Need your advice about SMS marketing

14 replies
Hey everybody! I know it's my first post but I've been looking around and never had the chance to participate so here I am!

So I'm currently in the process of getting my own shortcode for SMS in Canada and me and my partner are debatting on how to price our service?

So my idea was to make 49$/month for the first keyword and then another 29$/month for the second and more.

Then for the text message they would buy it in "bulk" like in package of 50,100,250,500 etc... and the text would never expire too, till they use it.

So does this sound good or should I change my pricing method?

Hope you can help me and I thank you in advance!
#advice #marketing #sms
  • Profile picture of the author lirikh
    Hey I live in Canada, and have been wondering about providing SMS services to my clients as well. What company do you use?

    Sorry for hijacking your thread, but couldn't resist asking this question since we live in the same region.
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    • Profile picture of the author ismaelmeskin
      Originally Posted by lirikh View Post

      Hey I live in Canada, and have been wondering about providing SMS services to my clients as well. What company do you use?

      Sorry for hijacking your thread, but couldn't resist asking this question since we live in the same region.

      haha no problem. Contact via PM
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  • Profile picture of the author silotiko
    @ ismaelmeskin, great question as I am just starting to dabble with SMS Marketing myself ... I however, live in USA but none the less would love to hear how others are setting up and structuring there SMS Marketing fees-
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    • Profile picture of the author Mo Goulet
      Originally Posted by silotiko View Post

      @ ismaelmeskin, great question as I am just starting to dabble with SMS Marketing myself ... I however, live in USA but none the less would love to hear how others are setting up and structuring there SMS Marketing fees-
      Do your research. Depending on your local market size, there are many options. The more sophisticated your market, the more sophisticated your program needs to be. There are plenty of options for small business marketing. Pricing will always determine profitability. Not everyone drives a Lexus or a Mercedes. The reason some do is because they can afford to. When you are marketing to a local business, ask questions that will clue you in on their budget. Are they in the yellow pages? Do the advertise in the local paper? Then ask the following question that almost always gets a NO response. Are you able to track your advertising programs to see which ones are getting results?
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  • Profile picture of the author deum
    Hey ismaelmeskin,

    im also in Canada and looking to start a campaign on SMS for B2B

    do you have any stats on results in B2B?
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  • Profile picture of the author BKH
    Originally Posted by ismaelmeskin View Post

    So my idea was to make 49$/month for the first keyword and then another 29$/month for the second and more.

    Then for the text message they would buy it in "bulk" like in package of 50,100,250,500 etc... and the text would never expire too, till they use it.

    So does this sound good or should I change my pricing method?
    My thoughts are your selling two different products that need each other to work! I would recommend joining them together as plans so that you only have to sell once! (e.g. 1 key and 500 messages $79.99 or 2 key and 500 messages $99.99) This may help you on the sales side so your not selling them a keyword at $X and then have to sale them again their messages.
    Hope this helps,
    b
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  • Profile picture of the author DEaFeYe
    Banned
    [DELETED]
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    • Profile picture of the author Mo Goulet
      Originally Posted by DEaFeYe View Post

      To be perfectly honest that sounds extremely expensive. You would need to provide a ton of value beyond just a text message to get away with that IMO.

      My experience? I developed an SMS marketing platform

      Also, I've sent you a PM.
      The true expense in any SMS marketing program is the per text charges. I've seen companies charge as much as $0.05 per text and even more with text package plans.

      On just one of my local lists, if I sent one text message per week at $0.05 per text credit the cost per month for that list would be well over $900 for the month.

      Per text charges will wipe you out faster than you can say "STOP"
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      • Profile picture of the author jasonthewebmaster
        Banned
        Originally Posted by Mo Goulet View Post

        The true expense in any SMS marketing program is the per text charges. I've seen companies charge as much as $0.05 per text and even more with text package plans.

        On just one of my local lists, if I sent one text message per week at $0.05 per text credit the cost per month for that list would be well over $900 for the month.

        Per text charges will wipe you out faster than you can say "STOP"
        Sure... but doesn't someone have to pay the per text fees?

        I thought the only way to get around that was by using SMTP instead of true SMS?
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        • If you are in Canada the best full service SMS , is SMS Reseller Canada | Canadian SMS White Label Reseller
          Hope this helps ,
          Signature

          Fraser Mackie
          Affiliate Manager
          Sellhealth.com

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          • Profile picture of the author ismaelmeskin
            Originally Posted by Fraser SellHealth View Post

            If you are in Canada the best full service SMS , is SMS Reseller Canada | Canadian SMS White Label Reseller
            Hope this helps ,
            Yeah I've talked to them. Their platform is ok I would say. I think it needs more polishing on the design side and maybe one or two good features.

            And to all the others thanks you guys for helping me find a good pricing point! I'll keep you updated with my decision soon!
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            • Profile picture of the author steve solo
              Originally Posted by ismaelmeskin View Post

              Yeah I've talked to them. Their platform is ok I would say. I think it needs more polishing on the design side and maybe one or two good features.

              And to all the others thanks you guys for helping me find a good pricing point! I'll keep you updated with my decision soon!

              been at SMS business for a while and I think Mo Goulet, plan is the best by far,..also my business is a little different as we will start offering opt in mobile phone number lists with the package in mid nov,...and its cheap,..in the past I have referred many friends to Mo Goulet system,..not associated in any way with him but thinks his system makes a lot of sense,..thx

              Steve
              Signature
              Www.offerfortune.com A Mobile Marketing Empire.
              5K 100% Opt In fresh mobile phone number Lists in any city, state and niche market for only $49..get signed up today and grab your free SMS marketing report!{check out the SMS marketing software for $45 one time fee}
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    • Profile picture of the author ismaelmeskin
      Originally Posted by DEaFeYe View Post

      To be perfectly honest that sounds extremely expensive. You would need to provide a ton of value beyond just a text message to get away with that IMO.

      My experience? I developed an SMS marketing platform

      Also, I've sent you a PM.
      haha I don't have 50 posts or more so I can't answer your PM so could you send me your email so we could talk?

      Thanks

      Originally Posted by jasonthewebmaster View Post

      Sure... but doesn't someone have to pay the per text fees?

      I thought the only way to get around that was by using SMTP instead of true SMS?
      Yeah but in Canada using SMTP you do not join all the wireless carrier so you loose some customer. But my goal is not to go cheap, I want some robust and with a clean design (like trumpia does)
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  • Profile picture of the author IngeniousBastard
    Pricing is completely up to you. Let me offer up some food for thought. I would try to keep the per-keyword charges lower and build the money you need into the monthly package. The reason I say this is, you don't want to discourage someone from running multiple campaigns by charging high per-keyword per-month charges; you want to encourage them to run as many campaigns as they'd like and perhaps find them bumping up to higher text packages.

    At least that is my rationale. Either way you decide to go, best of luck with your venture.
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    • Profile picture of the author ismaelmeskin
      Originally Posted by Ingenious******* View Post

      Pricing is completely up to you. Let me offer up some food for thought. I would try to keep the per-keyword charges lower and build the money you need into the monthly package. The reason I say this is, you don't want to discourage someone from running multiple campaigns by charging high per-keyword per-month charges; you want to encourage them to run as many campaigns as they'd like and perhaps find them bumping up to higher text packages.

      At least that is my rationale. Either way you decide to go, best of luck with your venture.
      Yeah you came with a good point! I didn't think of that part, will certainly add it into consideration.

      Thank you
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