Too much focus on QR codes?

JToneyUK · 3rd Oct 2011, 05:50 AM

Hey guys, just wanted to post a quick question to those people into mobile website creation and upsells.

A lot has been said about the use of QR codes and how they can be an appealing feature when pitching to potential clients.

However, is there a danger where you could target a client who will want an endless number of QR codes?

For example, two business types which may benefit from QR codes maybe estate agencies and car dealers/auctions. The catch being that for every new car or house they take on, they will want a QR code to go to a unique webpage or video for that particular house or car etc.

Now there could be some repeat/risidual income here whereby you can provide a QR code for all their new assets, even build a new mobile ready page for each car/house. In essence you become an employee of the company.

I don't believe that the time you may have to spend on just two or three of these type of clients and the financial gain would be really worth it. I guess it depends if you can just update a templated page in no time, and how often they come to you with x amount of new properties/cars.

Just wanted to know if anyone has come across this issue and how they are dealing with it?

aimco · 3rd Oct 2011, 07:44 AM

Just charge for it or automate it so its easier

JToneyUK · 3rd Oct 2011, 09:22 AM

This isn't an actual issue I'm having personally, just thought that it could potentially become a case that you may end up inadvertantly becoming so in demand for new QR codes and 1 page listings that there becomes no time to sell more mobile sells or do upsells.

This becomes even more of an issue if you venture into SMS campaigns for clients which is a natural upsell.

Originally Posted by aimco

Just charge for it or automate it so its easier

JToneyUK · 3rd Oct 2011, 09:51 AM

Yeah I'm aware how easy QR codes are to generate and attach a link to, and I would just have a template made ready to use for "repeat usage" for the specific company etc, so doing new listings really wouldnt take that long. I guess it depends on what rates I would charge per listing to make it worthwhile and profitable and if the real estate company or car dealer would want such a service.

Originally Posted by tjkirgin

Definitely do not put the time in to create all those new qr codes. There are softwares you can use that will allow them to easily just put the url and automate the creation of the qr code themselves. There is also softwares that will easily create mobile websites that probably cannot be done by the real estate client but you could learn very quickly to do for them (which you could charge per).

JToneyUK · 3rd Oct 2011, 09:52 AM

Also an interesting point about the augmented reality thing. I have seen this in use where you utilise the phones camera, point it in a certain direction and it tells you the bars, restaurants and businesses that surround you. Clever stuff.

marketingtrenches · 3rd Oct 2011, 10:13 AM

Originally Posted by JToneyUK

Also an interesting point about the augmented reality thing. I have seen this in use where you utilise the phones camera, point it in a certain direction and it tells you the bar, restaurants and businesses that sound you. Clever stuff.

yeah i've been dealing with augmented reality since it came out. if someone found out how to tap into that well they would make a killing

EvanBeck · 3rd Oct 2011, 05:13 PM

Originally Posted by JToneyUK

Hey guys, just wanted to post a quick question to those people into mobile website creation and upsells.

A lot has been said about the use of QR codes and how they can be an appealing feature when pitching to potential clients.

However, is there a danger where you could target a client who will want an endless number of QR codes?

For example, two business types which may benefit from QR codes maybe estate agencies and car dealers/auctions. The catch being that for every new car or house they take on, they will want a QR code to go to a unique webpage or video for that particular house or car etc.

Now there could be some repeat/risidual income here whereby you can provide a QR code for all their new assets, even build a new mobile ready page for each car/house. In essence you become an employee of the company.

I don't believe that the time you may have to spend on just two or three of these type of clients and the financial gain would be really worth it. I guess it depends if you can just update a templated page in no time, and how often they come to you with x amount of new properties/cars.

Just wanted to know if anyone has come across this issue and how they are dealing with it?

I would agree with you that this is a low-cost service that could bite in the back over time. There are plenty of free services to create QR codes already.

JToneyUK · 4th Oct 2011, 03:44 AM

Yeah I know the QR codes are free and easy to set up, I think the only way this becomes beneficial is if you get the companies to pay for monthly listings/updates x amount per new house listing/mobile ready page along with a QR which they can display on the for sale sign or in the house window.

With a template ready built for the house listing, it should be a quick 10 minute job to just fill in the house details and add a few images.

But would an estate agency really see the benefit of a mobilised version of a house listing? They may think that people are more likely to wait till they get home and go looking for the house they have seen for sale. Including a video walkthrough of the house may be a "wow factor" but then this is especially time consuming, unless the company provides the video in the first instance.

