvve email, and then spam happened. Now, we have separate emails for friends/family; business; and, well, crap. I think the same will happen with QR codes. Sure, you may only get a few texts from an individual company every now and again, but if you're scanning like mad and have hundreds of companies contact you...that just eats up your texts and wastes your time.

              Right now, QR codes are bright and shiny...they may have some longevity, but once customers get information overload, they'll flee.
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              • Profile picture of the author jamesburchill
                All your replies are awesome. I'm in the optimistic but disappointed group at the moment. Yes, Google is "all about the money" - that's the definition of a business. Yes, they've chosen not to use them for a SPECIFIC TASK.

                Yes, the industry might recoil and rethink for a moment ... but, given the better technology would not a QR Code be a better choice than an 'old fashioned' stripey bar code?

                I love technology when it serves us. I believe (or should say, hope) that QR Codes will survive Google's action.

                Like many of you, I am seeing QR Codes all over the pace, the liquor store (under certain brands and on bottles!), at the Mall (outside stores and on their hours), these compressed information symbols are making the right moves...

                I guess we will have to see if users embrace them and ultimately choose to keep them.

                I hope so
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              • Profile picture of the author Jay Moreno
                Originally Posted by queenbuzzy View Post

                I think the same will happen with QR codes. Sure, you may only get a few texts from an individual company every now and again, but if you're scanning like mad and have hundreds of companies contact you...that just eats up your texts and and waste your time
                I would rather scan a qr code than submit my phone number to a SMS short code any day... qr codes dont collect your phone number so am not sure how they would eat up your text

                If the qr code connected through to auto populate an SMS message maybe but the user still has to interact and send it...

                You may find yourself wasting time by scanning qr codes as you walk down the street and perhaps scanning codes that don't provide a good mobile experience

                However that said, you can normally also see where your linking too before you open your browser, but then that brings up the problem with FREE QR code generators like goo.gl and bit.ly

                Typically they do not let you provide a branded destination url - unlike using a premium company like ours you can brand your destination url not only that if a business takes the time to also customize their QR codes too ie include their logo or text within the QR code itself - that also will make their QR codes not only just stand out from all the other QR codes but also provide more trust over just a regular qr code...

                Look at these links what would you rather open in your phone browser after a scan...

                goo.gl/sdfdfsdfs or qrtrack.me/warriorforum

                The links are just and example and dont work but with thats the type of branding we provide our business clients with a custom qrcode with a logo in it - qrtrack.me is the domain we use to track QR codes

                But the google url could lead you anywhere... but i will add some qr readers do actually show the forwarding url too in which is certainly helpful when using free qr code generators - but saying that many qr code generators have very limited tracking analytics and dont offer QR code vector output either which answers some of the questions of why choose a premium qr code generator and tracking over free...

                hth
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                • Profile picture of the author queenbuzzy
                  Originally Posted by ukescuba View Post

                  I would rather scan a qr code than submit my phone number to a SMS short code any day... qr codes dont collect your phone number so am not sure how they would eat up your text
                  The QR models I have been privy to require the user to scan the code, and then the company then gets permission to contact that person through SMS (sending them additional coupons, deals, etc). I've seen it in action...so I know that QR codes are a brilliant way to connect with the customer, but on the other hand, the customer will then receive texts (through SMS that are sent to your phone) from the company. I don't have unlimited text on my phone, so this isn't anything that would interest me. As far as I know (and I could be completely wrong!), a cell phone company does not distinguish between SMS and regular phone texts on their plans. I know I get charged for all texts...SMS, phone, or otherwise...

                  I have no idea if the ability to collect phone numbers is possible...but I do know that companies will text you if you scan the QR code.
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                  • Profile picture of the author Jay Moreno
                    Originally Posted by queenbuzzy View Post

                    The QR models I have been privy to require the user to scan the code, and then the company then gets permission to contact that person through SMS (sending them additional coupons, deals, etc). I've seen it in action...so I know that QR codes are a brilliant way to connect with the customer, but on the other hand, the customer will then receive texts (through SMS that are sent to your phone) from the company. I don't have unlimited text on my phone, so this isn't anything that would interest me. As far as I know (and I could be completely wrong!), a cell phone company does not distinguish between SMS and regular phone texts on their plans. I know I get charged for all texts...SMS, phone, or otherwise...

                    I have no idea if the ability to collect phone numbers is possible...but I do know that companies will text you if you scan the QR code.
                    sounds like the qr code pre-populates an sms message on the users phone - the user would still have to interact ie send it for the message to be sent and for them to be subscribed to the site... but this is a method we use to get people to sign up for coupons/offers, etc

                    it is actually regulation here in the US at least that you put a disclaimer identifying any costs involved with SMS and how to stop the messages - that is if they are using proper SMS with a shortcode...

                    the phone companies dont distinguish the cost difference of the sms.txt message unless its a premium sms message - however they will decide in the event its an SMTP email txt message if it is spam or if it should have priority delivery or if it should be delivered at all...

                    hth
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  • Profile picture of the author GarrieWilson
    Dead cause Google says so? Naw.

    I went to the mall and saw them on
    displays and have seen them on some
    of my bills.

    I am going to add one to my business
    cards.

    Seeing them online is eh but offline, I
    think they have great potential.

    CDs/DVDs should have them to link
    your phone to samples or the trailer.

    Lots of use for them or something
    like it. Would be great if Android &
    iPhone built them into the OS so an
    APP isnt needed. (At least iPhone
    needs an app.)

    -g
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    • Profile picture of the author Centurian
      Originally Posted by GarrieWilson View Post

      Dead cause Google says so? Naw.

      I went to the mall and saw them on
      displays and have seen them on some
      of my bills.

      I am going to add one to my business
      cards.

      Seeing them online is eh but offline, I
      think they have great potential.

      CDs/DVDs should have them to link
      your phone to samples or the trailer.

      Lots of use for them or something
      like it. Would be great if Android &
      iPhone built them into the OS so an
      APP isnt needed. (At least iPhone
      needs an app.)

      -g
      I agree. Just because G is not using them online does not end it. As has been pointed out, many companies are employing them. The uses as shown above are unlimited.
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  • Profile picture of the author AceOfShirts
    I own and run

    QR Code Shirts

    Maybe it's just my marketing, but it has never really done any serious business. I walk around town with a sample shirt on and I doubt if 1 person in 10 even knows what it is. Even my teenage kids didn't know what it was.

    There isn't even that many searches for the products. I think the problem is the lack of "education" of the consumer for QR Codes.

    What we need is a QRCode Movie, or maybe a QRCode based episode on one of the CSI's, NCIS or even Jersey Shore.

    I guess we'll see what happens.

    Dennis Graves
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  • Profile picture of the author webbie
    Google is dropping QR Codes to develop their own proprietary code format because they know that scanning codes is going to be big business and they can make money on it. They can't make money on QR codes because it's owned by someone else.

    The patent for QR codes is owned by Denso Wave, a Japanese company but they let anyone use them royalty-free.

    QR Codes are also AIM, International, JIS and ISO standards which means that just about any company, in the world, can use them reliably based on the standards that have been adopted.

    As far as the usefulness of QR codes, well, there are so many...

    Some of the best practices I've seen are the following:

    1) Have you ever bought something that needed assembly? Manufacturers are using them in printed matter to help people assemble everything from bicycles to swing sets and more. You don't have to sit in front of the computer and go back and forth from the garage or back yard to the computer to assemble the product... you can watch and assemble on site. They place a QR code in directions that links to a YouTube video showing how to assemble the product!

    2) Movie trailers, book trailers and previews of all kinds can be linked to QR codes on CD, DVD and ads for books. So while you're at the mall, you can get instant previews! A new book was recently advertised on the back page of a New York Times section that contained a QR code to a YouTube video that had a short video about the book.. it was very well done and creates excitement about the book. They failed however in one way: after the video they should have included a way to order the book instantly by phone (they didn't).

    3) QR codes bridge the gap between physical and digital worlds in so many ways: digital coupons, mobile sites, ordering, tickets for events, direct ordering (just think of the direct response industry using QR codes so customers can order products right from the sales letter package!), and much more!

