How Necessary IS mobile marketing?

37 replies
Hi,

I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
#marketing #mobile
  • Profile picture of the author Deidra Renee
    Originally Posted by workingtofreedom View Post

    Hi,

    I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

    And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
    I personally find it annoying when I go to a website from my phone and have to scroll left to right, zoom in and out..like the warrior forum for example lol but is it absolutely necessary to have a mobile website..probably not, well, idk because it is VERY annoying lol
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    • Profile picture of the author cottonking2000
      Originally Posted by Deidra Renee View Post

      I personally find it annoying when I go to a website from my phone and have to scroll left to right, zoom in and out..like the warrior forum for example lol but is it absolutely necessary to have a mobile website..probably not, well, idk because it is VERY annoying lol

      Me too but kids and college do not care. My mom 67 years old hated the mouse on the PC....LOL
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    • Profile picture of the author busybusinessman
      It is essential. If you ignore it you are going to miss out on zillions of potential customers. ALL sites should be optimized for mobile/cell phones.
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  • Profile picture of the author cottonking2000
    Originally Posted by workingtofreedom View Post

    Hi,

    I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

    And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
    If your over 40...you think it is stupid. If you go to a local high school (you future customers) everyone has a phone or iPad. iPads are mobile web too.

    So if you want to sell to the rest of the world on the fly or when they are board......then do it...otherwise you missing out on everything.
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    • Profile picture of the author Melody
      added more info!
      Originally Posted by cottonking2000 View Post

      If your over 40...you think it is stupid. If you go to a local high school (you future customers) everyone has a phone or iPad. iPads are mobile web too.

      So if you want to sell to the rest of the world on the fly or when they are board......then do it...otherwise you missing out on everything.
      LOL - not ALL of us over 40 think it is stupid - some of us old bats have been making a full time living in ecom since 1992....

      Melody

      PS - just spent 3 months in a retirement community called The Villages in FL (pop. 100,000+ all over 55) - taking care of my 76 yr old mom after a bad fall. If you think everyone over 40 doesn't use their smart phone or hates the web - you are missing a HUGE market! The over 55 group is one of the fastest growing web use demographics - and they are LOVING the ipad - it's their smart phone with a screen they can see easier.
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  • Profile picture of the author imback
    It's the future no way around it....Tablets, Phones, Small Laptops, etc.


    CHAD
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  • Profile picture of the author guavasofts
    In 2010, 70 million mobile users accessed email via mobile phones. This is up 36 percent from 2009..The amount of time spent viewing emails on computers decreased by 9 percent this year.
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    • Profile picture of the author sharoncm
      Everyone needs to be on the mobile. There is no question about it. Today more than 50% of all internet access use mobile. You and your products have to be there as well
      Today, for every site that I build for my customers I build a mobile version too. Your customers are out there looking for you via mobile (even if they are at home before sleep)
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    • Profile picture of the author workingtofreedom
      Originally Posted by guavasofts View Post

      In 2010, 70 million mobile users accessed email via mobile phones. This is up 36 percent from 2009..The amount of time spent viewing emails on computers decreased by 9 percent this year.
      Thanks for the stats--I was def expecting an increase in mobile usage, but not a decline in computer email usage.. ha. I personally hate the phone thing too--but I guess the statistics tell it all.

      I'm thinking instead of creating a straight-up mobile website, maybe making some kind of app (or multiple apps) that simulate the features on the site so people can still have the features they (of course) LOVE from your site, but without having to scroll all the time. Like the facebook app.

      Or maybe just having apps in addition to the site would be a good idea...
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  • Profile picture of the author PatrickC
    We notice that the top two industries that use our mobile marketing platform is retail and, surprisingly, churches. Those two especially seems to have high customer/audience interaction rate compared to other industries.
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  • Profile picture of the author tjkirgin
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    • Profile picture of the author cottonking2000
      Originally Posted by tjkirgin View Post

      Others have already said what I am essentially about to say. But mobile is the new frontier for marketers (although has been around since the History channel sent out a text message blast to subscribers back in 2004 trying to get them to watch a premiere of a show). Everything can be done on your phone and it will become as vital to your life as making sure to take your wallet/clutch out with you. Some people I have talked to don't even use their computer anymore; just their phone. Like Deidra Renee said, it is really annoying to having to scroll back and forth on a website. I think not having a mobile website in the near future will be like not having a regular website now, when you don't have a website/it doesn't function properly, people discount the legitimacy of your business.
      Mobile marketing is more important than plain ole websites. The whole world is going to be mobile in 1 year. If your not in the fold you will be left out in the dark
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  • Profile picture of the author DrPaul
    Originally Posted by workingtofreedom View Post

    Hi,

    I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

    And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
    WAIT!?