Originally Posted by EvanBeck

I would agree with you that this is a low-cost service that could bite in the back over time. There are plenty of free services to create QR codes already.

aimco · 5th Oct 2011, 05:43 AM

Originally Posted by tjkirgin

Definitely do not put the time in to create all those new qr codes. There are softwares you can use that will allow them to easily just put the url and automate the creation of the qr code themselves. There is also softwares that will easily create mobile websites that probably cannot be done by the real estate client but you could learn very quickly to do for them (which you could charge per).

On a side note, despite my profile picture being a qr code, there is a new method that is coming out in volume now and will grow very quickly is "augmented reality," where a prospective home buyer can utilize the picture function on their phone and hover over a picture of the house (or the actual house) and the phone will automatically recognize the house and go to the website. Anchor Mobile is in the process of rolling out an API fully automated creation of augmented reality layers that will allow this function to easily be performed.

Give it a year and you will see this application in the same frequency you see qr codes now, qr codes are like dial up internet and the augmented reality is like wifi. It will be everywhere within a year.

Personally i dont think that system will be reliable enough
have you actually tried this yourself?

limecellular · 5th Oct 2011, 10:22 AM

Right now, augmented reality relies on a number of technologies that not every phone has: GPS, for one. For now, it is a technology fraught still with imperfections and misreads, the system is complex.

We have a very easy-to-use QR code generator that's pretty versatile. It would be easy to direct your clients to use the service to make their codes, which could direct them to a mobile webpage with the property details, price, and the realtor's contact info... We also have a mobile web page tool that is also easy as pie. Depending on what number of capabilities they use to market their business, it would be up to you to charge them an appropriate package price. Just something to think about.

Quentin · 5th Oct 2011, 10:28 AM

I think the augmented reality will take a little longer to establish.

QR Codes were already being used as a viable tracking system in Japan and had all the bugs worked out long before we marketers got into them.

Quentin

electronik69 · 6th Oct 2011, 01:41 AM

Originally Posted by aimco

Personally i dont think that system will be reliable enough
have you actually tried this yourself?

If you have a smart phone Google Goggles is probably the closest thing you can get at the moment and that still shocks me every day. I think if they are bringing out things that advanced already imagine a year from now.

JToneyUK · 6th Oct 2011, 06:19 AM

Could you explain a little about Google Goggles and how it can be integrated with a mobile website?

Originally Posted by electronik69

If you have a smart phone Google Goggles is probably the closest thing you can get at the moment and that still shocks me every day. I think if they are bringing out things that advanced already imagine a year from now.

Mobileico · 6th Oct 2011, 07:03 PM

I think the success will mostly come with contracts. It really protects your service and you can even specify extra costs after so many. Many people miss the value of a contract. I love them, because not only does it protect both parties but it shows right away you're not an employee to be taken advantage of. Good luck in all that you do

MoBuck$ · 6th Oct 2011, 07:50 PM

Originally Posted by Mobileico

I think the success will mostly come with contracts. It really protects your service and you can even specify extra costs after so many. Many people miss the value of a contract. I love them, because not only does it protect both parties but it shows right away you're not an employee to be taken advantage of. Good luck in all that you do

Contracts is definitely the way to go because once you have the signature on hand you are golden. Make it legitimate on both ends, plus it usually winds up being a more proper and a very organized relationship from the start.

More proper and organized = more money

deum · 6th Oct 2011, 08:49 PM

You should be careful with this QR code. we went in but we are slowing down since we are following GOOGLE!

QR codes might not be that big after all!

read on Google + QR

they tried with their QR sticker and look at what they are doing now!

aimco · 7th Oct 2011, 04:40 AM

Originally Posted by deum

You should be careful with this QR code. we went in but we are slowing down since we are following GOOGLE!

QR codes might not be that big after all!

read on Google + QR

they tried with their QR sticker and look at what they are doing now!

So everything google decides is golden?

Theres a million creative reasons I can think of to continue pursue the use of qr codes.All the better gooogle are moving elsewhere IMO

JToneyUK · 7th Oct 2011, 09:30 AM

Great list, Aimco!

Alex Nash · 7th Oct 2011, 11:03 AM

Too much focus on it, unless it's not a "cool campaign". Think it's pretty useless if you don't have a good product, service, or marketing strategy for the whole idea/concept.

The small time wasted on taking out your phone, starting the qr-reader app just to see what's behind the code (lots of cases: just a simple URL). Worth it? No. Just annoying.

Right or wrong?

~Alex Nash

mak25 · 7th Oct 2011, 12:19 PM

* I use QR codes in my clients' restaurants so their customers can get their iphone app
which has their full menu, specials and coupons, google maps and street view.

The owners love it.

xtirpata · 7th Oct 2011, 05:25 PM

Great list, aimco, thanks!

Did you see the QR Code Haircut?

QR Code Haircut - YouTube

Get out your clippers!