    4) QR codes on product labels that direct users to more information about that product including where it was made or grown (in the case of fruits and vegetables) - especially for organically grown products it's a real value added. In addition I've seen a few products in the grocery store that provided videos on how to use the product in recipes ... great in-store marketing.

    5) Non-profits are using QR codes to give supporters and easier way to donate. They receive a solicitation to donate in the mail with a QR code. Supports scan the code and can donate while sorting their mail.

    6) Museums are placing QR codes near exhibits that link to more information and videos about that exhibit.

    7) Industry catalogs are using QR codes to link to specification sheets and more...

    8) Restaurants are using them at the table. It gives something for patrons to do while waiting for their orders. QR codes link to a video showing the kitchen staff at work preparing meals (behind the scenes) or a chef reveals one of secret recipes...

    9) The real estate industry is embracing QR codes rapidly. They are placing QR codes on signage as well as ads in homes for sale magazines. The QR codes link to mobile sites with descriptions and videos of properties.

    10) A highly successful QR code 'underground' marketing campaign in Hong Kong created a buying frenzy for Zoo Records. They used QR codes to create animal shapes and put them up all over the city. When people passed by they scanned the code to get music samples from alternative bands on their phones. The record label SOLD OUT a ton of CD's in a week after implementing the campaign. (do a search on YouTube for "Zoo Records QR code Campaign")

    There's so much more... including scavenger hunts using Qr codes for clues (becoming very popular). One city is using QR codes on maps of the city to help visitors find landmarks, theaters, restaurants, and more).

    But the key in adoption of QR codes by the public depends on the user experience.

    I think if the response advertisers get is encouraging they will utilize space in ads to include QR codes. As long as they create a positive user experience then you will see a rapid adoption rate.

    The QR code is far from dead.... lol... it's just beginning.

    Dave
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    • Profile picture of the author jamesburchill
      Originally Posted by webbie View Post

      There's so much more... including scavenger hunts using Qr codes for clues (becoming very popular). One city is using QR codes on maps of the city to help visitors find landmarks, theaters, restaurants, and more).
      I've been working with our local Chamber of Commerce and have done exactly that! We developed a scavenger hunt around the various retail stores and used 'scanning a QR Code' as part of the challenges.

      The local businesses love it because "the hunt" exposes them to all the participant's friends (typically 130+ per social network), and the participants love it because it's cool, fun and they win prizes for playing.

      This scavenger hunt model has become popular with towns and cities looking to step up their local marketing game. And if you didn't get the hint, this is one way that I use QR Codes successfully

      Thanks for the great reply Dave.
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      • Profile picture of the author jdomainer
        I've asked around my business networking groups (appox. 90 small businesses) and only 1 person claimed to have even heard of QR codes.

        But when I explain what can be done, as so many of you have suggested in this thread, they are interested.

        I takes someone to educate and show a business how they can make money with QR codes for it to take off. Just like any marketing technique- you have to promote it.
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    • Profile picture of the author Fernando Veloso
      Originally Posted by webbie View Post

      Google is dropping QR Codes to develop their own proprietary code format because they know that scanning codes is going to be big business and they can make money on it. They can't make money on QR codes because it's owned by someone else.
      This.
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  • Profile picture of the author garyv
    I think Google may be backing off because they are realizing that people that are now using the QR codes are skipping their normal Google use when they do it. For example where a person would have normally looked the company or info up on Google, now all they have to do is scan the code. Your results can't get any more relevant than that, and that leaves Google out of the equation.

    I don't think they're going away either, unless Google has something better hidden up it's sleeve. Just this morning I saw CNN using it in a few different stories.
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    • Profile picture of the author 10241024simon
      Originally Posted by garyv View Post

      I think Google may be backing off because they are realizing that people that are now using the QR codes are skipping their normal Google use when they do it. For example where a person would have normally looked the company or info up on Google, now all they have to do is scan the code. Your results can't get any more relevant than that, and that leaves Google out of the equation.

      I don't think they're going away either, unless Google has something better hidden up it's sleeve. Just this morning I saw CNN using it in a few different stories.
      I agree 100%. They probably crunched the numbers and didn't like the picture that they painted.Thankfully Google doesn't control the market.

      At the end of the day people will always find ever more efficient ways of getting the info they need. The gold will flow to those of us that provide the solutions that the market desires. ;-)
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  • Profile picture of the author celenco
    I never got the use for QR codes, but the sad part is some marketers sold QR Code services to their clients. SMH
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    • Profile picture of the author Jay Moreno
      Originally Posted by celenco View Post

      I never got the use for QR codes, but the sad part is some marketers sold QR Code services to their clients. SMH
      what's sad about that? qr codes are a very effective form of marketing... non of my clients have sad faces and I certainly don't
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  • Profile picture of the author Janice Sperry
    Just saw on network news a young man getting a tattoo of the QR code for his band. If people liked the band he could just show them his bicep and they could scan it into their phone.... As long as smart phones are hot I think we have only seen the tip of the iceburg on QR codes.
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    • Profile picture of the author Regional Warrior
      Originally Posted by Janice Sperry View Post

      Just saw on network news a young man getting a tattoo of the QR code for his band. If people liked the band he could just show them his bicep and they could scan it into their phone.... As long as smart phones are hot I think we have only seen the tip of the iceburg on QR codes.
      Not good for him if the band goes arse up
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  • Profile picture of the author Sparklesperson
    QR codes are for offline marketing.. not ONLINE marketing. Meaning, they are for offline use, not online use..
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    • Profile picture of the author Jay Moreno
      Originally Posted by Sparklesperson View Post

      QR codes are for offline marketing.. not ONLINE marketing. Meaning, they are for offline use, not online use..
      i disagree... never limit thinking outside the box... as mentioned previously on this thread...

      You can use QR codes online for:

      1) point you to an app you can download on your phone?

      2) direct you to a mobile site that is informative or helpful for you ie get directions on your phone

      3) load contact information, coupon codes, etc to your phone?

      4) it bookmarks a site on your phone so as you can read it later when a computer isn't necessarily accessible? Gardening tips, cooking tips, shopping lists?

      5) to minimize user error subscribing to a SMS/TXT message campaign, or to make a donation using their phone?

      theres plenty of other things you can do with QR codes online too...
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      • Profile picture of the author fitz10
        Usage of QR codes grew 1200% between July 2010 and December 2010. I don't think they're dying off given those statistics, but I think it is possible Google is either planning to develop their own code or planning to take advantage of near-field communication codes instead.
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        • Profile picture of the author Biztag
          Originally Posted by fitz10 View Post

          Usage of QR codes grew 1200% between July 2010 and December 2010. I don't think they're dying off given those statistics, but I think it is possible Google is either planning to develop their own code or planning to take advantage of near-field communication codes instead.
          Qr Tags are here to stay for good. Welcome to the advanced qr code by bizTag.com
          Thanks for the post!
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  • Profile picture of the author jtoelle
    QR Code usage is on the RISE. Google just didn't give it enough time. Each day more and more QR codes are showing up everywhere.

    Here's a FREE QR Code Generator site we put up. Does everything you would need for FREE.

    QR Code Generator
    www.YourQRCode.net
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    • Profile picture of the author Tim_Hawksworth
      I think Google is used to Internet speed
      and so expected the QR code usage to rise faster.

      Offline stuff takes ages - sometimes several years to catch on.
      The rise in QR code use is continuing. Remember that many firms
      will be arranging their print orders months in advance of when they come out.

      Thats very different for the Internet publishing time lines.

      Looks to me like QR code will be around for long time regardless of what big G does.



      .
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      • Profile picture of the author CDarklock
        Originally Posted by Tim_Hawksworth View Post

        I think Google is used to Internet speed and so expected the QR code usage to rise faster.
        QR codes have been around for over 12 years.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author midasman09
          Banned
          Picture this scene;

          A tourist registers for a hotel room. Goes to his room (with luggage) Sets luggage down...goes potty...picks up tv remote....discovers the tv channels are different in his room than they are at home....sees a "TV Channel Guide" sitting next to the tv....picks it up to find his favorite channels....notices a Picture of a Mouth-Watering PIZZA on the front.... turns the piece over and sees other places to eat....then....he sees QR Codes he can scan in on his cell, to order a Pizza or see what the other restaurants look like....RIGHT THERE IN HIS HAND!

