17th Sep 2011, 06:10 PM | #1 |
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I was talking to a restaurant owner about setting up a mobile site with his menu items listed, and how people could tap to call him with the order. He then asked me about the possibility of setting up a mobile site with the capability to select items from the menu, then tap to send that order to the restaurant. I told him I'd look into it. So, anyone doing this? If so, how is it accomplished? |
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17th Sep 2011, 09:26 PM | #2 |
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You probably could setup a form similar to what WillR has in his templates. Check out the Call-Back form. Except you have to add form fields that have the menu item with a field for quantity. The customer would simply just put a value in the quantity field. The completed form would be emailed to the restaurant.
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17th Sep 2011, 09:46 PM | #3 |
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It depends how complicated the system would be. If you just used a basic setup where people can check items from the menu and then the order is sent through via email, then you run the risk of people abusing the form and also the hassles when people check wrong menu items, etc, etc. Another option is to use some of the ordering platforms that are already available that you can simply embed straight into your website. I haven't used any of them myself so there are none I can recommend to you but maybe there are some people out there who know of some good ones? I personally always encourage restaurant owners to take the bookings by phone. One of the big reasons I encourage this is because it gives them an opportunity to upsell people. Even if it's just adding a large bottle of soft drink to the order, if you do that on half the orders during the night then it starts to add up very quickly. |
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17th Sep 2011, 09:59 PM | #4 |
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Thanks guys. That's a good point about the upsell, Will. I tried telling him that if I was the customer, I'd prefer to order by phone rather than try and pick all the different things from a mobile site....... pizza crust type, toppings, etc. That could get quite involved. I'll run that upsell potential by him.
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18th Sep 2011, 01:17 AM | #5 |
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solves the problem right there. I kept looking to find a tap to call option myself, but just letting them know they could miss an opportunity to make more money would by just taking the phone order is a great reason NOT to go that route !
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18th Sep 2011, 01:18 AM | #6 |
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If you do a search online there is some nice software around you could use to do this then just link to your mobile site. ONOSYS Restaurant Online Ordering: Fast Casual, QSR, Pizza & Subs Quentin |
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18th Sep 2011, 07:21 PM | #7 |
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Subway has something like that SUBWAY® Express : Save time, order online! |
3rd Oct 2011, 06:39 PM | #8 | |
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3rd Oct 2011, 07:49 PM | #9 |
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3rd Oct 2011, 11:04 PM | #11 |
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There may be a link somewhere on the main page (usually at the bottom) that says view web version or desktop page or something similar.
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4th Oct 2011, 03:48 PM | #12 |
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Hi show this to your clients] It will give them a nice view to their future its part of our sales package that my sales team are giving to the clients Pizza chain looks for big slice of the mobile trade and you may find some nice facts in there. |
4th Oct 2011, 04:30 PM | #13 |
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Here is a good service to consider. They are the same service that subway restaurants use to deliver their mobile orders. GoMobo - Order Ahead from Online Menus |
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4th Oct 2011, 05:07 PM | #14 |
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I am actually working on a hosted service for this similar to GoMobo and others. I am building in the upsell/cross-sell paths into it so they could configure it to do it for them automatically (similar to how Outback's online ordering works). To build it custom one-off is not too hard if you know how to build dynamic/data driven websites. You can do it with static pages if you think through all the up-sell paths ahead of time. I disagree with pushing them to do phone only orders. You can implement it in software it just takes a little planning on the restaurant's part to go through the menu and come up with a matrix. If you have an analytics package installed you can even take advantage of this and do a/b testing. |
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4th Oct 2011, 05:11 PM | #15 |
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To more directly answer your question, you are basically building a multi-page e-mail submit form. After the site collects all the order items in the users session, they click to submit their order and the site just emails the order to somewhere.
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4th Oct 2011, 08:00 PM | #16 | |
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Too often I see inexperienced offline marketers trying to sell solutions to small businesses that are not needed. Yes, there is a demand for these online ordering systems but it is dependent on the size of the business as to how much they really need it. eg: a pizza chain like Dominos = yes, makes sense. my local chinese restaurant doing 15-20 phone orders a night = no, not needed. | |
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4th Oct 2011, 10:28 PM | #17 |
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4th Oct 2011, 11:33 PM | #18 |
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Not at all. When I see offline marketers trying to talk small business owners into solutions such as smartphone apps, complicated ordering systems etc, I know they are more concerned about making a dollar than really helping their client. Technology is great but it shouldn't be pushed on to those people who do not need it.
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5th Oct 2011, 08:12 AM | #19 |
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Hello, Does any one have a great way to put a restaurant's menu on a mobile site? Alot of restaurant's menus are in pdf format. So, when I set up a " tap to see menu" button on the mobile site. It has to download. It is not always clean on a mobile site. Please Help. I have several restaurant customers. Thanks, Scott Mosteller |
5th Oct 2011, 03:14 PM | #20 | |
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7th Oct 2011, 09:13 PM | #21 | |
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Yeah, I completely agree with this, Will. Sometimes in our eagerness or desperation to make a sale we unwittingly complicate matters both for ourselves and for the client. Simple is the way to go.