Fraser SellHealth · 7th Oct 2011, 05:46 PM

QR codes are useful but it will fade sooner then later , thats a promise
Google Ditches Barcodes for NFC
i give it year or less

deum · 7th Oct 2011, 06:11 PM

totally agree with you

As Google let them go, the fade will go away!

iw433 · 7th Oct 2011, 06:24 PM

Heck I've been dealing with augmented reality all of my life.

aimco · 9th Oct 2011, 03:26 AM

Originally Posted by JToneyUK

Great list, Aimco!

It must of been someone has taken that post down

WillR · 9th Oct 2011, 06:13 AM

Originally Posted by aimco

It must of been someone has taken that post down

The list was content copied from another website thus why it was removed.

MoneyMagnetMagnate · 9th Oct 2011, 01:34 PM

That haircut video on QR was great - but there was another link in there to look at...

CSI goes QR code - a clean :57 secs and the actors practically sell them for us -

QR Code's CSI Moment - YouTube

Mobileico · 9th Oct 2011, 01:46 PM

I can agree with you to a certain degree about Google. I am a big fan of Google, I have their email, G+ and other things. I personally see something big about to take off for mobiles. As much as I like Google, when it comes to my mobile, I LOVE yellow pages. I can look through Google and find what I need yes, but it takes much longer than yellow pages. For local searches, YP is definitely the way to go and when a customer goes to immediately finding a businesses mobilite through YP, the UX of what they are looking for is top notch. As far as QR codes go, I wasn't a big fan at first. I never understood them. Now, my outlook has changed. I receive around 30% of my business through the QR code that is located on the left side of my header, and this is due in part that they are busy they can't sit and look through my standard website for over 10 mins and the QR code allows them to scan and take me with them on their mobile. Yes, I can easily tell them in writing to look us up on their mobile, but instead of actually telling them, they just scan me. I like QR codes, even as ugly as they may be, because it's like asking with a hug and if they've never done it before, you have become important to them because you have introduced something new in technology to them. It's very effective. For the record, I still think they're ugly to look at. Take care everyone

Techmontro · 10th Oct 2011, 08:55 PM

I agree with Mobileico I just couldn't get with QR code except for the fact that when I lived in Japan they were everywhere. But the phones came with the scanners ready to go in Japan and your were a idiot not to scan to order tickets, food, news, secret parties all kinds of stuff. I was promoting a product as a affiliate a hot guru product and the commish was a grand. But by the time I got my vid up on youtube it hit the 3rd page because of all the competition. I don't know why (FATE) but I took the url/my aff link and turned it into a QR code, made a 14 second video of the code with a killer rock trk and posted it in entertainment. Damn I had over 400 views in 3 days and sold only 2 but made 2 grand$, Since then I always post a qr code in any membership site, forums, fiverre instead of a photo and in my site side bar and on the streets like a tagger,but not everywhere. Seems there are always people that will scan out of curiosity. The more people that say it's a dead platform is all the more reason to get with it. Again as all warriors have heard there's 5 billion cell ph users and they go nut's in places like S.Africa. I was so desparate for traffic (no ppc budget) that I did a video slideshow of sexy/hot asian women. At the beginning of the video I had just 'Make Money' and my affiliate site url and also at the end of the video.took the youtube url made a qr code made another 14 second video of just the QRcode and posted it in entertainment and again got a slew of views and made some more affiliate cash. Didn't get rich $300 on a $37 product, but it showed me it worked. When I went to youtube insights it showed 70% of the views came from S.Africa men between 35-50yrs old or something like that and the device was a smart ph I was extadict and have been since. Don't think it's just car dealers, real estate & restuarants. It's the method to the campaign maddness that makes it unique. Now whenever I promote something I always use the code. Hey Mobileico take a look at ( tag-dot-microsoft-dot com) They have taken the QRcode design to another level, the day's of the black/white codes are over. So cool Google dropped it...really cool. You can now create codes with eye catching photo's different designs & colors. I've got so many ideas it's sick like having gamers that need that cheat code would have to search for it in the city they live to find the code and scan it to get to a secret place or level etc. Not me but gamers will do some crazy sh*t I know I've got a 10yr old gaming nut at home. I love those that say nah folks are to lazy or won't want to bother. Once I started making some cash and saw no one else was doing it I was sold. My father taught me to always dwell in the valley of the nay-sayers there you will always find gold...never follow the crowd (google) Like FB no one has heard of Kohort yet...So take heed and stay away from QR codes... their not worth it...lol See Ya Warriors

Izesta · 12th Oct 2011, 12:02 AM

Originally Posted by JToneyUK

........But would an estate agency really see the benefit of a mobilised version of a house listing? They may think that people are more likely to wait till they get home and go looking for the house they have seen for sale. Including a video walkthrough of the house may be a "wow factor" but then this is especially time consuming, unless the company provides the video in the first instance.