          So....rather than hunting thru an "In-Room Directory" to find places to eat (He did NOT bring food with him)....or phone the front desk asking where are the local restaurants....he can just "take a picture" of the QR Codes on the TV Channel Guide and SEE what each restaurant looks like and order food or reserve a table....ON HIS PHONE!

          I'm sorry but....QR Codes are JUST STARTING to become a "Marketing Aide".

          Also...how about this one;
          A couple are out cruising a neighborhood, looking for a house to buy (or rent)....they stop in front of a property that looks appealing....aim their phone out the window, at the QR Code ON THE FOR SALE SIGN and....up comes a Video or all kinds of info about the property....ON THEIR PHONE!

          They didn't even have to get out of their car!

          You kidding me! These QR Codes have JUST BEGUN to be "Money-Makers" for people with the ability to see "Huge Benefits" to businesses that want to "make it easy for consumers to FIND THEM!"

          Go ahead....believe the negativity about QR Codes....just makes it easier for "US" Sales Guys to "Scoop Up The Cash".

          Don Alm....getting his "Scooper" ready
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  • Profile picture of the author CDarklock
    QR Codes have a boatload of potential.

    So do most failed systems and concepts.

    I've been saying for a little over a month now that I simply don't see anyone doing much of anything with QR codes except selling them to offline businesses as "the next big thing."

    I don't see any of those offline businesses getting much benefit from them, but the marketers servicing those campaigns are getting some mighty big checks and making a lot of noise about how great QR codes are for offliners.

    Really? Honestly?

    How?

    I have not heard a single success story. "We sold a company QR codes on their webpages for $15k. We put a QR code on every single page that you could take a picture of the code and load that page right up on your phone."

    Oh yeah? Great! How many people used the QR codes?


    Don't know? Okay. How much did their traffic go up?

    No added traffic? Okay. How many more customers did they have after you put up the QR codes?

    No real change, huh?

    Okay, so refresh my memory.

    WHAT did they give you $15k to do, again?

    And WHERE was the ROI in this?

    I just don't see the value. I don't see why anyone would buy this from you and then ever want to do business with you again.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Biztag
    bizTag offers a new style of qr code, more relevant, dynamic and used for advanced mobile search. If you think qr codes are going away anytime soon, you are incorrect! bizTag takes a qr code and tags it with a keyword for Organic SEO, Visual Stimulation, Security and Advanced Mobile Search from Print and Digital media channels. You can't tap a NFC tag from your t.v. or web cast show, and neither can your potential buyer or viewing audience. QrTag's enable you to vote, track, promote, purchase and get to the exact place where a business or entity is advertising without any confusion or lag time. biztag.com
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  • Profile picture of the author David Brown
    I have even seen a QR code on my TV screen. It was for a cookery program and they put up a QR code for the recipe as well as the website URL.
    The QR code in this instance is the easiest option to use.

    They will be around for a long time and will only get better!!!

    If you see a business out there without one...... jump in and earn some $$$

    Dave
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  • Profile picture of the author david30
    Banned
    [DELETED]
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    • Profile picture of the author matus37
      QR codes have big future
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  • Profile picture of the author jamesburchill
    [DELETED]
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    • Profile picture of the author Seant7871
      A few months ago I was in LA and I saw QR Codes all over the place. I place a few on some of my sites just to see what would happen. I put a tracking code to let me know if anyone was actually scanning the codes. To my surprise I got lots of hits and a few sales. I placed a short note underneath each code letting folks know first what they were looking at and secondly I pointed them to link that talked about QR codes.

      I went on Fiverr and paid some one to post a flyer with my QR code on it at a college bulletin board. I got some hits but not as many as I was expecting to get. I made one sale and got lots of on lookers. For me QR codes are a pretty good idea once people catch on to them.
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  • Profile picture of the author cjp231
    They are not going away imho.
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  • Profile picture of the author Nick Jolin
    You got to think of this from a different angle...

    Google has the largest market share of smartphones running their OS. The current QR code process is too bulky and inconvenient IMHO. Google just released a smart phone called the Nexus on Verizon that scans your face to unlock and has virtually no shutter lag, meaning it has much more tighter integration with the camera.

    I think they are going to come up with their own code, like someone mentioned above, and figure out how to get the camera to run in a 'silent' mode that is always watching, looking for their code.

    When people see the instant code snaps without fumbling for that silly code reader app, they will drop the QR and come right over.

    You have to think they are pretty smart over @ G.

    My 2c
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    • Profile picture of the author mike_awev
      Originally Posted by Nick Jolin View Post

      You got to think of this from a different angle...

      Google has the largest market share of smartphones running their OS. The current QR code process is too bulky and inconvenient IMHO. Google just released a smart phone called the Nexus on Verizon that scans your face to unlock and has virtually no shutter lag, meaning it has much more tighter integration with the camera.

      I think they are going to come up with their own code, like someone mentioned above, and figure out how to get the camera to run in a 'silent' mode that is always watching, looking for their code.

      When people see the instant code snaps without fumbling for that silly code reader app, they will drop the QR and come right over.

      You have to think they are pretty smart over @ G.

      My 2c
      Software, and the library that it uses, can make a big difference, along with the phone that scans a code. The smartphone's OS and physical ability will help define a lot of what can and will take place. And lets not forget Orson Well's 1984, and Big Brother is watching you.

      I have a pre-paid phone/plan, and the camera is a fixed-focus, not auto-focus, so it doesn't have the clear focus needed to scan UPC codes. It does scan QR codes - sometimes. I tried a half dozen versions of scanner software in the last 24 hours, and only two of those apps managed to scan a second bar-code, and all of them failed to scan the other 8 barcodes in my test. Of the two apps that managed to scan 20% of the test only one of them gave me a choice as to what to do with the data, while the other one wanted to connect to the software publisher's web site each time to present the data. As we can see from this limited test of mine hardware and software plays a large role in things.

      The hardware and operating system (OS) that makes up the smartphone plays a large part of things. As noted above I got a cheap phone with a unlimited plan for cheap, yet good service. Because the phone is cheap, and based on Droid 2.3.5, the phone doesn't have an auto-focus built into it. This limits the scanning ability. I keep bluetooth turned off unless I want to exchange some info to help save battery life. I use a profile app to tell my phone to turn on or off GPS, Wi-Fi, and ringer, based on where I am - home, on the road, in an office, or even at church. The physical phone is well matched to the OS, and what it can or can't do.

      To think that Google will develop an OS that integrates camera scanner software, and keeps the camera on, is scary. I have done away with a landline phone, and only use my cell phone for phone calls. To think that Google could be watching my actions in my bedroom is bothersome. And battery life would have to be much improved if you are going to keep the camera on all of the time. I would like to see something developed where the camera has hooks in the OS so you can pick and chose which app works best for you, and scan the daylights out of the stuff that interest you (i.e., coupons, scan to call, more info on-line, etc).

      The pros and cons, as I see things, from an end-user's point of view:

      Pros:
      1) I don't have to type anything (think of the keyboard included on a smartphone, and trying to send a txt msg to a co-worker or significant other).

      2) I don't have to try to use a browser to navigate to the information I want (again, trying to type with a keyboard on a smartphone can be very error prone, and then clicking on a link, uggghhhhhhhh!!!)

      3) You already got my attention, and interest, so lets check things out now (yep, we are becoming a society of instant gratification)

      Cons:
      1) I have to find the right scanning app for my phone

      2) Unless there is a tag-line under the QR Code, or the call to action makes it clear, I don't know quite what to expect (is my phone going to send a text message, call someone, or even open my web browser).

      3) How much is it going to cost me? If I am not on an unlimited everything plan (i.e., BoostMobile's Unlimited Android plan) then I have to worry about cost per call/sms/KB to get the info

      4) Is it printed clearly enough to be scanned? A large part of my test was using an industry tabloid that is distributed for free at news stands. The problem is that most of the companies that did include QR Code in their printed ad failed to account for the fact that newspaper paper is more absorbent than the coated paper used in glossy magazines, so the code is almost un-scannable by some (all?) phone/app combinations.

