TheCrucible

I'm pretty new to the forum, heck i can't even private message yet!

My 2 cents on Mobile, we started a business in 2005 to provide Mobile "marketing" via SMS apps. I can tell you there is a great market for this, we make money selling it online and offline.

One client, UK based, needed SMS gateway connectivity and some custom features. We developed an app specifically for them, and charged $1,100 per month for the last year.

Guess how much the text actually cost? Well, you guys probably know that already. EXTREMELY profitable in certain niche scenarios.

I realize this is SMS Mobile Marketing example, however, Mobile apps can be very lucrative also if your model makes sense and you develop the apps to encourage users to buy.

QUESTION: Is anyone interested in having a branded offering, your URL is used for customer marketing, and when you walk into a small business, bar, restaurant, whatever, you can sign them up with a mobile app, and charge recurring fees each month (whatever you want to charge within reason). $40 bucks, $89 bucks....

Please give me some input on what the forum would like to have in mobile,

Thanks all

TheCrucible

[QUOTE=ElenaEn;5122948]Guys,
i so agree with azurews - we are on the go, and no time to download any apps, just need to know this one piece of information.

And in addition to the scenario of a late hungry shopper, think through other common scenarios (and think "I" or "me"):

1. Shopping at a store and notice a significant discount on a brand item I heard nothing about and I am curious how durable the item is before I can decide to buy ("This is $30 cheaper.. if I knew it would last me, I'd buy it right now, but I don't know, therefore.. ")
2. I am having a surprisingly bad experience in a restaurant I frequently visit, and would like to let the owner know ("I hope they fix this, otherwise - will let the world know how bad this place. After all, I've spent way too much money here")
3. I am travelling for business and doing a mobile search for a local wifi-enabled coffee shop ("None of these Google map listings show if there is wifi or not.. I guess I'll just drive to that Starbucks.")
4. I am in a financial hole working 3 jobs and visiting a used car parking lot after hours, and really like this 2005 Mitsubishi Lancer, but I have two other options from Craigslist waiting on my prompt decision ("I need to give the other seller my decision by 10am tomorrow.. The price on this one looks right, if I just had a VIN number to run a check.")
5. I have a 3 month old and about to go on a trip, so I am at Target at 11:45 pm selecting a portable crib with "assembly under 5 minutes" being my main criteria. ("If I knew for sure this was easy to assemble, I'd buy it now, but who knows if this assembly is going to require an engineering genius, so ..")
.............

Agreed on your point, some thoughts

1) if the item had a "keyword" on the tag (store would have to do this, Best Buy has) you could send a text message and get reviews link back on that product. Decide for yourself.

2) The place your eating should have a text survey on the table tops, and when you opt in it would bounce back (3) questions about your service. This could also be triggered by waitress giving you the bill. Then you can give them feedback via text

3) text

4) text

5) Similar to point 1

:-)

We can do all these things without a mobile app, not to say mobile apps aren't extremely useful in many cases, or profitable to market.

One of our recent customers called me, said " we are sick of users forgetting passwords, instead of a reset procedure when they can't remember the email account password, can we just text them"....... Yes ! we developed a web form, the user provides three pieces of info, then we text them reset password to mobile number. No more support inquiries. $100 bucks per month, they use about 3-5 messages per day (our cost). Customer pays automatically on corporate VISA thru paypal account... going on 9 months of happy service.

A Newbie 2 cents.... :-)

shqipo

Imagine having 1478654 apps on your phone. Yes all smart phones come with browsers, but websites not optimized for mobile look crappy, hard to read and browse, take a while to load (depending on how graphic/flash heavy they are), not display if they're using flash and you're using an iPhone, etc. etc. etc. An app may be useful for a website which you visit often.

nethead01

what????????????? this is a useless thread.. bummer :confused:

wiscrown

Well not totally useless but I got sucked in by the title too! :confused:

wiscrown

monstrapecuniam

I heard that apps makers make so much on ads that they don't bother selling the apps any more... but I have yet to experiment.

Steve1776

Or you could bookmark the website and save it to the home screen on your smart phone (at least on a Blackberry) which is what I have done with the WF. Click on the bookmark and it opens the browser and goes to the website. TA DA!! instant app!

See http://www.leadershippbc.org/index.c...&ArticleId=159 for info on an iPhone and Android how to.

You can get anything you want if you help enough other people get what they want.
Losers fail and quit. Winners fail until they succeed.
Indecision is worse than the wrong decision. You can fix a wrong decision, you can't fix indecision.

Nanaswhimsy

For Real Estate I would say, QR Codes and virtual tours would be the way to go.
Suzanne

NewParadigm

and here I thought someone was makin money marketing flash mobs

QJN

Dude I thought you were going to tell me how you're making $4000 per week... nice title!

McCoy

I got too excited.. I wanna learn how to do it.. can anyone tell me the basic ofmobile marketing please?

thereikid

I am a full time real estate as well. I really like your site thanks so much for sharing look forward to more great stuff and a update. If there is anything I can do for you and your business!

oranje

i've got to throw in my vote as well for misleading title.

HypeText

There is a LOT of Money to be made with Mobile Marketing...

IF a person has been properly trained and knows what they are doing.

I think that's they biggest shortfall of most mobile marketing reseller programs...they train on how to use their platform but do very little in the way of teaching a Marketer/Salesperson how to effectively present the technology in a way that makes sense to the advertisers.

Since the Tech is so new in the West there isnt a whole lot out there that effectively teaches a person how to offer the product, but if you search around there are a few books on the subject and a handful of Reseller Programs that go the extra mile in that area.

Morris4mCA

Good Discussion about mobile marketing. Of course, Mobile marketing is growing faster than any other marketing.

danube100

Mobile marketing is one the fastest ways to make money online...i read this on google when i was researching about it

regards

HypeText

First, a Mobile Website is a "Mobile Friendly Version of a Desktop Site" that has added functionality that a Desktop site does not that takes advantantage of the capabilities of todays handsets.

Second, 80% of Apps downloaded are used exactly once and deleted from a users phone.

Small main street businesses have no need for their own Apps. They dont have the customer base, volume of products & servives, or the geographic service area to even remotely warrant the development of their own app.

Then there is the issue of affordability and lack of cross platform compatibility.

Shoes.com, the largest retailer of womens shoes, developed their Apps and their Mobile Site at the same time.

One year later they looked to see where their Mobile Sales were coming from.

Over 80% of there mobile sales were coming from their Mobile Website...and less than 20% from their Apps.

Dont get me wrong...there are scenarios that warrant an App...but not many of them to Small Business doing business locally


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