Looking for feedback/suggestions on a mobile site service I'm working on

I'm building a mobile website service geared towards restaurants. Its a menu builder with online ordering.

So far I have built in multi-level menu categories/subcategories, multiple menus that can be time based or schedules e.g. breakfast/lunch/dinner/specials, multiple currency identifiers so it is not US-only plus time zone correction. I also built configurable cross selling and up selling functionality into it as well as add-on groups, etc. these can be chained together. So you can put a steak on the menu, have it prompt for how the user wants it cooked, suggest they add-on onions, shrimp, etc. as well as give them choices that they can include at no charge (sauce, included vegetables etc.).

Visitors can place orders online and they can save their orders and re-order them. So if you always order the same thing from the pizza shop every week you can just click a button.

I am debating whether to add in basic reservations. I see the market for this as pizza shops / chinese restaurants / takeout joints.

This is my first product/service that I am putting together so I am starting from scratch with building version 1, and then all the marketing and launch stuff around it.

So, one of the things I am trying to decide on is pricing and how it is sold. I imagine it would be a popular thing with folks reselling to their offline clients. I am trying to figure out what people would find most appealing. Should I do a flat rate unlimited "agency" plan? Or a tiered reseller plan? I was thinking of offering it in 20 client chunks. The alternative is to just keep it using a straight affiliate model, with one rebill rate with a % commission through Clickbank. The system is designed to be offered as a hosted service. I'm doing folders instead of subdomains, so e.g. domain.com/menus/myrestaurantname. I have the data model done in such a way that if you have clients you can create their sites and create a user account for them, they then only can access their site but you can see all of them under you.

The orders would be emailed to wherever the restaurant wants them to go or they can use a dashboard to monitor them. If they need faxing, printing, etc. they would have to use another service.

My goal is something stupid simple, and a low flat rate monthly fee. No POS integration, no % of order fees, etc. just one price going for volume.

So a few of the things I need help with or advice and suggestions:

- Pricing. How much will people pay for something like this? I know there are online ordering competitors with POS integration but they are pricey.

- Affiliate / reseller structure. How would you want to promote it? How do I price it but still leave enough margin so it is attractive for affiliates. I was thinking of something like $149/mo with a 50% commission. But what about reseller type pricing? Do I do something like 10 clients for $495/mo, 25 for $995/mo? And is $149/mo retail rate too much? Too little?

I guess what I'm struggling with with the reseller type of plan is, I know a lot of guys are just starting out trying to get in to the mobile and offline game. I don't want to set the barrier to high for them to be able to try and get a start too. But I don't know what that barrier is. What if the reseller/agency plans had an initial lower trial period, like $195 for the first month?

How about features. Is there anything in particular that would help you absolutely crush it with something like this?

I am open to any and all suggestions and advice. I need to figure out what type of landing page would work best for something like this, graphics/banners, sales copy, all of that stuff on top of just getting the software done.

Thanks for reading my big tome of a post :-) I could use any help as my mind is turning to mush thinking about all of it.