      While the number of cons is greater than the number of pros, I don't think it outweighs the benefits to be had with QR Code, or other 2D codes. It is kind of like a hammer and screw driver - both can do their job well, you just have to know when to use which one to get the work done. Just because you can do something doesn't mean you should, like hammer a screw in. And just because something is easier doesn't mean it is better (driving a nail vs. screwing a screw).

      As someone else pointed out it doesn't have to be QR Code vs. NFC, they can co-exist, and complement each other. And you can throw in SMS as well if you want, if it is a short enough phone number and response code. Don't put all of your eggs in one basket, and look at other eggs as well.

      Just my 2 cents (before adjusting for inflation and taxes).
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      • Profile picture of the author midasman09
        Banned
        Newspapers, Phone Books, Banks, BIG Advertisers are ALL using QR Codes. These operations would NOT be spending time and money "playing" with them if they weren't going to benefit them.

        I place QR Codes IN Motel Rooms on my TV Channel Guides and WHALA...guess what....people who check into hotels/motels KNOW about QR Codes!

        They KNOW how to "Scan" them and....they have the "equipment" to be able to scan them.

        They SURE HAVE helped my advertising biz. So....QR Codes are "Here"! and....I'll keep using them till something else replaces them.

        Don Alm....
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  • Profile picture of the author jamesburchill
    Just saw this article today, I think 2012 might be the break out year for QR Codes ... maybe :rolleyes:

    trendwatching.com's 12 Consumer Trends for 2012
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    James Burchill ~ Bestselling Author & Coursepreneur
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  • Profile picture of the author Osman_M
    I think QR codes are just one of the much have tech things that firms need to implement because everyone is doing them. How effective are they? I guess they are effective to some extent but should never be your never be your sole bread and butter.
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  • Profile picture of the author YellowGreenMedia
    Nobody knows what QR codes are, that is the whole problem. that Google took the down is a vague sign that QR codes are not kicking off and probably never will. That big companies are using them is nice, but still the general public has no idea what a QR codes is and what they need to do with it, its a nice gadget and that is all it is...
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  • Profile picture of the author seobro
    Do this:
    1) download the image.
    2) then run ZXing Decoder Online
    3) Voila! Oh wow, you are cooking with gas.
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  • Profile picture of the author NewParadigm
    It's taking longer to educate consumers. Most publications hardly even have an explanation of what the codes even are. The key is having the code reader built in to smart phone cameras so it just auto recognizes the code.

    QR codes or whatever equivalents linking printed material to the net will explode. tons of opportunity there.
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  • Profile picture of the author ahlexis
    Has anyone taken a look at new cars lately? One of the brochures I got really surprised me. Most of the brochure was, "scan this code to learn about . . ." I think it was an Acura brochure. But I also noticed that Ford was getting into the other code, the one by Microsoft. But their brochure didn't say "Scan the code to . . ." like the other one did, it just had the code at the bottom of a few pages. The Acura brochure was actually a frustrating brochure if you didn't scan the code because there was very little information in print! Just mostly pictures, and not many of the pictures even made sense without the extra info.

    What I found fascinating about the difference between the two approaches is, the average Acura buyer is in a different economic class than the average Ford buyer. Coupling that with something I'd read about who is actually using the codes (average QR code user = upper income male) it's a very interesting way to advertise. I mean, you can put this little code at the bottom of the page and not bother to tell anyone what it's about and the upscale buyer would automatically know what to do with it? And if your main demographic is that upscale buyer it's an interesting way to segment your customers seeking information, don't you think? Especially when Ford just adds it to the bottom without saying anything about the code, you can end up with a single brochure that segments and reaches out to 2 or more demographic segments that you want to approach possibly with different sales messages, all by just adding a little code to the bottom . . .

    Different market segments can equal different sales funnels. To achieve this with a single brochure is ingenius.
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  • Profile picture of the author HypeText
    I think something that is being missed here is that Google Ditched using QR Codes in that particular application.

    Google is primarily an Internet company. QR Codes arent really meant for Online Purposes to begin with...they are an Offline Tool.

    So in my opinion Google refraining from using them on Google Places Listings does not mean that they don't have their place in offline Marketing...it just means Google just decided to not use them for Online Application...in this case, Google Places.

    Essentially they simply decided that they want to pursue NFC for that particular application.

    For those of you that might disagree with my take, consider this...

    Google makes a QR code turnaround with new M&A deal &mdash; Tech News and Analysis

    Google recently purchased a QR Code tracking company...AFTER they discontinued displaying them on Google Places.
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  • Profile picture of the author shirsc2
    Yes QR codes are still big and will be around for a while. However people need to be very cognizant of what they are scanning and the source. There are now scammers using QR codes to link to virus laden sites, to download malicious apps, etc. It is extremely easy for someone to create a QR under false pretenses and get unsuspecting users to do something.

    If you do your due diligence though, you should be fine.
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  • Profile picture of the author Shoot
    They are not going anywhere. The General Masses are finally getting affordable smartphones that can scan. I see Google putting focus on NFC and "wireless" payments.
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  • Profile picture of the author MdJones
    [DELETED]
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    • Profile picture of the author Kevin AKA Hubcap
      Why does it matter what Google or for that matter anyone else is doing? If it's working for you and your clients you'll keep doing it. If it's not you'll stop.

      Space ads, tv commercials, web video, radio, ppc, SEO all work. They just don't work all the time for every business.

      Nothing is guaranteed. There is no panacea.
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  • Profile picture of the author NewParadigm
    QR is a bit more tangible to people. I think they'll be around, people just don't know what they are yet and hardly anyone posts info on how to use them on the publications.

    I'd be real leary of using NFC, afraid of losing control of my mobile device or its data. I think others will be the same.

    QR should be thought of as replacing the need to type in data for a specific search. QR codes on everything for user manuals is brilliant.

    However, voice is getting so good on mobile as well. I have a samsung epic touch and the voice to text is really good. The Siri and other voice control might make mobile search much easier and bypass the potential of QR and even NFC.
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    • Profile picture of the author BizWebMan
      Bottom line is if people don't get it or the difficulty level is above amoeba brain levels very often these things do not fly.

      QR codes have been around a while and ordinary non marketer people I speak to sort of get it, but are not motivated enough to be excited by the technology.

      QR could be killed off before it gets going when better and easier to use tech comes around.

      Grahame
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  • Profile picture of the author jakesy
    do I try to type into my phone with my fat fingers a website address (something i loathe to do and apt to get wrong) ..or..scan a QR code...
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  • Profile picture of the author affordableweb
    I think QR codes are getting a slower start than expected but they are moving forward. People now know what they are and what they do. What limits QR codes is no default code viewer on phones. You have to download some third party apps to have the function on most phones so people never even know how to read them.

    Also I have noticed that some printed QR codes do not scan easily if they are not printed clearly or if some designer changes the code colors from black and white. I think once phone makers catch up to the technology and install the QR code reader as a feature on all phones we'll find better adoption and usage.

    Google dropped them because of the cost involved in serving them and the fact people have so many other options to get them. I do think QR codes are better served as offline media and serve little purpose to someone on a website. Are you going to scan your desktop or laptop with a mobile phone just for the map link or would you just use the phones mapping tools?

    If you view the QR code in a mobile device you can't really scan it can you? So in reality what purpose did the QR codes on Google Places pages serve?
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    • Profile picture of the author TextPert
      Originally Posted by affordableweb View Post

      I think QR codes are getting a slower start than expected but they are moving forward. People now know what they are and what they do. What limits QR codes is no default code viewer on phones. You have to download some third party apps to have the function on most phones so people never even know how to read them.

      Also I have noticed that some printed QR codes do not scan easily if they are not printed clearly or if some designer changes the code colors from black and white. I think once phone makers catch up to the technology and install the QR code reader as a feature on all phones we'll find better adoption and usage.

