My Client's App - Check it out, get ideas

jrod014 · 13th Sep 2011, 04:51 PM

Hey everyone,

I'm really pumped that the new mobile marketing forum is finally here. With that, I'd like to share what I created for my local flooring client.

Ok, so I have been working with a local flooring client and we have been doing different things like SEO, google places, etc.

I decided to build him a simple app that does the following:

*one touch GPS navigation
*submit photos (we used this to have customers send photos of the floor so he can give suggestions)
*contact page
*search inventory
*newsletter
*push notifications (like text messages with no fees)
*blog
*fan wall
*events
*testimonials
*products
*and more

His download analytics are slowly rising (currently at 36 for local) but I think a few improvements we can do to promote his app are:

*adding app QR codes to his website (already done on Carpet Wagon - Los Angeles Carpet, Flooring, Laminate, Hardwood Floor, Check Special Offer in footer)
*email marketing for his app
*add QR to facebook page
*add to twitter
*add QR to his postcard & direct mailing campaign

What are some other methods?

Here are his QR codes

All backgrounds, buttons and styles can be edited via the online app builder.

Super simple service to add for your offline clients.

Jerry

cottonking2000 · 13th Sep 2011, 11:52 PM

If you really want to help your customers out. Do not put them on Google first. Put them on Yelp first. Then drive traffic to them. Also make them offer a low end coupon on Groupon. Wait 1 week. Then go to google places and add them with the YELP link as the homepage. This drives GOOGLE crazy! They are at war with Yelp. The rank will climb FAST to take away from YELP.

cottonking2000 · 13th Sep 2011, 11:53 PM

Oh then do drip for google plus. that works good too....500 likes on Plus.

Tim@AffEdge · 14th Sep 2011, 03:25 AM

Nice work Jerry.

Just out of interest was this something that your client asked for something you pitched to them?

jrod014 · 14th Sep 2011, 09:24 AM

Originally Posted by Tim@AffEdge

Nice work Jerry.

Just out of interest was this something that your client asked for something you pitched to them?

I pitched it to them, he likes the app, now I have to increase the downloads.

I think adding the qr codes that link to the app will work if he adds it to his direct mail marketing campaign. Mainly because its local.

cottonking2000 · 14th Sep 2011, 10:25 AM

Originally Posted by jrod014

I pitched it to them, he likes the app, now I have to increase the downloads.

I think adding the qr codes that link to the app will work if he adds it to his direct mail marketing campaign. Mainly because its local.

You put QR codes on the mailer? How is that working out?

JBroyer44 · 15th Sep 2011, 07:44 AM

this is pretty cool but you have to actively tell the existing client base to download the app. With a straight up mobile website people are searching for something on their phone in google and your clients 'well SEO'd site' pops up, they click on it and re-directs them to the mobile site for easy contact. You are limiting the entry point for mobile customers.

Yet on the flip side this particular client probably doesn't have customers driving around in their car searching for carpet dealers either.

jrod014 · 15th Sep 2011, 09:41 AM

Originally Posted by JBroyer44

this is pretty cool but you have to actively tell the existing client base to download the app. With a straight up mobile website people are searching for something on their phone in google and your clients 'well SEO'd site' pops up, they click on it and re-directs them to the mobile site for easy contact. You are limiting the entry point for mobile customers.

Yet on the flip side this particular client probably doesn't have customers driving around in their car searching for carpet dealers either.

True and I do agree he will need a mobile website soon. However there are a lot of functions that an app can do that mobile websites are limited to.

For example, with an app he can have a "check in" tab where customers can "check in" and post to fb or twitter while unlocking a special coupon.

Same with a QR code, with an app he can have a limit of scans set before it unlocks a special code. For example, a customer scans a QR code at the register, however it records the number of scans, so if its set to unloc at 3 scans, the person will have to visit the store 3 different times and scan the qr to unlock the coupon/deal. You can also set the time the person can scan the QR, like once every 24 hours etc.

Also, a fan wall feature where users can interact and comment about products or food.

And the biggest selling point is push notifications. They are like SMS with out the fees! You can send unlimited messages to app users both free to the user and business owner.

I do agree that businesses need mobile websites however there are some businesses who can benefit from mobile apps. Mostly restaurants, bakeries, coffee shops, and some retailers.

I'm also going to start targeting bloggers with apps because of the cool stuff you can do with them.