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7th Oct 2011, 11:21 PM | #22 |
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Been using these guy's for a while,, eHungry.com - Online Ordering for Restaurants |
8th Oct 2011, 12:26 AM | #23 |
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As a customer, I'd rather phone in my order. That way I know that someone actually took it and it will be ready when I get there. If I ordered it through some sort of phone app or mobile site, I wouldn't know if it went through, or if it did, did someone actually see it, and if so, how long did it take for them to notice my order was placed. With my luck I'd go to pick up my pizza and they'd say "What order?". That's too many variables when just a simple phone call would do the same job better. Mike |
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8th Oct 2011, 02:04 AM | #24 |
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Hey, this is a really good discussion, bringing up some points I hadn't thought of. Thanks, Will (and others). I definitely agree that as a customer, I would much prefer to call in my order. Maybe at my desktop computer I'd be happy to click on items and send an order because to go to the phone might be an inconvenience, or someone else may be using the phone at home. But if I'm on my mobile phone (which is right there in my hand) why not just tap to call and no for certain that the order went through. For all involved, it would be good to know if there's a delay in the kitchen and the order might be delayed. All of that kind of stuff can be relayed by a real person answering the phone. Plus, I think it's nice to talk to a real person--something that local businesses should take advantage of, not try to mask with faceless technology. I might suggest that to simplify the phone call, perhaps menu items be NUMBERED that someone could call and order #3 (the chef salad) and #7 (a large Coke). Maybe not everyone will use the numbers but it can helps build in a little extra redundancy which can cut down on mistakes, especially if there are several variations of the same item (such as #4 burger and #5 double-burger and #6 double cheeseburger) And, I especially appreciate Will's comments about staying away from building apps that small businesses probably don't need. The simpler we can keep this for local businesses, the better. Later, once they are happy with our work, if they decide they need an app we can explain the pros and cons and let them decide. Jim |
8th Oct 2011, 06:42 AM | #25 |
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Just wanted to focus back in on the original post....... I was NOT trying to get the restaurant owner to go with a tap-to-order system. HE was the one who brought it up. I actually was on the side of just having a simple tap-to-call button........ but when the client is the one asking for a solution, it's worth looking into....... they're the ones PAYING! |
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8th Oct 2011, 11:45 AM | #26 | |
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8th Oct 2011, 06:48 PM | #27 | |
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It's easy to just nod your head and go along with whatever they want, that's what most offline marketers will do. Then when they (the business owner) get complaints from their customers and the tap to order system isn't working out for them as they had hoped for they will look at you as a poor marketer. If you don't think what the person has asked for is suitable for their business then it is your duty to stand up and tell them. Someone sitting at the traffic lights wanting to order pizzas on the way home does not want to fiddle around selecting options, entering their address and payment details, etc. They would much rather get on the phone to someone live and have the pizzas ordered quickly and easily. Yes, a tap to order system might be a little easier for the business owner but that's NOT what good business is about. The customer is the only person you should care about. It might take a little extra effort to take the orders by phone however the customer satisfaction is going to be far greater. If done properly you can easily upsell a percentage of your customers and make it well worth your while. Don't make the mistake of being just another 'yes sir' marketer. They will give you a lot more respect and are much more likely to refer you to others if you are willing to challenge their opinions and stand up for what you believe is right. | |
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8th Oct 2011, 06:53 PM | #28 | |
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Where I said it's "worth looking into"? You don't think it's worth looking into? I had no idea how it worked, thus the post. I definitely thinks it's a least worth looking into. | |
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8th Oct 2011, 10:25 PM | #29 |
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I think a great solution is just a press to call button for such small businesses. I started to look at this as well and then I thought to myself that with many small businesses in my local area, it's still nice to stay personal and talk to them. Some of these programs cost small businesses a good penny and I think there are other valuable ways to help them out like adding coupons and such that in turn will cost both parties less and help both parties generate more cash flow.
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9th Oct 2011, 05:33 PM | #30 |
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Although in most cases I would prefer having a person take my order over the telephone, I can see situations where I would use a 'tap to order' from my smartphone. Picture this: You have had a really long day at the office. You get on the BART train to go home and you are thinking about what to fix for dinner, remember you're really tired. You decide to order take-out from the neighborhood restaurant, you go to your smartphone and order dinner by clicking on the menu items. You have your dinner ordered without everyone on the BART train knowing what you are having for dinner, you then sit back and relax until you get to your station. So yes, the can be a need for such a service even for non-chain restaurants. |
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13th Oct 2011, 12:03 AM | #31 | |
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13th Oct 2011, 08:26 PM | #32 |
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Opendining.net has a mobile ordering solution you might want to look at.
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