Money Being Poured Into Mobile Marketing

known · 23rd Sep 2011, 07:50 AM

Google will be factoring in an advertiser's mobile presence into its ads quality score from mobile campaigns.

A blog post on Search Engine Land talks about how Google is really going to be pushing optimized mobile websites with lower click through rates.

There is a huge surge at holiday time for store locator terms from mobile devices.

They have an interesting graphic about mobile-only campaigns - they drive 11.5 percent more CTRs than campaigns simply imported from PC Adwords.

Guess it's time to begin thinking about the upcoming holiday shopping crowd and their new buying patterns within local communities!

Cheryl

tomoms · 27th Sep 2011, 04:49 PM

I experimented for a bit with mobile ads and the CTRs were surprisingly high - its going to be big in the next few years I'm sure

deum · 4th Oct 2011, 05:44 PM

Youre right

we had some campaigns that offered us a conversion of 30% even if right now the return is more around the 12 to 17 % all depending on the products.

aimco · 5th Oct 2011, 05:56 AM

ctr 's are usually much lower however once clicked upon coversions are almost always much higher- so value for money is always good.

23rd Sep 2011, 07:50 AM	#1
known Active Warrior War Room Member Join Date: 2008 Location: Suttons Bay, Michigan Posts: 67 Thanks: 12 Thanked 12 Times in 9 Posts	Money Being Poured Into Mobile Marketing Share on: Google will be factoring in an advertiser's mobile presence into its ads quality score from mobile campaigns. A blog post on Search Engine Land talks about how Google is really going to be pushing optimized mobile websites with lower click through rates. There is a huge surge at holiday time for store locator terms from mobile devices. They have an interesting graphic about mobile-only campaigns - they drive 11.5 percent more CTRs than campaigns simply imported from PC Adwords. Guess it's time to begin thinking about the upcoming holiday shopping crowd and their new buying patterns within local communities! Cheryl
	Cheryl C. Cigan www.known.com

27th Sep 2011, 04:49 PM	#2
tomoms Warrior Member Join Date: 2011 Posts: 14 Thanks: 0 Thanked 1 Time in 1 Post	Re: Money Being Poured Into Mobile Marketing Share on: I experimented for a bit with mobile ads and the CTRs were surprisingly high - its going to be big in the next few years I'm sure

4th Oct 2011, 05:44 PM	#3
deum MOBILE MANIAC Join Date: 2011 Location: Montreal - Toronto - CANADA Posts: 59 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Money Being Poured Into Mobile Marketing Share on: Youre right we had some campaigns that offered us a conversion of 30% even if right now the return is more around the 12 to 17 % all depending on the products.

5th Oct 2011, 05:56 AM	#4
aimco Digital Marketer Join Date: 2008 Location: Brisbane , Australia. Posts: 57 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Money Being Poured Into Mobile Marketing Share on: ctr 's are usually much lower however once clicked upon coversions are almost always much higher- so value for money is always good.