    Let me see if I can understand this.

    You are asking us if our clients should *IGNORE* MILLIONS of potential customers?!?

    ARE YOU SERIOUS?!?

    Mobile and Mob Social marketing is worth BILLIONS to today's companies.

    Wal*Mart, McDonalds, Target, Lowe's, Home Depot, Pepsi, Coke, NASCAR, etc. ALL have huge Mobile Marketing Budgets, for a reason...

    Get your Ad in front of your prospects, when they aren't near a TV, Radio, or Computer and turn those prospects into Customers!


    It's a no brainer... Just because you can't think of a way to advertise a site, doesn't mean there isn't someone out there, right now, who wants to view that site.


    Personal Productivity? Ever see a businessman without his phone? Why not post QRcodes on a flier on a Hotel Bulletin Board?

    Do you go to the gym without your phone?
    - No. -
    Then why wouldn't someone at the gym want to see your client's blog on Fitness? Post a QR link on the billboard, or go into the Locker room and post a QR on the inside of each locker!
    - or -
    Why not have the Fitness Blogger recommend a Weight Training Calendar Site or Fitness Tracker Site (Personal Productivity) on the same fliers at the Gym?
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  • Profile picture of the author Kiosk
    Mobile website seems to be one of the best way for websites providing some sort of information to the folk. Such websites should immediately get mobile version of it.
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  • Profile picture of the author marcusalphaeus
    If I may add, beyond mobile, there's a shift towards iphone apps and ipad now, thus delivering on-the-minute, real-time information. Major financial, investment and information websites have already begun to incorporate this technology to their website marketing initiatives.
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  • Profile picture of the author wordydiva
    I see mobile websites becoming a necessity in the near future. I can't tell you the number of times I've been searching for information on a companies website while I am out running errands. If I run into a website that isn't mobile friendly that I cannot navigate on my phone I will leave search out the mobile compatible website of a competitor.

    What business owner wants to lose customers over something that is so easy to correct?
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  • Just like everyone in this thread is saying. Mobile marketing is the FUTURE. more and more devices are doing alot of stuff that a computer could do and technology is going at a fast rate.
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  • Profile picture of the author debbiechamilton
    Thanks to all for the invaluable posts. I am one of those who is refusing to use my phone for more than a phone. I however, do not want my Business to lose out because I do not like this nuisance to me - necessary to others. My business partner just added mobile to his business and I believe from what you say NO BUSINESS should be without one.
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  • Profile picture of the author Michael Clough
    Beside Text Marketing I do SEO for local businesses. One of my clients owns an Inn, and I on his G Analytics, it showed over 500 people accessing his site by mobile devices!

    The future is here! Can you feel the up sell coming......haha

    Michael Clough
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    • Profile picture of the author known
      Mobil marketing really is an interesting opportunity.

      From a point of observation it is kind of funny how we've been building out huge and elaborate websites filled with thousands of pages of content perfectly optimized for top search engine rankings and now with the smartphones we get to "simple it down".

      Minimalists must be feeling a tremendous and victorious "I told you so" right about now!

      I can see new courses and articles galore about how to make things simple. Granted you need a well ranking site to be among the top choices for smartphone users, especially on the more generic topics beyond wanting to order a pizza from a local business.

      And the new logistics of needing to add lines of coding to all the ranking interior pages of HTML (non Wordpress blog formats). Because if the search result rendered is for an interior page and it doesn't have the redirect, the user is going to be viewing the regular website.

      And the joy continues!

      Cheryl
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      • Profile picture of the author DogBite
        Mobile is necessary. You don't want to lose eyeballs. Your mobile site is another chance for a business to get a lead. Mobile sites that look good on the small screen will let the user know that you are taking the entire audience into account.

        Any brick and mortar should have a mobile site that just gives the user hours, phone, and email. They can add an optin and list of products and services to go one step further.

        Get your website in front of people and make it easy for them to connnect with you. What ever your business.
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  • Profile picture of the author subster
    I just went home from the dmexco, the most important digital marketing fair. To point the whole two days in a few words: Mobile Internet is the future! It is really unbelievable what is coming up in this market the next years. One panelist said at this 40% of the whole internet traffic is coming from mobile devices! Can you believe it? It will go crazier more and more! Check out my blogpost which I wrote while the the seminar: dmexco: E-Commerce = Everywhere Commerce | Hier, Kunde, Shop, Filialgeschäft, Bild, Facebook, Dies, Zeit, Beispiel, Tesco, Kundendaten, Artikel, Beispiele, Everywhere, Multichannel, Commerce | eTactic (it is in German, but watch the videos, they are in english and saying enough)...
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  • Profile picture of the author marksz
    it's surely catching up with traditional web marketing, as mobile user are using more of it to browse the internet and check social media
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  • Profile picture of the author yourmobisite
    Hello..

