I spent all day yesterday coming up with and practicing my pitch for my SMS service today. Problem is, I only practiced my opening statement. I wasn't even prepared for the rest!
|"My name is Shane with Enticem Marketing, based out of BLANK, Texas, and we're currently trying to expand our business here to this town. I came in today hoping that you may have aboutttt three and a half minutes for me to tell you about the service we're looking to launch here, the extreme benefits that it would have for your benefits, and the substantial discount that I am ready to offer you if you can aid us in getting launched."|
I started with a burger joint. I found a credit card in the parking lot so I picked it up and went inside. I stood there for ten minutes before anyone saw me. Then the manager came over and I handed him the card. It belonged to his assistant so when I pitched it to him, he said "Sure, I've got time." But from then on out it was a disaster!
As soon as I started talking I started shaking, almost lost my voice, my hands and eyes were all over the place and it was very sloppy. He happily took my flyer and told me he couldn't make that decision but he would pass it on.
After that one I was already very stressed out. I drove down the strip until I saw a bar. I went in and had the breakfast buffet and several mimosas. A little tipsy, I decided to talk to the manager/owner of the bar. I fed him my pitch, which was much less nerve racking because I shot **** with him for a moment first. He said he'd think about it. (Better than nothing!)
I crossed the street to a coffee shop/internet lounge. (Still tipsy.) I got to speak to the owner, John, who was a very nice guy. Before I even finished my pitch he said "Yeah. I'll put your flyer up by the register. That's fine." Even after calling him Jeff three times, he was still cool. I walked out of the store happy and realized I left my coffee. I went back to get it and he talked to me for a moment more. We talked like friends this time. I drunkenly apologized if my pitch was bad. I told him I can run my business like nobody's business, but when it comes to sales I'm horrible and I get very nervous.
He told me others had approached him trying to sell a monthly SMS service and he was tired of it. He flat out DOESN'T want a personal SMS list for his business. That's what I concluded, at least. I explained further the differences between that kind of service and my service.
We talked, I apologized one more time (haha), I thanked him and left.
Now I had an ego boost. Went down to a taco shop, talked to the manager but he said it's not up to him. But he did tell me that the business had been thinking about using another service that tells people of local deals using an app. It was the same concept of SMS blasts, but using an app. So not only do you have to have a cell phone, but you have to have a smart phone and stumble upon that app in order to receive deals. I told him how my service blows that away, but he still told me it was not up to him so he would pass it on.
Next was a frozen yogurt shop. Only a shift manager was in. I left my flyer and gave her an earful. By this time I felt much more comfortable. The girl said they had worked with Groupon before and I told her that Groupon is crap and my service is better, basically, haha.
After that I was done for the day. I told myself I would approach 10 businesses and walk away with at least 3 flyers a-flying in businesses. Instead I went to 5 and got 1 yes, 1 very possibly, 2 possibly, and 1 that I definitely don't think I'll hear from.
That being said, I think I'm giving up on sales. Although I got better through the day it still felt very sloppy to me and I really suck at it. I want to pursue this business, but I can't approach businesses. (4 out of 5 times I can't even NOT SELL ANYTHING. It should be easy to convince a business to host a flyer but I freaking suck at it.)
I am going to try to outsource my sales and PR for now on, haha.