With the "I want everything NOW" mentality that so many people have these days, I would imagine tons of prospective buyers would want to see the inside of the home immediately if they could.

And all a realtor needs is just one buyer (or actually much less) to make QR codes worth it. I think we need to keep in remind that a QR code simply represents another optional method of communication. It's there for the customer who wants to use it. For those who prefer fax, or email, or phone, or their laptop, well, that option is also available.

QR codes are so easy and so basically free, there is no reason not to use them. A no brainer.

But I can't imagine having a business model based around charging a client to create them. I look at QR codes as a freebie to throw in with something else they've paid for.

JToneyUK · 12th Oct 2011, 06:22 AM

Originally Posted by Izesta

With the "I want everything NOW" mentality that so many people have these days, I would imagine tons of prospective buyers would want to see the inside of the home immediately if they could.

And all a realtor needs is just one buyer (or actually much less) to make QR codes worth it. I think we need to keep in remind that a QR code simply represents another optional method of communication. It's there for the customer who wants to use it. For those who prefer fax, or email, or phone, or their laptop, well, that option is also available.

QR codes are so easy and so basically free, there is no reason not to use them. A no brainer.

But I can't imagine having a business model based around charging a client to create them. I look at QR codes as a freebie to throw in with something else they've paid for.

Exactly correct, you don't want to be charging the client for a QR code, but for adding/updating their mobilised house pages. However, this may then take the client away if they have someone who tends to their usual website, as I'm sure most would.

Hey, here's a QR code you can easily set one up for from here (give them the URL of a QR code website) and have it take the buyer right to a dedicated mobile webpage specific to the house. Oh thanks, can you do the mobile web page for us....yeah sure.....nice one, thanks for setting that up. Now we can get our web guy to just update the pages with new properties and we can generate the QR code. Cheers.

Business lost :rolleyes:

Obviously this may not be the case and they keep coming back to you every 2 weeks/month or whatever for more pages to be created or current pages with sold property to be replaced with new properties they have attained.

WillR · 12th Oct 2011, 06:31 AM

Originally Posted by JToneyUK

Exactly correct, you don't want to be charging the client for a QR code, but for adding/updating their mobilised house pages. However, this may then take the client away if they have someone who tends to their usual website, as I'm sure most would.

Hey, here's a QR code you can easily set one up for from here (give them the URL of a QR code website) and have it take the buyer right to a dedicated mobile webpage specific to the house. Oh thanks, can you do the mobile web page for us....yeah sure.....nice one, thanks for setting that up. Now we can get our web guy to just update the pages with new properties and we can generate the QR code. Cheers.

Business lost :rolleyes:

Obviously this may not be the case and they keep coming back to you every 2 weeks/month or whatever for more pages to be created or current pages with sold property to be replaced with new properties they have attained.

Yeah, I agree in not charging people for QR codes as such. But you never want to just sell a QR code as a QR code. You want to sell it as a 'solution' not a 'product'. Don't just walk into a real estate office and show them how someone can scan a QR code and go to their webpage. In that instance you are just selling them the QR code as a standalone product. Pretty boring really and you can't justify much of a fee for this.

Instead you want to walk in, show them how they can have this technology printed on to their signboards, if people scan the code they can then be taken to a special mobile friendly page that has a video tour of the property or a floorplan. In this instance you are showing them the benefit of the code and how it can be incorporated into their business. You can then charge to have the whole solution setup for them. You aren't selling the steak you are selling the sizzle.

JToneyUK · 12th Oct 2011, 06:39 AM

Originally Posted by WillR

In this instance you are showing them the benefit of the code and how it can be incorporated into their business. You can then charge to have the whole solution setup for them. You aren't selling the steak you are selling the sizzle.

I think thats the whole key to this really! Showing the benefits rather than giving them a product!

Izesta · 12th Oct 2011, 03:37 PM

Originally Posted by JToneyUK

I think thats the whole key to this really! Showing the benefits rather than giving them a product!

Agreed !!!