      Google dropped them because of the cost involved in serving them and the fact people have so many other options to get them. I do think QR codes are better served as offline media and serve little purpose to someone on a website. Are you going to scan your desktop or laptop with a mobile phone just for the map link or would you just use the phones mapping tools?

      If you view the QR code in a mobile device you can't really scan it can you? So in reality what purpose did the QR codes on Google Places pages serve?
      This is the best post here. CROSS PLATFORM! If a default reader is adopted (Even 1 per mobile OS), QR Codes will fly. If continued incompatibility reigns on, then no way. Think HD DVD. Blu-Ray sales took off when Toshiba bowed out. So, can iOS and Android monetize them? I think you can already count out Apple. But that's the only way they'll become as big as some of you think they will.

      I'd like to add that the mention of big brands using them is meaningless to me. I've seen print ads that say go to the App store and download the free reader.....Then scan this code with it. They already lost me at having to go the App store.

      Google could be all in on NFC which they appear to be. @NewParadigm, the younger generation will likely adopt it. Lives are built around their phones and they share everything to the Zuckerberg empire. They won't blink. The question is will people over 35 adopt it. Maybe not, but in 5 years they'll be 40 and advertisers won't care. SMS had the same kind of curve.

      Check out Stampt. To me, that's the future of QR codes.

      10
      10
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      • Profile picture of the author WillR
        Originally Posted by TextPert View Post

        10
        10
        What is this '10' you keep signing off with on every post?
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        • Profile picture of the author Mr Bill
          Originally Posted by Jesus Perez View Post

          I can see a use in offline marketing...to scan magazines and ads with your smartphone...but not online in any way. It's always seemed pointless online. What am I going to do? Scan the monitor with my smartphone so I can click the link in mobile Safari? lol...
          Exactly...if there's a benefiot in doing so for example an offer for a discount for joining their sms list...etc

          Originally Posted by Ace Of Shirts View Post

          ...What we need is a QRCode Movie, or maybe a QRCode based episode on one of the CSI's, NCIS or even Jersey Shore.

          I guess we'll see what happens.

          ...



          The ways to use QR codes as a connect between the offline world and the online world are only limited by our imaginations.

          Originally Posted by YellowGreenMedia View Post

          Nobody knows what QR codes are, that is the whole problem.

          ...but still the general public has no idea what a QR codes is and what they need to do with it, its a nice gadget and that is all it is...
          Really? lol. NO one? NO idea? I think that might be a slight exageration. I see HEAPS of businesses using them to get attention to all sorts of pages, deals, offers, information, competitions, web sites...there are so many reasons an offline business should be using them it's not funny. All you need is a LITTLE imagination.
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          • Profile picture of the author YellowGreenMedia
            Originally Posted by Mr Bill View Post



            Really? lol. NO one? NO idea? I think that might be a slight exageration. I see HEAPS of businesses using them to get attention to all sorts of pages, deals, offers, information, competitions, web sites...there are so many reasons an offline business should be using them it's not funny. All you need is a LITTLE imagination.
            Yeah businesses use them because they are being sold on QR as the next best thing by marketers like you... i am talking about the average joe , the people these businesses wanna target, their customers, the general public....

            I have tolled it more then once that we have done our own research by asking about 250 people here on the beach if they know what a QR codes was and we showed them one, 99% did not know what it was... most peole thought it was some freaky art.

            So you can "LOL" all you want i have done the research and i can honestly conclude that almost no one who is not in the phone/marketing business one way or the other has NO CLUE of what a QR codes are and what you need to do with them...

            Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
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            • Profile picture of the author Mr Bill
              Originally Posted by YellowGreenMedia View Post

              Yeah businesses use them because they are being sold on QR as the next best thing by marketers like you... i am talking about the average joe , the people these businesses wanna target, their customers, the general public....

              I have tolled it more then once that we have done our own research by asking about 250 people here on the beach if they know what a QR codes was and we showed them one, 99% did not know what it was... most peole thought it was some freaky art.

              So you can "LOL" all you want i have done the research and i can honestly conclude that almost no one who is not in the phone/marketing business one way or the other has NO CLUE of what a QR codes are and what you need to do with them...

              Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
              So what? How many things does anyone know before they learn about or are exposed to them? No one is born knowing anything. I don't see your point. I could ask the same people if they know of a million things that they've never heard of and they would say no. Do you know what a Kolokithi is? Millions of people know them as pumpkins. Does that mean that they are useless and grocers are evil for suggesting we eat them?

              You don't know me so please don't make assumptions about me. You're clearly very angry with QR codes (why? LOL I have no idea) but that aside I'd have no problem suggesting or showing something new that could help a business make money. That's what people do who are in the business of ...ummm, helping businesses make money and unless you have something against people making money or business success in general then I can't see any possible reason that you could have anything against them or anything that we can do that might help a business make money. How many people had heard of websites before they became common place? None. Do they help businesses? Not always but they can if implemented in the right way.

              The fact is that a QR code can help businesses get a message across in a novel and useful way. I would easily scan a QR code into my phone (and have done many times since I "was told by someone what they were") instead of typing a long URL into my phone while I was out and about. Your argument could be used to argue against IP addresses instead of web addresses. Yes, an IP address will get you to a website as well but it's much easier (and therefore better for marketing) to have a word name that a human can remember much easier. In 1994 if you had asked your same people if they knew what an IP address or a Web address or the internet was they would just as quickly said no.

              The fact that in your corner of the world no one knows the name for something that they've seen countless of times means nothing. I asked the same question just yesterday and until I told them "you know, those square bar code things you see everywhere?" They said "Oh yeah, I've seen those!" and were then had a conversation of how they worked and they agreed that it was a neat idea and they wanted one. I have no problem with that just as I would have no problem selling advertising space or any other tool that would help them in their business.

              Really, your argument is moot. All new marketing ideas or tools (and good new things) need to be introduced, explained if they are to be adopted and a luditious attitude will have us all living back in the dark ages. It's new, it's cool, it's handy and (like it or not) the fact is that more and more people are using smart phones to browse the internet while they are out and about. It doesn't matter if you think they aren't or who you think the "average Joe" is. and it's not like dumb phones are going to get more popular or anything - they are on their way out and soon all phones will have internet capabilities (and large enough screens to quickly look something up) as they are renewed and no matter how hard you push against it you can't push that baby back in.

              If it helps a business (damn right) I'll let them know about it and that I can make one (or many) for them for them and I will mention it as often as possible and that's a good thing, unless of course you're against businesses (or me) market it's wares and services which is whole other issue.

              Originally Posted by YellowGreenMedia View Post

              ...Have you done any real research on the amount of people that understand QR codes or does your info just come from the Warrior Forum?
              Research can be used to prove anything if you ask the right questions. But to answer your question yes, I have asked people and I had seen them WAY before I heard them being discussed on here and other forums I visit. What's your point? I don't need to go and ask random people in a park in a pointless question to prove a nonsensical point. Go and ask them all what a Kolikithi is and you'll get the same response and will again prove nothing.
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              • Profile picture of the author YellowGreenMedia
                Originally Posted by Mr Bill View Post

                So what? How many things does anyone know before they learn about or are exposed to them? No one is born knowing anything. I don't see your point. I could ask the same people if they know of a million things that they've never heard of and they would say no. Do you know what a Kolokithi is? Millions of people know them as pumpkins. Does that mean that they are useless and grocers are evil for suggesting we eat them?
                Uhhhmmm what? :confused:



                You don't know me so please don't make assumptions about me. You're clearly very angry with QR codes (why? LOL I have no idea) but that aside I'd have no problem suggesting or showing something new that could help a business make money. That's what people do who are in the business of ...ummm, helping businesses make money and unless you have something against people making money or business success in general then I can't see any possible reason that you could have anything against them or anything that we can do that might help a business make money. How many people had heard of websites before they became common place? None. Do they help businesses? Not always but they can if implemented in the right way.
                I am not angry at QR codes at all, i get irritated by people like yourself who tell other people that this is the best thing since sliced bread when it clearly isn't... if you look at it from a ROI for your client point of view...


