Understanding Effective SMS Marketing
 

Let’s face it. Nearly everyone has a mobile phone and if they don’t, there’s something seriously wrong there. Never has their been such a marketing medium the size of mobile. SMS marketing is one way to take advantage of some creative marketing strategies in mobile and stand out from the rest.



You see, SMS allows you up close and personal contact with your prospects. Think about it, most people are used to getting texts from family, friends, and co-workers. Literally at the touch of a button, you can reach out and “touch” your prospects with a personal message right to their mobile phone.


Tip: Did you know, statistically that over 95% of text messages are read within 4 minutes of them being received?

With SMS marketing being permission based, you will only be sending messages to people who have said yes to receiving them from you. These people who optin to you via SMS Marketing campaigns are just leads wanting what you have to offer! In a sense, they “want” to be sold, you just need to give them a little “push”. SMS statistically has had enormously high open rates.


SMS Marketing is dead simple to get into. Literally, as short as the messages are that you will be sending out, there’s no reason to go out and spend money on a copywriter. Really, all you need is a database and a handset and you can be up and going with SMS.


Are you marketing via SMS yet? Why or why not?