Mobileico · 13th Oct 2011, 10:09 PM

Originally Posted by Techmontro

I agree with Mobileico I just couldn't get with QR code except for the fact that when I lived in Japan they were everywhere. But the phones came with the scanners ready to go in Japan and your were a idiot not to scan to order tickets, food, news, secret parties all kinds of stuff. I was promoting a product as a affiliate a hot guru product and the commish was a grand. But by the time I got my vid up on youtube it hit the 3rd page because of all the competition. I don't know why (FATE) but I took the url/my aff link and turned it into a QR code, made a 14 second video of the code with a killer rock trk and posted it in entertainment. Damn I had over 400 views in 3 days and sold only 2 but made 2 grand$, Since then I always post a qr code in any membership site, forums, fiverre instead of a photo and in my site side bar and on the streets like a tagger,but not everywhere. Seems there are always people that will scan out of curiosity. The more people that say it's a dead platform is all the more reason to get with it. Again as all warriors have heard there's 5 billion cell ph users and they go nut's in places like S.Africa. I was so desparate for traffic (no ppc budget) that I did a video slideshow of sexy/hot asian women. At the beginning of the video I had just 'Make Money' and my affiliate site url and also at the end of the video.took the youtube url made a qr code made another 14 second video of just the QRcode and posted it in entertainment and again got a slew of views and made some more affiliate cash. Didn't get rich $300 on a $37 product, but it showed me it worked. When I went to youtube insights it showed 70% of the views came from S.Africa men between 35-50yrs old or something like that and the device was a smart ph I was extadict and have been since. Don't think it's just car dealers, real estate & restuarants. It's the method to the campaign maddness that makes it unique. Now whenever I promote something I always use the code. Hey Mobileico take a look at ( tag-dot-microsoft-dot com) They have taken the QRcode design to another level, the day's of the black/white codes are over. So cool Google dropped it...really cool. You can now create codes with eye catching photo's different designs & colors. I've got so many ideas it's sick like having gamers that need that cheat code would have to search for it in the city they live to find the code and scan it to get to a secret place or level etc. Not me but gamers will do some crazy sh*t I know I've got a 10yr old gaming nut at home. I love those that say nah folks are to lazy or won't want to bother. Once I started making some cash and saw no one else was doing it I was sold. My father taught me to always dwell in the valley of the nay-sayers there you will always find gold...never follow the crowd (google) Like FB no one has heard of Kohort yet...So take heed and stay away from QR codes... their not worth it...lol See Ya Warriors

Wow, thanks man. I'm going to go check that out. I thought I had seen something about that but now I know what it is. Have a terrific Friday everyone

MoneyMagnetMagnate · 17th Oct 2011, 10:57 AM

I received this in a Mobile Marketing newsletter the other day. I thought I would relay this post for the sake of argument (note:I am not affiliated with this company or writer.)

Why You Think QR Codes Suck and Why You’re Stupid
Posted: 14 Oct 2011 04:30 AM PDT
The following is a guest post by Derek Johnson, Founder & CEO of SMS provider Tatango. You can reach him by phone at (206) 334-4012 or via email.

Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way.

When I speak to this ever growing mob of QR code marketing haters, all of their arguments can usually be boiled down to three points. While I usually refrain from arguing with people that don’t know what they’re talking about, in this post I’m going to make an exception because someone has to stick up for the QR code. Below are the arguments against marketing with QR codes, and why these people don’t know what the hell they’re talking about.

Argument #1

“Derek, consumers don’t know what QR codes are, they don’t know how to scan them, and they aren’t interested in scanning them.”

You are right in that only 6.2% of consumers have scanned a QR code, but that’s a vanity metric, a metric that is interesting to look at, but has no weight. You want the real metric, the one that means something to advertisers. Nearly 40% of consumers age 25-34 have scanned a QR code, even better is that 1 out of 3 consumers that have scanned a QR code have a household income of at least $100,000. If the 25-34 year old age demographic is any indication of what is to come for other demographics, QR codes could quickly become the holy grail for mobile marketing.

Those numbers also don’t take into account that only 40% of consumers have a smartphone, meaning that 60% of consumers, even if they wanted to scan a QR code, aren’t able to at this time. As smartphone adoption continues to creep up, the majority of consumers will soon be exposed to QR code engagement.

Argument #2

“Derek, QR codes are going to be crushed by Near Field Communication (NFC).”

Don’t get me wrong, I’m just as excited about the adoption of near field communication (NFC) as the next person. I can’t wait for that moment when I can replace my bulky wallet with my mobile phone, and I think NFC will get us to that place. You’ve gotta be stupid though to think that NFC will ever replace QR codes in marketing.

While there will be certain situations where marketers will be able to replace QR codes with NFC, the majority of QR code scans come from marketing channels that don’t work well with NFC (either from a technical or cost function), such as printed magazines/newspapers, product packaging, websites, posters/flyers, business cards, storefronts and TV. I just don’t see magazines or newspapers installing individual NFC chips in each advertisement, do you?

Argument #3

“Derek, like bellbottoms in the 1970′s, QR codes will be the marketing fad of this decade.”

A”fad” is defined as something that is short lived, but with a direct correlation between smartphone and QR code adoption, this would mean that smarthphones will be short lived as well. Seriously, smartphones short lived? Have you seen reports on growth of smartphone adoption, or even recently how many new iPhones have been purchased? If you truly believe that QR codes are a fad, then you will also have to believe that smartphones are a fad, which would make you more stupid than I thought.

