Mark Andrews

Where do you believe mobile marketing is heading?

And how will this effect consumer behavior and shopping habits?

cottonking2000

Mobile is everything. As devices get cheaper and more powerful, bandwidth to them gets faster. They will dominate like in South Korea...for the last 10 years.

Warrior Ben

I actually agree with CottonKing on this one! They are getting much faster and more and more people are using smartphones. By the end of this year it is expected that 50% of all cell phone users in the US will be using smartphones.

The real future is mCommerce. It is just starting to happen, but we're going to find that more and more purchases are happening over our phones. Once the phone companies allow us to charge physical goods to our cell phone bill (they currently only do digital), we will see an explosion of people buying on their cell phones because it will be so easy!

-Ben

The Best of Warrior Ben: My Most Popular Warrior Forum Posts

cottonking2000

If you want to see the future, study korea. They have done this for years. We finally put aside the desktop and went mobile. FAST>

GerryLee

Hi Ben,
Thanks for all of your great contributions on the topics of mobile marketing and offline marketing in general.

Wanted to ask about your comment referring to a 50% smartphone saturation in the U.S. by year's end (2011). This is a huge bump from Google's 2010 article that projected that this 50% mark should be achieved by 2013.

There has been all kinds of buzz lately about smartphone sales exceeding all previous expectations. Your statement certainly falls in line with all of that and is great news for folks like us...more "bullets in the gun" the old marketing gun

So, I was hoping that you could point me to a source of documentation for this current figure. I'd love to be able to actually show this to prospective clients.

Thanks,
GerryLee

PatrickC

I read an article few days ago projecting mobile browsers being used more than desktop ones by 2015. That is exponential growth considering when the whole smartphone craze started. If you have never tried mobile marketing and/or you want to find a better solution, check out trumpia.com and let me know what you guys think

MoneyMagnetMagnate

I think the question may be -
How invasive are we going to allow mobile marketing to be?

Like now, some people will only use a few features - some will use them all.

If someone wants to essentially give mobile services carte blanche to advise them what to do, and when to do it - there is no limit to how far it could go.

The things you can do from your phone now were inconceivable just a few years ago...

Your refrigerator can remind your phone what it needs to restock. Will your phone soon pick your products for you? Will it automatically scan codes in the store, review, and choose your items based on your buying profile?
Why bother going to the store? The phone knew what you want anyway - just call it in and have it delivered...

I don't know if the question is, how many features will there be available?...
The question is, how secure will you be if you leave the "door open"?

What happens if your phone turns into "Hal" ?

And who will "Hal" turn out to be? :rolleyes:

The real battle on this continent may be who controls the mobile, and how much they will control.

(this isn't intended as some kind of anti-mobile manifesto in any regard, I'm just throwing the idea out on the discussion table to see what questions will come out of it.)

MoneyMagnetMagnate

I read this story today on Wireless Spectrum I thought may be of interest to some of you...
(I have edited the copy to omit links to other products and services)

Yesterday, Verizon CFO Fran Shammo made headlines when he talked at the Bank of America Merrill Lynch conference. Spectrum limits that have caused your cell phone to lose service, the inability to browse the web, or even collect your email as promised.

Mr. Shammo said, “The government has to alleviate the pressure of spectrum and allow the companies who want to acquire it and build it and innovate to do that.”

It is no secret that with the growth of the tablet market and the rise of consumers switching to smartphones that the system is feeling a little... over loaded. This overloaded system is causing below par service across the board. Wireless companies have limited access to the spectrum they need, and the Department of Justice right now is fighting right now to limit this access even more.

But... why wait for the government to release its grip...

“Spectrum is extremely valuable, and we are running out of it. Wireless companies bid billions of dollars to license enough spectrum rights to satisfy their customers,” [One company’s] technology allows for the aggregation of both licensed and unlicensed spectrum, whether or not it resides on contiguous frequencies.”

We may not have to rely on the government to license the spectrum out... You won’t have to worry about them taking previously licensed spectrum back. This technology could allow the use of it... no matter what.