    With a rapidly growing number of mobile web users and competitors from all over the world Nowadays getting tech for mobile marketing, is becoming a mandatory it is a new and a good way of marketing.
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  • Profile picture of the author ktlasm
    Is it necessary, NO. Is it smart in some cases, YES. I've consulted w/ many small business owners and mid size corporations that wanted the novelty of having a mobile site when it wasn't even conducive to their market or how their market interacts with them. Everything in marketing should be calculated as closely as one possibly can. Sure, some things are out of your control once the msg takes shape in the minds of the targeted audience you're attempting to reach. But, do as much as you possibly can to be one who makes things fit organically. Rather than being enticed by what seems to be the thing to do. If it's(the business) conducive for mobile, rock it. If not, DON'T.

    Love & Light : )
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    I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

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  • Profile picture of the author Dex88
    simply put.... market yourself on different platforms... and you'll get a lot more potential to become rich
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  • Profile picture of the author Dwalters
    For IM i personally dont like or use MOBILE, I find it extremely annoying, but thats just me, there might be others that it works for
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  • Profile picture of the author jalicia18
    It's not really necessary. There are many businesses succeed without using mobile marketing. But to respond or make levels in today's trend/technological advance better have this one.
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  • Profile picture of the author katsar0v
    Mobile marketing is really necessary for big websites which are often visited by mobile devices.
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  • Profile picture of the author Barefootpainting
    Everyone is heading this way. Most people delete most of their emails, however when was the last time you deleted a text message without reading it?
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    • Profile picture of the author WillR
      Originally Posted by Barefootpainting View Post

      Everyone is heading this way. Most people delete most of their emails, however when was the last time you deleted a text message without reading it?
      Believe it or not there once was a time when people read every email they received - that was until spammers started infiltrating the email system.

      When sms becomes as popular and mainstream as email the exact same thing will happen. Yes, sms is a great way to market at the moment but mainly because there are so few people using it to advertise. Is that a reason not to do it? Of course not but it's good to think ahead. As soon as every second business is marketing via sms it will become less and less effective as time goes on.

      I can see people using apps or something similar in the very near future that will organize the sms messages they receive. Any messages from people in their contact list will go one place, those messages from other random numbers will go elsewhere. When this happens the open rates won't be quite so good.
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  • Profile picture of the author EvanBeck
    Originally Posted by workingtofreedom View Post

    Hi,

    I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

    And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
    Everything I read and research says it will be HUGE. Why else would Google purchase Motorola Mobile lock, stock, and barrel. I say learn all you van about mobile marketing now.
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  • Profile picture of the author rytxtwave
    I am primarily an offline marketer while my partner is the online marketer and we have varying opinions on web marketing. One thing we both agree on is mobile marketing is 100% important. It is the most effective way to reach your customers. EVERYONE has/will have a mobile device. A mobile device is the most penetrable channel, I believe anyway to reach consumers.
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  • Profile picture of the author steve solo
    you bet,..I am completely off email marketing and all in the SMS marketing,...its like NIGHt and DAY,...
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  • Profile picture of the author jonb0906
    I'd rather spend my marketing budget enhancing my web site so that it will look good and appealing even when viewed on a smartphone. Sending SMS to mobile phone users can be annoying (and I am one of them). While consumers use their phone to check flights, restaurants, hotels and movies, majority of them still want to keep their mobile activities private.
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  • Profile picture of the author Aussieguy
    I think ^ is a very insightful post, and a high possibility of being predictive. I'd been wondering lately about whether all this SMS marketing might eventually become a bit "email like". I figure the opt-in rules have got to help with that to some degree for sure. I hadn't thought of the text organiser thing....I can see that happening for sure. Still, the opt-in rules of SMS might save the situation somewhat?
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  • Profile picture of the author apolwar
    Originally Posted by workingtofreedom View Post

    Hi,

    I would like to know whether you all think mobile marketing is needed for EVERY website, or just for certain types?

    And do you see it being needed for ALL types in the future, or are there certain sites, like say... personal productivity sites, or blogs on fitness, that don't really need to be promoted on the mobile level?
    I think it is. Especially when most of the people do own mobile phones and are attached to it 24/7.
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  • Profile picture of the author aduttonater
    Very necessary. But don't forget about the land lines and that calling people direct might close the sale quicker and more professionally then text messaging.
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