This whole thing reminds me of the story my father told me where back in the late ’80′s he tried to expense a mobile phone to the company he was working for. His bosses response after seeing the expense, “a mobile phone isn’t a business expense, it’s a toy… you can’t expense toys to the company”. Like his boss back then, and QR code haters now, you will eventually look back at your comments and think to yourself, how could I have been that stupid? Maybe it’s time to stop hating and start embracing, the consumer-engaging and soon to be ubiquitous Quick Response Code.

*my highlight - that part cracks me up...

3rd Oct 2011, 09:52 AM	#5
JToneyUK HyperActive Warrior Join Date: 2011 Location: North West, England Posts: 267 Thanks: 97 Thanked 41 Times in 34 Posts	Re: Too much focus on QR codes? Share on: Also an interesting point about the augmented reality thing. I have seen this in use where you utilise the phones camera, point it in a certain direction and it tells you the bars, restaurants and businesses that surround you. Clever stuff.

5th Oct 2011, 10:22 AM	#10
limecellular Active Warrior War Room Member Join Date: 2011 Posts: 49 Thanks: 16 Thanked 20 Times in 14 Posts	Re: Too much focus on QR codes? Share on: Right now, augmented reality relies on a number of technologies that not every phone has: GPS, for one. For now, it is a technology fraught still with imperfections and misreads, the system is complex. We have a very easy-to-use QR code generator that's pretty versatile. It would be easy to direct your clients to use the service to make their codes, which could direct them to a mobile webpage with the property details, price, and the realtor's contact info... We also have a mobile web page tool that is also easy as pie. Depending on what number of capabilities they use to market their business, it would be up to you to charge them an appropriate package price. Just something to think about.
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5th Oct 2011, 10:28 AM	#11
Quentin Web Marketing For Profit War Room Member Join Date: 2002 Location: Brisbane Posts: 2,895 Thanks: 8 Thanked 1,162 Times in 528 Posts Blog Entries: 10	Re: Too much focus on QR codes? Share on: I think the augmented reality will take a little longer to establish. QR Codes were already being used as a viable tracking system in Japan and had all the bugs worked out long before we marketers got into them. Quentin
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6th Oct 2011, 07:03 PM	#14
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: Too much focus on QR codes? Share on: I think the success will mostly come with contracts. It really protects your service and you can even specify extra costs after so many. Many people miss the value of a contract. I love them, because not only does it protect both parties but it shows right away you're not an employee to be taken advantage of. Good luck in all that you do
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

6th Oct 2011, 08:49 PM	#16
deum MOBILE MANIAC Join Date: 2011 Location: Montreal - Toronto - CANADA Posts: 59 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Too much focus on QR codes? Share on: You should be careful with this QR code. we went in but we are slowing down since we are following GOOGLE! QR codes might not be that big after all! read on Google + QR they tried with their QR sticker and look at what they are doing now!

3rd Oct 2011, 05:50 AM	#1
JToneyUK HyperActive Warrior Join Date: 2011 Location: North West, England Posts: 267 Thanks: 97 Thanked 41 Times in 34 Posts	Too much focus on QR codes? Share on: Hey guys, just wanted to post a quick question to those people into mobile website creation and upsells. A lot has been said about the use of QR codes and how they can be an appealing feature when pitching to potential clients. However, is there a danger where you could target a client who will want an endless number of QR codes? For example, two business types which may benefit from QR codes maybe estate agencies and car dealers/auctions. The catch being that for every new car or house they take on, they will want a QR code to go to a unique webpage or video for that particular house or car etc. Now there could be some repeat/risidual income here whereby you can provide a QR code for all their new assets, even build a new mobile ready page for each car/house. In essence you become an employee of the company. I don't believe that the time you may have to spend on just two or three of these type of clients and the financial gain would be really worth it. I guess it depends if you can just update a templated page in no time, and how often they come to you with x amount of new properties/cars. Just wanted to know if anyone has come across this issue and how they are dealing with it?

3rd Oct 2011, 07:44 AM	#2
aimco Digital Marketer Join Date: 2008 Location: Brisbane , Australia. Posts: 57 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Too much focus on QR codes? Share on: Just charge for it or automate it so its easier

7th Oct 2011, 09:30 AM	#18
JToneyUK HyperActive Warrior Join Date: 2011 Location: North West, England Posts: 267 Thanks: 97 Thanked 41 Times in 34 Posts	Re: Too much focus on QR codes? Share on: Great list, Aimco!