Solving the Bandwidth Crisis With a New Generation of Wireless Technology

Wireless wide-area cellular networks were a voice-only phenomenon for many years. What they did was straightforward: enable people to talk on a mobile phone. Wireless didn’t support data, so other technologies such as WiFi, WiMAX and other wireless standards emerged to provide that service.

As a consequence, today, we have a fragmented wireless landscape. During peak usage, traffic bottlenecks can form on some of these networks while others enjoy excess unused capacity. With the explosion in sales of data-hungry smartphones and tablets, wireless subscribers often find themselves getting far less bandwidth than what they paid for.

Of course, 4G technologies, such as LTE (Long Term Evolution), are emerging to ease the pain. Along with 2G and 3G, InterDigital has developed foundational 4G technology, and 4G promises to offer multiples in bandwidth improvement over 3G. However, even with 4G, problems remain to be solved.

According to Credit Suisse, for example, U.S. wireless networks are running at 80% capacity. Globally, the figure is 65%. Even in the parts of the country where 4G service has become available, we still see slowdowns and congestion during peak usage, because the networks can’t handle the traffic.



While mobile carriers are increasing their investment in mobile infrastructure, it is important to find companies that are carrying out important research into utilizing current and future bandwidth more efficiently.

What needs to be done?

Many smartphones and tablets contain multiple wireless interfaces, but lack the technology to use them intelligently. For example, a modern 4G smartphone usually has the ability to connect to 4G, 3G or WiFi networks. With additional interfaces, it could connect to other wireless networks, such as WiMAX.

What these phones do not do, however, is transition seamlessly between connections. They also do not connect to multiple networks at the same time to balance the data load across multiple networks, or perform quality of service duties (QoS) in order to automatically route traffic to the highest-quality connection.

Also, cellular networks distribute radio communication over a geographic service area. When your handset connects to the network, it connects to the nearest cell station serving your location. This service area is known as a cell.

Within a cell, however, performance can vary. If you are accessing the network near the edge of a cell, your network bandwidth can degrade considerably. This is true even with the latest 4G networks.

Pervasive wireless networks and higher bandwidth throughout the wireless cell are only two of the problems. Finding companies that are working to solve these problems could lead to profits for early investors.

Ad lucrum per scientia (toward wealth through science)

KCNL

I know one thing, we are way behind here on the warriorforum with the software we have to build mobile sites..

I wanted to start making mobile sites and offer them for a nice price but i see upcoming mobile site providers here in europe that make me feel like a kid playing with toys when you see what they offer for $200 !

They offer tracking, mobile payment, automatic positioning, datafeed importing, qrcodes made inside the mobile dashboard, realtime statistics, etc..etc..


The only solution i have found for a mobile payment system was the wso from lilmikey.
I have yet to implement it so i`m not sure if it works..

So, coders and wariors who read this: I hope you come up with a killer mobilesite builder pretty soon, so i won`t look like a 12 year old that wants to sell mobile websites..hehe

MoneyMagnetMagnate

@KCNL - And here I was getting the impression some European sectors were way behind on utilizing mobile websites (which I always thought was odd given Nokia's presence)...where did they get the platform to do all that in one take for that price...?

Is there somewhere we can see example sites?

3M

KCNL

@MoneyMagnetMagnate

Forget about being behind, one of these buggers just signed a contract to deliver 1000 mobile sites in 1 go for businesses here.
So i think i might just stick to restaurants and pop and mom stores, because there is no way we can compete with that.

I wish i knew what platform/software they use..maybe some warriors can reverse engineer it and make a wso out of it

pm, me your email and i`ll send you their site..

KCNL

Here is one of them, i already put it trough google translater for you.
Look at how connect they databases from real estate agents and cardealers up to mobile, no ****..

Google Vertaling

Pinky Painter

This is cool! hm... all this while I suppose mobile is connecting to the servers and thus no additional mobile marketing is required. Everything can be obtained in our palm in the future

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