                The fact is that a QR code can help businesses get a message across in a novel and useful way. I would easily scan a QR code into my phone (and have done many times since I "was told by someone what they were") instead of typing a long URL into my phone while I was out and about. Your argument could be used to argue against IP addresses instead of web addresses. Yes, an IP address will get you to a website as well but it's much easier (and therefore better for marketing) to have a word name that a human can remember much easier. In 1994 if you had asked your same people if they knew what an IP address or a Web address or the internet was they would just as quickly said no.

                The message doesn't get anywhere when people DON'T KNOW how to read the message, that is a concept you sadly fail to understand....


                The fact that in your corner of the world no one knows the name for something that they've seen countless of times means nothing. I asked the same question just yesterday and until I told them "you know, those square bar code things you see everywhere?" They said "Oh yeah, I've seen those!" and were then had a conversation of how they worked and they agreed that it was a neat idea and they wanted one. I have no problem with that just as I would have no problem selling advertising space or any other tool that would help them in their business.
                A lot of research show that people don't know QR codes, and it is not only in my part of the world.


                Really, your argument is moot. All new marketing ideas or tools (and good new things) need to be introduced, explained if they are to be adopted and a luditious attitude will have us all living back in the dark ages. It's new, it's cool, it's handy and (like it or not) the fact is that more and more people are using smart phones to browse the internet while they are out and about. It doesn't matter if you think they aren't or who you think the "average Joe" is. and it's not like dumb phones are going to get more popular or anything - they are on their way out and soon all phones will have internet capabilities (and large enough screens to quickly look something up) as they are renewed and no matter how hard you push against it you can't push that baby back in.

                If it helps a business (damn right) I'll let them know about it and that I can make one (or many) for them for them and I will mention it as often as possible and that's a good thing, unless of course you're against businesses (or me) market it's wares and services which is whole other issue.


                Research can be used to prove anything if you ask the right questions. But to answer your question yes, I have asked people and I had seen them WAY before I heard them being discussed on here and other forums I visit. What's your point? I don't need to go and ask random people in a park in a pointless question to prove a nonsensical point. Go and ask them all what a Kolikithi is and you'll get the same response and will again prove nothing.
                Really??? Research can prove anything, so you're saying (read accusing me) that i staged the research so i would get the awsner that QR codes are worthless for marketing purposses, why would i wanna do that? QR codes are a great technique... sadly know one knows about it... Belief me i whish that did it would make my life much easier...

                The question was simple when showing a QR code we asked do you know what this is? And 99% didn't and i life in the Netherlands and not some third world country.

                So don't come here and tell me that i don't know how to my research and how to interpret the data, i did my research that more then i can say from you, with all your condescending and theoretical bullcrap about QR codes.

                Thank god that i am not your client (if you even have some) because you clearly have not my interest at heart, but your own love for gadgets (because that is what a QR codes is) is what you put in the the first place....

                Mine isn't, i think of the clients ROI first before anything else, and you can talk all you want but you can't justify any investment from clients into this because for the simple fact the general population don't know QR codes or can't be bothered to install a reader and then scan a QR coded to get some free bonus or see a website or whatever... I rather take that investment anduse it for text messaging because everybody and his dog knows about text messaging.

                I guess that is the difference between me and you, I go where the people are to sell my client products, you don't. And you say that i was angry, have you read your own post where you rant on and on about QR codes? I could return the question to you LOL

                Have a good one

                Dave
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        • Profile picture of the author TextPert
          Originally Posted by WillR View Post

          What is this '10' you keep signing off with on every post?
          A weird Quirk in Firefox. But since I refuse to use Chrome and I'm too lazy to figure it out, it will have to annoyingly remain.

          10
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  • Profile picture of the author Quentin
    Actually they haven't ditched them just moved them

    If you go look at your shorten url and look at the details there they are

    Q
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    • Profile picture of the author Social Guy
      Originally Posted by Quentin View Post

      Actually they haven't ditched them just moved them

      If you go look at your shorten url and look at the details there they are

      Q
      Edit

      Excuse me for hijacking the thread..

      OT: I love QR Codes and my clients love them also!
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  • Profile picture of the author Mr Bill
    You're funny. You really are an angry little guy arent you? And at everyone (looking back through your post history) and for what? Got a chip much? Lol Because something is new? How do you know what I (or anyone?) say to my clients? You don't know what I say so stop making false ASSumptions. I can see no where in all the threads where you come roaring in on your little pony screaming and slashing at everyone who dares to even mention a QR code that anyone says to anyone that they are the "best thing since sliced bread"? You call it a gadget I call it a tool. You call it useless I (and obviously millions of other people) call it usefull.

    As for people charging for a QR code they are free so really dude, take your rude condascending tone elsewhere. From the reaction I see you're getting in threads lately your uncontrollable anger and contempt for us all is really only making you look at best... boring. You make far too many incorrect assumptions to be taken seriously. If you hate us all so much why do you even bother posting? By suggesting a tool that will help our clients we're helping them despite what you think. Go and be angry, insulting and all-mighty somewhere else. JFC dude take a chill pill! I don't need you to tell me to "have a good one" thanks. Your sarcasm does you no favours.
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by Mr Bill View Post

      You're funny. You really are an angry little guy arent you? And at everyone (looking back through your post history) and for what? Got a chip much? Lol Because something is new? How do you know what I (or anyone?) say to my clients? You don't know what I say so stop making false ASSumptions. I can see no where in all the threads where you come roaring in on your little pony screaming and slashing at everyone who dares to even mention a QR code that anyone says to anyone that they are the "best thing since sliced bread"? You call it a gadget I call it a tool. You call it useless I (and obviously millions of other people) call it usefull.

      As for people charging for a QR code they are free so really dude, take your rude condascending tone elsewhere. From the reaction I see you're getting in threads lately your uncontrollable anger and contempt for us all is really only making you look at best... boring. You make far too many incorrect assumptions to be taken seriously. If you hate us all so much why do you even bother posting? By suggesting a tool that will help our clients we're helping them despite what you think. Go and be angry, insulting and all-mighty somewhere else. JFC dude take a chill pill! I don't need you to tell me to "have a good one" thanks. Your sarcasm does you no favours.
      The implementation of QR codes is free? on what planet do you life, when you have to print new menu cards and business, you donĀ“t have to pay anything right, its all free, right...

      And why are you getting so personal with me, insulting me, making me look like an idiot? just because i don't agree with your dumb position (like free implementation of QR codes).... i am not going to stoop to your level, i have no desire to look like a though guy on a forum... Looks dumb to me, but that is how you roll i guess.

      Good luck with your free QR codes, your clients will be gazillionairs very soon with a high quality consultant like yourself

      Toedels
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  • Profile picture of the author CrossHash
    Id have to agree with Jay .. If you can think outside the square ( so to speak ) .. the opportunities are enormous .. and the companies that are adopting the technology are not small by any means .. Next time you have to buy a hard drive for your computer have a look for a qr code on the item ( repairing two laptops for clients .. hitachi and western digital .. both have qr codes )
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    • Profile picture of the author CrossHash
      a quick addition from mashable .. Monmouth .. population 9700 .. posted by mashable to audience of 53,000 viewers ..

      read the article: British Town Covers Landmarks With Wikipedia QR Codes

      I'd say that was educating people and promoting the town to a good cause.

      At the celebration marking the launch of this innovative new technology, citizens will be taught how to edit individual Wikipedia pages and add details pertaining to a specific QR code
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      Paul Morris

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  • Profile picture of the author SamGo
    QR codes aren't dead they have just been adopted early by several large event co-ordinators and clients with a luke warm response and now the rest of the followers are trying them.
    Problem is the tech is dependent on target participation. In other words the targets have to scan the code into their smart phone to access the codes properties.
    It's an "opt in" program what clients are looking for is "opt out" and to do this they have to move passed the QR codes and onto Wi-Fi pinging. Rather like Bluepons (Blue Tooth Coupons) the targets are hit with messages on their phones and have to manually delete them and disengage their profile acceptance protocols.
    Utilising Facebook companies can target specific demographics using this technology and two people standing next to each other will get two different messages on their phones based upon their Facebook profiles, likes and groups.