7th Oct 2011, 11:03 AM	#19
Alex Nash Active Warrior Join Date: 2009 Posts: 76 Thanks: 2 Thanked 4 Times in 4 Posts	Re: Too much focus on QR codes? Share on: Too much focus on it, unless it's not a "cool campaign". Think it's pretty useless if you don't have a good product, service, or marketing strategy for the whole idea/concept. The small time wasted on taking out your phone, starting the qr-reader app just to see what's behind the code (lots of cases: just a simple URL). Worth it? No. Just annoying. Right or wrong? ~Alex Nash
	Learn from your mistakes. Experience is priceless.

7th Oct 2011, 12:19 PM	#20
mak25 Senior Warrior Member Join Date: 2008 Location: Planet Earth...At the Moment Posts: 305 Thanks: 839 Thanked 214 Times in 118 Posts	Re: Too much focus on QR codes? Share on: * I use QR codes in my clients' restaurants so their customers can get their iphone app which has their full menu, specials and coupons, google maps and street view. The owners love it.

7th Oct 2011, 05:46 PM	#22
Fraser SellHealth HyperActive Warrior War Room Member Join Date: 2011 Location: BC, Canada Posts: 327 Thanks: 34 Thanked 82 Times in 51 Posts	Re: Too much focus on QR codes? Share on: QR codes are useful but it will fade sooner then later , thats a promise Google Ditches Barcodes for NFC i give it year or less
	Fraser Mackie Affiliate Manager Sellhealth.com

7th Oct 2011, 06:11 PM	#23
deum MOBILE MANIAC Join Date: 2011 Location: Montreal - Toronto - CANADA Posts: 59 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Too much focus on QR codes? Share on: totally agree with you As Google let them go, the fade will go away!

7th Oct 2011, 06:24 PM	#24
iw433 Bill Skywalker Edwards War Room Member Join Date: 2002 Location: Arizona Posts: 612 Thanks: 1,614 Thanked 86 Times in 66 Posts Blog Entries: 3	Re: Too much focus on QR codes? Share on: Heck I've been dealing with augmented reality all of my life.
	Bill Skywalker Edwards Address-O-Lite

9th Oct 2011, 01:46 PM	#28
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: Too much focus on QR codes? Share on: I can agree with you to a certain degree about Google. I am a big fan of Google, I have their email, G+ and other things. I personally see something big about to take off for mobiles. As much as I like Google, when it comes to my mobile, I LOVE yellow pages. I can look through Google and find what I need yes, but it takes much longer than yellow pages. For local searches, YP is definitely the way to go and when a customer goes to immediately finding a businesses mobilite through YP, the UX of what they are looking for is top notch. As far as QR codes go, I wasn't a big fan at first. I never understood them. Now, my outlook has changed. I receive around 30% of my business through the QR code that is located on the left side of my header, and this is due in part that they are busy they can't sit and look through my standard website for over 10 mins and the QR code allows them to scan and take me with them on their mobile. Yes, I can easily tell them in writing to look us up on their mobile, but instead of actually telling them, they just scan me. I like QR codes, even as ugly as they may be, because it's like asking with a hug and if they've never done it before, you have become important to them because you have introduced something new in technology to them. It's very effective. For the record, I still think they're ugly to look at. Take care everyone
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

10th Oct 2011, 08:55 PM	#29
Techmontro web dev, Join Date: 2010 Location: usa/japan Posts: 21 Thanks: 2 Thanked 66 Times in 40 Posts	Re: Too much focus on QR codes? Share on: I agree with Mobileico I just couldn't get with QR code except for the fact that when I lived in Japan they were everywhere. But the phones came with the scanners ready to go in Japan and your were a idiot not to scan to order tickets, food, news, secret parties all kinds of stuff. I was promoting a product as a affiliate a hot guru product and the commish was a grand. But by the time I got my vid up on youtube it hit the 3rd page because of all the competition. I don't know why (FATE) but I took the url/my aff link and turned it into a QR code, made a 14 second video of the code with a killer rock trk and posted it in entertainment. Damn I had over 400 views in 3 days and sold only 2 but made 2 grand$, Since then I always post a qr code in any membership site, forums, fiverre instead of a photo and in my site side bar and on the streets like a tagger,but not everywhere. Seems there are always people that will scan out of curiosity. The more people that say it's a dead platform is all the more reason to get with it. Again as all warriors have heard there's 5 billion cell ph users and they go nut's in places like S.Africa. I was so desparate for traffic (no ppc budget) that I did a video slideshow of sexy/hot asian women. At the beginning of the video I had just 'Make Money' and my affiliate site url and also at the end of the video.took the youtube url made a qr code made another 14 second video of just the QRcode and posted it in entertainment and again got a slew of views and made some more affiliate cash. Didn't get rich $300 on a $37 product, but it showed me it worked. When I went to youtube insights it showed 70% of the views came from S.Africa men between 35-50yrs old or something like that and the device was a smart ph I was extadict and have been since. Don't think it's just car dealers, real estate & restuarants. It's the method to the campaign maddness that makes it unique. Now whenever I promote something I always use the code. Hey Mobileico take a look at ( tag-dot-microsoft-dot com) They have taken the QRcode design to another level, the day's of the black/white codes are over. So cool Google dropped it...really cool. You can now create codes with eye catching photo's different designs & colors. I've got so many ideas it's sick like having gamers that need that cheat code would have to search for it in the city they live to find the code and scan it to get to a secret place or level etc. Not me but gamers will do some crazy sh*t I know I've got a 10yr old gaming nut at home. I love those that say nah folks are to lazy or won't want to bother. Once I started making some cash and saw no one else was doing it I was sold. My father taught me to always dwell in the valley of the nay-sayers there you will always find gold...never follow the crowd (google) Like FB no one has heard of Kohort yet...So take heed and stay away from QR codes... their not worth it...lol See Ya Warriors
	Last edited on 10th Oct 2011 at 09:14 PM. Reason: grammatical errors

