I am just about to launch my SMS marketing service and wanted to get feedback from people to see how much they charge for offering this service to restaurants for example.
I will be managing the campaigns for clients for the most part and am considering one of the following:
1) Charging a monthly fee i.e. $85/month for 1,000 outgoing messages and free incoming. I use YeezMobile so I get free incoming and unlimited keywords (not interested in a reseller debate as I am very happy with Yeez and their pricing and system- I have a free account to demo and it works great!) I would then have some sort of tiered pricing strategy charging $70 for the next 1,000 messages etc. Something along those lines.
2) Charging a small monthly fee around $25-$50 and then 0.80 cents per subscriber. Maybe even 0.80 cents for the first 250 subscribers, 0.70 cents for the next 250, and 0.60 cents for each one beyond 500.
I want the pricing to be simple and make me money. Of course I will be adding marketing strategies and offer great service to these restaurants.
I am a student of Dan Kennedy and as he says, it is about creating value and a unique selling proposition so that pricing is a non issue.
Having said that, I still need a price strategy and do not want to compete on price, meaning I am not interested in being the cheapest guy on the block.
Any ideas or suggestions are greatly appreciated. Oh, and of course I will be charging a $97-$147 set up fee or so. This will cover some of the marketing materials and pay for my time.
PS- how are people collecting payments? I thought to send a PayPal invoice to the business. Or should I open a merchant account- I know a lot of restaurant owners often don't have business credit cards. Again, open to suggestions.