How many Keywords is your avg. customer using?

I don't see the use for more than one keyword. I feel like if "Joe's Pizza" wants a list they will only need one keyword. Text "JOE" to 998877. Why have the hassle of building multiple lists for the same business?

The only instance I could see a business using multiple lists is if they ran some kind of contest or voting scheme. But I can't even imagine how that would work or benefit the business.

One keyword, one list. That's all that is necessary.

yea as stated above, it really depends on the type of business, what their goals are, and how they want to be promoted. If you want a broad generalization though, most businesses probably need just one.

One keyword? Nope, no good I use several, or what the clients needs are. Say, they want to have a survey, that's another one. A Text 2 Win Contest (my favorite) that's another one. And so on....

Mike

Well, there are several reasons that multiple keywords are good. One example is a business with multiple locations. For example, a local restaurant might be called Putters, but have 3 locations around town. So when trying to build a mobile database, I think it's best to offer separate keywords to each location, i.e. Putters1, Putters2, Putters3. I guess you could offer the same offers for all locations, but many times the traffic patterns of slow days, etc. will differ for each location. Plus, you could work in promotions that have to do with local events that would be more specific to each location and not the business as a whole.

As far as the other types of marketing, like Text2Win, then it definitely is better to have a separate keyword for that. Plus if you want to do a survey or something different, you could always use a different keyword, which is better than using the main keyword.

Another thing is that I set up mobile business cards, so maybe the owner gets a mobile business card with his first initial/lastname, i.e. BSmith, so that he can use that to market himself. This is especially good for realtors or other professions that sell.

If you use Twilio/OpenVBX or another long code provider, then multiple keywords shouldn't be a problem and are in the above cases better anyway. If you have a short code provider like Avid (who I use) then you have unlimited keywords. But if you use some other provider who gives you a set amount of keywords and makes you pay for the rest, then it may be a problem for you.

My concern with multiple keywords, in the scenario that you are building multiple lists and not for contest concerns, is that you would have some numbers twice. I can see how it could be used, I just don't plan on ever suggesting using multiple keywords.