17th Oct 2011, 10:57 AM	#36
MoneyMagnetMagnate Stay Hungry-Stay Foolish War Room Member Join Date: 2010 Location: Location, Location... Posts: 564 Thanks: 464 Thanked 1,722 Times in 1,250 Posts	Re: Too much focus on QR codes? Share on: I received this in a Mobile Marketing newsletter the other day. I thought I would relay this post for the sake of argument (note:I am not affiliated with this company or writer.) Why You Think QR Codes Suck and Why You’re Stupid Posted: 14 Oct 2011 04:30 AM PDT The following is a guest post by Derek Johnson, Founder & CEO of SMS provider Tatango. You can reach him by phone at (206) 334-4012 or via email. Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way. When I speak to this ever growing mob of QR code marketing haters, all of their arguments can usually be boiled down to three points. While I usually refrain from arguing with people that don’t know what they’re talking about, in this post I’m going to make an exception because someone has to stick up for the QR code. Below are the arguments against marketing with QR codes, and why these people don’t know what the hell they’re talking about. Argument #1 “Derek, consumers don’t know what QR codes are, they don’t know how to scan them, and they aren’t interested in scanning them.” You are right in that only 6.2% of consumers have scanned a QR code, but that’s a vanity metric, a metric that is interesting to look at, but has no weight. You want the real metric, the one that means something to advertisers. Nearly 40% of consumers age 25-34 have scanned a QR code, even better is that 1 out of 3 consumers that have scanned a QR code have a household income of at least $100,000. If the 25-34 year old age demographic is any indication of what is to come for other demographics, QR codes could quickly become the holy grail for mobile marketing. Those numbers also don’t take into account that only 40% of consumers have a smartphone, meaning that 60% of consumers, even if they wanted to scan a QR code, aren’t able to at this time. As smartphone adoption continues to creep up, the majority of consumers will soon be exposed to QR code engagement. Argument #2 “Derek, QR codes are going to be crushed by Near Field Communication (NFC).” Don’t get me wrong, I’m just as excited about the adoption of near field communication (NFC) as the next person. I can’t wait for that moment when I can replace my bulky wallet with my mobile phone, and I think NFC will get us to that place. You’ve gotta be stupid though to think that NFC will ever replace QR codes in marketing. While there will be certain situations where marketers will be able to replace QR codes with NFC, the majority of QR code scans come from marketing channels that don’t work well with NFC (either from a technical or cost function), such as printed magazines/newspapers, product packaging, websites, posters/flyers, business cards, storefronts and TV. I just don’t see magazines or newspapers installing individual NFC chips in each advertisement, do you? Argument #3 “Derek, like bellbottoms in the 1970′s, QR codes will be the marketing fad of this decade.” A”fad” is defined as something that is short lived, but with a direct correlation between smartphone and QR code adoption, this would mean that smarthphones will be short lived as well. Seriously, smartphones short lived? Have you seen reports on growth of smartphone adoption, or even recently how many new iPhones have been purchased? If you truly believe that QR codes are a fad, then you will also have to believe that smartphones are a fad, which would make you more stupid than I thought. This whole thing reminds me of the story my father told me where back in the late ’80′s he tried to expense a mobile phone to the company he was working for. His bosses response after seeing the expense, “a mobile phone isn’t a business expense, it’s a toy… you can’t expense toys to the company”. Like his boss back then, and QR code haters now, you will eventually look back at your comments and think to yourself, how could I have been that stupid? Maybe it’s time to stop hating and start embracing, the consumer-engaging and soon to be ubiquitous Quick Response Code. *my highlight - that part cracks me up...