Jerry

johninmn · 15th Sep 2011, 09:42 AM

Nice work!! So, are you only making money off of the monthly hosting fee?

jrod014 · 15th Sep 2011, 09:44 AM

Originally Posted by johninmn

Nice work!! So, are you only making money off of the monthly hosting fee?

yep!

And it works perfect because I just add it to the monthly service fee.

johninmn · 15th Sep 2011, 08:37 PM

What other services are part of the monthly service fee?

13th Sep 2011, 04:51 PM	#1
jrod014 jcmarketingsolutions.com War Room Member Join Date: 2006 Location: Los Angeles , USA. Posts: 1,060 Thanks: 79 Thanked 379 Times in 109 Posts Blog Entries: 1	My Client's App - Check it out, get ideas Share on: Hey everyone, I'm really pumped that the new mobile marketing forum is finally here. With that, I'd like to share what I created for my local flooring client. Ok, so I have been working with a local flooring client and we have been doing different things like SEO, google places, etc. I decided to build him a simple app that does the following: one touch GPS navigation submit photos (we used this to have customers send photos of the floor so he can give suggestions) contact page search inventory newsletter push notifications (like text messages with no fees) blog fan wall events testimonials products and more His download analytics are slowly rising (currently at 36 for local) but I think a few improvements we can do to promote his app are: adding app QR codes to his website (already done on Carpet Wagon - Los Angeles Carpet, Flooring, Laminate, Hardwood Floor, Check Special Offer in footer) email marketing for his app add QR to facebook page add to twitter add QR to his postcard & direct mailing campaign What are some other methods?* Here are his QR codes All backgrounds, buttons and styles can be edited via the online app builder. Super simple service to add for your offline clients. Jerry

13th Sep 2011, 11:52 PM	#2
cottonking2000 Active Warrior Join Date: 2010 Posts: 97 Thanks: 4 Thanked 15 Times in 13 Posts	Re: My Client's App - Check it out, get ideas Share on: If you really want to help your customers out. Do not put them on Google first. Put them on Yelp first. Then drive traffic to them. Also make them offer a low end coupon on Groupon. Wait 1 week. Then go to google places and add them with the YELP link as the homepage. This drives GOOGLE crazy! They are at war with Yelp. The rank will climb FAST to take away from YELP.

13th Sep 2011, 11:53 PM	#3
cottonking2000 Active Warrior Join Date: 2010 Posts: 97 Thanks: 4 Thanked 15 Times in 13 Posts	Re: My Client's App - Check it out, get ideas Share on: Oh then do drip for google plus. that works good too....500 likes on Plus.

14th Sep 2011, 03:25 AM	#4
Tim@AffEdge Active Warrior War Room Member Join Date: 2011 Posts: 30 Thanks: 3 Thanked 16 Times in 8 Posts	Re: My Client's App - Check it out, get ideas Share on: Nice work Jerry. Just out of interest was this something that your client asked for something you pitched to them?
	*Create Unlimited iPhone Apps - $47*

15th Sep 2011, 07:44 AM	#7
JBroyer44 HyperActive Warrior War Room Member Join Date: 2010 Location: NH Posts: 227 Thanks: 26 Thanked 29 Times in 17 Posts	Re: My Client's App - Check it out, get ideas Share on: this is pretty cool but you have to actively tell the existing client base to download the app. With a straight up mobile website people are searching for something on their phone in google and your clients 'well SEO'd site' pops up, they click on it and re-directs them to the mobile site for easy contact. You are limiting the entry point for mobile customers. Yet on the flip side this particular client probably doesn't have customers driving around in their car searching for carpet dealers either.
	"The force is strong with this one" Facebook Ad Services: http://sellabletraffic.com

15th Sep 2011, 09:42 AM	#9
johninmn HyperActive Warrior Join Date: 2010 Location: Minneapolis, MN Posts: 149 Thanks: 39 Thanked 18 Times in 16 Posts	Re: My Client's App - Check it out, get ideas Share on: Nice work!! So, are you only making money off of the monthly hosting fee?
	mobile mobile mobile mobile etc....

15th Sep 2011, 08:37 PM	#11
johninmn HyperActive Warrior Join Date: 2010 Location: Minneapolis, MN Posts: 149 Thanks: 39 Thanked 18 Times in 16 Posts	Re: My Client's App - Check it out, get ideas Share on: What other services are part of the monthly service fee?
	mobile mobile mobile mobile etc....