    I'm not personally a fan and the invasion of personal space is abhorrent but this is the world we live in. watch out for WI-FI pings in the coming year.
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    • Profile picture of the author dennism70
      Originally Posted by SamGo View Post

      QR codes aren't dead they have just been adopted early by several large event co-ordinators and clients with a luke warm response and now the rest of the followers are trying them.
      Problem is the tech is dependent on target participation. In other words the targets have to scan the code into their smart phone to access the codes properties.
      It's an "opt in" program what clients are looking for is "opt out" and to do this they have to move passed the QR codes and onto Wi-Fi pinging. Rather like Bluepons (Blue Tooth Coupons) the targets are hit with messages on their phones and have to manually delete them and disengage their profile acceptance protocols.
      Utilising Facebook companies can target specific demographics using this technology and two people standing next to each other will get two different messages on their phones based upon their Facebook profiles, likes and groups.

      I'm not personally a fan and the invasion of personal space is abhorrent but this is the world we live in. watch out for WI-FI pings in the coming year.
      I agree with you, companies rather have opt out and therefor will go for it.

      But QR codes are here to stay, same as personals, mentioning of urls in media, etc. Even do its opt in, there is a large room behind a small print that way so you can leverage your ads. This is the biggest advantage of QR. Also its easier to scan than to typ in a large url

      And about the wifi... I think they will stop it in its tracks sooner than later considering all the major discussion going on about privacy and SPAM!!!

      I wouldn't put my companies R&D money into that...:rolleyes:
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  • Profile picture of the author Mr Bill
    It costs exactly zero more to print a card with a QR than it does to print a card without a QR so check your calculator and take your anger elsewhere.
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by Mr Bill View Post

      It costs exactly zero more to print a card with a QR than it does to print a card without a QR so check your calculator and take your anger elsewhere.
      I am not angry at all Bill, even after all your childish personal insults i am still not angry at you Bill...

      I don't agree with you Bill that's all there is to it... QR codes are not a good investment for business owners, the ROI sucks because the general public have no clue of what they are...

      I wish it was different, cus the technique is great for marketing, but it isn't so stop trying to sell it like it is, it makes you look stupid Bill

      And for i forget Bill, when you offer these type of services to restaurants and bars they have to reprint the menu's again, and that Bill cost money, so maybe you should get your calculator and do the math yourself Bill

      Have a good day Bill

      Dave (the guy who is not angry at Bill)
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  • Profile picture of the author dennism70
    I never follow Google...I follow the sex industry and since they still showing QR codes on TV...

    Everybody should start following the sex industrie instead of google and you know what will work since they have the money and have info about where their customers react to!
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    • Profile picture of the author iBrandvertise
      Banned
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      • Profile picture of the author dennism70
        Originally Posted by iBrandvertise View Post

        That explains so much! Lmao!

        Hide your kids!!!
        And there is 1 of my 2 best followers Blabla 2. The other is Blabla 1. And just because I find them irritating for selling their app service for 36 pop a month PER app...:rolleyes:

        Both closely connected with App29 services...

        But for everyone interested, following the sex industry is one of the best ways to see what you can expect in innovation use. They do lots of trial and error and if they keep using it you know that your pretty save in offering it as a service to local businesses. The sex industry is always on the lookout for new ways to market their products and have the money to be early adopters!

        And someone said that nobody knows what QR codes are... People didn't know what sms, fax, etc were to in the beginning.

        They will be known very SHORTLY since the BIG companies are using them more frequently. When they get even MORE visible they will get automatically MORE known.

        These kind of things we're said about a website as well in the beginning. Not many people believed it would become what it is today because it was to expensive for the averedge household. WELL...anybody reacting here is making an income because of that same FALSE insumption

        QR codes are a window in making STATIC OFFLINE PRINT become VIRAL and INTERACTIVE at LITTLE extra cost.

        Imagine your ad in the personal having a QR code where there can be LOADS of EXTRA and INTERACTIVE content... That for my fellow country men out of The Hague (DEN HAAG) YELLOW GREEN MEDIA.

        You have to know that our politicians also reside in The Haque and are not to quickest when it comes to adopting new technologies :p

        Just kidding Yellow Green
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        • Profile picture of the author YellowGreenMedia
          Sure new techniques take time, but with SMS people knew right away what they had in their hands, it was/is very easy to use... the problem with QR codes is that people need to install stuff on their smartphones and have to learn how to use a scanner etc etc.

          Also people just don't know, and i see the ads with the codes, and there is no explanation on how to use it, only scan this for more info... people will not go that extra mile... the only way QR stands a change is that the scanner is preinstalled on their phones (like SMS was) and people get educated about QR codes.

          And all our politicians are to stupid to whip their own ass with low tech toiletpaper



          Originally Posted by dennism70 View Post

          And there is 1 of my 2 best followers Blabla 2. The other is Blabla 1. And just because I find them irritating for selling their app service for 36 pop a month PER app...:rolleyes:

          Both closely connected with App29 services...

          But for everyone interested, following the sex industry is one of the best ways to see what you can expect in innovation use. They do lots of trial and error and if they keep using it you know that your pretty save in offering it as a service to local businesses. The sex industry is always on the lookout for new ways to market their products and have the money to be early adopters!

          And someone said that nobody knows what QR codes are... People didn't know what sms, fax, etc were to in the beginning.

          They will be known very SHORTLY since the BIG companies are using them more frequently. When they get even MORE visible they will get automatically MORE known.

          These kind of things we're said about a website as well in the beginning. Not many people believed it would become what it is today because it was to expensive for the averedge household. WELL...anybody reacting here is making an income because of that same FALSE insumption

          QR codes are a window in making STATIC OFFLINE PRINT become VIRAL and INTERACTIVE at LITTLE extra cost.

          Imagine your ad in the personal having a QR code where there can be LOADS of EXTRA and INTERACTIVE content... That for my fellow country men out of The Hague (DEN HAAG) YELLOW GREEN MEDIA.

          You have to know that our politicians also reside in The Haque and are not to quickest when it comes to adopting new technologies :p

          Just kidding Yellow Green
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          • Profile picture of the author dennism70
            Originally Posted by YellowGreenMedia View Post

            Sure new techniques take time, but with SMS people knew right away what they had in their hands, it was/is very easy to use... the problem with QR codes is that people need to install stuff on their smartphones and have to learn how to use a scanner etc etc.

            Also people just don't know, and i see the ads with the codes, and there is no explanation on how to use it, only scan this for more info... people will not go that extra mile... the only way QR stands a change is that the scanner is preinstalled on their phones (like SMS was) and people get educated about QR codes.

            And all our politicians are to stupid to whip their own ass with low tech toiletpaper
            Hi Dave,

            I understand your opinion FROM A LOCAL POINT OF VIEW.
            But world wide its a total different story! Here in Holland people are always sceptical right? Its in our genetics

            But even here they start to show up more, although I didn't see many of them except on TV in the "late night lounche" programs. And if the "sex" industry is adopting it, it means they already did the trial and error and the numbers came out positive enough.

            And for you how to educate people... make it worth for people to educate themselves, if they can gain something with it THEY WILL

            Look at the following and you'll know what I mean:

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  • Profile picture of the author HAdrian1239
    It never made any sense for me... for them to be on the GP listing... I look at GP listings the standard way when I am at home, on my computer, and have no need to scan a QR code...

    When I am out and about, with my phone and am interested in scanning QR codes that interest me... they do no good if they are displayed in such a way that I can't scan them... i.e. on a google places listing viewed on my phone.

    I have a potential client whose web designer put a QR code on their site... but I'm going to meet with them tomorrow because...

    1. It's not setup right
    2. It does no good for it to be ON THEIR SITE when I am trying to view their site from my phone while in town and I can't scan something I am viewing via browser...

    IMO there is still a lot of use for them, but they have to be used PROPERLY as a part of an overall system, with an adequate call to action...
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    • Profile picture of the author dennism70
      Originally Posted by HAdrian1239 View Post

      It never made any sense for me... for them to be on the GP listing... I look at GP listings the standard way when I am at home, on my computer, and have no need to scan a QR code...

      When I am out and about, with my phone and am interested in scanning QR codes that interest me... they do no good if they are displayed in such a way that I can't scan them... i.e. on a google places listing viewed on my phone.

