Need your advice about SMS marketing

ismaelmeskin · 6th Oct 2011, 03:54 PM

Hey everybody! I know it's my first post but I've been looking around and never had the chance to participate so here I am!

So I'm currently in the process of getting my own shortcode for SMS in Canada and me and my partner are debatting on how to price our service?

So my idea was to make 49$/month for the first keyword and then another 29$/month for the second and more.

Then for the text message they would buy it in "bulk" like in package of 50,100,250,500 etc... and the text would never expire too, till they use it.

So does this sound good or should I change my pricing method?

Hope you can help me and I thank you in advance!

lirikh · 6th Oct 2011, 04:14 PM

Hey I live in Canada, and have been wondering about providing SMS services to my clients as well. What company do you use?

Sorry for hijacking your thread, but couldn't resist asking this question since we live in the same region.

silotiko · 6th Oct 2011, 04:18 PM

@ ismaelmeskin, great question as I am just starting to dabble with SMS Marketing myself ... I however, live in USA but none the less would love to hear how others are setting up and structuring there SMS Marketing fees-

ismaelmeskin · 6th Oct 2011, 04:21 PM

Originally Posted by lirikh

Hey I live in Canada, and have been wondering about providing SMS services to my clients as well. What company do you use?

Sorry for hijacking your thread, but couldn't resist asking this question since we live in the same region.

haha no problem. Contact via PM

deum · 7th Oct 2011, 06:30 PM

Hey ismaelmeskin,

im also in Canada and looking to start a campaign on SMS for B2B

do you have any stats on results in B2B?

Mo Goulet · 10th Oct 2011, 10:50 AM

Originally Posted by silotiko

@ ismaelmeskin, great question as I am just starting to dabble with SMS Marketing myself ... I however, live in USA but none the less would love to hear how others are setting up and structuring there SMS Marketing fees-

Do your research. Depending on your local market size, there are many options. The more sophisticated your market, the more sophisticated your program needs to be. There are plenty of options for small business marketing. Pricing will always determine profitability. Not everyone drives a Lexus or a Mercedes. The reason some do is because they can afford to. When you are marketing to a local business, ask questions that will clue you in on their budget. Are they in the yellow pages? Do the advertise in the local paper? Then ask the following question that almost always gets a NO response. Are you able to track your advertising programs to see which ones are getting results?

BKH · 10th Oct 2011, 05:39 PM

Originally Posted by ismaelmeskin

So my idea was to make 49$/month for the first keyword and then another 29$/month for the second and more.

Then for the text message they would buy it in "bulk" like in package of 50,100,250,500 etc... and the text would never expire too, till they use it.

So does this sound good or should I change my pricing method?

My thoughts are your selling two different products that need each other to work! I would recommend joining them together as plans so that you only have to sell once! (e.g. 1 key and 500 messages $79.99 or 2 key and 500 messages $99.99) This may help you on the sales side so your not selling them a keyword at $X and then have to sale them again their messages.
Hope this helps,
b

Mo Goulet · 11th Oct 2011, 12:07 PM

Originally Posted by DEaFeYe

To be perfectly honest that sounds extremely expensive. You would need to provide a ton of value beyond just a text message to get away with that IMO.

My experience? I developed an SMS marketing platform

Also, I've sent you a PM.

The true expense in any SMS marketing program is the per text charges. I've seen companies charge as much as $0.05 per text and even more with text package plans.

On just one of my local lists, if I sent one text message per week at $0.05 per text credit the cost per month for that list would be well over $900 for the month.

Per text charges will wipe you out faster than you can say "STOP"

jasonthewebmaster · 11th Oct 2011, 12:30 PM

Originally Posted by Mo Goulet

The true expense in any SMS marketing program is the per text charges. I've seen companies charge as much as $0.05 per text and even more with text package plans.

On just one of my local lists, if I sent one text message per week at $0.05 per text credit the cost per month for that list would be well over $900 for the month.

Per text charges will wipe you out faster than you can say "STOP"

Sure... but doesn't someone have to pay the per text fees?

I thought the only way to get around that was by using SMTP instead of true SMS?

Fraser SellHealth · 11th Oct 2011, 05:36 PM

If you are in Canada the best full service SMS , is SMS Reseller Canada | Canadian SMS White Label Reseller
Hope this helps ,

ismaelmeskin · 11th Oct 2011, 05:55 PM

Originally Posted by Fraser SellHealth

If you are in Canada the best full service SMS , is SMS Reseller Canada | Canadian SMS White Label Reseller
Hope this helps ,

Yeah I've talked to them. Their platform is ok I would say. I think it needs more polishing on the design side and maybe one or two good features.

And to all the others thanks you guys for helping me find a good pricing point! I'll keep you updated with my decision soon!

ismaelmeskin · 11th Oct 2011, 05:58 PM

Originally Posted by DEaFeYe

To be perfectly honest that sounds extremely expensive. You would need to provide a ton of value beyond just a text message to get away with that IMO.

My experience? I developed an SMS marketing platform

Also, I've sent you a PM.

haha I don't have 50 posts or more so I can't answer your PM so could you send me your email so we could talk?