      I have a potential client whose web designer put a QR code on their site... but I'm going to meet with them tomorrow because...

      1. It's not setup right
      2. It does no good for it to be ON THEIR SITE when I am trying to view their site from my phone while in town and I can't scan something I am viewing via browser...

      IMO there is still a lot of use for them, but they have to be used PROPERLY as a part of an overall system, with an adequate call to action...
      Indeed.

      Its not the tool that builds a great idea, but the one handling the tool

      QR codes are to virtualize OFFLINE media not online media. not even to go to a mobile website, whats the use if you're on any kind of internet device? There are links for that!

      I found them sellable as addon to offline ads, personals, etc Especially realastators like it in that concept. They put a QR code in their personal ads instead of a picture of the house they want to sell
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      • Profile picture of the author HAdrian1239
        Originally Posted by dennism70 View Post

        Indeed.

        Its not the tool that builds a great idea, but the one handling the tool

        QR codes are to virtualize OFFLINE media not online media. not even to go to a mobile website, whats the use if you're on any kind of internet device? There are links for that!

        I found them sellable as addon to offline ads, personals, etc Especially realastators like it in that concept. They put a QR code in their personal ads instead of a picture of the house they want to sell
        Yep... I've mentioned before in other threads that one of the places out here that deals a lot with rentals... has put them on their yard signs for each property. Awesome... except their website sucks mobile wise.

        I have another real estate agent I want to speak with soon who's been using them in his monthly mailer ads, but they don't redirect correctly, and again his website sucks on a mobile... so... he's obviously down for trying stuff... but doesn't quite get it... yet...
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        • Profile picture of the author dennism70
          Originally Posted by HAdrian1239 View Post

          Yep... I've mentioned before in other threads that one of the places out here that deals a lot with rentals... has put them on their yard signs for each property. Awesome... except their website sucks mobile wise.

          I have another real estate agent I want to speak with soon who's been using them in his monthly mailer ads, but they don't redirect correctly, and again his website sucks on a mobile... so... he's obviously down for trying stuff... but doesn't quite get it... yet...
          At least they see the potential already, you just put them in the RIGHT direction and you've got GOOD paying customers

          I would do landingpages, so you can do a new landingpage each time they have a new property to sell

          And put a mobilenumber behind the QR for 1 of the properties to. So the agent gets a feeling of the power of QR codes...
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  • Profile picture of the author Mr Bill
    Actually the opposite is true. It's you who is looking stupid. Just because you asked a few people a bad question means nothing. Just because you think that no one in The Hague has any clue about anything does not mean that the rest of the world is living in the same dark cave that you do or that the rest of the world also has it's head in the sand.

    The evidence is clear and it's clearly and overwhelming against you. It's pretty obvious that upsets you despite your smarmy, smug, ignorant responses. Get over yourself dude. You're wrong - just leave it. You're just embarrassing yourself and misleading others. Your "research" :rolleyes: is (clearly) flawed. I know that must hurt and that you really, really want it to be true because it supports your negative outlook on the world but sadly that doesn't change anything. If you want anyone in here to take you seriously you're going to need to stop beating your...dead horse.

    P.S. Stop telling me to have a good day. You obviously don't mean it, your contempt is not even thinly veiled and it's just more evidence of your poor attitude and while I'm at it, do you really think that printing up a dozen table tents is going to cost any more than a few dollars? ONE extra meal sold, ONE extra haircut sold, ONE extra tune up sold, ONE extra plumbing job, ONE extra lesson, ONE extra massage, ONE extra teeth clean, ONE extra check up, ONE extra pair of shoes sold, ONE extra consultation, ONE extra...anything will more than cover it. Really. You're so sad. Try adding something positive to the discussion - if you're capable.
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by Mr Bill View Post

      Actually the opposite is true. It's you who is looking stupid. Just because you asked a few people a bad question means nothing. Just because you think that no one in The Hague has any clue about anything (which may be true given the evidence you are showing us all) does not mean that the rest of the world is living in the same dark cave that you do or that the rest of the world also has it's head in the sand.

      The evidence is clear and it's clearly and overwhelming against you. It's pretty obvious that upsets you despite your smarmy, smug, ignorant responses. Get over yourself dude. You're wrong - just leave it. You're just embarrassing yourself and misleading others. Your "research" :rolleyes: is (clearly) flawed. I know that must hurt and that you really, really want it to be true because it supports your negative outlook on the world but sadly that doesn't change anything. If you want anyone in here to take you seriously you're going to need to stop beating your...dead horse.
      Here you are again with your personal insults and racial comments about the people of the Hague, the evidence is clearly against you, is that why you get into the personal attacks against me Bill?

      So sad to see you eat yourself up over this, just let it go, i have my point of view and you have yours, no need to stoop to personal insults... you're like a fundamentalist. LOL

      Again about my research Bill, there is nothing flawed about it, i didn't go in with a negative attitude on the contrary.... I had some great idea's for the use of QR that is why i did my research in the first place... i really was hoping on a good result Bill.

      But the results where not good Bill, i can't help it that people have no cleu of what QR codes are, i think it is really to bad because the things you can do with QR codes are endless Bill.

      So again i didn't go in hoping for a negative outcome Bill, but the results are the results....
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      • Profile picture of the author Social Guy
        Originally Posted by YellowGreenMedia View Post

        ....
        Why is it that I see you in every QR related thread and that you hate it so much...? (I'm not trying to pick a fight but I see your responses in a lot of threads so I'm just curios )

        QR is just another tool in our IM toolbox. I know some clients who just want and QR code that they can use for their print advertising... I'm the one who is telling them how they can use it but they came with the question first...

        I also think a QR can be used as a way to get people's attention. If you explain in your print ad (menu, etc.) what a QR is and how the can use it the will use it. And if not, you still got people's attention because they see something unusual... So the code doesn't need to be scanned to be successful (IMHO).
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  • Profile picture of the author Mr Bill
    Lol, you're the one claiming that people in the Hague (and therefore clearly the whole entire world) are so stupid that they can't learn a new thing or install a simple app or are capable of grasping a new concept.

    EVERY single person and business I have asked has seen a QR code and either knew exactly what it was or was curious to find out and thrilled with how easy it made going to a URL from a mobile phone. You're making it out like it's a massive new thing. It's not. It's just a simple way to get people to go to a website using their phone.

    It's brilliant, works brilliantly and is a brilliant way to get people to do something easy. It helps business (if you know how to take 12 seconds to explain to them how it works - if they don't already now which 80% of the ones I have approached do) and will undoutedly help them to market themselves better. It's clever and captures the imagination of customers and clients.

    Look back, it's you who started the insults dude. You lowered the tone - not me.

    Leave it - you're unyielding generalisations are boring us.
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    • Profile picture of the author YellowGreenMedia
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      • Profile picture of the author Dan Hower
        Just something funny I heard this morning. A headhunter asked a pizzeria to put a QR code made from tomato sauce on a pizza and then sent the pizza as a present to some IT specialist he would like to win for a position.



        I don't know the result, however, it shows that QR codes turning up at more and more places.
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        • Profile picture of the author Mr Bill
          Originally Posted by dtm View Post

          Just something funny I heard this morning. A headhunter asked a pizzeria to put a QR code made from tomato sauce on a pizza and then sent the pizza as a present to some IT specialist he would like to win for a position.



          I don't know the result, however, it shows that QR codes turning up at more and more places.
          Haha, classic!
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  • Profile picture of the author Mr Bill
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  • Profile picture of the author Derrick H
    I don't think QR codes are dead but they sure aren't growing like they could of from what I have seen. I see people using them especially in the real estate marketing of things...but I wouldn't doubt that some other technology comes around and makes it obsolete at some point in the near future?
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  • Profile picture of the author WillR
    Boy oh boy. What is happening to this sub-forum...
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  • Profile picture of the author John Ayling
    Not sure what you're focus is, but I would have thought that a mobile marketer's focus is to meet the mobile market with value, and not what is 'right' or 'wrong'.

    The market will tell you what is working or not working (for you) with cold hard cash, or the lack of it.
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