Thanks

Originally Posted by jasonthewebmaster

Sure... but doesn't someone have to pay the per text fees?

I thought the only way to get around that was by using SMTP instead of true SMS?

Yeah but in Canada using SMTP you do not join all the wireless carrier so you loose some customer. But my goal is not to go cheap, I want some robust and with a clean design (like trumpia does)

IngeniousBastard · 11th Oct 2011, 09:33 PM

Pricing is completely up to you. Let me offer up some food for thought. I would try to keep the per-keyword charges lower and build the money you need into the monthly package. The reason I say this is, you don't want to discourage someone from running multiple campaigns by charging high per-keyword per-month charges; you want to encourage them to run as many campaigns as they'd like and perhaps find them bumping up to higher text packages.

At least that is my rationale. Either way you decide to go, best of luck with your venture.

ismaelmeskin · 11th Oct 2011, 09:39 PM

Originally Posted by Ingenious*******

Pricing is completely up to you. Let me offer up some food for thought. I would try to keep the per-keyword charges lower and build the money you need into the monthly package. The reason I say this is, you don't want to discourage someone from running multiple campaigns by charging high per-keyword per-month charges; you want to encourage them to run as many campaigns as they'd like and perhaps find them bumping up to higher text packages.

At least that is my rationale. Either way you decide to go, best of luck with your venture.

Yeah you came with a good point! I didn't think of that part, will certainly add it into consideration.

Thank you

steve solo · 18th Oct 2011, 11:29 AM

Originally Posted by ismaelmeskin

Yeah I've talked to them. Their platform is ok I would say. I think it needs more polishing on the design side and maybe one or two good features.

And to all the others thanks you guys for helping me find a good pricing point! I'll keep you updated with my decision soon!

been at SMS business for a while and I think Mo Goulet, plan is the best by far,..also my business is a little different as we will start offering opt in mobile phone number lists with the package in mid nov,...and its cheap,..in the past I have referred many friends to Mo Goulet system,..not associated in any way with him but thinks his system makes a lot of sense,..thx

Steve

6th Oct 2011, 03:54 PM	#1
ismaelmeskin CoFounder at Pubmobile.ca Join Date: 2011 Location: Quebec, Canada Posts: 19 Thanks: 3 Thanked 2 Times in 2 Posts	Need your advice about SMS marketing Share on: Hey everybody! I know it's my first post but I've been looking around and never had the chance to participate so here I am! So I'm currently in the process of getting my own shortcode for SMS in Canada and me and my partner are debatting on how to price our service? So my idea was to make 49$/month for the first keyword and then another 29$/month for the second and more. Then for the text message they would buy it in "bulk" like in package of 50,100,250,500 etc... and the text would never expire too, till they use it. So does this sound good or should I change my pricing method? Hope you can help me and I thank you in advance!
	Last edited on 6th Oct 2011 at 03:56 PM. Reason: errors

6th Oct 2011, 04:14 PM	#2
lirikh HyperActive Warrior Join Date: 2010 Posts: 314 Thanks: 61 Thanked 12 Times in 11 Posts	Re: Need your advice about SMS marketing Share on: Hey I live in Canada, and have been wondering about providing SMS services to my clients as well. What company do you use? Sorry for hijacking your thread, but couldn't resist asking this question since we live in the same region.

6th Oct 2011, 04:18 PM	#3
silotiko ~ Mompreneur ~ War Room Member Join Date: 2008 Location: Tigard, Oregon, USA. Posts: 83 Thanks: 71 Thanked 24 Times in 18 Posts	Re: Need your advice about SMS marketing Share on: @ ismaelmeskin, great question as I am just starting to dabble with SMS Marketing myself ... I however, live in USA but none the less would love to hear how others are setting up and structuring there SMS Marketing fees-

7th Oct 2011, 06:30 PM	#5
deum MOBILE MANIAC Join Date: 2011 Location: Montreal - Toronto - CANADA Posts: 59 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Need your advice about SMS marketing Share on: Hey ismaelmeskin, im also in Canada and looking to start a campaign on SMS for B2B do you have any stats on results in B2B?

11th Oct 2011, 05:36 PM	#10
Fraser SellHealth HyperActive Warrior War Room Member Join Date: 2011 Location: BC, Canada Posts: 327 Thanks: 34 Thanked 82 Times in 51 Posts	Re: Need your advice about SMS marketing Share on: If you are in Canada the best full service SMS , is SMS Reseller Canada \| Canadian SMS White Label Reseller Hope this helps ,
	Fraser Mackie Affiliate Manager Sellhealth.com

11th Oct 2011, 09:33 PM	#13
IngeniousBastard Active Warrior Join Date: 2011 Location: Seattle, WA Posts: 62 Thanks: 6 Thanked 11 Times in 11 Posts	Re: Need your advice about SMS marketing Share on: Pricing is completely up to you. Let me offer up some food for thought. I would try to keep the per-keyword charges lower and build the money you need into the monthly package. The reason I say this is, you don't want to discourage someone from running multiple campaigns by charging high per-keyword per-month charges; you want to encourage them to run as many campaigns as they'd like and perhaps find them bumping up to higher text packages. At least that is my rationale. Either way you decide to go, best of luck with your venture.